Advertising and Promotion Management Commons^™

A Study Of The Outdoor Poster And The Car Card, Milo Bergo

Bachelors’ Theses

Outdoor advertising as a business phenomenon is one of the most interesting a student of modern business is likely to encounter. It has evolved into a great commercial force from obscure, crude beginnings. During its growth bitter opposition has been expressed by civic societies and associations, which have instigated reform movements having as their end the abolition of this advertising medium. More recently, however, the organized eradication of antagonizing characteristics has tended to lessen the opposition and hasten the growth of outdoor advertising.

Today outdoor advertising is one of the major selling media of the commercial world; but because of …

A Model Department Store Advertising Department, Marion Gillard

Bachelors’ Theses

This thesis will attempt to show a model organization of a department store’s advertising department in general, first, and then more specifically, by describing the duties and outlining the personnel.

Motion Picture Advertising And Publicity, Donald C. Demien

Bachelors’ Theses

A recent nationwide survey conducted by Fortune magazine revealed that only thirteen percent of the adults in the United States go to the movies more than once a week. Twelve percent go more than once a month. Thirteen percent average just once a month. Twenty-one percent attend less than once a month and sixteen percent say that they never go to the movies at all.

An Analysis Of The Trend Of Newspaper Advertising For The Years 1931-1935, Lucretia Moffatt

Bachelors’ Theses

The purpose of this thesis is to show the more. definite trend toward use of newspaper advertising today than was apparent in the past, in spite of the depressing effects of the economic crash of 1929. Advertising lineage, for most products, experienced a decided decrease between the years 1931 and 1935, but as budgets begin to increase, more and more money is being given over for advertising, the largest part of which is being used for buying newspaper space.

How To Advertise A Retail Store, Jean Schwartz

Bachelors’ Theses

The purpose of this thesis is to determine by a series of interviews with the agents in charge of retail store promotion, how many of the 43 possible advertising media are used by Milwaukee retailers and why the selected ones are chosen, thus determining what are the most effective ways of advertising a retail store in Milwaukee as discovered by Milwaukee advertisers. It is not the aim of this thesis to select one medium as being the proper one, in preference to all others, but rather to determine what are now being used by the various classes of stores.

Why Color?: An Analysis Of The Motives Prompting The Use Of Color In Advertising, Wesley P. Heidemann

Bachelors’ Theses

This thesis was written with the aim to discover the fre­quency of employment and relative importance of the various motives which influence advertisers to use color.

This was accomplished by selecting full page color adver­tisements of 75 products appearing in recent issues of the Saturday Evening Post. These were analyzed with the intent of ascertaining if the advertiser chose color (1) to attract attention, or (2) to illustrate his product and secure realism, or (3) to use the innate suggestive power of color. It was recognized, however, that there are other factors that motivate the use of color, but …

Broadcast Advertising Of The Robert A. Johnston Cracker Company, Agnes Ruth Metzler

Bachelors’ Theses

The purpose of this thesis on radio broadcasting is to study the main factors which were to be considered when planning certain radio campaigns and to indicate the possible tendencies In radio programs. This thesis applies to general cases and in particular to the radio programs sponsored by the Robert A. Johnston Cracker company.

Bank Advertising In Principles And Practice, Dan R. Meurer

Bachelors’ Theses

The express purpose of this thesis is to present, systematically, the results of the author’s investigation into the actual methods of bank advertising practice, and of his research into the writings of the best authorities on this subject. The general plan is to consider only authentic information and viewpoints for each phase of the advertising program and to compare and contrast actual methods used with these ideals.

Bank advertising is boundless in its scope, charged, as it is, with educating the public in financial matters and selling banking services. Because these services are practically infinite in variation, banks have been …

Advertising Appeals Used By Car Manufacturers For Three Representative Years, Robery J. Slaby

Bachelors’ Theses

An advertisement is written to be read. Whether the writer of an advertisement expresses himself or his advertisement in pictures, words, or diagram it is done so because the writer believes that the form he uses is the one which will be read and he believes will sell good.

Appeals In Advertising, Bess Epstein

Bachelors’ Theses

In this thesis, the writer studied the appeals of advertising and the psychology that lies behind them. An attempt was made to dis­ cover what the appeals are based on and the processes that are related to the presentation of the appeals.

The different chapters of the books, given in the Bibliography, were read and notes taken on everything read. From the material thus com­ piled, opinions were assorted and wherever neces­sary, differences in opinion were mentioned. Whatever was believed to need explanation was made clearer by taking examples from the Saturday Evening Post.

This thesis was written with the …

The Ethics Of Advertising, Richard H. Derry

Bachelors’ Theses

One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from …

The Success Of Direct-By-Mail Advertising In Modern Business, J. Edward Schmidley

Bachelors’ Theses

The modern trend of business is distinctly toward the creation of new business instead or trying by costly competitive methods to divide up among the producers the business already created. The manufacturer must sell his products by giving them value, creating a demand and then giving the retailer aid in selling them. The savage , crushing forces or competition to- day attack more fiercely than ever before . To act at once and to act correctly is the only method to be used by manufacturers in their struggle for existence . All concerns are aggressively striving to out-do each other …

Chain-Stores And Their Relation To Present Day Advertising, Marion Helene Witmer

Bachelors’ Theses

Modern distribution is becoming a science. Standardization in buying and selling goods is approaching the precision already reached in producing goods. Just as machines are used in packing food and making dresses, so are machines used to sell this food and these dresses. Efficient production is making more goods with less effort in less time. Efficient distribution is selling more goods with less effort in less time. Chain-stores form the machinery of modern distribution. Each chain is a sales factory, where every effort is directed toward making more sales per person per day. Each store or link in the chain …

Cooperative Advertising, Mary Ellenbecker

Bachelors’ Theses

Cooperative, group, or association advertising is the common effort of competitors to increase their sales, improve market conditions, combat a common enemy, or in other ways to improve the industry in which they have a mutual interest by advertising.

It is an economical, effective way of influencing a market. The greatest difficulty in the way of increasing group advertising is the difficulty of organizing. To present a program to which competitors will subscribe, for joint action by individuals or firms which have habitually been antagonistic, requires a high degree of organizing ability combined with a great abundance of tact.

Advertising - A Necessity Of All Sales, Viola Lois Risch

Bachelors’ Theses

The rapid progress in advertising during the last century has caused many people to accuse this brand of marketing of being new and experimental, and to overlook the part it played in the earlier growth of business. Advertising and the selling of goods have been associated with one another for more than two centuries. With the advent of machinery and the improvement of labor conditions the sudden and voluminous increase in production required a corresponding increase in markets, and so the selling problem--the problem of getting rid of the manufactured goods arose.

The Value Of National Advertising To The Retailer, Alfred Watson

Bachelors’ Theses

No abstract provided.