Advertising and Promotion Management Commons^™

The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero

Articles

This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …

What Parents And Teachers Want To Know About Schools And How Schools Can Advertise This Information Using Technology, Denise H. Krefting

Graduate Research Papers

Finding good teachers is becoming very competitive in our nation as a large number of teachers will be retiring and fewer people are entering the profession. Parents are now shopping for the school that they want their children to attend and then finding the home in that district. The possibility of school vouchers is encouraging this. Schools need to be able to advertise information to potential employees and parents of their school district.

The Waukee School district in Waukee, Iowa works to create an informational CD made available to parents and employees is used as an example of what information …

Unemployment: Concepts And Issues., Englama A.

Bullion

The issue of persistent unemployment and overall manpower planning and utilization poses a great challenge to policy planners, human resources experts, and persons debating with employment programmed planning and implementation. Based on the experience of the NDE at promoting financial support for graduate employment promotion, there is a need for a sensitization programmed for public/commercial banks and other institutions on the need for lending to small and micro enterprises. This paper has examined Past policy measures for solving unemployment problems. There is strong need for institutional collaboration and improved coordination of policy measures for dealing with unemployment. It is evident …

Evaluation Of Past Policy Measures For Solving Unemployment Problems., Nicholas A. Damachi

Bullion

The issue of persistent unemployment and overall manpower planning and utilization poses a great challenge to policy planners, human resources experts, and persons dealing with employment programmed planning and implementation. This paper undertakes a review and evaluation of the past policy measures that have been adopted to solve unemployment problems in the county. There is strong need for institutional collaboration and improved coordination of policy measures for dealing with unemployment. This paper has examined Past policy measures for solving unemployment problems. There is strong need for institutional collaboration and improved coordination of policy measures for dealing with unemployment. While there …

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Administration Documents

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Administration Documents

Development office newsletter regarding donors and donations to Western Kentucky University.

Lady Eagles And Eagles Vs. Murray State / Lady Eagles And Eagles Vs. Ut Martin, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the February 15 and 17, 2001 basketball games between Morehead State University and Murray State University and the University of Tennessee at Martin.

Eagle Vs Tennessee Tech / Lady Eagles Vs. Tennessee Tech, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the February 1, 2001 basketball games between Morehead State University and Tennessee Tech University.

Lady Eagles & Eagles Vs. Eastern Illinois / Lady Eagles & Eagles Vs. Southeast Missouri, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 25 and 27, 2001 basketball games between Morehead State University and Eastern Illinois University and Southeast Missouri University.

Lady Eagles & Eagles Vs. Eastern Kentucky, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 16, 2001 basketball game between Morehead State University and Eastern Kentucky University.

Lady Eagles & Eagles Vs. Austin Peay / Lady Eagles & Eagles Vs. Tennessee State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 11 and 13, 2001 basketball games between Morehead State University and Austin Peay University and Tennessee State University.

Morehead State University Eagle Soccer, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University soccer team.

Eagle Golf 2001 Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University golf team.

Morehead State University Eagle Volleyball 2001, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University volleyball team.

Morehead State University 2001 Eagle Football, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University football team.

Eagle Rifle 2001 Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University rifle team.

Eagle Track 2001 Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University track team.

Eagle Tennis 2001 Morehead State Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University tennis team.

2001-2002 Morehead State University Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001-2002 official media guide of the Morehead State University Women's Basketball team.

Eagle Baseball 2001 Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University baseball team.

2001-2002 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001-2002 official media guide of the Morehead State University basketball team.

2001 Eagle Softball Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2001 official media guide of the Morehead State University softball team.

Hospital Advertising: What New Jersey Female Consumers Really Think, Victoria A. Allen

Seton Hall University Dissertations and Theses (ETDs)

.

Lady Eagles & Eagles Basketball Games From December 17, 2000 And January 4, 2001, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the December 17, 2000 to January 4, 2001 basketball games of Morehead State University.

Eagles Vs East Tennessee / Eagles Vs. Samford, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the December 2 and 9, 2000 basketball games between Morehead State University and East Tennessee Samford University.

Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Loyal, Taylor. Students Sound Off on Election 2000 – Politics
• Youngman, Sam. U.S. News Rankings Overlook Western
• Ragan, Jason. Sorority Hall Finally Gets a Name – Meredith Hall
• Youngman, Sam. Parties Vie for College Vote – Politics
• There’s No Excuse for Voter Apathy – Politics
• Grady, Brian. Editorial Cartoon Goalposts
• Ramge, Jim. The Spirit Is Back – Football
• Lipscomb, Robbie. South Campus Is Ignored
• It’s a Grand Night for Ohio Valley Conference Champions, Fans
• Hawkins, Allen. Al Gore, Democrats Work for College Students
• Morrison, Ryan. George W. Bush the …

Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. $80 Fee Increase Passes – Regents, Athletics Fee
• Moore, Brian. Ohio Valley Conference Champions – Football
• Lynch, Caroline. University Settles Three Harassment Lawsuits – Jessica Allen, Janet Short, Tammy Collins, Wayne Jones
• Dawes, Jennifer. Hell House Draws Protesters, Large Crowd – Diversity Coalition, Green Party, Demonstrations, Victory Hill Ministries
• Hall, Rex. Gated Lots Damaged After Tops’ Victory – Parking & Traffic Services, Vandalism
• Fee Hike Shows Regents Don’t Care – Athletics Fee
• Grady, Brian. Editorial Cartoon WKU Athletics Trick or Treating for Cash
• Lanter, Charlie. Student Government …

Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Committee Endorses $80 Fee Increase – Regents, Athletics Fees
• Dawes, Jennifer. Feminist Speaking Tonight – Susan Faludi
• Lynch, Caroline. Gary Ransdell Approves $100 Contribution Increase – Health Insurance, Employee Benefits
• Warren, Brandy. Topline Replaced with Online Registration Service, Topnet – Registrar
• Uhde, Andrea. Trina & Trick Daddy to Perform at Corvette Museum – Concerts
• Slaughter, Michelle. Denim Day Fund Raiser Planned for Tomorrow – Phi Beta Lambda
• Cheer On Toppers
• Passing of Old Rivalry Regretted – Eastern Kentucky University, Ohio Valley Conference
• Grady, Brian. Editorial Cartoon WKU …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald:

• Walsh, Erica. A Picture of Excellence – Journalism & Broadcasting
• Haarstad, Havard. Homecoming a New Experience for Most International Students
• Batcheldor, Matt. Traditions Make Student Ponder the Highlights of Life on the Hill
• Bennett, Jacob. Raise the Roof Gets Mixed Reaction From All
• Loyal, Taylor. Writer’s Grandparents See Hill As a Much Different Place – Charles Loyal, Bettie Loyal, Reminiscing
• Walsh, Erica. Last of Photo’s Founders Will Retire After 25 Years – Mike Morse
• Darr, John. Homecoming Will Be Huge This Weekend
• Queen, Chad. Past Football Teams to Be Honored
• Corcoran, Kate. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hightower, Kyle. Players Sentenced to 3 Days – Raynardo Curry, Derek Robinson, Golden Ingle
• Lynch, Caroline. Insurance Committee Makes Recommendation – Employee Benefits
• Hall, Rex. Rape Investigation Ends Without Prosecution
• Hall, Rex. Campus Crime Report Shows Theft Most Common in 1999 – WKU Police
• Insurance Debate Has Been Healthy
• Grady, Brian. Editorial Cartoon Big Red Jumping Benchmarks
• Murphy, Sean. Havard Haarstad Was Right – ROTC, Army
• Thomas, Alan. Military Emphasizes Education – ROTC, Army
• Gaines, Jim. This Is Not News – ROTC, Army
• Emly, Karri. Student Financial Aid Follies …