Advertising and Promotion Management Commons^™

Thinking Like A God: Nature Imagery In Advertising, Catherine M. Roach

Reconstruction: Studies in Contemporary Culture

This essay examines selected recent imagery from American advertising that evinces a "negative" sense of nature as hostile other - often portrayed as a persecuting and conquered female - and of humans as its/her master. Examples to be examined of nature as this "Bad Mother" include TV commercials, print advertisements, and a comic strip. I argue that these images spring from a fundamental ambivalence toward nature and that they assuage the anxiety aroused by such ambivalence through a fantasy that casts humans as gods. More specifically, I use the medieval Christian scholastic concept of 'aseity' to suggest that these media …

Using Teen Chick Lit Novels To Teach Marketing, Peter A. Maresco

WCBT Faculty Publications

This paper will outline how the author uses the sub-genre of teen fiction referred to as teen chick lit to teach students the marketing concept known as product placement. The paper provides the rationale for using fictional teen focused novels as a vehicle for teaching product placement as well as an overview of the teen chick lit genre. A discussion of the value of using teen fiction in class, student project, its success and issues raised are also discussed.

Pay And Performance: Among 100 Best U.S. Companies To Work For, Omair Mahmood Faisal

Undergraduate Theses and Capstone Projects

In the 21st century, world is becoming a global village and with increased competition businesses are always looking for regions with the lowest possible production costs. Appropriate compensation of U.S. employees working for major U.S. corporations is a hotly debated topic in political circles. This research focuses on the top 100 companies designated as “the best companies to work for” by Fortune Magazine for the year 2006. Performance of these companies, as measured by their return on equity, return on assets, revenue growth and earnings growth along with their profit margin is used to determine the impact on them as …

Are Cover Stories Effective Contrarian Indicators?, Tom Arnold, John H. Earl, David S. North

Finance Faculty Publications

Headlines from cover stories are collected over a twenty year period from Business Week, Fortune, and Forbes to determine if positive stories are associated with superior future performance and if negative stories are associated with inferior future performance for the featured firm (when compared to an index or to another firm within the same industry and of the same size). Statistical testing implies that positive stories generally indicate the end of superior performance and negative news generally indicates the end of poor performance.

Visual And Verbal Rhetoric In Howard Chandler Christy's War-Related Posters Of Women During The World War I Era: A Feminist, Mary Ellen Gomrad

Electronic Theses and Dissertations

This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort …

Morehead State University 2007 Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University baseball team.

Morehead State University 2007 Cross Country, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University Cross Country team.

Morehead State University 2007-08 Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007-2008 official media guide of the Morehead State University basketball team.

Morehead State University 2007 Volleyball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University volleyball team.

San Diego Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The November 10, 2007 official media program of the San Diego vs. Morehead State game.

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

The Experience Of A Lifestyle, Brian Lonsway

School of Architecture - All Scholarship

This essay traces the evolution of themed environment design from theme parks to a series of new architectural types – Urban Entertainment Destinations, Lifestyle Enhancement Centers, and Lifestyle Villages – as a chronicle of spatial mediation from urban décor to urban design technique. Culled partly through semiotic deconstruction and partly through ethnographic investigation, this history examines the environmental design techniques employed in these spaces in order to better understand the relationship of design practice to the cultural practices of work and leisure.

From spatialized branding strategies to the neo-urbanist configurations of location-based entertainment, leisure/entertainment ventures use these narratively motivated techniques …

Ua9 The Wku Planner, Wku Planned Giving

WKU Administration Documents

Planned Giving office newsletter regarding donors and donations to Western Kentucky University.

De Boerinn (Netherlands), Thomas Cooney

Case studies

Hendrik Jan Hoogendoom and his parents sat around the family dinner table and once again discussed the key problem facing the business in which they all worked. There had been many changes in the use of their land over the past two decades but they knew that they had not yet achieved the maximum economic return from it. Currently, the primary income came from recreation activities, which were extremely successful for six months of the year. But the challenge remained on how they could keep the business equally active during the long cold winter months.

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.

The Potential Effects Of Corrective Advertising On Consumer Beliefs Mandated By U.S Vs. Philip Morris Usa, Inc. (2006), Brook Leigh Plack

Inquiry: The University of Arkansas Undergraduate Research Journal

In US v. Philip Morris USA Inc. (2006), six major tobacco companies were ordered to provide funding for an extremely large corrective advertising and marketing campaign. The Court ruled that consumers may have been misled and deceived about the (1) health effects of smoking, (2) addictiveness of smoking, (3) lack of health benefit from low tar/light cigarettes, (4) companies’ manipulation of nicotine delivery and cigarette design, and (5) health effects of secondhand smoke. Using print advertising copy test procedures, this research focused on the potential effectiveness of test ads submitted to the Court in impacting these target beliefs. In an …

Morehead State University 2007 Softball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University softball team.

Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University tennis team.

Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University soccer team.

Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007-2008 official media guide of the Morehead State University women's basketball team.

Morehead State University 2007 Football, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University football team.

West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The September 15, 2007 official program guide for the West Virginia Tech vs. Morehead State football game.

Heylen Bvba (Belgium), Thomas Cooney

Case studies

As Tom Heylen reflects upon his early days in business, he often wonders how his company Heylen bvba survived. He had left university after just one year of studying biology in order to pursue a business opportunity that he believed existed in the market and that needed to be acted upon without delay. About that time, nature had become modified to such an extent (particularly in Europe) that biodiversity could only be conserved through active management and restoration of the few natural areas which remained. Such management required innovation, specialised equipment, and knowledge in order to be successful. But those …

The Theoretical Separation Of Brand Equity And Brand Value: Managerial Implications For Strategic Planning, Randle D. Raggio, Robert P. Leone

Marketing Faculty Publications

During the past 15 years, brand equity has been a priority topic for both practitioners and academics. In this paper, the authors propose a new framework for conceptualizing brand equity that distinguishes between brand equity, conceived of as an intrapersonal construct that moderates the impact of marketing activities, and brand value, which is the sale or replacement value of a brand. Such a distinction is important because, from a managerial perspective, the ultimate goal of brand management and brand equity research should be to understand how to leverage equity to create value.

An Analysis Of Lean Management Procedures In The Irish Audi And Volkswagen Dealer Network, Clive Atkinson

Theses

This study provides an analysis of lean management procedures within Irish motor retailers from the perspective of senior managers working in franchised Audi and Volkswagen dealerships. Richardson (2007) suggests the danger for some organisations operating in good economic conditions is the ability of poor performers to earn healthy profits through little effort, thereby creating a lack of urgency to improve processes within the business. This may be applicable to motor dealerships in Ireland since the advent of the “Celtic Tiger”. Advocates of lean management contend the implementation of lean techniques can increase efficiency within an organisation and create a sustainable …

Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart

WCBT Faculty Publications

Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.

Regulating Professional Services Advertising: Current Constitutional Parameters And Issues Under The First Amendment Commercial Speech Doctrine, R. Michael Hoefges

Cardozo Arts & Entertainment Law Journal

No abstract provided.

The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll

Masters

The link between brands and culture is well documented (McCracken, 1986; Ritson and Elliott, 1999). However the purposeful creation of brands related to culture is less evident (Vincent, 2002; Holt, 2004). It is this lack of theoretical understanding of cultural brands that drives this study. The objective of this study is to investigate the Gaelic Athletic Association (GAA) as an iconic brand within the socio-economic context of Ireland. The literature has been divided into two chapters, the first is an overview of consumer culture as the context within which brands have taken on great importance, in the construction of self …

South Hill Enterprise (Ireland), Thomas Cooney

Case studies

Billy Barrett was facing challenges as a consultant that he had never previously experienced. All of the goals that are expected in business practice were not amongst the main priorities here. Confused, he asked Maura Melia (Manager of South Hill Enterprise) if he could clarify the situation.