Advertising and Promotion Management Commons^™

Electronic Banking In Nigeria: Problems And Prospects From The Consumer's Perspective, Agbada A.O

Bullion

This paper explores the adoption of electronic banking [e-banking] in Nigeria. It examines the problems and prospects of e-banking in Nigeria from the consumer's perspective. The research findings show that a number of problems ranging from human, operational and technical constraints hinder the maximum utilization of services provided through e-banking channels in Nigeria. However, the results from the study have also revealed that despite these problems, the rate of adoption of e-banking services in Nigeria is phenomenal as banks have recorded outstanding successes in some areas. Nigeria is a consuming nation and based on the experience from other sectors of …

Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Management and Marketing Faculty Publications

Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.

The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.

The findings indicate that though cross-functional integration may indeed have a direct impact on success, …

Summer Sessions Breakdown Of Course Dates And Time, Paul Savory

Department of Industrial and Management Systems Engineering: Faculty Publications

This report highlights an exhaustive analysis of the hundreds of Summer Session courses to develop an understanding of when they occur during the day and during which of the four academic terms. The analysis shows that the most popular time for scheduling courses is between 9:30 am and noon for each of the four summer session terms. Given the limited number of general purpose classrooms on campus, accommodating faculty preference for rooms, buildings, and computer equipment is sometimes not possible during the most in demand course times. The results also showcase the potential for having summer courses four-day per week …

Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson

WCBT Faculty Publications

Previous studies using the integrated marketing communications framework have examined the increased effectiveness of combining either multiple media or different tactics when promoting a brand. This study considers integrating advertising and publicity to promote an unknown brand on the Internet. Experiment results indicate that when exposure to advertising combines with exposure to objective news about a new brand, effectiveness increases in terms of both brand attitudes and behavioral intentions. For sequencing exposures for technical brands, the news-then-advertising condition offers more effectiveness than the reverse sequence. When introducing non-technical brands on the Web though, using advertising first is more effective in …

Real-Time Evaluation Of Email Campaign Performance, Andre Bonfrer, Xavier Dreze

Research Collection Lee Kong Chian School Of Business

We develop a testing methodology that can be used to predict the performance of e-mail marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) to allow for the estimation of straightforward parametric hazard functions and generate early predictions of an individual campaign's performance (as measured by open and click propensities). We apply this pretesting methodology to 25 e-mail campaigns and find that the method is able to produce in an hour and fifteen minutes estimates that are more accurate and more reliable than those that the …

Mediators Of Meaning: A Critically Reflexive Study Of The Encoding Of Irish Advertising, Aidan Kelly

Doctoral

This thesis explores the socially constructed process through which advertising agencies and practitioners encode advertisements. It draws from an interdisciplinary theoretical framework, and the study is positioned within the critical marketing studies literature. The literature review explores the relationship between advertising and the theory of ideology, the interaction between advertising and the cultural world and the role of advertising agencies as “cultural intermediaries” within consumer culture. An ethnographic study of an Irish advertising agency was conducted, during which primary data was collected in the form of internal agency meetings, agency documentation interviews with advertising practitioners and participant observations. The study …

Fathers: A Contemporary Perspective On Their Role In Child-Driven Materialism, Catriona Nash, Serge Basini

Conference proceedings

This paper explores the contemporary role of fathers in child-driven materialistic consumption, a little explored territory. Commencing with an exploration of the child consumer and their influence in personal and family spending, both of which have grown considerably over that last number of decades, followed by an analysis of changes in families and the role fathers now play in the aforementioned. It is also acknowledged that fathers have previously been ignored to a large extent in the majority of research studies concerning parent-child consumption and purchases. As such, valuable insights emerged through an interpretative framework utilised to explore this area. …

The Influence Of Culture On Advertising Effectiveness In Pakistan And Australia: A Cross-Cultural Study, Faiz Muhammad Shaikh

Business Review

Presents findings from an empirical study, which investigates the effects of different advertising appeals used across cultures. Cultural differences along the individualism collectivism dimension are hypothesized to affect people's reactions to certain advertising appeals. Results indicate that appeals, which emphasize individualistic benefits, are more effective in the Australia than in Pakistan. When appeals emphasizing collectivistic benefits are employed, they are generally more effective in Pakistan. However, such effects can be moderated by product characteristics. Different product types may serve to influence the effectiveness of culturally congruent advertising appeals. Discusses the implications of the findings, that cultural differences play a significance …

Bowling Green Economic Development Task Force (Mss 186), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscript Collection 186. Correspondence, search committee notes, financial information, minutes, reports and clippings related to the Bowling Green Economic Development Task Force's efforts to revitalize economic and industrial development. Also, data related to the hiring of an Economic Development Director.

The Down Home Café, R. Edward Bashaw, Joan Brumm, Larry R. Davis

Faculty Publications - The LeMoyne Smith School of Business

The Down Home Cafés, a profitable 23-unit chain of family-oriented restaurants in Arkansas, Tennessee, and Oklahoma, have had slowly declining same-store revenue growth during the past three years. Although research suggests that patrons give the Down Home Café high marks on food quality and value, growth may have been hurt by the lack of ambiance and brand image. Research indicates they are in target consumers consideration sets, although perhaps not a first choice. In order to generate growth, the executive team is focusing on ideas to generate repeat business and increase the underperforming dinner and weekend meal occasions. Down Home's …

Goldin Ceramics: Website As Primary Advertising Vehicle For Small Business, Alfiya Mukhutdinova

Renée Crown University Honors Thesis Projects - All

I wanted my Honors Capstone Project to capitalize on the combination of advertising, design, and website-building skills I have gained both inside and outside of the classroom during my time atSyracuseUniversity. I wanted the chance to apply my conceptual knowledge as well as my knowledge of advanced design and website software to an actual client with measurable results. I decided to tackle the challenge of creating a new website for my aunt’s small business, Goldin Ceramics. Since Olga’s only method of advertising is in-person at craft shows that she attends roughly once a month, her website plays a crucial role …

Designing A Business Identity, Ashley Masias

Honors Capstones

Capstone submitted as a graduate requirement for the BSU Honors Program.

Effective Marketing Strategies And Implementation Into Homer G. Phillips Apartment Complex Campaign, Jessica Kindred

Honors Capstones

Capstone submitted as a graduate requirement for the BSU Honors Program.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering January 6 - April 5, 2008, Margaret N. Rees

Anti-littering Programs

• The Interagency Anti-Litter Team received new direction concerning the recycling plan deliverables.
• The Phase II media plan was completed.
• One hundred fifty nine (159) people signed the anti-litter pledge this quarter.
• The anti-litter team participated in 14 different clean up events this quarter.
• The anti-litter team participated in four community outreach events this quarter.

Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers

Honors Theses

The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …

Global Advertising And Its Implications On The Concept Of Spatial Identity: A Case Study Of Urban Billboard Advertising In Tunis, Kristen Hackett

Independent Study Project (ISP) Collection

Tunisia is a country that has a very distinct and unique culture and collective identity that was shaped by their equally specific and unique history. With these facts in mind this, I was very shocked to see that the advertisements utilized in the city of Tunis to appeal to the Tunisian public, are very similar, if not that same to those of the United States and all around the world. At first, I was under the impression that manufacturers and advertising agencies played into spatial identities, such as those sovereign to demarcated nations or cultures, and that their advertisements would …

Advertising And Collusion In Retail Markets, Kyle Bagwell, Gea Myoung Lee

Research Collection School Of Economics

We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We first analyze a static model. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive efficiency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. We next analyze a dynamic …

Morehead State 2008 Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University tennis team.

The Blinds Shop Company Limited Brand Identity Project, Peter Dee

Other resources

The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.

The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …

Morehead State 2008-09 Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide of the Morehead State University basketball team.

Morehead State University 2008 Soccer, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University soccer team.

Morehead State 2008 Cross Country, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University cross country team.

The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow

Law Faculty Scholarship

The elevation of color to stand-alone trademark status illustrates the unbounded nature of trademarks within the judicial consciousness. The availability of color-alone marks also facilitates the commoditization of color in ways that complicate the development and distribution of products and services that use color for multiple purposes conterminously. The economic case for color-alone trademarks is severely undermined by careful observation of the ways that colors are actually deployed in commerce, which makes it clear that the trademarks of multiple goods and services can utilize the same color to telegraph the same message without confusing anyone or diluting the commercial power …

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua95/2 Glasgow Normal School Ads, Wku Archives

WKU Archives Collection Inventories

This series consists of an advertisement clipped from the April 28, 1888 Louisville Courier-Journal.

Ua42/2 Clipping File, Wku Independent Learning

WKU Administration Documents

Newspaper clippings and advertisements regarding WKU Independent Learning program 1920-2008.

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Ua95/1 Glasgow Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Glasgow Normal School. The series includes the first catalog, a pamphlet and James Cornette's history of the school.

Ua30/2 Visitor's Guide & Campus Map, Wku Parking & Transportation Services

WKU Administration Documents

Western Kentucky University campus map includes advertisements for local Bowling Green businesses.

2008-09 Morehead State Men's Basketball Postseason Edition, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide, postseason edition, of the Morehead State University basketball team.