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2023-May-12-Hike. Learn. Play., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 12, 2023) – The Appalachian Trail Vista will bring hiking enthusiasts from across the country to Northeast Tennessee August 4-7. Participants will engage in a variety of hikes, workshops and excursions as part of the summit. With East Tennessee State University's D.P. Culp Student Center as the home base, the event provides a forum for engagement of activities on and near the Appalachian Trail. The summit offers hiking, educational, cultural and historical learning programs, while working with trail clubs, local communities and nearby partner organizations. 

The Appalachian Trail Vista is a gathering celebrating hiking with an opportunity …

Pour-Over Coffee Stand With Warmer, Francesca Patawaran

Honors Theses

This project sought to demonstrate the process of bringing a new product into the market, from the initial design and prototyping stage to marketing and, ultimately, mass production. As part of the curriculum of The Haley Barbour Center for Manufacturing Excellence (CME), the project team manufactured fifteen Pour-Over Coffee Stands with electric heating components. We first created a 3D model of the proposed design, ensuring that all components fit together in an assembly. Next, we worked with the lab technicians to create a prototype of the product. Then, we refined the manufacturing process to eliminate waste where possible. Throughout the …

Combatting Consolidation In The United States Banking Industry: An Analysis Of Performance And Strategy Of First National Bank Of Clarksdale, Lydia Johnsey

Honors Theses

This thesis is based on a submission with group members in the 2023 Case Study Competition for the Conference of State Bank Supervisors. This thesis includes additional background information not included in the original competition paper in order to clarify the competition standards and goal of the paper. This thesis evaluates First National Bank of Clarksdale with respect to two areas: financial analysis, which evaluates earnings performance, loan portfolio composition, asset growth, capital levels, and liquidity of the bank; and strategy, which includes staffing, succession, training, and technology strategies instituted by bank management. Data from the bank’s Uniform Bank Performance …

A Collection Of Financial Accounting Case Studies, Madison J. Demus

Honors Theses

The following thesis presents a comprehensive examination of various accounting topics through compilation of case studies. These studies delve into a range of subjects, including an interview with a successful business professional and identifying financial and accounting solutions for Apple, Inc., among others. Dr. Victoria Dickinson supervised and instructed the completion of these studies as part of the curriculum for the Sally McDonnell Barksdale Honors College and Patterson School of Accountancy. Throughout this research, I have been able to explore several areas of interest in accounting, such as the role of financial accounting in decision-making and the implications of tax …

How Awareness Levels Of Environmental And Ethical Risks Affect Consumer's Perceptions Of Fast Fashion, Antonina Stragapede

Honors Theses

The fast fashion industry is known for its low prices, quick inventory, and its ability to keep up with runway styles. Yet, the amount of risk that comes along with their processes has been kept hidden. The lenient policies in international countries have given the fast fashion industry leverage to create tons of dangerous carbon emissions, as well as keep labor at an inhumane level. The point of our study was to try to create awareness of both ethical and environmental risks through a randomly distributed intervention. Participants were also encouraged to take part in our longitudinal study to determine …

A Marketing Analysis On Disney Cruise Line, Erin Bradley

Honors Theses

The objective of this thesis is to discuss the SWOT analysis and PEST analysis of Disney Cruise Line and to provide recommendations. The SWOT analysis involves identifying the company's strengths, weaknesses, opportunities, and threats, while the PEST analysis focuses on analyzing external factors that could impact the company's success such as political economic, sociocultural, and technological factors. The SWOT analysis highlights the opportunities for the company to expand into new destinations, form partnerships and acquisitions, and capitalize on industry growth, while also identifying the threats of competition, changing consumer preferences, and economic downturns. The strengths of the company include its …

Two-Essay Based Exploratory Research On Service Robots’ Anthropomorphized Voice Types, Accents, And Speaking Styles, Jutong Wen

Theses and Dissertations

With the rapid development of artificial intelligence, service robots play an increasingly important role in frontline service across various industries. However, many questions surrounding service robots as a novel service option are still less studied, and thus, remain uncertain to marketers. Therefore, this dissertation investigated and addressed some of these questions, by assessing the potential advantages of service robots, not only as compared to human employees, but also among service robots’ different humanlike vocal features, including voice types, accents, and speaking styles. Specifically, to address the research gaps identified through an in-depth literature review conducted in Chapter 2, a series …

Endeavors Of Large Family Firms: A Property Rights Perspective Of Internationalization, Vitaliy Skorodziyevskiy

Theses and Dissertations

A large number of firms around the world are family firms. Many of these family firms are involved in internationalization strategies. Despite the breadth of knowledge on the internationalization of large family firms, not enough attention has been paid to some of the aspects of internationalization. Specifically, the literature is scarce with respect to understanding the mechanisms that may help or harm family firms in their internationalization strategies and the impact of these strategies on firm performance. In my dissertation, I use property rights theory to argue that family firms are able to minimize their negotiating and policing costs, allowing …

The Ties That Blend: Social Capital And Family Firm Innovation, Dustin L. Odom

Theses and Dissertations

The research project empirically assesses the influence of an under-researched aspect of social capital on the family firm’s entrepreneurial behaviors. Specifically, blending social capital, which consists of bonding social capital and bridging social capital that develops between family firms and external family stakeholders, is considered in examining the family firm’s engagement in innovation efforts. Additionally, familial tie strength and outside business ownership of external family stakeholders are argued to moderate the proposed relationship between blending social capital and family firm innovation. The surveying methods for assessing the hypothesized relationships included conducting a two-wave study with adapted, modified, and validated scales. …

An Electric Commerce Platform For Material Testing Laboratories, John Ferris Mitchener

Theses and Dissertations

The emergence of the Internet has allowed businesses to create new sales and marketing channels to provide value for their customers in the marketplace. Engineering manufacturers and suppliers have taken advantage of the internet to automate the customer service aspects of their businesses as well as to market their services in a cost-effective but widespread manner. This work aims to apply the practices and benefits of electronic commerce (e-commerce) to a material testing laboratory through the creation of a functioning website with e-commerce features. The effects of Search Engine Optimization, website accessibility issues, marketing considerations, security concerns, and common business …

The Effect Of Four Decades Of Deregulation On Competition And Productivity Of The U.S. Freight Transportation Industry, Seungjae Shin

Theses and Dissertations

This study reviews the competition and productivity of the U.S. freight transportation industry for the past 41 years. This study investigated the trends of HHI market concentration index values and labor productivity values of rail and truck sectors and tried to find any relationships between the two values in the separate periods before and after the abolishment of the ICC. This study also investigated how the existence of a regulatory body impacted productivity of the freight transportation industry by using a Cobb Douglas production function on annual financial statement data in the U.S. stock exchange market. This study found that: …

America Without A Minimum Wage: Why The Federal Minimum Wage Should Be Abolished, Zachary Cary

Helm's School of Government Conference - 2021-2024

Minimum wage policy may be the greatest economic policy issue where the common man has a strong opinion. Nearly every person has a view of how minimum wage policy should be enacted, whether it be in raising the federal minimum wage, changing the scope of authority in the federal government, or another policy. However, in discussing any kind of policy, the key details of the policy must be discussed in the framework of both how it would be affected and how it would impact its stakeholders. In this policy analysis, the Iron Triangle of Public Policy – the key executive …

Business Cycles And Monetary Policy Analysis In A Structural Sticky Price Model Of The Lebanese Economy, Jennifer Challita

Arab Economic and Business Journal

A medium-size structural model is built in this article in order to define and reshape the Lebanese economy characteristics and features. However, the structural model is featured by a Taylor monetary policy rule design with nominal interest smoothing. Including the Taylor rule helped us to analyze the response function of each variables to different monetary policy shocks. Hence, the results of this paper showed how changing coefficients may influence the standard deviations of variables in the model as such the inflation rate, the nominal interest rate and the output GAP. More precisely, the performance of the model is detected while …

Towards An Institutional Aesthetic Of Women’S Entrepreneurship: A Political Economy Perspective, Melissa Langworthy

Arab Economic and Business Journal

This article presents a feminist constructivist political economy perspective on the role of women’s enterprise development in modern times. Through establishing women’s enterprise as an aesthetic of good institutions rooted in the microcredit movement of the late twentieth century but with expanded resurgence into the global North in the aftermath of the 2008 financial crisis, I illustrate how female (micro)enterprise programs afforded moral legitimacy to international organizations, NGOs, and later corporations, financial institutions, and states in ways that downplayed individual and systemic empowerment.

New Technologies In The Field Of Sensory Marketing And Customer Experience: A Systematic Literature Review, Dawid Gajda

Journal of Marketing and Consumer Behaviour in Emerging Markets

Nowadays, we are noticing more and more new technological solutions that fit into the field of sensory marketing, the implementation of which is in a relatively preliminary stage. They are intended to improve customer experience. The main objective of the research is to determine the main topics covered in the literature. This article covers a systematic literature review of research conducted to date on new technologies that are part of the field of sensory marketing related to customer experience. The research search was based on two databases: Scopus and Web of Science Core Collections. Studies conducted between 2007 and May …

2023 Lindy Awards Winners Announced, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-May-11-Discover Adventure In Our Backyard, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 11, 2023) – East Tennessee State University has been named the 2023 Top Adventure College by readers of Blue Ridge Outdoors magazine, besting numerous other colleges and universities.

The annual tournament is organized in a bracket-style format, with the end goal of naming a winner as the best outdoor adventure college or university in the Southeast and Mid-Atlantic.

ETSU came out on top after multiple rounds of head-to-head matchups with competitors such as Clemson University, the University of Tennessee, Virginia Tech and previous winner Maryville College.

Set in an outdoor lover's paradise, ETSU’s main campus is surrounded …

‘If They Laugh They Will Love The Learning’: Experiences Of The Use Of Humor By Adult Education Practitioners In Egypt And The United States, Mohamed Serry

Masters Theses, 2020-current

This qualitative research studied the experiences of adult education practitioners from Egypt and the United States with the usage of humor. The problem was that humor is a commonly used communication and education tool, yet it is not studied enough within adult education contexts. The sample included three participants from Egypt and three from the United States. All six had adult education experiences in different contexts, including educational interventions in nonprofits, manufacturing contexts, and corporate office settings. The study aimed to determine the positive and negative results of humor on adult learners, also the practitioners' needs for a better usage …

American Income: Analyzing Workplace And Domestic Biases, Lindsey Shrodek

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

This research paper aims to use several forms of regression analysis and neural networks to examine disparities in American income based on demographic groups. We present three models: a linear regression, a logistic regression, and a neural network to determine significant predictive factors in determining income. Exploring concepts presented by past literature in the field of economics, our research aims to pinpoint disparities and provide explanations for why they may be present in American income patterns. Our research confirms that being a female and being black has a negative relationship with income. Based on literary analysis, these findings can be …

A New World Order?: Considering Slaughter’S Notion Of The Disaggregated And Networked State, Darlene N. Moorman

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

This paper briefly explains Slaughter's (2004) argument for the emergence of a new world order defined by a disaggregated and networked state where the relevance of soft power has become all the more critical in conversations of politics and corresponding theory. This transformation (arising in the face of the so-called 'globalization paradox') is considered, exploring (a) what this means for the world system and (b) what concerns it may consequently bring.

The Relationship Between Sustainable Supply Chain Management Controversies, Sustainability Practices, And Firm Performance: The Role Of Different Organizational Resources And Environmental Turbulence, Amir Naderpour

Information Systems & Operations Management Dissertations - Archive

This dissertation explores the relationship between sustainable supply chain management (SSCM) controversies and sustainability practices, and their direct and indirect effects on firm performance. SSCM controversies refer to the conflicts between companies and stakeholders due to the negative impact of the company's activities on different pillars of sustainability throughout the supply chain. I study the direct relationship between SSCM controversies - measured by indicators in the Sustainalytics database (Tamayo-Torres et al., 2019) – and future sustainability practices. Using resource-based view, and the influence of investments in other resources on this relationship, I posit that the relationship between SSCM controversies and …

North Central Extension Risk Management Education Center Helps Producers Manage Risks, Christine Lockert, Sheila Aikanathan Johnson, Bradley D. Lubben

Cornhusker Economics

The Extension Risk Management Education (ERME) program, funded by USDA's National Institute of Food and Agriculture, provides training to help producers learn new strategies to manage complex and growing agricultural risks. ERME strives to achieve this goal by encouraging and funding innovative programs across the country and helping programs focus on tangible results. Four regional grant-making ERME Centers are located across the country at the University of Delaware (Northeast), the University of Arkansas (South), Washington State University (West) and the University of Nebraska-Lincoln (North Central) along with a Digital Center at the University of Minnesota to help administer online application, …

Financial Accounting Case Studies, Winn Sams

Honors Theses

This thesis is an assembly of eleven accounting case studies completed during the 2021-2022 academic year, while enrolled in the ACCY 420 course instructed by Dr. Victoria Dickinson. The case studies included in this thesis cover a broad range of topics within the field of accounting. These topics include the impact of the September 11, 2001, terrorist attacks on businesses, the financial effects of COVID-19 on Pfizer Inc., examining cities of future residence for accounting careers, an interview with a business owner, and an Excel verification course. Cases 6 through 11 are dedicated to the analysis of ExxonMobil and its …

The Adventures Of A Right-Handed Debitor, James Aubrey Christian

Honors Theses

The Accounting Capstone is designed to force accounting students to think through problems in the accounting industry. This will be accomplished by working through a series of case studies dealing with several areas of financial reporting. After selecting the group’s focus area, my group and I presented a case study regarding tax recommendations for Goldman Sachs.

Impact Of Iot On Consumer Behaviour, Amira Remadna

Management Dynamics

Purpose: The aim of this paper is to provide a deeper understanding of the effects of IoT on consumers’ intentions and behaviours and lay the ground for future research on the perspectives and trends in marketing. Design/methodology/approach – A review of existing literature is applied as the research methodology in addition to retrieving patterns from specialized secondary sources focusing on IoT dimensions and perspectives. Findings – The research findings address insights regarding the potential impact of IoT and its components on the theories of Consumer Behaviour through all its different dimensions. The results provide an extended understanding of the antecedents …

Mitigating The Negative Views Of Customers While The Adoption Of Artificial-Intelligence Chatbots In Online Banking Services: Relevant Gaps And Future Research Agenda, Abdullah Nabeel Al-Roshoud

Management Dynamics

The daily evolvement and growing interest in AI adoption worldwide, within different industrial sectors, have triggered scholars and practitioners to keep looking after every single piece of information and promising ideas that they can beneficially gather relative to that topic for the sake of enhancing consumers' experiences and excitements while using banks' mobile apps or any other online services. The level of adoption for AI chatbots in banking sectors promises to boost the servicing experience. however, due to issues related to trust, privacy, security, and emotional connections, the level of reluctancy while dealing with these AI chatbots still exists with …

Emergent Issues In Cryptocurrency: Identifying Research Gaps And Future Directions, Mohamad Fouad Shorbaji

Management Dynamics

This paper highlights potential research areas that require further investigation, suggesting that there are still significant gaps in the understanding of the factors that drive consumer behavior and adoption in the cryptocurrency industry. The study emphasizes the need for future research to explore issues such as the role of social media, trust, and branding in the cryptocurrency market, and their implications for marketing and business strategies. By identifying these research gaps, the study aims to encourage further exploration of these issues and contribute to a better understanding of the challenges and opportunities presented by this rapidly evolving industry.

Three Essays On New Issues In Corporate Finance, Abdullah Shoeb

Theses and Dissertations

This dissertation focuses on three new issues in corporate finance, each aiming at different aspects of a firm's behavior. First, I propose a novel way to classify domestic manufacturing firms based on their level of financial constraint. Using the operating cash flow ratio as my new measure, I find that the behavior of constrained and unconstrained firms differ significantly, unlike existing constraint measures from the literature. My results indicate that constrained firms cannot engage in equity recycling, have a higher sensitivity to cash flow, use the proceeds from the sales of their fixed assets in R&D, and cannot change leverage …

Entrepreneur Lauer Joins Lu's Plaster College Of Business And Entrepreneurship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-May-09-Honoring Their Service, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 9, 2023) — The Quillen College of Medicine at East Tennessee State University hosted a military promotion ceremony last week for six members of the Class of 2023.

The following students were commissioned as officers during the ceremony on May 5, which took place a few hours prior to the college’s commencement ceremony:

• Samantha Nicole Courtney, of Medina, Tennessee, U.S. Air Force. Courtney will complete her residency in psychiatry at Wright-Patterson Air Force Base.
• Sean Morgan Davis, of Gainesboro, Tennessee, U.S. Navy. Davis will complete his residency in family medicine at Naval Air Station Jacksonville, …