Business and Corporate Communications Commons^™

Explaining Social Exchanges In Information-Based Online Communities (Ibocs), Sabine Benoit, Nicola Bilstein, Jens Hogreve, Christina Sictmann

Research Collection Lee Kong Chian School Of Business

Purpose - The purpose of this paper is to scrutinize platforms for members to exchange information by information-based online communities (IBOCs, like LinkedIn or Facebook). Because member participation is vital for IBOCs, this research aims to identify and validate factors that drive member participation. Design/methodology/approach - With reference to social exchange theory the authors developed a model of antecedents of participation in IBOCs that was tested with survey data using PLS. Because some of the results contradicted the theory, the authors examined those results in a mainly qualitative study with online community providers. These experts offered explanations that inform the …

Strategic Predisposition In Communication Management: Understanding Organizational Propensity Towards Bridging Strategy, Soojin Kim

Research Collection Lee Kong Chian School Of Business

Purpose – The purpose of this paper is to identify factors influencing an organization’s predisposition to bridging strategy, and tests relationships between those factors and bridging strategy. Design/methodology/approach – Online survey was conducted in South Korea. Hierarchical regression was used. Findings – Identified factors are environmental complexity, top management attitude toward stakeholders, analysis orientation, and authoritarian culture. Research limitations/implications – By adopting the concept and measures of bridging as an organization’s public-engagement strategy, this study was able to capture an organization’s strategic approach for problem-solving in communication management. Practical implications – Strong analysis orientation allows organizations to look into problems …

Women's Golf Team Earns All-Scholar Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Parisi And Kostitch Receive Military Support Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 07/11/2016, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

J.Scheidegger Center For The Arts Announces 2016-17 Season, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Five Lindenwood Athletics To Compete In 2016 Olympic Games, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Republican Gubernatorial Debate Set For Scheidegger Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2016 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2016.

Patrick Walker Wins Award From St. Francis Community Services, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 06/20/2016, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

American Association Of University Professors Lifts Sanction, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

St. Dominic Graduate Emily Scott Receives Lindenwood-Pachyderm Scholarship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr

The African Journal of Information Systems

Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used …

University Orchestra To Welcome Musicians From The Community, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 06/06/2016, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Advertising Students Win National Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

How Micro Small And Medium Enterprises (Msmes) Can Leverage On Central Bank Of Nigeria's Real Sector Initiatives, Paul Nduka Eluhaiwe

Bullion

This paper seeks to explore how MSMES can leverage on financing interventions of the CBN with a view to enabling them grow their businesses, employ more Nigerians and contribute to GDP.

The Role Of The Media In Promoting Real Sector Finance., Gbenga Adefaye

Bullion

This paper would focus on the Role of the Media as a social institution, why it should promote real sector financing and how it can promote real sector financing. This is premised on the belief that previous papers have dwelt sufficiently on the issue of technicalities of real sector and aspects of financing.

2016 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2016.

Public Relations Practitioners’ Perceptions Of The Use Of Crisis Response Strategies In China, Yang Hu, Augustine Pang

Research Collection Lee Kong Chian School Of Business

This study seeks to solicit Chinese PR practitioners’ views on the veracity of identified indigenous crisis response strategies (CRSs) and examine the underpinning socio-contextual factors that contribute to the employment of these strategies. Through 20 interviews, the authors found that political power, cultural backgrounds, media nature, public idiosyncrasies, and companies’ problematic status contributed to the use of indigenous strategies of “Barnacle”, “Third-party endorsement” and “Setting up new topics”.

Summer Media Camp Gives Students A Taste Of Filmmaking Business, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Millennials As Consumers: Can Businesses Survive As Is?, Ashley N. Genoese

Undergraduate Honors Theses

Each generation brings new challenges in which businesses must change their operations, marketing strategies, and other key factors of their company. With Millennials being the most unique generation, businesses will not only have to change all of these tactics, but might even run the risk of becoming irrelevant to this next generation. Also known as Generation Y, Millennials are classified as those born between the years 1981 – 2000, and in 2016 the current ages of Millennials are 16-35, but more typically identified as those ages 19-30 in the year 2016. Born and raised in the era of booming technology …

Archaeology Field School Begins Search For First French Catholic Church In St. Charles, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Sword And The Dove, Natalie Grazian

Canterbury Scholars

The opening chapters of a young adult historical fiction novel set in 16th-century Spain. Drawing on the tradition of Spanish picaresque literature, The Sword and the Dove is the story of a young girl who runs away from home. On the road, she makes friends and finds adventure, but also witnesses the corruption and cruelty that has taken root in her country. She must both disguise her identity and find strength in it to stay a step ahead of the evil forces that surround her.

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz

Atlantic Marketing Journal

ABSTRACT

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which is influenced …

The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju

Atlantic Marketing Journal

In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test …

Ada News - 05/16/2016, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.