Business Commons^™

Kayla Meyer Wins Richard S. And Nelle Dabney Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Consumer Shift: Examining Female Generation Y Consumers’ Activewear Consumption, Lauren Laporte

LSU Master's Theses

The onset of the Covid-19 pandemic resulted in a change to standard consumption patterns as consumers began prioritizing health and wellness, working remotely, and made a switch from material-based consumption practices to an experiential-value-based consumption mindset. Additionally, Covid-19 brought economic downturns, loss of jobs, and supply chain issues. Consequently, the activewear market demonstrated unclear results making it necessary to understand trends within the activewear market while also understanding consumer motivations to wear or not to wear activewear during these societal shifts. This research paper aims it’s focus on female members of Generation Y, a popular and growing market for activewear. …

Unveiling The Dark Side In Smartphone Addiction: Mediation Of Strain And Moderation Of Hedonic Use On Well-Being, Murad Moqbel, Saggi Nevo, Fiona Fui-Hoon Nah

Information Systems Faculty Publications

Purpose

The research purpose is to investigate the mediating and moderating relationships between smartphone addiction and well-being (i.e. health-related quality of life).

Design/methodology/approach

A survey of 236 smartphone users was used to test the research model.

Findings

The structural equation modeling analysis results show that smartphone addiction negatively impacts well-being by draining a key personal resource, energy, thus creating strain. The adverse effect of smartphone addiction on users' well-being is found to be more intense when smartphones are used for hedonic purposes.

Research limitations/implications

Through the conservation of resources theory lens, this study increases our understanding of the role of …

Role Of Humane Orientation In Work Family Conflict And Work Family Positive Spillover: Results From A Cross Cultural Study, Ujvala Rajadhyaksha

Research Days

This poster presentation shares results of a large-scale, collaborative, cross-cultural study that examined the role of the humane orientation (HO) as a moderator of the relationships between work- and family-related support, work-family conflict, and work-family positive spillover. For this study, I had the privilege of working with principal investigators Barbara, Beham from Berlin School of Economics and Law, Germany; Ariane, Ollier-Malaterre from Université du Québec A Montréal, Canada and Tammy D. Allen from University of South Florida, United States. The study sample comprised of 10,307 participants from 30 countries in 5 continents My role as collaborator involved responsibility for gathering …

Indebted To My Education: Examining College Graduates’ Perceptions Of Student Loan Repayment, Vincent D. Carales, Mauricio Molina

Journal of Student Financial Aid

In this paper, we examine college graduates’ perceptions of entering student loan repayment and how they navigated this process. Findings highlight the importance of helping students make informed borrowing decisions, particularly as they begin repaying their student loan debt. Policy makers wishing to hold institutions accountable for keeping college affordable while enhancing financial aid policy will gain further insight.

Will Digital Fashion Be The New Normal In The Metaverse Era: Examining Consumers’ Perceptions Of Digital Fashion, Yanbo Zhang

LSU Master's Theses

Digital fashion might bring an innovative and revolutionary answer to address environmental and social issues in the textile and apparel industry because it could simultaneously deliver sustainability and fashionability. To stay in the lead in the fashion kingdom and maintain innovativeness, luxury fashion brands are embracing digital fashion. Instead of constantly balancing or trading off between exclusive values and accessibility, luxury brands could enhance both through digital fashion items. As such, investigating consumers’ perceptions and evaluations of digital fashion in general and luxury brands’ digital fashion in specific is critical to fueling digital fashion. Accordingly, the current research has twofold …

Sustainable Small House Project, Mollie Jo George

UNO Student Research and Creative Activity Fair

The Sustainable Small House Project was developed in cooperation with UNO/UNL Engineering, UNO Gerontology, and Metro Community College. This project merges both sustainable living with the small house movement to promote aging-in-place for older adults. This presentation describes the journey of Dr. Bing Chen as he envisioned the Sustainable Small House Project to its development and finally to implementation at its current location--west of Baxter Arena or adjacent to the UNO ballfield.

From a gerontological lens, the project focuses on principles of universal design which allows for aging-in-place, fall-detection and prevention using smart technologies such as Nobi, and voice-activated technologies …

Public Support: A Missing Variable In The Trade Policy Equation, Jill O’Donnell

Yeutter Institute International Trade Policy Review

As Canada considers launching free trade agreement (FTA) negotiations with Ecuador, the government wants to know what Canadians think. Ottawa makes it easy for citizens to weigh in, inviting Canadians to “join the discussion” and submit their “views, reflections and priorities” on the potential FTA through a Global Affairs Canada web page that is clear, inviting, and user-friendly. Under a section titled, “Who should participate?” the first answer given is “individuals.”

Although the Biden administration has been clear that it will not seek new FTA negotiations, taking a page from Canada’s public consultation playbook may be instructive, at least when …

Neonatal Abstinence Syndrome: An Update On The Cost And Length Of Stay Associated With Treatment During The Hospital Stay, Kimberly Stanfield, Kylie Day, Sarah M. Clemente, Alberto Coustasse

Management Faculty Research

Neonatal Abstinence Syndrome (NAS) has been costly for the healthcare system; every 19 minutes, a newborn was diagnosed in 2021. Medically Assisted Treatment (MAT)) for expecting mothers has been shown to decrease costs and length of stay for newborns NAS. This study utilized a literature review and a semi-structured interview. The research showed that medically assisted treatment with methadone or buprenorphine during pregnancy decreased costs, LOS, and severity of symptoms for newborns diagnosed with NAS. The findings showed a positive association between lower costs for the initial stay of infants whose mothers received MAT. MAT during pregnancy has been shown …

Harm Reduction In West Virginia: Do Needle Exchange Programs Reduce Disease And Decrease Costs?, Katie Duty, Amber Graves, Anthony Uriate, Stacie Deslich, Alberto Coustasse, Thomas Norton

Management Faculty Research

Needle Exchange Programs (NEP)s were created to help users exchange used needles for new sterile ones and become aware of treatment and rehabilitation options. This study aimed to determine the effectiveness of NEPs and their impact on reducing HIV and Hepatitis C infections in West Virginia and decreasing health care costs for the community. Based on studies conducted on the past implementation of needle exchange programs, it is suggested that there has been evidence that closing these programs can have a broad societal impact on the spread of HIV and hepatitis C and the associated costs. In addition, the community …

Magnet Hospitals: An Update On The Impact On Nursing Burnout, Jonathan Settle, Michael Davis, Alberto Coustasse

Management Faculty Research

Nurse burnout has been associated with worsened outcomes for nurses, such as increased turnover or quitting and lower job satisfaction. The purpose of this research was to examine Magnet-designation status in U.S. hospitals, specifically shared governance and structural empowerment, and its effects on nurse burnout, nurse turnover, and job satisfaction of nurses. This study utilized a literature review complemented by two semi-structured interviews. The results showed that Magnet hospitals kept lower levels of burnout, better job satisfaction, and less turnover than non-Magnet hospitals, but this was only the case for some studies of Magnet hospitals. Some outcomes could be attributed …

See Me From Behind The Screen: Workplace Ostracism In A Remote Environment, Quiméka Nicole Saunders

Dissertations

Workplace Ostracism is a common social phenomenon that impacts individuals of diverse backgrounds, across various industries, and cultural experiences. Literature to date highlights direct and indirect relationships of workplace ostracism, concerning the psychological and behavioral outcomes an individual may experience and the impact to organizational goals. Of existing literature, studies have focused on acts of ostracism conducted in face-to-face (F2F) environments or in F2F workplace situations. With the COVID-19 Pandemic, many companies were forced into teleworking situations, where work continues to be conducted outside of the central work office or facility (remote). With the shift in working environments, the prevalence …

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Artificial Intelligence For Marketers And Communicators, Garrison Feldman

Emerson Authors, Researchers, & Creators

This presentation explores different technologies within the artificial intelligence space for use by marketers and communicators. Technologies discussed include ChatGPT, DeepAI, Otter.ai, SurferSEO, Jasper, and Synthesia. The focus of this presentation is to go over the different technologies at a high level, and discuss possible use cases for professional marketers and communicators.

2023-March-24-'Mr. December' On Display At Reece Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 24, 2023) – The life and experiences of artist, author and part-time adventurer William Nealy are highlighted in a new exhibit on display through June 9 at the Reece Museum on the campus of East Tennessee State University.

“Mr. December: The Life, Art and Experience of William Nealy … Illustrator and Outdoor Sports Cult Hero” is presented in association with the Nantahala Outdoor Center and may be viewed Monday-Friday from 9 a.m.-4:30 p.m.

Two special events are planned in conjunction with the exhibit.

On Saturday, April 1, from 1-3 p.m., ETSU’s Dr. Scott Honeycutt, who curated the …

How Feeling Like A Minority Affects Preferences For Autonomous Digital Interfaces, Ye Seul Kim

USF Tampa Graduate Theses and Dissertations

This dissertation examines the novel aspect of minority perception and how feeling-like-a-minority influences the consumption of digital interfaces in a service context. The focus on the perception of minority consumers is important given greater emphasis on minority-related issues catalyzed by recent social events. Examining the effects on the choice likelihood for digital interfaces such as service robots is also relevant given the increasing widespread use of such technology. The findings across eight studies including six online studies and two field experiments demonstrate that individuals who perceive themselves as a minority in a service setting show defensive behavior by choosing a …

2023-03-24 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent on March 24, 2023 from the President of Morehead State University to the campus community regarding temporary appointments of administrative positions at the University in the upcoming fall semester.

2023-03-24 Research And Creative Productions Committee Meeting Minutes, Morehead State University. Faculty Senate., Research And Creative Productions Committee.

Faculty Senate Records

Research and Creative Productions Committee meeting minutes for March 24, 2023.

Fraud Pattern Detection For Nft Markets, Andrew Leppla, Jorge Olmos, Jaideep Lamba

SMU Data Science Review

Non-Fungible Tokens (NFTs) enable ownership and transfer of digital assets using blockchain technology. As a relatively new financial asset class, NFTs lack robust oversight and regulations. These conditions create an environment that is susceptible to fraudulent activity and market manipulation schemes. This study examines the buyer-seller network transactional data from some of the most popular NFT marketplaces (e.g., AtomicHub, OpenSea) to identify and predict fraudulent activity. To accomplish this goal multiple features such as price, volume, and network metrics were extracted from NFT transactional data. These were fed into a Multiple-Scale Convolutional Neural Network that predicts suspected fraudulent activity based …

Self-Learning Algorithms For Intrusion Detection And Prevention Systems (Idps), Juan E. Nunez, Roger W. Tchegui Donfack, Rohit Rohit, Hayley Horn

SMU Data Science Review

Today, there is an increased risk to data privacy and information security due to cyberattacks that compromise data reliability and accessibility. New machine learning models are needed to detect and prevent these cyberattacks. One application of these models is cybersecurity threat detection and prevention systems that can create a baseline of a network's traffic patterns to detect anomalies without needing pre-labeled data; thus, enabling the identification of abnormal network events as threats. This research explored algorithms that can help automate anomaly detection on an enterprise network using Canadian Institute for Cybersecurity data. This study demonstrates that Neural Networks with Bayesian …

Analysis Of First-Time Completion In The Field Service Environment, Gavin Rick, Scott Englerth, Marc Carter, Hayley Horn

SMU Data Science Review

First-time completion is an important measure of service quality and efficiency in the field service industry. Customers call upon field service providers to repair their equipment in a timely manner so it can be put back into service for their business demands. Responsiveness can be measured through first-time completion and is defined as completing the repair on the first visit of a service call. This research is exploring the first-time completion in the forklift service industry. This research found the primary factors that impact first-time completion percentage in this industry include parts on hand, parts backorder process, technician experience, and …

Regulating A Fantasy For A Billion: Playing On A Smartphone In India, Angshuman Hazarika

UNLV Gaming Research & Review Journal

The fantasy gaming industry in India has moved forward at an unprecedented pace with limited oversight primarily based on 'self-regulation'. The absence of a clear regulatory mechanism for this industry has been highlighted in previous work, but no clear determination has been provided on how to deal with this issue. The current contribution seeks to provide a path ahead by suggesting that the government regulate the industry directly instead of an industry-operated self-regulatory framework which has had limited effectiveness till now. This suggestion has been made considering the significant size of the industry and the target demographic of the fantasy …

How Does Internet Of Everything Enable Digital Transformation: A Review And A Research Agenda From An Editorial Perspective, Amrita Chakraborty, Arpan Kumar Kar

Management Dynamics

The Internet of (Every) Things (IoE/IoT) have revolutionized technology and industries at large. It has connected multiple domains such as healthcare, safety, education, finance, defense and many more, all under a common integrated platform. As evident, IoE/IoT is declared to be the future and the only possible solution to all technical limitations we are heading up to. Hence, it is of utmost importance for the budding technologists to be aware of the basics of IoE, its development track and the probable application areas which can be benefitted. This article emphasizes on the various industrial application areas which have been exploiting …

Influencer Marketing In Data-Driven World, Rekha Attri, Jagdish Bhagwat

Management Dynamics

Despite the increasing popularity of influencer marketing, the knowledge related to the parameters of influencer marketing affecting the brand knowledge and development of customer attitudes is scarce and not sufficiently explored. This research uses the tri-component attitude model to identify the impact of the credibility of mega influencer, content of the post and the congruence of the influencer with the brand on brand knowledge, affection and purchase intention of youth representing Gen Z for personal care products. We shortlisted the influencers to represent the Mega, Macro and Micro Influencer categories for our study. The survey instrument was a questionnaire developed …

Impact Of Experiential Marketing On Brand Loyalty: Moderating Role Of Gender, Bhavna Prajapati, Arijit Goswami

Management Dynamics

The basic objective of the paper is to develop a conceptual model on experiential marketing in order to find its impact on brand loyalty and moderating role of consumer gender. It is the fact that in the current scenario the segmentation of the personal care is based on gender. Experiential marketing is adopted by the marketers to let the consumers have the feel of using and having brand experience. At times this marketing is also referred as “live marketing” or “event marketing experience,” the motive behind it is to create an experience which has a memorable impact and helps in …

Kerksick Presents Case Study With Crossfit Games Champion, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-March-23-Meet The 2022-2023 Dr. Odle Scholar Morgan Thomas ('23), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet this year’s recipient of the Dr. Brian Odle Scholarship, Morgan Thomas (’23), from Johnson City, Tennessee. 
 
Dr. Brian Odle, Associate Professor of Pharmacy Practice, came to ETSU Gatton College of Pharmacy in 2007. His unique teaching style combined memorable storytelling with practical knowledge. Dr. Odle was loved by his students, as well as faculty and staff. While Thomas didn’t get the opportunity to meet Dr. Odle in person before his passing on Feb. 15, 2021, she was able to interact with him over Zoom as a student in one of the last classes he taught at the college, which …

Galaxy Next Gen. V. Elhert, Order On Counterclaim Plaintiff's Motion To Compel, Kelly Lee Ellerbe

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

A Musician’S Livelihood: Bringing Together Educators And Leaders To Examine Perceived Barriers To Profitability Through Musicians’ Lens, Wyvonne M. Hawkins, David Cross

Publications

Building, maintaining, or scaling a sustainable music ecosystem business can be challenging due to a lack of resources to improve business operations, a lack of consistent goals, or know-how to capture and enhance customer value in an oversaturated and competitive music industry. According to Amy Wang, most musicians in the United States make $25,000 a year or less, and Next Big Sound follows up by stating that approximately 91 percent of artists go undiscovered. This study interviewed twelve independent musicians and used four common themes of the business of music, access to resources, digital technology, and performing rights organizations to …