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Articles 3331 - 3360 of 5991

Full-Text Articles in Business and Corporate Communications

2014 Web Features, Office Of Communications & Marketing, Morehead State University. Jan 2014

2014 Web Features, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Web features for 2014.

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Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan Jan 2014

Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan

Research Collection Lee Kong Chian School Of Business

Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) …

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The Effect Of Product Category On Consumer Brand Relationships, Marc Fetscherin, Michèle Boulanger, Gustavo Q. Souki, Cid Goncalves Filho Jan 2014

The Effect Of Product Category On Consumer Brand Relationships, Marc Fetscherin, Michèle Boulanger, Gustavo Q. Souki, Cid Goncalves Filho

Faculty Publications

Purpose - This paper aims to investigate the effect of product category on consumer brand relationships. Design/methodology/approach - Based on a total of 800 consumers, respondents evaluated their relationship with their favorite brand in one of the four product categories studied (soft drink, mobile phone, shoes, cars). EFA, subsequent CFA, SEM and ANOVA were used to assess these relationships and the product category effect. Findings - The authors find that brand love positively influences brand loyalty and both, influence positively WOM and purchase intention. Looking at the directionality of these relationships, the results show no product category differences. However, the …

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The Nature And Influence Of Relationship On Success In A Virtual Work Environment, Carol Locher Ransone Jan 2014

The Nature And Influence Of Relationship On Success In A Virtual Work Environment, Carol Locher Ransone

Antioch University Dissertations & Theses

The evolution of technology in the 21st century has led to a greater understanding of the benefits and the challenges of expanding work relationships across geographical boundaries. This expansion has contributed to the development of a global society with over three million employee teleworkers (Global Workplace Analytics and the Telework Research Network, 2013). In spite of the advances in connecting across the globe technologically, the importance of successfully working together in a virtual work environment is grounded in relationships that foster individual growth and group cohesion. The human elements of connectivity are primary to the success of organizations as well …

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Modelling The Reporting Culture Within A Modern Organisation, Ewan Douglas, Samuel Cromie, Maria Chiara Leva, Nora Balfe Jan 2014

Modelling The Reporting Culture Within A Modern Organisation, Ewan Douglas, Samuel Cromie, Maria Chiara Leva, Nora Balfe

Articles

Research shows that there are many factors that can influence the operation of a “Reporting Culture” within organisations, ranging from the attitudes to the workers, to the methodology implemented, to the managerial attitudes within the organisation (Reason, 1998). Understanding and modelling these factors may help develop an optimum reporting system. Historically, research has focused on the concept of “Near Miss Reporting” which is based on the idea of identifying the “bottom” of the safety triangle concept put forward in Heinrich (1941) which suggests that for each accident there are dozens of near misses, and identifying these near misses will hopefully …

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Sb&E Team Wins Chevy Advertising Competition Again, Lindenwood University Dec 2013

Sb&E Team Wins Chevy Advertising Competition Again, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Dempsey Addresses Packed House At December Graduation, Lindenwood University Dec 2013

Dempsey Addresses Packed House At December Graduation, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Campus Offices To Close Dec. 24 And 25 And Jan. 1 For Christmas, New Year's, Lindenwood University Dec 2013

Campus Offices To Close Dec. 24 And 25 And Jan. 1 For Christmas, New Year's, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Ada News - 12/09/2013, American Dental Association, Publishing Division Dec 2013

Ada News - 12/09/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

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Liberty And Ethics Center Receives Grant From Earhart Foundation, Lindenwood University Dec 2013

Liberty And Ethics Center Receives Grant From Earhart Foundation, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Addressing The Challenges Of Cross-Cultural And Virtual Communication In The Workplace, Sarabjit Sundar Dec 2013

Addressing The Challenges Of Cross-Cultural And Virtual Communication In The Workplace, Sarabjit Sundar

Seton Hall University Dissertations and Theses (ETDs)

The move toward a more global or geographically dispersed organization, together with the technology that is being used to enable this, has dramatically changed work and the workplace in the United States and United Kingdom within the last few decades (Ouye, 2011). This is prompting leaders to communicate with teams consisting of vastly different backgrounds, languages and styles, and to essentially ‘work at the same table’ in the absence of physical cues, such as facial expressions and gestures. Leaders of such teams are challenged to create a smooth operation despite the many differences; the possibilities for misunderstandings and cultural blunders …

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Lindenwood University To Host Grant Writing Workshop, Lindenwood University Dec 2013

Lindenwood University To Host Grant Writing Workshop, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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The Strategic Plan Of A Medium-Size Enterprise Compared To The Baldrige Criteria, Jordan Blacklock Dec 2013

The Strategic Plan Of A Medium-Size Enterprise Compared To The Baldrige Criteria, Jordan Blacklock

Masters Theses & Specialist Projects

The purpose of this study was to provide a case example of one SME (small to medium-size enterprises) documented practices compared to the Baldrige Program’s Criteria for Performance Excellence (Criteria). This study evaluated the degree to which the case example organization practiced the philosophies and principles of the Criteria without direct knowledge of the Criteria. The researcher conducted evaluations by examining the case example organization’s strategic plan against the Criteria. Results of this study’s demonstrated that the Baldrige Program would not be a change in direction for the case example organization but a systematic approach to enhance the methods already …

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Developing And Teaching The Crisis Communication Course, Mitchell Friedman Dec 2013

Developing And Teaching The Crisis Communication Course, Mitchell Friedman

Communication Studies

Comer (2010) noted the absence of literature offering guidance to instructors charged with developing standalone courses on crisis management. This article aims to fill this void, relating the author’s experience in developing two crisis communication classes (one offered online, one in a traditional classroom setting). Drawing on 15 years of teaching experience (including single sessions devoted to crisis communication, reputation management, and related issues in public relations and business courses) plus the investigation of scholarly contributions related to the development of such courses, syllabi, and feedback from practitioners who develop and deliver related training, the article delivers the essential components …

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Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson Dec 2013

Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson

Journalism

No abstract provided.

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Divided We Stand: Defying Hegemony In Global Public Relations And Practice?, Gregor Halff, Anne Gregory Dec 2013

Divided We Stand: Defying Hegemony In Global Public Relations And Practice?, Gregor Halff, Anne Gregory

Research Collection Lee Kong Chian School Of Business

The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a, is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While recognizing their benefits they warn against attempts to produce global models which also seek to impose hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has arguably occurred and where it can still be resisted. They call …

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Effects Of Messages Emphasizing Environmental Determinants Of Obesity On Intentions To Engage In Diet And Exercise Behaviors, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro, Hye Kyung Kim Dec 2013

Effects Of Messages Emphasizing Environmental Determinants Of Obesity On Intentions To Engage In Diet And Exercise Behaviors, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro, Hye Kyung Kim

Research Collection Lee Kong Chian School Of Business

Reducing rates of obesity will require interventions that influence both individual decisions and environmental factors through changes in public policy. Previous work indicates that messages emphasizing environmental determinants increases support for public policies, but some suspect this strategy may undermine motivation to engage in diet and exercise. Emphasizing factors outside of personal control appears to enhance rather than undermine motivations to engage in healthy diet and exercise behavior.

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Framing Of Business In China: East Vs. West, Xueyi Li Dec 2013

Framing Of Business In China: East Vs. West, Xueyi Li

Electronic Theses and Dissertations

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating …

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2013 December, Office Of Communications & Marketing, Morehead State University. Dec 2013

2013 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2013.

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Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang Dec 2013

Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang

Research Collection Lee Kong Chian School Of Business

This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of the interests on different social media platforms. In response, organizations …

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Business Student Rispoli Publishers The Young Enrepreneur, Lindenwood University Nov 2013

Business Student Rispoli Publishers The Young Enrepreneur, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Newman Center To Host Collection Drive For Tornado Victims, Lindenwood University Nov 2013

Newman Center To Host Collection Drive For Tornado Victims, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Lindenwood Chips In --Mo' Cowbell Race Helps Library District, Lindenwood University Nov 2013

Lindenwood Chips In --Mo' Cowbell Race Helps Library District, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Free Christmas Walk Event Happening December 1, Lindenwood University Nov 2013

Free Christmas Walk Event Happening December 1, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Ada News - 11/18/2013, American Dental Association, Publishing Division Nov 2013

Ada News - 11/18/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

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Parisi Appointed Vice President For Enrollment Management, Lindenwood University Nov 2013

Parisi Appointed Vice President For Enrollment Management, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Lindenwood To Hold First Ever December Commencement Ceremony, Lindenwood University Nov 2013

Lindenwood To Hold First Ever December Commencement Ceremony, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Smartphones In The Workplace: Changing Organizational Behavior, Transforming The Future, Thiraput Pitichat Nov 2013

Smartphones In The Workplace: Changing Organizational Behavior, Transforming The Future, Thiraput Pitichat

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

In the past decade, Smartphones have been developed and increasingly integrated with people’s lives not only for social use, but professional use as well. Many researchers claim that Smartphones can have negative consequences in the workplace such as lowering productivity, separating people from their realities, bringing stress from personal issues to work, and creating bad manners. Companies, however, have a difficult time mandating a policy in regards to prohibiting the use of Smartphones. Therefore, CEOs and corporate leaders should encourage their employees to use their Smartphones as tools for increasing their company’s efficiency. This research aims to examine the results …

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Speaker Series Continues With Fubu Ceo And Shark Tank Investor, Lindenwood University Nov 2013

Speaker Series Continues With Fubu Ceo And Shark Tank Investor, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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A Christmas Carol Returns To Lindenwood Stage For The Holidays, Lindenwood University Nov 2013

A Christmas Carol Returns To Lindenwood Stage For The Holidays, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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