Business Commons^™

New Approaches For Teaching Advertising: Looking Through The Lens Of Social Justice To Affect Career Behaviors And Choices, Pamela K. Morris, Minjin (Mj) Rheu

Jesuit Higher Education: A Journal

This exploratory study reviewed how a way of teaching advertising and strategic communication through the lens of social justice and as an active agent to impact society influenced student perspectives. Weaving together engaged scholarship and engagement of hope as a framework for investigation, an introductory advertising course was designed to incorporate social justice, diversity, equity, and inclusion (DEI). Students were interviewed about their learnings, feelings, and career hopes and choices. Assignments and year end reflections were also examined for ideas of social justice and pedagogical approaches. Findings indicate students are knowledgeable of the power and influence of advertising and are …

Coworkers And Leaders: The Relationship Between Trustworthiness, Trust, And Employee Engagement, Lianne Young

Dissertations

A highly engaged workforce provides numerous organizational and individual benefits (Shuck et al., 2016), the culmination of which leads to a competitive advantage difficult to emulate (Burke et al., 2013). It remains challenging to understand how engagement develops, with little research available explaining the process (Shuck, 2020). High employee engagement levels provide a competitive advantage, but stagnant engagement levels remain a significant obstacle (Shuck, 2020).

Shuck (2020) recommends further research focusing on methods to increase engagement. Trustworthiness and trust are antecedents and drivers of engagement (Chughtai & Buckley, 2008; Federman, 2010; SHRM, 2017). A lack of trust has negative impacts …

Duree Center For Entrepreneurship Receives Regional Node Planning Grant, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Developing A Positive Self-Talk Toolbox, Megan Wagner

Honors Theses

The following thesis demonstrates how individuals can overcome high-pressure situations in both the business and athletic environments. Individuals are asked to perform in many different aspects of their lives. Oftentimes, individuals feel pressure when asked to perform at their optimal level. While there are many tactical skills to help individuals improve their skillset for a particular performance area, this thesis argues that a positive mindset can increase individual’s performance levels during the act of performing. Primary research has been conducted between two different research groups (business professionals and athletes) to determine that pressure exists in each respective environment based on …

Evaluating Strategic Leadership Development Programs, Felicia Littlejohn

Instructional Design Capstones Collection

Companies that lack an in-depth understanding of leadership development program evaluation may invest in a program that achieves suboptimal results. However, there is no generally prescribed framework for the evaluation of leadership development programs. Thus, the purpose of this action research paper is to provide the basis for vetting leadership development programs based on their organizational fit and investment value, training methodologies, workplace development approaches, coaching and development support, and targeted business outcomes.

Role Of The Chief Data Officer In Government, Adita Karkera

Theses and Dissertations

Government data, whether in physical or digital form, has been collected for as far as memory can take us. However, government entities today are grappling with complex heterogeneous data systems. The transformation in data collection and management was profound in 2018 due to the enactment of the Foundations for Evidence-Based Policymaking Act. This legislation heightened the emphasis on curating, analyzing, and utilizing data to enhance decision-making, mandating federal agencies to appoint a Chief Data Officer (CDO) responsible for orchestrating the strategic use of data within the organization. While the overarching goal of a government CDO is to strategically harness an …

Improving Strategic Management Planning In Non-Profit Organizations: Federally Qualified Health Centers, Esther Taylor

Doctoral Dissertations and Projects

This qualitative multiple case study included the challenges non-profits, specifically Federally Qualified Health Centers (FQHC) leaders face when utilizing ineffective methods for strategic planning and management. The researcher conducted 21 semistructured interviews with critical decision makers involving executive, senior, and middle managers at three health centers in Texas to obtain a better understanding of their perspective on strategic planning and management. The results of the findings revealed that FQHC leaders face many barriers that limit their success or expansion of the mission, organizational growth, financial stability, and strategic alliances. However, the results demonstrated that leaders from non-profits, particularly FQHCs can …

Redesigning An Effective Pathway To Consumer Loyalty For Sustainable Competitive Advantage, Stephen P. Panczak

Doctoral Dissertations and Projects

The qualitative case study aimed to study the impact of leadership behaviors on delivering hospitality frontline employee services to customers to sustain consumer loyalty and gain a sustainable competitive advantage in the South Florida hospitality and tourism industry. The flexible design allowed the researcher to develop specific research questions while focusing on the problem statement, which addressed the potential inability of U.S. business leaders in service-related industries to gain customer loyalty, resulting in the possible loss of competitive advantage for the organizations. The researcher selected a highly successful South Florida luxury hotel resort, and twenty-nine professionally diversified participants were interviewed …

Engaging An Unengaged Demographic: A Phenomenological Study Of Christian Millennials’ Engagement With Religious And Nonreligious Memberships, Stephanie F. Prince

Doctoral Dissertations and Projects

Church membership is declining worldwide. Studies show that Millennials are less likely to belong to a church than previous generations. Even among churched Millennials, only 48% of church-attending Millennials are church members. Simultaneously, organizations such as health, fitness, and social clubs are seeing an increase in Millennial membership growth. Brand loyalty is high among Millennials, but church loyalty is low even among practicing Christian Millennials who attend church at least once per month. The purpose of this qualitative phenomenological study was to explore how practicing Christian Millennials understand the nature of engagement with church and nonreligious memberships and the factors …

Assessment Of The Omni-Channel Adoption For The Management Of Emergence Technologies In Food Retailing During And After The Era Of Covid-19, Esraa Bukhari

Dissertations and Theses

Using E-commerce has become crucial for retailers, specifically in the food business; the Food industry is one of the essential drivers of economies in the world. In and after the era of COVID-19, as technology advances, there is a need to apply an omnichannel strategy. In response, this research aims to develop a decision focus assessing Omni-channeled adoption for the management of emerging technologies in food retailing during and after the era of COVID-19 to evaluate the omnichannel capabilities of food organizations. This establishes a decision model to fill the research gap to succeed and stay competitive in the food …

Net Present Value And Payback Period: An Analysis, Ezekiel Cotter

Honors Theses

Capital budgeting is essential for the long-term success of a business. A firm must make the correct decisions when investing capital in projects. If firms do not make the correct decision, it will lead to investing in projects that do not add value to the firm, and it may also decrease the firm’s value. Multiple capital budgeting techniques exist to varying degrees of use. These techniques include Accounting Rate of Return, Internal Rate of Return, Modified Rate of Return, Payback Period, Discounted Payback Period, and Net Present Value. There is widespread research that spans decades of literature on which capital …

Refereed Research - Breaking The Shackles Of Poverty: How Bridging Ties Enable Subsistence Entrepreneurs To Upgrade Their Businesses To A Prosperous Level, Asifa Ilyas, Ralf Wagner

Subsistence Marketplaces

Subsistence entrepreneurs establish and run their business ventures under harsh economic and social conditions. These survival-driven businesses are impoverished and generate insufficient income for entrepreneurs and their families. Subsistence entrepreneurs can break this vicious poverty cycle by upscaling their ventures into more sustainable and profitable businesses. However, it is not clear what prevents these entrepreneurs from developing more prosperous and sustainable business ventures.

This study fills the gap by investigating the effect of bridging social ties on subsistence businesses' performance. Further, the study examines the impact of group identity, jealousy, gender, and power on subsistence entrepreneurs' efforts to build bridging …

Labor Force Participation Among Utah Women: A 2023 Update, Robyn C. Blackburn, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Since 1950, women ages 16 and older in Utah have increased their labor force participation from 24.5%¹ to 60.7%.² This is higher than the overall labor force participation rate of US women, which is 56.1%.³ According to the most recent US Census Bureau estimates from 2021, women in Utah now make up 44.2%⁴ (slightly higher than 43.9% in 2015)⁵ of the state workforce, which is lower than the US women’s share of the national workforce, 47.4%⁶ (which remains the same from 2015).⁷

New to this update is the unique impact the global COVID-19 …

2023-December-06-College Posters And Presentations At Ashp Midyear, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(December 6, 2023) — Student pharmacists and faculty from ETSU Gatton College of Pharmacy recently attended the American Society of Health-System Pharmacists (ASHP) Midyear Clinical Meeting in Anaheim, California, and presented the following posters or presentations:
 
Whitney Blessing 
Co-Authors: David Cluck, Kelly Covert
Impact of Guideline Changes on the Management of Non-Critically Ill Adults Admitted to the Hospital with Community-Acquired Pneumonia. 
 
Samantha Morris 
Co-Authors:  Stacy Brown, Timothy Coffee, Sophia Sergent, Michelle Tubolino
Stability of Lorazepam Oral Solution Repackaged in Plastic Oral Syringes at Room and Refrigerated Temperatures
 
Sophia Sergent 
Co-Authors: Jessica Burchette, Molly Lassiter, Stacy Brown
90-Day Stability Investigation of …

2023-December-06-Holiday Sales Are Tough To Resist. Etsu Asks Why.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Retailers – especially this time of year – excel at causing problems.

“By this,” said Dr. Kelly Price-Rhea, “I mean they present the consumer with a problem the consumer didn’t know they had.”

Price-Rhea, an associate professor and director of the online Digital Marketing Program at East Tennessee State University, has spent her professional career researching consumer behavior, the ethics of digital marketing and more.

And with the shopping season upon us, it is useful to understand why so many of the holiday sales you encounter are so difficult to resist.

“Retailers know how to pique our interest,” said Price-Rhea, …

2023-December-06-International Student Success At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Over 400 international students call East Tennessee State University home. For over 100 years, students from around the world have moved to the region to attend ETSU. Recently, ETSU took a new step forward in supporting these students through the creation of the new International Enrollment and Services Office. The launch of this office demonstrates ETSU’s investment and support for international students on-campus and helping students from around the world reach their educational and career goals. Previously, these efforts were spread out across multiple offices on campus. Now, they have been consolidated to provide increased levels of support to …

2023-December-06-Etsu Students Dazzle In Research Competition.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Dravet Syndrome is a rare but deeply serious form of epilepsy that begins in a child’s first year of life.

Those who suffer from it are at an especially high risk of developing a complication of epilepsy disorders known as SUDEP, short for Sudden Unexpected Death in Epilepsy.

An East Tennessee State University graduate student is part of the important research aimed at better understanding this devastating illness.

For her efforts, Jessa Leigh Aldridge won first place in ETSU’s Fall 2023 3MT® Competition, an effort that helps graduate students hone their academic, presentation and communication skills.

The gist: Students must …

2023-December-06-A Campus Committed To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU is committed to providing students with hands-on learning opportunities to make a real-world impact.

Earlier this week, East Tennessee State University achieved a significant milestone. The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) voted to reaffirm our university’s accreditation with no findings or recommendations. This action signifies that one of the most stringent accrediting bodies in the nation not only gave ETSU its continued endorsement but did so without listing a single concern or recommendation for improvement. In short, it was a glowing review.  

ETSU must undergo the reaffirmation process every ten years to ensure that …

2023-December-06-Campus Conversations Health And Wellness, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of campus conversations, President Noland speaks with Dr. Alison Davis and Halie Darby about the importance of managing our health and well-being and the resources ETSU offers to help us do so.

The Effect Of Intangible Resources On Selling, General, And Administrative Cost Behavior Of Young And Established Firms, Menghistu M. Sallehu, Ingyu Chiou, Yifan Liu

The North American Accounting Studies

In this paper we investigate the effect of intangible resources on the relationship between activities and SG&A costs, and examine this effect on young and established firms. Prior research shows that costs are sticky in that costs decrease to a lesser extent following decrease in activities than they do increase following increase in activities of the same magnitude. We hypothesize that firms relying on intangible resources will exhibit stronger sticky cost behavior because (i) intangible resources are strategic resources and (ii) they possess unique properties that constrain managers’ ability to selectively cut resources. Using a large sample of US firms, …

Increasing Efficiency Through Accounting: Examining Factors Influencing Uses Of The Internal Service Fund Among County Governments, Steve Modlin

The North American Accounting Studies

ABSTRACT. Previous studies involving internal service fund (ISF) use over the past thirty years point to a decline due to limited usefulness and the ability for local governments to reallocate costs to various departments. In order to determine if this trend is continuing, a thorough analysis was conducted of North Carolina County Comprehensive Annual Financial Reports (CAFRs). Initial findings indicate that there has been a slight increase in ISF use with the province still among larger governments, but the number of services utilized through an ISF continues to decline. Additional survey data suggest less experienced finance officers, a lower number …

A Critical Librarianship Approach For Teaching Patent Searching: Who Becomes An Inventor In America?, Dave Zwicky, Ilana Stonebraker

Libraries Faculty and Staff Scholarship and Research

The ways in which a technology is invented, owned, and approved are strongly influenced by the same oppressive and exclusionary structures that critical librarianship interrogates. Patents, limited-term grants of rights to inventions, are issued to inventors in exchange for detailed specifications of the invention. This paper examines current practices used by business librarians in teaching students how to find patents and how these practices could be critically informed given the nature of the United States patent system as it exists today. An output of this work is a suggested lesson plan with recommended resources.

Efficacy Of Problem-Based Learning Over Traditional Pedagogy On U.S. Cpa Practice Exam Performance Among Chinese Accounting University Students, Bing Ouyang

Walden Dissertations and Doctoral Studies

No abstract provided.

2023-12-06 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from December 6, 2023.

2023-12-06 Academic Department Organizational Changes, Morehead State University. Faculty Senate.

Faculty Senate Records

Forthcoming academic department organizational changes and its impact on the Faculty Senate as submitted on December 6, 2023.

Polisci 3210f: Feasibility Of A National Disability Insurance Plan (Ndip) In Canada, Twana Hassan, Aditi Priya, Dylan Poole, Samantha Rubin, Ethan Chen

Community Engaged Learning Final Projects

This research report presents an overview of the feasibility and reliability of a National Disability Insurance Plan (NDIP) in Canada. Several Global North countries are leading the way in disability legislation and disability funding in comparison to Canada's inaction on the matter. A National Disability Insurance Plan in Canada will have social and economic benefits for everyone in Canada. The report concluded that Canada is capable of implementing a NDIP and doing so is the right choice.

Lindenwood Faculty And Students Collaborate On Community Art Project, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-December-05-Emeritus Etsu Professor Authors Textbook On Hematology.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Whether at home or abroad, East Tennessee State University’s commitment to advancing understanding in complex areas of medical research is embodied by its faculty.

And when it comes to the field of hematology, Dr. Koyamangalath Krishnan is doing exactly that. Earlier this year, Krishnan, a professor emeritus with East Tennessee State University’s Quillen College of Medicine, recently authored a textbook on hematology for the Postgraduate Institute of Medical Education and Research (PGIMER), in Chandigarh, India. It serves as a dedication to the founding hematology faculty at PGIMER.

Krishnan, an alum of PGIMER, served as the editor-in-chief of the multi-author publication …

Development And Validation Of Ethical Blindness Scale, Darija Aleksić, Guido Palazzo

Economic and Business Review

Recent models of ethical decision making have underlined the influence of unconscious processes of unethical behavior, and ethical blindness has been identified as a construct that deepens the understanding of unintentional unethical behavior. However, to date, no empirically tested measure of ethical blindness exists. Consequently, we have explored and developed a tool for measuring ethical blindness, which is presented in this paper. Based on qualitative data from interviews with individuals employed in different industries and a literature review, we developed a multidimensional measure of ethical blindness. The measure was tested and validated in several consecutive steps on three quantitative data …

Smes “Growing Smart”: The Complementarity Of Intangible And Digital Investment In Small Firms And Their Contribution To Firm Performance, Eva Erjavec, Tjaša Redek, Črt Kostevc

Economic and Business Review

Like large companies, small and medium-sized companies (SMEs) are turning to new digital technologies and knowledge-based capital to bolster their productivity and growth. However, data show that smaller companies lag significantly in implementing new Industry 4.0 technologies and in the intensity of their use. Lack of skills and human capital is often cited as one of the biggest barriers. This paper examines the benefits of digital technologies, intangible capital, and in particular the role of complementary investments in new technologies and intangible capital to maximize the impact on productivity growth. The analysis draws on extensive firm-level datasets combining business and …