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Full-Text Articles in Advertising and Promotion Management
Amazon: A Maze Through China - An International Marketing Case Study, Hanane Goubil
Amazon: A Maze Through China - An International Marketing Case Study, Hanane Goubil
Symposium of Student Scholars
Amazon is an e-commerce technology company best known for its fast delivering time and for being one of the tops of the big four technology companies in the United States. Despite its success in the U.S. and several countries abroad, it has struggled to succeed in China since 2004 where Alibaba and JD.com control 82% of the market. This is due to Amazon failing to compete with Alibaba and neglecting to acclimatize their online offers to appease Chinese customers’ preferences. An example of this is that Alibaba has its own payment system called Alipay, while Amazon had yet to include …
Blogging As Marketing: From Writing To Revenue, Matthew Headland
Blogging As Marketing: From Writing To Revenue, Matthew Headland
Williams Honors College, Honors Research Projects
This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …
The Benefits And Pitfalls Of Using Social Media (Think Facebook) To Market Your Law Practice: Or, To Get By, Should You Seek A Little Help From Friends?, Maureen Cahill
Continuing Legal Education Presentations
Discusses professional uses of social networking sites, including several which focus on the legal community