Advertising and Promotion Management Commons^™

The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares

Posters - 2026

Short-form video content, particularly Instagram Reels, has become central to digital marketing strategies aimed at increasing engagement and campaign effectiveness. As consumer attention spans decline, marketers increasingly rely on visually engaging, concise, and interactive content formats. Prior research highlights the importance of content characteristics in shaping engagement outcomes. However, limited empirical evidence exists on which specific attributes most strongly influence performance in short-form video contexts. This study examines how call-to-action (CTA), audio type, and authenticity influence engagement rates in Instagram Reels.

Ai Vs. Human Imagery In Advertising: Do Consumers Care?, Belyn Thompson

Posters - 2026

Artificial Intelligence (AI) is rapidly transforming digital marketing, with AI-generated images increasingly used in advertising and brand communication. While these visuals allow companies to reduce costs and experiment with creative ideas, it remains unclear how consumers perceive AI-generated content compared to human-created visuals. Advances in platforms such as DALL-E and Midjourney have made AI images more realistic and difficult to distinguish, raising questions about transparency and ethical disclosure in advertising. This study examines how AI-generated images and disclosure strategies influence consumer perceptions, including purchase intent, aesthetic appeal, and perceived realism across different product categories.

Uncovering Libraries Instagram Engagement, Kenneth Saito

Library Research Scholars Program Spring 2025

The Binghamton University Libraries utilizes its Instagram platform to engage its audience to share information regarding its resources and services. Current research suggests elements such as color grading, scenic backgrounds, and maintaining a proper online social media presence affect how Instagram users engage with content. However, additional elements such as audience type and how they engage with content may factor into the Libraries’ reach on their platform. This project seeks to identify how the Libraries Instagram platform can maximize engagement based on their audience needs and identified interaction behavior. A literature review determined that a qualitative survey is the best …

Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon

Student Engagement Posters

Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.

Stonehill Alumni Magazine Winter/Spring 2018, Stonehill College Office Of Communications And Media Relations

Stonehill Alumni Magazine

This issue of the magazine includes the following features:

• Who But Leo Meehan? From early on, Leo J. Meehan ’75 had his sights set on sales, but he didn’t expect what would happen when he took a job with a “tiny” ofce supply company after he graduated. BY TRACEY PALMER
• The Unexpected Path Sometimes it’s the detours that make all the diference. Read fve stories of alumni who veered from a straight line to achieve personal fulfllment. BY MAURA KING SCULLY
• Design is Everywhere From cereal boxes to billboards to an app on your phone, design is all around. Our …

Corporate Social Responsibility Rating Agencies: Comparing Rankings, Methodologies, And Philosophies, Andrew Blevins, Michelle Kunz

Celebration of Student Scholarship Poster Sessions Archive

No abstract provided.

Lcw Marketing Newsletter Volume 7 Issue 1, Touro College Lander College For Women, Lander College For Women

Yearbooks and Newsletters

No abstract provided.

Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections

Finding Aids

This collection includes oversized scrapbooks of local and regional newspaper clippings about college sports at Georgia Southern College. Many of these volumes were prepared by Richard Mandes as head of Georgia Southern College Publicity.

Find this collection in the University Libraries' catalog.

Use Of Social Media For Recruiting At Franziska Racker Centers, David Williams

Capstone Projects 2015-Present

Can Franziska Racker Centers increase recruitment through paid advertising on social media, especially Facebook? • Are similar agencies in New York State using social media for recruiting? If so, is it producing adequate results? • How can Racker Centers’ better target local media for recruiting?

Veal: The Rise Of Generation Interactive, Patrick Aievoli

Zea E-Books Collection

The purpose of this book is to investigate and discuss the premise that the current generation was constructed to be consumers for a transitional marketplace. As the economy shifted from analog to digital, consumers had to be trained to accept, use and progress within a new economic model through changes in societal and economic patterns. During the course of this book those patterns will be discussed and displayed as a confluence of: Marketplace manipulation, Abusive use of technologies, and Lack of governance.

In this book I discuss how those events are reflected in the habits and lifestyles of the current …

Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Michael, Elizabeth and Stephanie, Sturgis Library Student Assistants 2014.

Books: Pride And Prejudice, by Jane Austen. London: T. Egerton, Whitehall, 1813.

The Song of Achilles, by Madeline Miller. New York: Ecco, 2012.

Where'd You Go, Bernadette, by Maria Semple. New York: Little, Brown and Company, 2012.

Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014.

Books: The Guardian, by Nicholas Sparks. New York: Grand Central Publishing, 2003.

Back to Blood, by Tom Wolfe. New York: Little, Brown and Company, 2012.

Lost Symbol, by Dan Brown. New York: Doubleday, 2009.

Guinness Book of World Records, by Craig Glenday, (ed.). London: Guinness World Records, 2012.

Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Daniel S. Papp, President of Kennesaw State University.

Book: Flags of Our Fathers, by James Bradley. New York: Bantam, 2000.

Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014.

Books: Reading Women, by Stephanie Staal. New York: Public Affairs, 2011.

Hatchet, by Gary Paulsen. New York: Simon & Schuster, 1987.

Letter to My Daughter, by Maya Angelou. New York: Random House, 2009.

100 Unforgettable Dresses, by Hal Rubenstein. New York: Harper Design, 2011.

Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Randy Hinds, VP for Operations, Chief Business Officer and Chief Information Officer.

Book: The American Kaleidoscope: Race, Ethnicity and the Civic Culture, by Lawrence H. Fuchs. Middletown: Wesleyan, 1990.

Read Poster - Corey, Yvonne, Josee, & Alonda, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Corey, Yvonne, Josee, and Alonda, Sturgis Library Student Assistants 2014.

Books: Oddly Normal, by John Schwartz. New York: Gotham, 2012.

The Girl with the Dragon Tattoo, by Stieg Larsson. New York: Knopf, 2005.

Tears of Pearl, by Tasha Alexander. New York: Minotaur Books, 2009.

The Walking Dead, by Robert Kirkman. Hunt Valley: Diamond Comic Distributor, 2006.

Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Ken Harmon, Provost and Vice President for Academic Affairs and Professor of Accounting.

Book: Stumbling on Happiness, by Daniel Gilbert. New York: Knopf, 2006.

Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson

Library Marketing Materials

READ Poster, featuring Vaughn Williams, Director of Athletics at Kennesaw State University.

Book: The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter. Rocklin, CA: Prima Publishing, 1998.

Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.

Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.

Read Poster - Jennifer Young, Systems Librarian, Amy Thompson

Library Marketing Materials

READ Poster, featuring Jennifer Young, Systems Librarian.

Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.

Read Poster - Eli Arnold, Information Librarian, Amy Thompson

Library Marketing Materials

READ Poster, featuring Eli Arnold, Information Librarian for the Horace W. Sturgis Library.

Book: Hero, by Perry Moore. New York: Hyperion, 2007.

Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson

Library Marketing Materials

READ Poster, featuring Rita Spisak, Access Services Librarian.

Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.

Sign- Owlspace, Amy Thompson

Library Marketing Materials

Sign for OwlSpace, student study area in the Horace. W. Sturgis Library.

Read Poster - Ksu Cheerleaders/Dance, Amy Thompson

Library Marketing Materials

Kennesaw State University cheerleaders and dance team promote reading. Pictured:

• Sydney Sullivan - dance
• Erin Crissman - cheer
• Jamie Marshall - cheer
• Jessica Stafford - dance

Book: Cheer Skills, by Jen Jones. Mankato, Minn.: Capstone Press, 2011.

Brochure - It's For Ksyou!, Amy Thompson

Library Marketing Materials

Brochure for the "It's for KSYou!" marketing campaign for the Horace W. Sturgis Library.

Powerpoint Design- It's For Ksyou! Theme, Amy Thompson

Library Marketing Materials

Powerpoint design slide for "It's For KSYou!" marketing campaign for the Horace W. Sturgis Library.

Brochure - Adopt-A-Book Program, Amy Thompson

Library Marketing Materials

Brochure for the Adopt-A-Book Program at the Horace W. Sturgis Library.

Brochure - Naming Opportunities, Amy Thompson

Library Marketing Materials

Fundraising brochure and price list for naming opportunities at the Horace W. Sturgis Library.

Sign- Owlspace2, Amy Thompson

Library Marketing Materials

Sign for OwlSpace2, student study area in the Horace W. Sturgis Library.

Sign- It's For Ksyou!, Amy Thompson

Library Marketing Materials

Sign template for "It's For KSYou!" marketing campaign for Horace W. Sturgis Library.