Business and Corporate Communications Commons^™

When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry

Department of Marketing: Faculty Publications

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …

Understanding The Impact Of Cross-Cultural Communication Between American And Japanese Businesses, Scott Jenkins

Senior Theses

This thesis aims to investigate the cultural differences between American and Japanese society most relevant to successful business collaboration in relation to SIOS Technology Group. First, by providing an examination of the issues SIOS Technology Group has experienced as a company with businesses in both Japan and the United States, this case will provide context for the use of relevant frameworks for researching cultural differences. Second, this thesis analyzes relevant theories of cross-cultural research such as the CAGE Distance Framework, Hall’s Cultural Elements, Hofstede’s Cultural Dimensions, and Schwartz’s Cultural Values in order to apply their concepts to SIOS Technology Group’s …

2020 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2020.

Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo

Research Collection Lee Kong Chian School Of Business

Considered one of the deadliest incidents in the history of aviation crises and labelled a “continuing mystery,” the ongoing search for the missing Malaysia Airlines Flight 370 offers no closure. With endless media attention, and negative reactions of stakeholders to every decision made by the airline, this study investigates the types of emotions found in social media posted by publics to the MH370 search suspension announcement. It content analyzed 5,062 real-time tweet messages guided by the revised integrated crisis mapping model. Our findings indicated that, in addition to the four original emotions posited, there was a fifth emotion because of …

2020 Ijbe Front Matter

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Lions Relief Fund Created For Students In Need From Covid-19, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

A Message From President John R. Porter, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Desir Donates 20,000 Meals To Area Foodbank In Response To Coronavirus Crisis, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Employees To Work From Home Starting March 23, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Love Your Major Luncheon Set For March 17, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood To Extend Virtual Classes Through Spring Semester, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 03/16/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Lindenwood University Switching To Virtual Classes Until March 30, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth Advocacy & Resilience Conference

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.

The Future Of Taxes Is Now!, Andrew Duncan

Marriott Student Review

No abstract provided.

Creating The Virtuous Organization, Alyssa Clark

Marriott Student Review

No abstract provided.

Landscape Of The Data Industry, Porter Bagley

Marriott Student Review

No abstract provided.

Liar's Poker, A Review, Mark Larson

Marriott Student Review

No abstract provided.

Becoming, A Review, Jacob Hola

Marriott Student Review

No abstract provided.

Podcast Reviews, Jennifer Stenquist, Michaela Tanne

Marriott Student Review

No abstract provided.

Measuring Success Right And What That Means, Nathan Lake

Marriott Student Review

No abstract provided.

Buzzwords, Parker Gardner

Marriott Student Review

No abstract provided.

The Rose: Artificial Intelligence In The Current Hiring Process, Denise Han

Marriott Student Review

No abstract provided.

Inspiring Learning Through The Marriott Student Review, Ryan Stenquist

Marriott Student Review

No abstract provided.

The Ballard Center, Danica Nusink, Alyssa Clark

Marriott Student Review

What social problem keeps you up at night? When you watch the news, what do you wish you could change? If you were to change one thing about the world, what would it be? Do you know where to start? The Ballard Center is BYU’s center for social impact, and it aims to help students learn how to solve social problems.

Editors Letter, Marianna Richardson

Marriott Student Review

No abstract provided.

Full Issue: Unscripted (Volume 3, Issue 3), Marianna Richardson

Marriott Student Review

No abstract provided.

Alpha Chi Honors Society Inducts 48 Lindenwood Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Under Pressure: Decision Making In Aircraft Maintenance And The Role Of Gender, Stephanie Douglas Ph.D., Bettina M. Mrusek Ph.D.

National Training Aircraft Symposium (NTAS)

In aircraft maintenance, leaders are under near-constant pressure to maintain airworthiness. Every minute an aircraft cannot fly due to maintenance represents financial waste. Decisions are therefore made in a relatively quick fashion. A leader evaluates the situation, identifies a course of action and then communicates this message to a team of technicians. However, gender influences regarding leaders’ decisions can influence team members’ perceptions of those decisions.

The study will measure decision making methods of leaders in aircraft maintenance and the perceptions of the technicians. It informs how gender influences decision making from both the leader and follower perspective. The expected …

Student Brittney Huck To Receive Richard S. And Nelle Dabney Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.