Business and Corporate Communications Commons^™

Ada News - 05/18/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Advertising And Strategic Communications Students Professor Receives Aaf Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Gangloff Murphy Prunty Win Lindenwood Belleville Faculty Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Alpha Chi Chapter Named Outstanding Chapter At National Convention, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Advertising And Strategic Communications Students Awarded The Gold Addy, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Deemed Unsafe, Brick Water Tower Near Spellmann Center To Be Removed, Monument To Be Built In Its Place, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Trading Up: Exchanging Our Data For A Better Life, Nathan Turner

Marriott Student Review

We live in a data-driven economy. Many people feel like consumers are on the losing end of an economic data-battle with tech giants, but this is simply not true; our data can drive innovation. That’s right—personal data collected from you and me can influence new technologies that will improve our lives. This should excite us, but our fear of losing data privacy can quell our excitement for progress and even restrict innovation. Our quality of life has already begun to improve through data driven innovation, and technological progress is not slowing down. If we let our fear of losing data …

“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre

Marriott Student Review

Discussion of affects of marriage on career outcomes.

Your Home: The Workplace Of The Future, Lewis Larson

Marriott Student Review

With more technology at our fingertips than ever before, remote working seems to be the direction many businesses are heading. In this article, Lewis Larson discusses how offering remote working opportunities is one way that business managers can boost productivity in their company.

Emotional Intelligence Trumps Your Gpa, Gage Poulson

Marriott Student Review

What does it truly mean to be intelligent? While success is commonly measured by our GPA, our ACT scores, and how many high-level courses we can manage, emotional intelligence is measured by the ability to motivate oneself, control impulses, regulate moods, empathize, and hope. In this article we explore how emotional intelligence should be valued equally, if not more, than academic achievements within the business world.

Six Steps To Starting A Successful Business, Chandler Allen

Marriott Student Review

For anyone who is interested in starting their own business, Chandler Allen provides a clear and concise overview outlining how successful startups are founded and managed. We all know that entrepreneurship is risky and that startups often fail, but following Allen’s formula can help entrepreneurs avoid potential pitfalls and achieve sought-after success in just six steps.

New Policies Give Solar Users An Economic Boost, Olivia Fowler

Marriott Student Review

The future looks bright for Solar Energy, as more States and Territories in the United States commit to moving to 100% renewable energy. What are the different states and territories committing to exactly, and what economic incentives are they bringing? Find out in this article by author Olivia Fowley.

Business Ethics: Co-Opting Macro-Influences For Corporate Success, Aaron Loertscher

Marriott Student Review

Business ethics matter. Businesses can and should mitigate the macro-influences that their employees face to promote high ethical values which will in turn maximize shareholder value.

Five Ways To Motivate Yourself And Your Employees, Kimberly R. Tarnasky

Marriott Student Review

Having trouble getting yourself or your employees excited for the work ahead of them? This article discusses five potential changes that could liven up the workplace and bring more energy to your business.

Three Solutions To Your Audit Lag Problems, Joseph Knighton

Marriott Student Review

Audit lags are a problem. In this article, Joseph Knighton lays out three factors CPA firms can consider to reduce their lags.

Make More, Work Less, Michael Sutton

Marriott Student Review

Although the status quo in the business world is to work long hours and supposedly produce more each workweek, studies show that working less and taking appropriately regulated breaks actually lead to more productivity in individuals and businesses as a whole. Specifically companies would be wise to implement a limit of 50 work hours per week, encourage frequent breaks (about 15 minute every hour), and encourage patterns of sufficient sleep. By reducing mental fatigue in your employees, their productivity will increase.

History Alumnus Ritter To Publish Book In Fall 2020, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Carnes' Essay Published In Scholarly Collection, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ensuring Brand Activism In Integrated Marketing Communications Campaigns Resonates With Millennial Consumers, Anna Hermann

Honors Theses

The purpose of this thesis is to determine how consumers, specifically in the millennial generation, perceive brand activism. Additionally, the study will give recommendations to marketing and public relations professionals creating activist-minded marketing campaigns. As brand activism can be incredibly divisive and controversial, this research is essential in order to understand how best to resonate with, instead of alienate, millennial consumers. The aim of the thesis is to answer the following research questions: (1) How do millennial consumers perceive brands that engage in brand activism and (2) How can marketing and public relations professionals ensure brand activism resonates with millennial …

Opening Gates: Elevating Corporate Social Responsibility Communication And Strategic Philanthrocapitalism For Social Change, Beth E. Michalec Ph.D.

Electronic Theses and Dissertations

In today’s global marketplace, the Aristotelian notion of philanthrôpía manifests in myriad terms and meanings: corporate social responsibility, corporate citizenship, social entrepreneurship, venture capitalism and philanthrocapitalism, to name a few. Now, nonprofit organizations and foundations are building on the social and financial capital of successful business titans, such as Bill Gates, Warren Buffett, Ted Turner, Mark Zuckerberg, Jeff Bezos, and others, to address ongoing and growing social issues of health, education, and poverty worldwide. This dissertation will explore the question: Is philanthrocapitalism the next paradigm to elevate global corporate social responsibility efforts? To answer this question, I draw on Jürgen …

Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi

Honors College Theses

The Corona Virus has interrupted several years of strong economic expansion in the United States. In fact, it has disrupted the lives of every single person and organization in the world. After reaching its peak in mid-April, the rate of cases and related deaths has finally started to slow down. The U.S. Government passed three different pieces of legislation to address the effects of the virus. It is now considering legislation (referred to as Phase IV) to accelerate the return of the U.S. economy to its pre-pandemic level. Studies have shown that capital expenditures have been essential during periods of …

No Tuition Increase: Lindenwood To Hold Costs Of Tuition, Room & Board For 2020-2021, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse, Donald E. Penner

English Department Theses

Corporate social responsibility (CSR) scholarship increasingly uses rhetorical theory as a method for analyzing contested meaning between communicants. However, the classical and social constructivist rhetorical theories typically used for analysis do not address the primary cause of contested meaning – relativism. Conversely, such theories often contribute to a dualistic worldview by utilizing internally imagined conceptual schemes for analyzing texts. This thesis proposes Thomas Kent’s paralogic rhetorical theory as an alternative method of analyzing CSR texts, and focuses on three common areas typically utilized in rhetorical analyses of CSR texts: text reception, the rhetorical situation, and genre. Where paradigmatic rhetorical theories …

Ada News - 05/04/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Consumer Response To Corporate Social Responsibility (Csr) At Bridgewater College, Abenezer Tekle

Honors Projects

With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate strategic plan. This study provides preliminary evidence that consumer response about the CSR behavior of Multinational Corporation are determined by different factors. In order to identify and measure the effects of CSR behavior on consumer response, I used quantitative research by creating an online survey to analyze three objectives. Nike was specifically included in the survey due to its popularity on college campuses. The results show that knowledge/awareness of CSR have some meaningful influence on millennial purchasing behavior; however, extensive student …

Q2s Enhanced Pedagogy: Developing Critical Listening Skills In Business School Students To Enhance On-The-Job Performance, Matthew Habich

Q2S Enhancing Pedagogy

A common complaint heard from many business managers and executives is that while recent business school graduates are relatively well-equipped for the technical aspects of their jobs, they often lack critical communication-related skills, thus limiting their organizational effectiveness. This article describes feedback received from a group of Southern California business executives indicating that "active listening" is one of the most important of these communication skills - and one often lacking in recent business school graduates - and offers one classroom exercise that can be used to help students practice this critical communication skill.

The Mental Health Of Black Men: Stabilizing Trauma With Emotional Intelligence, Davis Brandford

School of Professional Studies

The purpose of this study is to explore the relationship between the impact of historical trauma and barriers on African-American males and the effects of emotional intelligence in reducing traumatic experiences. This research study is based on previous research and studies that explores the historical review of African- American oppression, trauma in black males, and mental health in the African American community. This study will utilize the historical trauma and emotional intelligence theories to explore barriers that African Americans have experienced over time and the role emotional intelligence can play to reduce trauma. It also explores the relevance of historical …

Crisis Communication And Executive Leadership: Ethical Shortcomings In Government, Daniel Davidoff

School of Professional Studies

This research thesis project is an analysis of how and why governments fail in their attempts at crisis communication. The hypotheses tested are: there exists a negative correlation between unethical leadership and successful crisis communication practices. And governments are more likely to experience these failures due to ethical disconnects in modern politics. Research includes a review of relevant academic literature regarding crisis communication theory, as well as the ethical framework that can be applied to that theory. Cases considered are Hurricane Katrina, the choking death of Eric Garner, and the COVID-19 global pandemic. The research project concludes with a recommendation …

Becoming A Trauma Informed Care Organization, Katie Robery

School of Professional Studies

The Brockton Area Mutli Services Inc or BAMSI is a private, non-profit human services organization providing services to adults and children with developmental disabilities, mental illness, behavioral health, and public health needs. Founded in 1975, BAMSI is in the business of “bringing people and services together.” BAMSI transforms lives by building the capacity of individuals, families, organizations, and communities to learn, thrive, and achieve their goals. BAMSI services promote the recovery, resiliency, and self-determination of the people we serve. As a human services leader, we strive to be the provider of choice. (Duffy, 2019) With an emphasis on respect and …

Diversity And Inclusion In The Workplace; Benefits, Challenges And Strategies For Success, Margaret Leone

School of Professional Studies

In this case study I have explored the topic of diversity and inclusion in the workplace and learned how it can transform a business. When D&I is a serious business strategy supported by senior management it can help recruit and retain top talent, increase profits, and unleash creativity among other benefits. It is important to have leadership that is inclusive so they can set the tone for their staff

This case study evaluates the D&I culture at The Children’s Study Home (CHS) and explores best practices for improvement. CHS is a non-profit human service agency in Western MA, that’s mission …