Advertising and Promotion Management Commons^™

Ua42/2 Clipping File, Wku Independent Learning

WKU Administration Documents

Newspaper clippings and advertisements regarding WKU Independent Learning program 1920-2008.

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Ua95/1 Glasgow Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Glasgow Normal School. The series includes the first catalog, a pamphlet and James Cornette's history of the school.

Ua30/2 Visitor's Guide & Campus Map, Wku Parking & Transportation Services

WKU Administration Documents

Western Kentucky University campus map includes advertisements for local Bowling Green businesses.

2008-09 Morehead State Men's Basketball Postseason Edition, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide, postseason edition, of the Morehead State University basketball team.

Morehead State University 2008-09 Men's Golf, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide of the Morehead State University men's golf team.

Morehead State University 2008-2009 Rifle, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide of the Morehead State University rifle team.

2008 Baseball Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University baseball team.

Morehead State 2008-09 Women's Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide of the Morehead State University women's basketball team.

2008 Softball Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University softball team.

Morehead State 2008-02 Women's Golf, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide of the Morehead State University women's golf team.

Morehead State 2008 Eagle Football, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University foottball team.

Morehead State University 2008 Volleyball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University volleyball team.

Morehead State Women's Golf, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 promotional guide of the Morehead State University women's golf team.

Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson

Publications and Research

Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.

Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.

Findings – Participants’ used the models as a point of …

Vol. Vi, Tab 38 - Ex. 35 - Rosetta Stone Dtc (Direct To Consumer) Report 2008, Rosetta Stone

Rosetta Stone v. Google (Joint Appendix)

Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?

Marketing Seventh-Day Adventist Higher Education : College-Choice Motivators And Barriers, Vinita Sauder

Dissertations

Purpose. Approximately 75% of Seventh-day Adventist college-bound youth do not attend the church's 15 colleges in North America. This study explored the views of Adventist college-bound participants regarding the factors (motivators and barriers) that influence college choice.

Method. Utilizing a mixed methods approach, qualitative and quantitative data were collected in a sequential two-phase design. Insights from focus groups conducted in Los Angeles and Nashville guided the development of a nationwide telephone survey of college-bound Adventists. Three groups sorted by type of high school were identified from a sample size of 226 and compared in terms of awareness and college-choice motivators …

Do Different Iindustries Report Corporate Social Responsibility Differently?: An Investigation Through The Lens Of Stakeholder Theory, Lorraine Sweeney, Joseph Coughlan

Articles

The social responsibility of business has become a major issue in recent years and the reporting of such activity is becoming more prevalent. Companies are attuning to the benefits of being seen as socially responsibly and many industries are jumping on the bandwagon of reporting CSR and using different media to communicate their activities in this arena to their stakeholders. This paper considers the content of one type of such communications, the annual report, and looks at how organisations are taking a focused stakeholder view of CSR rather than a wider view as would be expected from the ambiguity of …

Exploring Children's Understanding Of Television Advertising:Beyond The Advertiser's Perspective, Margaret-Anne Lawlor

Articles

Abstract Purpose - The aim of this article is to explore children's understanding of television advertising intent. Methodology- A different perspective on advertising intent is offered in this paper, as evidenced in an interpretive study of Irish children, aged between seven and nine years. A qualitative approach was employed, involving a series of focus group discussions and in-depth interviews with fifty-two children. Findings - The findings indicate that the participating children view advertising as serving interests including, but not limited to the advertiser. The existence of other interested parties is suggested by the children, namely the agendas of viewers and …

"Assessing The Attitudes Of Regional Business Toward Research And Development (R&D) And Networking Activities In The South West Of Ireland", Denis O'Flaherty

Theses

This project seeks to understand and measure the levels of Research and Development (R&D) and Networking Activity amongst regional business in the South West of Ireland. The South West region of Ireland is a unique and beautiful place, but presents challenges and obstacles in terms of running a business within the region.

It is now generally accepted by policy-makers that Ireland is going to become increasingly dependent upon its indigenous businesses, most of which can be classified as Small-to- Medium Enterprises (SMEs). The question of R&D and networking was framed within the context of location, given the physical characteristics of …

The Application Of Social Marketing In Reducing Road Traffic Accidents Among Young Male Drivers - An Investigation Using Physical Fear Threat Appeals., Brian Harman

Theses

In 2004, the Irish government rolled out its new two year road safety strategy which aimed to reduce road deaths in the Republic of Ireland to no more than 300 road fatalities by 2006. The strategy failed to reach its target. There were 368 road fatalities on Irish roads in 2006. The effects of the penalty points system, which was introduced in 2003, is considered responsible for reducing Irish road fatality figures to their lowest level since 1964 (335 deaths). However the beneficial effects of the penalty points system have proved transitory and road deaths have risen in recent years. …

Bringing In The Green: Pharma Stands To Win Hearts, Minds, And Tax Credits By Launching An Eco Bandwagon, Porcher L. Taylor Iii, David E. Kitchen

School of Professional and Continuing Studies Faculty Publications

A green mind-set can lead to a black bottom line. Becoming nvironmentally friendly can help boost brand image and ROi -- and pharma can get there with a few easy steps.

First, with about 90,000 sales representatives on the road, the industry could lead a revolution in transportation if it bought hybrid cars. By replacing the current fleet, the benefits would be substantial. Each hybrid is cheaper to maintain, more fuel-efficient, and leaves a far smaller greenhouse-gas footprint on the environment. Imagine extrapolating these benefits to thousands of ca rs: That's an environmentally friendly signature that shows leadership in the …

How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell

Doctoral

The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …

The Process Of Redesigning A Business Identity, Britta Lundborg

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

An Alternative Strategy For Building Sales Of Computers: Generic Advertising, Min Lu, Steven M. Thompson, Yanbin Tu

Management Faculty Publications

Frequent upgrading and aggressive price-cutting have become standard practice in the computer sector. While necessitated in part by declining production costs and a highly competitive market, these strategies have also served to make computers more affordable, growing the size of the overall market. Recently downturns in the sales of computers motivate us to examine the impact of these strategies on overall sales growth. We find evidence to suggest that excessive upgrading and overly aggressive price-cutting can be detrimental to overall sales growth. We also find that the computer sector exhibits characteristics that suggest that generic advertising would be an effective …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering July 6 – Oct. 5, 2007, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada website traffic remains strong despite no separate marketing.

• Project Manager Douglas Joslin has been assisting the IVP team due to the resignation of Donna Grady.

• A new ad created in cooperation with Republic Services of Southern Nevada appeared in five different View newspapers in July.

• The messaging campaign year two plan is in development and will be ready in November.

• Forty-three people took the anti-litter pledge this quarter, bringing the total number of pledges to 431.

• Planning for the Don’t Trash Nevada exhibit at the Las Vegas Natural History Museum continued …

Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang

Faculty Publications

This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.

The Influence Of Online Word Of Mouth On Product Sales In Retail E-Commerce: An Empirical Investigation, Alanah Davis, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Proceedings & Presentations

The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on product sales. Using the well-established notions of volume and valence to describe online WOM, we empirically evaluate the hypothesized relationship between online WOM in a retail e-commerce site and actual product sales. Our analysis of the data shows that there is a significant change in the number of products sold following the …

Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran

Archived Theses and Dissertations

No abstract provided.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending April 05, 2007, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada website traffic increased by 144% over the previous quarter.

• Project Manager Douglas Joslin made a presentation about the Take Pride in America in Southern Nevada program to the Executive Committee on February 7, 2007.

• 20 Don’t Trash Nevada advertisements ran during February and March.

• A billboard has been in place on US95 and Russell Road throughout this quarter.

• Don’t Trash Nevada purchased radio spots on Metro Networks in February and March.

• 137 people have taken the on-line anti-litter and dumping pledge.

• The anti-litter team received a $10,000 dollar donation from …