Advertising and Promotion Management Commons^™

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

Marketing Campaign For Pope County Habitat For Humanity, Hailey Addison

ATU Scholars Symposium

Habitat for Humanity is a non-profit organization that assists families by building them homes. Habitat raises funds, interviews families in need and chooses a candidate, builds a home, and then gives the house to the family. What sets this organization however, is that they give a “hand up, not a hand out”. Instead of just giving them a house, they require the family to help build it. Also, the family is expected to pay an affordable mortgage back to Habitat. This philosophy promotes a sense of ownership in these new homeowners, and hopefully that will encourage them to take good …

Student Government National Network, Alexander Chiarelott

Honors Projects

My project is the creation and utilization of the Student Government National Network. This is a joint effort between many student leaders from around the country, but the idea for it was started by me and the former BGSU USG President Harrison Carter. My specific role in the development phase of this organization has been to bring in the student leaders in my network, as well as to consider the long-term marketing and financial routes we want the organization to take. I will be developing the marketing and economic plans for this organization, which have a major bearing on how …

How I Organized A Music Festival At Cwu: Networking, Budgets, Artistry, Peregrine Spane

Symposium Of University Research and Creative Expression (SOURCE)

Through setting up a music festival at Central Washington University I observed a need for independent music in Ellensburg, closer gender parity in regard to event line-ups, and how in-depth research in policy, budgets, networking, and inclusion would make this possible. In this presentation I will be describing my vision, explaining logistics, and reflecting on lessons learned and where to go in the future.

Infringed: Appropriation Art And Intellectual Property, Benjamin A. Stern

Student Scholar Showcase

This thesis is an exploration of appropriation art specifically referencing policies regarding fair use and focusing on the legal, ethical, and social issues that are associated with appropriating another artist’s work. Though highly controversial, appropriation art has been seen in a wide array of media and has impacted various artistic movements. The accompanying artistic project to this thesis, titled Infringed, uses three historically important copyright infringement court cases to discuss the legality of transforming others work into new and original pieces. Each of the three court cases will be represented in a poster series that explores the concepts of …

Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb

Student Scholar Showcase

My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.

Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly

Student Scholar Showcase

As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …

Epics Torch, Madi Rogers, George Townsend, Brandon Henman, Holly Gregory, Patrick Leal, Brennan Mcpherron, Xinyue Pan

Engagement & Service-Learning Summit

The Indiana Bicentennial Commission (IBC) was created by former governor Mitch Daniels to plan and execute a statewide celebration of Indiana’s 200th birthday in 2016. The commission has requested that researchers at Purdue University develop a high-tech Indiana-made flame torch a la the Olympic torch to be used in the celebration and displayed throughout all 92 counties of the state. In addition, the IBC requested that Purdue’s EPICS program develop a kid-friendly torch that can be used alongside the actual torch in relays, celebrations, and community outreach events throughout the state.

By collaborating with Purdue researchers throughout a range of …

Rhody's Run For Dana Farber 5k, Mark Albanese, Bryan Poston

Senior Honors Projects

The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …

Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese

Senior Honors Projects

The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …

Searching Uspto Trademark Records, Amy Jansen, Robert Berry

Librarian Publications

Presentation by Amy Jansen and Robert Berry of the Sacred Heart University Library outlining the advantages of federal registration of trademarks and service marks and the steps involved. Includes legal background and examples.

Be Memorable: Library Advocacy Through Compelling Storytelling, Carol A. Watson, Suzanne R. Graham, Jason Tubinis

Presentations

Whether persuading an administrator within your institution or lobbying for external action, storytelling can be a powerful and compelling advocacy tool. Telling stories about real people and real challenges is an effective means for convincing others of your viewpoint. What makes a good story? How can you incorporate the elements of storytelling into your advocacy efforts?

After learning the fundamentals of a persuasive story and how to successfully integrate the story within a strategic advocacy campaign, participants will have the opportunity to practice their newly acquired skills in small groups. Volunteers from the small groups will share their story drafts …