Advertising and Promotion Management Commons^™

Morehead State University 2003 Eagle Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2003 official media guide of the Morehead State University baseball team.

Eagle Golf 2003, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2003 official media guide of the Morehead State University golf team.

2003 Eagle Football: 2002 Pfl South Division Champions, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2003 official media guide of the Morehead State University football team.

Smu: We Mean Business: We Are Different, Singapore Management University

SMU Press Releases and News

We believe it takes a different type of person to excel in the new economy. Which is why SMU is a different kind of university. One with a progressive curriculum, unique teaching methods and a world-class faculty.

SMU advertisments, Ng Peng Fong, Marina Rumi Ibrahim, Elsie Lin, featured students doing hand stand, jumping and back bend.

Morehead State University Eagle Softball 2003, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2003 official media guide of the Morehead State University softball team.

Morehead State University 2003 Eagle Soccer, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2003 official media guide of the Morehead State University soccer team.

2003-2004 Lady Eagle Basketball: Stepping Up, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2003-2004 official media guide of the Morehead State University Women's Basketball team.

Eagle Track And Cross Country 2002-2003, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002-2003 official media guide of the Morehead State University track and cross country teams.

2002-2003 Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002-2003 official media guide of the Morehead State University basketball team.

2002-2003 Lady Eagles: Believing And Achieving, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002-2003 official media guide of the Morehead State University women's basketball team.

Advertising Online And The Development Of A Corporate Web Site, Lisa V. Soto

Seton Hall University Dissertations and Theses (ETDs)

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"See Me, Touch Me, Feel Me": (Im) Proving The Bodily Sense Of Masculinity, Marc A. Ouellette

English Faculty Publications

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the "new man," which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements for the …

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Administration Documents

Development office newsletter regarding donors and donations to Western Kentucky University.

Investigating The Effects Of Store-Brand Introduction On Retailer Demand And Pricing Behavior, Pradeep K. Chintagunta, Andre Bonfrer, Inseong Song

Research Collection Lee Kong Chian School Of Business

The effects of the introduction of a store-brand into a particular product category are studied. The paper focuses on the effect of store-brand introduction on the demand as well as on the supply side. On the demand side, the changes in preferences for the national brands and price elasticities in the category are investigated. On the supply side, the effects of the new entrant on the interactions between the national brand manufacturers and the retailer introducing the store brand are studied, including how these interactions influence the retailer's pricing behavior. In doing so, it is possible to test whether the …

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Administration Documents

Development office newsletter regarding donors and donations to Western Kentucky University.

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Administration Documents

Development office newsletter regarding donors and donations to Western Kentucky University.

Recent Developments In The Law Of Comparative Advertising In Italy: Towards An Effective Enforcement Of The Principles Of Directive 97/55/Ec Under The New Regime?, Irene Calboli

Research Collection Yong Pung How School Of Law

On February 25, 2000, the Italian Government adopted Legislative Decree No. 67, which enacted Directive 97/55/EC amending Directive 84/450/EEC concerning misleading advertising, so as to include comparative advertising. Contrary to what one could have expected in a country that has traditionally banned comparison in advertisements, Italy was one of the first among the Member States to implement Directive 97/55/EC. In order to allow consistent enforcement practices, however, the adoption of the new law must be followed by a profound change in the ways Italian courts and legal operators have approaches this issue so far. This Article explore this issue and …

Metro Acoustics Identity Manual, Melissa Meyer

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Technology Selection And Commitment In New Product Development: The Role Of Uncertainty And Design Flexibility, V. Krishnan, Shantanu Bhattacharya

Research Collection Lee Kong Chian School Of Business

Selecting the right technologies to incorporate in new products is a particularly challenging aspect of new product definition and development. While newer advanced technologies may offer improved performance, they also make the product development process more risky and challenging. In this paper, we focus on the problem of technology selection and commitment under uncertainty, a major challenge to firms in turbulent environments. We argue that the ''pizza-bin'' approach of rejecting prospective technologies outright may not serve firms well when the pressure to differentiate products is enormous. After motivating the challenges and decisions facing firms using a real-life application from Dell …

Morehead State Eagle Volleyball 2002, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002 official media guide of the Morehead State University volleyball team.

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

2002 Morehead State University Eagle Softball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002 official media guide of the Morehead State University softball team.

Morehead State Eagle Soccer 2002, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002 official media guide of the Morehead State University soccer team.

How Do I Spot A Telemarketing Sales Scam?, Liz Gorham, Marilyn Noyes

All Archived Publications

No abstract provided.

Morehead State Eagle Tennis 2002, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002 official media guide of the Morehead State University tennis team.

2002 Morehead State University Eagle Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002 official media guide of the Morehead State University baseball team.

Morehead State University 2002 Eagle Football, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2002 official media guide of the Morehead State University football team.

Web Publishing Using Ms Word, Christie Carlsen

Graduate Research Papers

I was approached by a motorcross club and asked to build a Website to represent their club. The purpose of the website is to promote the club to attract new members, announce up-coming events, show a member list with contact numbers, and provide a page to place pictures of past events. The club has limited funds, therefore they intend to maintain their site themselves and asked if I would show a selected few members the process. I had to find a way to educate club members on how to maintain their web page after I created and published the original …

The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero

Articles

This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …