Business Commons^™

Esports Audience Segmentation: Means-End Chain Approach, Deokkyung Ock

Theses and Dissertations

As live-streaming platforms have fueled esports’ rapid growth, they have also diversified content from competitive matches to casual gameplay, creating a complex audience landscape. To capture this diversity, the present study applied means-end chain (MEC) theory to: (1) examine how esports audiences cognitively associate different content attributes with their expected consequences and underlying personal values; (2) segment esports audiences based on these unique MEC structures; and (3) compare consumption frequency of both watching and playing esports across the identified segments.

The current study adopted exploratory sequential mixed methods to achieve the study’s objectives. In Study One, in-depth interviews with 22 …

Two Essays In Finance: Can Machines Better Predict Insider Trading? And Csr And Firm Value Following Dividend Cuts: International Evidence, Solmaz Batebi

Theses and Dissertations

This dissertation consists of two essays. In the first paper, I find that machine learning (ML) models predict the likelihood and magnitude of insider trading significantly better than linear models such as OLS and logistic regression. I use ML models, including LASSO, Random Forest, and eXtreme Gradient Boosting, optimizing model parameters through Bayesian hyperparameter tuning to identify the best configuration. Additionally, I apply SHAP values to better understand the determinants of insider trading. I also use Gaussian Thompson Sampling (GTS) to explore the sources of insiders’ market-timing capabilities. I find that ML models can boost the R² for models predicting …

Optimizing Transfer Classification: Enhancing Accuracy And Reducing Readmission Rate Penalties For Cardiovascular Care In Short-Term Rehab, Aeshia Hicks

All Doctor of Nursing Practice (DNP) Scholarly Projects

Problem: In a short-term rehabilitation (STR) setting, misclassification of planned hospital transfers as unplanned readmissions among elderly cardiovascular patients inflated CMS-reported readmission rates, distorted performance metrics, and led to financial penalties under the Hospital Readmissions Reduction Program (HRRP). A gap analysis revealed a 14% misclassification rate, significantly higher than the CMS benchmark of 8.65%, which was attributed to inconsistent documentation and a lack of standardized classification criteria.

Aim of the Project: To reduce transfer misclassification by 20% through the implementation of a standardized electronic health record (EHR) template and targeted staff education, thereby improving CMS compliance and documentation integrity in …

The Mediating Role Of Gratifications In Gamified Ai Chatbot Engagement: Astimulus-Organism-Response Approach, Deukmook Bae

Theses and Dissertations

Recent technological advancements and evolving consumer preferences have prompted a substantial shift from live sport attendance to mediated sport consumption, particularly among younger audiences. In response, enhancing the quality of mediated sport experiences has become a strategic priority for sport marketers seeking to maintain consumer engagement and market relevance. Although second-screen usage has been introduced to support this transition, its effectiveness remains uncertain due to limited interactivity, lack of personalization, and the potential for user distraction.

To address these limitations, AI chatbots have emerged as a compelling alternative, offering adaptive, user-centered interactions that promote deeper engagement and enrich the mediated …

Mindfulness And Entrepreneurship: Looking Back And Moving Forward, Eva Katharina Peters

Dissertations and Theses Collection (Open Access)

This dissertation spans three chapters covering the topics of mindfulness and entrepreneurship. The first chapter is a literature review summarizing the existing literature on mindfulness in entrepreneurship. The review provides an organizing framework for structuring the knowledge of mindfulness in entrepreneurship, along with an integrative framework and a detailed agenda for future research. Building on the insights generated through the literature review, the following two chapters provide empirical evidence for the role of mindfulness in entrepreneurship. The second chapter is an empirical study exploring how mindfulness relates to entrepreneurial well-being via its relation to co-founding team relationship quality and team …

Socio-Economic Dynamics Of Engagement And Incentivization In Emerging Digital Platforms, Danyang Song

Dissertations and Theses Collection (Open Access)

The rapid advancement of digital technology—particularly mobile and blockchain technologies—has fueled the unprecedented growth of online platforms. Among these, live commerce and blockchain-based social media have emerged as two distinct business models that profoundly shape both commercial and social aspects of people’s lives. E-commerce livestreaming integrates live video streaming with e-commerce, offering consumers real-time product information and interactive shopping experiences. Different from traditional social media platforms that rely on either voluntary contributions or ad revenue sharing to incentivize user participation, blockchain-based social media platforms often use cryptocurrency or tokens to reward users for creating and curating content. This dissertation investigates …

The Impact Of Artificial Intelligence On The Sport Industry: Trademark Challenges And Legal Issues For Sport Brands, Suji Kim

Theses and Dissertations

This study explores the intersection of artificial intelligence (AI) and trademark law, focusing on the implications of AI-driven brand management in the sport industry. As AI technologies increasingly shape marketing strategies, particularly through fan engagement and content creation, they present new legal challenges, especially concerning trademark infringement, false endorsement, and the protection of athletes’ Name, Image, and Likeness (NIL) rights. The study analyzes key legal issues arising from AI’s role as both a tool and a potential legal actor in brand management, emphasizing the evolving definitions of “use in commerce” and the liability of sport organizations and third-party platforms.

Through …

Navigating Survival: Trans Adults’ Information Practice In South Carolina, Rhys R. Dreeszen Bowman

Theses and Dissertations

This community-based action research dissertation has two parts. First, through interviews with 25 trans adults in South Carolina, I asked how trans people use information to survive. The findings indicate that while trans people face significant financial, medical, legal, and social barriers, they are generally well-equipped to navigate them. I identified the following themes from the interviews: Identity practices shaped information outcomes. Participants' understanding of themselves as trans impacted how they evaluated and used information. 2) Participants preferred to find information from within trans communities. The internet was a popular place to seek information because it was a way for …

Strategic Pricing In A Disrupted Hospitality Landscape: Asset Valuation, Competitive Behavior, And Consumer Preferences, Badr Badraoui

Theses and Dissertations

The lodging industry is experiencing profound disruption as short-term vacation rentals (STVRs) such as Airbnb increasingly compete with traditional hotels, reshaping competitive structures, consumer expectations, and pricing strategies. While prior research has examined the impact of STVRs on hotel performance metrics, significant gaps remain regarding how pricing resilience, competitive behaviors, and consumer perceptions evolve under these new conditions. In particular, little is known about how ADR-based valuation models withstand competitive pressure, how STVR hosts respond strategically to hotel pricing signals, and how consumers evaluate partitioned pricing structures across accommodation types. This dissertation addresses these gaps through three interconnected studies designed …

The Other Side Of Trusting: The Implications Of Vulnerability As A Core Component Of Organizational Relationships, Sam Dylan Strizver

Theses and Dissertations

Trusting behavior—discretionary risk-taking with another party—is the primary means of facilitating productive workplace relationships (Zand, 1979; Mayer, Davis, & Schoorman, 1995). Yet, little empirical evidence exists to explain what happens after employees engage in trusting behavior, but before outcomes materialize—otherwise termed the “vulnerability phase” (Ballinger, Schoorman, & Sharma, 2024: 2). To address this neglect, I develop a theoretical framework that positions vulnerability as a core psychological state within the trust process, shaped by trustors’ cognitive appraisals of risk severity and uncertainty. Drawing from research on stress and well-being, the framework also identifies coping as a key response to vulnerability, moderated …

Play, Guide, Aspire: How Game Type And Trainer Involvement Shape Orientation Training Outcomes, Damla Sonmez

Theses and Dissertations

The use of gamification in orientation training has gained attention in organizational settings, yet questions remain regarding how different gamified training designs influence new employees’ emotional commitment, willingness to participate in future training, and long-term aspirations. Drawing on Stimulus–Organism–Response (SO-R) theory, Achievement Goal Theory, and Ecological Systems Theory, this dissertation investigates how game type (individual vs. team) and trainer involvement (active vs. passive) shape these outcomes.

Two experimental studies using vignette-based scenarios were conducted. Study 1 tested the direct effects of game type on emotional commitment and willingness to participate. Study 2 employed a 2 (game type) × 2 (trainer …

Beyond Entertainment: Unveiling Digital Platform Strategic Implications For International Business Growth Of Individual Entrepreneurs, Hoik Kim

Theses and Dissertations

This dissertation examines how digital identity, comprising visual, psychological, and strategic components, impacts entrepreneurial success on global digital platforms. Rather than treating identity as a static or aesthetic trait, this study conceptualizes it as a dynamic and strategic construct shaped by audience perception, algorithmic systems, and institutional environments. The research is structured into three empirical studies. The first explores how facial visibility and social media engagement affect monetization on YouTube, considering the international context. The second study empirically investigates how a biometric cue influences entrepreneurial performance on digital platforms and interprets the results through the lens of social psychological perspectives. …

Artificial Intelligence In Sport Management: A Systematic Review, Scale Development And Validation, And Implications, Kemardo Tyrell

Theses and Dissertations

The democratization of intelligent systems and their ubiquitous presence across the sport industry have created an urgent need to understand the current environment and how stakeholders perceive artificial intelligence (AI) as it reshapes decision-making, engagement, and organizational design. This three-manuscript dissertation conceptualizes artificial intelligence as a contested domain shaped by stakeholder meaning-making, consumer perception, and shifts in organizational practice. The first manuscript provides a systematic review of AI in sport management using the PRISMA framework, mapping how AI has been conceptualized as a methodological tool or contextual innovation across the sport industry segmentation (performance, production, and promotion). The second manuscript …

Toward The Professionalization Of Executive Coaching: A Delphi Study Of The Requisite Knowledge, Skills, And Abilities For Coaching Executives To Behave Ethically, Richard R. Fletcher

Electronic Theses and Dissertations

The problem explored through this research involved the lack of consensus on executive coaching knowledge, skills, and abilities for facilitating ethical behaviors on the part of business executives. This problem led the researcher to employ a mixed-method Delphi study to explore professional executive coach perceptions concerning the establishment of a governing body overseeing the activity of executive coach consulting and to assess the knowledge, skills, and abilities perceived as fundamental to executive coaching. The researcher focused the research approach through a systematic, iterative research design where a panel of six experts in the field of professional executive coaching located in …

Consumers' Choice Models For Food And Beverage Businesses, Haoran Yu

Dissertations - ALL

This dissertation comprises two essays to investigate how consumers make purchase choices under product quality variation and macroeconomic volatility. The analysis employs both analytical modeling and empirical methods to help businesses and policymakers in their efforts to foster sustainable and resilient agriculture and food supply chains. In this first essay, we focus on food retailers who have to deal with imperfect produce. We define imperfect produce as produce with cosmetic imperfections but perfect nutritious quality. We develop consumer choice models and consider three common retailing strategies to manage imperfect produce: Discarding, bunching with perfect produce, and differentiating imperfect produce from …

Exploring The Lived Experiences Of Black Women Leaders In U.S. Higher Education Institutions: Challenges And Opportunities, Jacqueline S. Haire

Human Resource Development Theses and Dissertations

The purpose of this study was to explore the lived experiences of Black women leaders in U.S. higher education institutions from the lens of Black feminist theory and intersectionality and to provide implications for HRD research and practice. Given the limited empirical research on Black women leaders in higher education and the existing gap in the literature regarding their experiences, this study aimed to understand the challenges and opportunities that Black women leaders encounter in U.S. higher education institutions.

Using a basic qualitative research design (Merriam & Tisdell, 2016), I conducted semi-structured interviews with 15 Black women leaders holding executive …

The Joint Effect Of Esg Practices And Financial Development On The Financial Performance Of Asian Companies, Ali Yehia Fouda

Theses and Dissertations

This study examines the relationship between Environmental, Social, and Governance (ESG) practices, financial development, and financial performance in the Asian markets. This research uses econometric models to analyze two key aspects of financial performance: Return on Assets (ROA), and Tobin’s Q. The results show that there is a negative relationship between ESG practices and financial success, highlighting the financial burden imposed by sustainability initiatives. Machine learning model (XGBoost) has been used to check the robustness of the regression model. Some Commonalities and other differences have been recognized. Yet, the regression model results have been relied upon. Financial development serves as …

Integrating Motivational Traits Into The Approach-Avoidance Distinction, Wesley D. Gardiner

USF Tampa Graduate Theses and Dissertations

This thesis investigates the potential for integrating motivational traits into the established approach-avoidance motivational framework, which describes individuals’ general tendencies to seek pleasure and avoid pain. Although various theories and empirical studies have advanced our understanding of approach-avoidance motivation, critical constructs such as achievement motivation and trait anxiety have often been overlooked or misoperationalized. Addressing these gaps, the current study integrates Kanfer and Heggestad’s (1997) motivational trait taxonomy with constructs from achievement goal orientation, regulatory focus theory, and reinforcement sensitivity theory. This research evaluated a hypothesized two-factor model of approach and avoidance motivation using confirmatory and exploratory factor analyses with …

The Craft Of Tally: Tracing Marketability And Economic Sustainability Of Crafts, Mariam Mabrouk

Theses and Dissertations

This thesis explores the marketability and economic sustainability of the Tally craft in Gezeirit

Shandaweel, Sohag, Egypt, with a focus on how the craft navigates the tension between cultural

preservation and economic adaptation. Tally, a traditional form of embroidery, has deep cultural

roots in Egypt but faces significant challenges due to global market dynamics, shifting consumer

preferences, and systemic institutional neglect. Through an ethnographic case study, this research

investigates how artisans, institutions, and market forces interact to shape the craft's future. The

study examines the role of cultural perceptions, innovation, and institutional support in fostering

or hindering Tally's economic viability. …

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …

A Capstone Review: Bi-Lateral Growth Of Outdoor And Business Skills, Ben Casteel

University Honors Theses

This paper explores the development of my leadership skills through the Portland State University School of Business and the Portland State University Outdoor Program. Drawing from my four years as a trip leader and equipment rental center coordinator and my capstone experience with Team Flamingos, the cross-disciplinary business team I was a part of, I examine how both of these experiences have shaped and grown my skills as a leader. In this paper, I analyze leadership competencies such as communication, decision-making, adaptability, and self-awareness, through the National Outdoor Leadership School's 4-7-1 Leadership Model. This model acts as a framework to …

Enhancing Multi-Step Stock Price Forecasting With Social Media Sentiment And Engagement Metrics, Damilare Olaniyan

Electronic Theses and Dissertations

This thesis investigates whether social media sentiment can improve the accuracy of stock price prediction beyond traditional historical data. While financial markets have long relied on structured numerical indicators, the growing influence of public discourse on platforms like Twitter has introduced new opportunities for extracting market-relevant signals from unstructured text. The study focuses on four major technology firms and combines sentiment features derived from Twitter with historical stock prices in a hybrid machine learning framework. Engagement-weighted sentiment, linguistic complexity, and polarity intensity were extracted using natural language processing techniques and incorporated into classification and regression models. Results show that including …

How Executive Leaders Build Trust: Navigating Organizational Disruption During The Covid-19 Mega-Crisis, Marji Karish

Electronic Theses and Dissertations

The COVID-19 pandemic, declared a global health crisis by the World Health Organization (WHO) on March 11, 2020, created a “mega-crisis” characterized by intersecting physiological, economic, political, social, and cultural disruptions. This study examines how senior organizational executives narrate their response to the crisis, focusing on their engagement with organizational stakeholders. Using a constructivist grounded theory methodology, I conducted in-depth interviews with 12 organizational leaders to construct the Theory of Social Crisis Leadership Communication (SCLC).

Findings highlight the centrality of trust as an interdependent relationship in which executive leaders and organizational stakeholders rely on each other to navigate crises successfully. …

How Did I Get Here? A Capstone Review, Michael Koach

University Honors Theses

In this thesis, I highlight my personal and professional growth as a college student. I use structured reflection and meta-analysis to uncover insights about how I learn and develop new skills. Over the past five years, I have built a toolbox of skills, including teamwork, public speaking, navigating uncertainty, strategic thinking, and leadership. I trace the development of each of these skills back to my coursework as a business student, my role in PSU's student-run advertising agency, and my professional experience. I show how these skills culminated in my business capstone project. My communication and leadership skills allowed me to …

Project Managers, The Heart Of Every Football Club., Khaled Hamshari

Harrisburg University Dissertations and Theses

Project managers have become central to the success of modern football clubs, managing both the sporting and business aspects of operations. This paper examines how the role of project managers has evolved over the last 20 years, expanding from football-related duties to encompass broader responsibilities, including financial management, recruitment strategies, and long-term planning. With football clubs now functioning as multi-billion-dollar organizations, the influence of project managers has grown significantly, as they are tasked with balancing on-pitch success with off-pitch business objectives. The study highlights how project managers have become indispensable, often holding more power than some stakeholders, making their role …

Public Relations As An Approach For Smes To Improve Business Sustainability, Nikkia Tene Mcclain

Walden Dissertations and Doctoral Studies

Small and medium-sized enterprises (SMEs) often lack dedicated public relations (PR) departments, limiting their ability to build brand identity, and gain market share compared to larger firms with greater resources. Small business owners need PR departments to improve their competitive positioning to satisfy buyers. stay competitive to maintain and increase employment, and satisfy customers. Grounded in the dynamic capability theory, this qualitative multiple case study explored how the development and strategic implementation of PR functions can provide SMEs with a competitive advantage. Participants included seven SME owners in fashion, real estate, beauty, business, technology, and retail, each with experience in …

Exploring The Pathway From Customer Sexual Harassment To Instigated Incivility In Service Employees, Fernanda Wolburg Martinez

Dissertations and Theses

The current study explores how and why customer sexual harassment (CSH) experienced by service workers may lead to instigated incivility towards customers in the same week. Specifically, following the tenets of Personality Systems Interaction theory (PSI) and the affective shift model, I hypothesized that week-level affective shifts mediate this relationship, such that upshifts in anxiety and downshifts in self-assurance govern changes in motivational and cognitive functions that impair the employee's ability to provide good customer service. Further, supervisor preventive behaviors and psychological detachment are proposed as interventions that may lead to a departure from the mistreatment spiral by weakening the …

Evaluation Of Social Worker Knowledge Of Human Trafficking At The Oregon State Hospital: A Qualitative And Quantitative Analysis Of Education, Training, And Victim Identification, Jamie Sue Pryde

Dissertations and Theses

The prevalence of human trafficking continues to increase worldwide, and the implementation of human trafficking education and victim identification within institutions is slow to catch up. The Oregon State Hospital is a psychiatric in-patient hospital that currently does not provide human trafficking education or a screening tool for staff and does not know how to provide treatment to trafficked victims. Interviews were conducted with employed social workers at the Oregon State Hospital to obtain a baseline understanding of their previous education, training, and knowledge of human trafficking to aid in the creation of a trafficking screening tool. Results indicate participants …

Acquisition Strategy For Innovation Under Competence-Destroying Change: Empirical Study—Pharmaceutical Company's Biotechnology Company Acquisition, Joo Tae Sung

Dissertations and Theses Collection (Open Access)

In response to declining R&D productivity and successive patent cliffs, pharmaceutical companies are increasingly acquiring biotechnology firms to sustain innovation. These acquisitions often occur under conditions of competence-destroying change, where the acquirer's chemistry-based knowledge base does not overlap with the biotechnology expertise of the target, challenging traditional theories that emphasize absorptive capacity and knowledge similarity.
This study introduces therapeutic knowledge, defined as the acquirer’s expertise in specific disease areas, as a distinct and critical dimension that interacts with both chemistry-based and biotechnology-based knowledge. Using a dataset of 212 observations across therapeutic areas from 80 acquisitions, the analysis uncovers an inverted …

Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye

Theses and Dissertations in Business Administration

Recent advancements in digital platforms have reshaped content creation and distribution. User-generated content (UGC), created and shared by internet users, is transforming entertainment, communication, and information sharing. The rise of UGC has fueled the growth of the "creator economy"—an ecosystem of creators, users, and advertisers facilitated by platforms such as YouTube and TikTok. While prior research has primarily explored how UGC platforms incentivize content quantity and quality, this study advances the literature by examining how creators' content strategies influence consumer attention and how platform mechanisms shape this relationship, offering new insights into the interplay between creator behavior and platform design. …