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Articles 2131 - 2160 of 5992

Full-Text Articles in Business and Corporate Communications

How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente Jul 2018

How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente

Honors College Theses

Food is the most advertised commodity in the United States and food corporations spend on average over $36 billion a year on marketing and advertising (Albritton 172). Seventy percent of total advertising goes to market convenience foods, candy, snacks, soft drinks, desserts and alcohol (Albritton 172). As a result of the wide range of marketing on an even wider range of products, consumers have been taught to feel they have a considerable amount of choice. Ironically despite the array of brand-name commodities that give off this impression, only a few giant corporations control much of what is being offered.

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2018 July, Morehead State University. Office Of Communications And Marketing Jul 2018

2018 July, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2018.

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Government Intervention In Corporate Crises: An Asian Perspective, Augustine Pang, Paige Pei-Hua Tan Jul 2018

Government Intervention In Corporate Crises: An Asian Perspective, Augustine Pang, Paige Pei-Hua Tan

Research Collection Lee Kong Chian School Of Business

Governments are expected to intervene in national crises like natural disasters (Rosenthal & Kouzmin, 1997). Less clear are corporate crises. In recent years, there have been several corporate crises in Asia where governments have intervened to restore confidence. The paper seeks to examine the roles and extent of Asian governmental intervention in corporate crises, particularly it examines the impact Asian governments – described as paternalistic (Shin & Sin, 2012) – have on corporate crises. Five high profile Asian corporate crises were analyzed through Winkler’s (1977) Theory of Corporatism. Impact was analyzed through Boin and ’t Hart’s (2010) nine crisis response …

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Paogofie-Buyten Featured For Rugby Championships, Lindenwood University Jun 2018

Paogofie-Buyten Featured For Rugby Championships, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Investigating The Impact Of Internationally Acquired Qualifications On Labour Market Performance: The Case Of Brazil, Charles Alves De Castro Jun 2018

Investigating The Impact Of Internationally Acquired Qualifications On Labour Market Performance: The Case Of Brazil, Charles Alves De Castro

Articles

The aim of this study is to examine the labour market performance of Brazilian students who have acquired international qualifications in the areas of engineering and science. A comprehensive analysis of the literature review demonstrates the importance of international qualifications covering both their benefits and challenges. The gaps found in the literature review are also discussed, as well as the need for a more concrete theoretical framework about the subject. The data used in this research was gathered by semi-structured one-to-one interviews conducted in both person and through telephone. The participants consisted of Brazilian students who have acquired international qualifications …

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Ada News - 06/18/2018, American Dental Association, Publishing Division Jun 2018

Ada News - 06/18/2018, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

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Scifres And Gudehus Featured For Theatre Work, Lindenwood University Jun 2018

Scifres And Gudehus Featured For Theatre Work, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Deca Team Wins Big At International Competition, Lindenwood University Jun 2018

Deca Team Wins Big At International Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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The People And Purpose Of Business: The Philosophical View Of The Workings Of A Corporation From A First-Year Business Student, Jared Beach Jun 2018

The People And Purpose Of Business: The Philosophical View Of The Workings Of A Corporation From A First-Year Business Student, Jared Beach

Undergraduate Voices

A person with a goal needs careful and thoughtful planning and execution if he or she is to attain success. There exist multiple layers of decision making, management, and maintenance to provide continuity, growth, and prosperity (McCormack, 1990). While in theory everything should run smoothly, the real may not function to the sights we envision. In the instance of running businesses, the process of turning thoughts on paper into profit will never be as easy as inhaling and exhaling. It takes a large investment of time and resources to guide a company towards achieving what one sets out to accomplish. …

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Archaeology Students Conduct Sruvey At U.S. Grant Historic Site, Lindenwood University Jun 2018

Archaeology Students Conduct Sruvey At U.S. Grant Historic Site, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Men's And Women's Rugby Teams Win Collegiate Rugby Sevens Championships, Lindenwood University Jun 2018

Men's And Women's Rugby Teams Win Collegiate Rugby Sevens Championships, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Ada News - 06/04/2018, American Dental Association, Publishing Division Jun 2018

Ada News - 06/04/2018, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

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Communication And Trust In Virtual And Face-To-Face Teams, Anthony Lee Baker Jun 2018

Communication And Trust In Virtual And Face-To-Face Teams, Anthony Lee Baker

Doctoral Dissertations and Master's Theses

Virtual teams (VTs) accomplish shared goals by relying on technology-mediated communication to counteract geographic disparities. Rapid advances in technology have led to the near-ubiquity of VTs within modern organizations, but gaps in existing research designs afflict extant empirical VT research. This experiment evaluates the constructs of trust, communication, and effectiveness in VTs. Two-hundred six participants (103 teams) completed an interdependent task either face-to-face, mediated by a videoconferencing telepresence robot, or mediated by a voice call. I collected measures of cognitive trust, trust propensity, communication quality, and team effectiveness, and conducted in-depth communication analyses. Results suggest that while virtual teamwork does …

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What Do We Know About In-Store Marketing?, John B. Ford Jun 2018

What Do We Know About In-Store Marketing?, John B. Ford

Marketing Faculty Publications

(First paragraph) Amazon has shocked the retailing world with its sophisticated data-analysis mechanisms, which examine every customer interaction and, in turn, create optimal changes in its marketing mix. The path to purchase will never be the same.

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Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez Jun 2018

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …

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2018 June, Morehead State University. Office Of Communications And Marketing Jun 2018

2018 June, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2018.

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A Critical Perspective To Managing Generational Diversity In The Workspace In East Asia, Debra Moh Yunni May 2018

A Critical Perspective To Managing Generational Diversity In The Workspace In East Asia, Debra Moh Yunni

Critical and Creative Thinking Capstones Collection

The paper takes a look at the cultural themes that influence behavior and decision-making processes in East Asia, highlighting dimensions of hierarchy, collectivism and saving face. The social constructs that are shaped by these dimensions cultivate an organizational culture that is top-down and group-oriented. To delve into a more meaningful understanding of the generational conflict in East Asia, an analysis of generational theory and the changing work environment provides an insight into the widening generational gap and the domains of tension experienced by those sharing a multi-generational workspace. The author suggests that managing generational diversity has its roots in fostering …

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Examining Managerial Leadership Behavior, Perceived Proximity, And Job Satisfaction In Distributed Work Arrangements, David D. Macauley May 2018

Examining Managerial Leadership Behavior, Perceived Proximity, And Job Satisfaction In Distributed Work Arrangements, David D. Macauley

Human Resource Development Theses and Dissertations

More than 70% of all employers and managers utilize flexible or distributed work arrangements (Greenfield, 2017; World at work, 2017). Yet, it appears that few organizations are prepared to manage the relationship elements that come with a distributed workforce (Boss, 2017; Miller & Campell, 2013). Using structural equation modeling and data from 838 participants, the study examined the relationship between managerial behavior, perceived proximity, and job satisfaction within organizations that utilize distributed work. The results indicate that managerial behavior has a positive relationship with perceived proximity and employee job satisfaction and supports previous literature showing perceived proximity to be more …

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Strategic Communication And Recruitment Practices For Amplifying Racial Diversity In Commercial Real Estate, Brandon Levesque May 2018

Strategic Communication And Recruitment Practices For Amplifying Racial Diversity In Commercial Real Estate, Brandon Levesque

Student Theses and Dissertations

Qualitative research featuring interviews with professionals of color in the American commercial real estate industry. This work identifies three major problematic areas contributing to the lack of racial diversity in commercial real estate, followed by recommendations on how the industry can address those areas with a sustainable and easily digestible plan of action.

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Operation Corporate Troops Report, Blue Cross And Blue Shield Of Florida, Inc. May 2018

Operation Corporate Troops Report, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

Brief on “Operation Corporate Troops – Keeping Our Community Strong”. Blue Cross and Blue Shield of Florida volunteered to lead the effort to recruit other corporate volunteers. No date given.

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Ada News - 05/21/2018, American Dental Association, Publishing Division May 2018

Ada News - 05/21/2018, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

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Gray Featured In Summit Daily News For Women's Rugby, Lindenwood University May 2018

Gray Featured In Summit Daily News For Women's Rugby, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Complexities Of Chinese Contemporary Art, Hongjia Chen May 2018

Complexities Of Chinese Contemporary Art, Hongjia Chen

Master's Projects and Capstones

Throughout the history of the People’s Republic of China (PRC), art has always been state-dominated and driven by governmental and political agendas. In comparison to fellow artists in the Western world, historically, Chinese artists have lacked the freedom to express their passion and creativity through artistic forms. The contemporary art movement in China, however, maneuvers around this challenge and provides a more positive direction—one in which artists have a stronger voice and economic benefits are combined with governmental support and encouragement of art activities that enhance social capital and one’s habitus. To some extent, this is changing, with the first …

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Montel Moore Featured In American For New Album, Lindenwood University May 2018

Montel Moore Featured In American For New Album, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines May 2018

Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines

Electronic Theses & Dissertations

A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national and local sponsors, and how brand attachment to the university or sponsoring brands effects perception of the sponsorship alliances. Phase One included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and functioned …

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Lindenwood Staff And Faculty Award Winners Announced, Lindenwood University May 2018

Lindenwood Staff And Faculty Award Winners Announced, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Johnson Featured For Pageant Title, Journalism Work, Lindenwood University May 2018

Johnson Featured For Pageant Title, Journalism Work, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Innovation, Culture And The Path To Postmodernism: Finland Vs. Denmark, Jayme Harlander May 2018

Innovation, Culture And The Path To Postmodernism: Finland Vs. Denmark, Jayme Harlander

All College Thesis Program, 2016-2019

The purpose of this study is to explore the concept of postmodernism as it applies to the innovative process as carried out in the 21st century. In doing so, this study compares and contrasts two countries within a region of the world with differing innovative capacities and then link these differences to their different engagements with the forces that characterize what scholars have terms “postmodernism”. From this study we find that countries that are more closely engaged with these postmodernist forces thrive as 21st century innovators; those that are less engaged –i.e., have trouble transitioning from the old “modernist” ethos—falter …

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Ada News - 05/07/2018, American Dental Association, Publishing Division May 2018

Ada News - 05/07/2018, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

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Congratulations, Class Of 2018, Lindenwood University May 2018

Congratulations, Class Of 2018, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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