Business Commons^™

Decoding The Mobile App Playbook: How Sdks And Cross-Promotions Drive Market Performance, Pranith Abbaraju

All Dissertations

This dissertation investigates the strategic determinants of mobile app success within the evolving mobile platform ecosystem, focusing on app development choices and user acquisition strategies. Drawing on large-scale longitudinal data from the iOS platform, the research comprises two empirical studies contributing to the literature on digital platforms, modular design, and mobile advertising.

The first study examines how the integration of software development kits (SDKs)—a central mechanism of modular innovation—affects app market performance. The analysis identifies SDK popularity as a dual-edged strategic attribute. While popular SDKs can enhance app quality by enabling access to reliable, widely adopted functionalities, their widespread adoption …

Communicators In Crisis: Lessons Learned From Communications Professionals During The Great Resignation, Julia K. Longaker

All Dissertations

This study investigated the experiences of communication professionals who participated in the Great Resignation phenomenon between 2020-2022. The research questions focused on the role participants’ working relationship with leadership as it related to their decision to leave their role or pursue a new job. Ten communication professionals participated in a qualitative study comprising of an online interview discussing their experiences during the Great Resignation. Using the interview transcripts, the researcher employed grounded theory to extract recurring codes and draw conclusions based on the participants’ answers. The results of this study inform recommendations for improved working relationships between communication professionals and …

Evidence On The Quality Of Segment Profit/Loss Disclosures And Its Determinants, Hiba A. Abu Sammour

Graduate Theses and Dissertations

Investors have recently indicated that disclosed descriptions of segment profit/loss measures are useful, but insufficient. Clear and detailed descriptions are essential for helping investors understand the segment profit/loss measure employed, especially since these measures may not align with measures from the consolidated income statement under the “management approach.” To better understand investors’ concerns, I hand-collect data from segment profit/loss disclosures and develop a measure that captures a dimension of disclosure quality specific to this setting: the extent to which segment profit/loss disclosures effectively describe the segment profit/loss measure employed. The measure considers the level of detail provided and the ease …

The Role Of Microfinance In Improving Global Economy, Khamphou Milayome

Doctoral Dissertations (DBA)

This study investigates microfinance’s role in enhancing the global economy by examining its impact on economic growth, unemployment, and political stability. Secondary data from MIX Market and WDI were used in this study to assess these relationships. Multiple regression was conducted with EViews software to test regression models with the independent variables related to microfinance and microfinance institutions (MFIs). Using the data from South Asia and Southeast Asian countries, this study finds that microfinance significantly improves economic growth, reduces the unemployment rate, and strengthens political stability. Microeconomic variables used in the study are borrowing amounts and the cost per borrower. …

Two Essays On Firms’ Reactions To Major Events In Rival Companies, Alireza Askarzadeh

Theses and Dissertations in Business Administration

The first essay of this dissertation examines the influence of peer credit rating downgrades on firms’ financial decisions. The results show that firms respond to a rival’s downgrade by increasing excess debt capacity, excess cash holdings, excess net working capital, and the excess cash conversion cycle. They also accelerate their speed of adjustment (SOA) toward target capital structures. These adjustments are motivated by a desire to mitigate the higher costs and risks associated with financial distress and to preserve competitive advantage. Moreover, firms with more capable managers, and those operating in environments with greater market competition, higher information asymmetry, and …

Systems Statistical Engineering – Hierarchical Fuzzy Constraint Propagation, Hengameh Fakhravar

Engineering Management & Systems Engineering Theses & Dissertations

Driven by the growing need in the 21st century for integrating rigorous statistical analysis into engineering research, there is a movement to develop an integrated statistical engineering science within statistics and quality communities (Hoerl & Snee, 2010; Anderson-Cook et al., 2012). Systems Statistical Engineering research seeks to integrate the Causal Bayesian hierarchical modeling (Pearl, 2009) and cybernetic control theory within Beer’s Viable System Model (1972, 1979, 1985) and the Complex Systems Governance framework (Keating, 2014; Keating & Katina, 2015, 2016) to produce multivariate systemic models for robust dynamic systems mission performance. Cotter & Quigley (2018) set forth the Bayesian systemic …

Two Essays On Lottery-Like Stocks, Reihaneh Haghighi Zadeh

Theses and Dissertations in Business Administration

Essay 1: Momentum and Investors' Lottery-like Preference

Previous empirical studies have consistently shown that lottery-like stocks exhibit unconditionally low average returns due to investor overreaction to extreme short-term gains. However, the results show when the momentum strategy is jointly conditioned on stocks with high maximum daily returns (MAX), high-MAX stocks yield significantly higher future returns than their low-MAX counterparts. For value-weighted portfolios, a momentum strategy applied within the high-MAX category generates an average monthly return of 2.5%, compared to only 0.25% in the low-MAX category. This return premium exceeds that of the standard momentum strategy proposed by Jegadeesh and Titman …

Service With A Smile Or Salesperson Mirroring? Understanding The Flow Of Emotional Contagion In Sales Encounters, Vinh Quoc Trong Luong

Theses and Dissertations in Business Administration

This study examines the directionality of emotional contagion in sales interactions, addressing a critical gap in understanding whether emotions flow primarily from the salesperson to the customer, from the customer to the salesperson, or bidirectionally. While prior research emphasizes customer-driven emotional flow or bidirectional alignment, this study challenges these assumptions by employing categorical Cross-Recurrence Quantification Analysis (CRQA) to assess temporal emotional synchronization in sales dialogues. Leveraging automated sentiment analysis and multi-agent AI evaluation for performance metrics, the research analyzes 166 sales interactions to quantify emotional influence dynamics. Results reveal that salespeople predominantly lead emotional exchanges, exhibiting stronger and more stable …

Perceived Leadership Behaviors And Workplace Motivation: The Predictive Role Of Generational Cohorts In The U.S. Construction Industry, Leslie D. Klinegardner

Electronic Theses and Dissertations

The purpose of this study was to examine the extent to which perceived leadership behaviors predicted workplace motivation among construction workers across generational cohorts in the Greater Houston, Texas area. Grounded in self-determination theory, the research explored how transformational, transactional, and passive-avoidant leadership behaviors predicted the satisfaction and frustration of psychological needs for autonomy, competence, and relatedness. The analysis also considered whether leadership behaviors and generational cohort served as significant predictors of workplace motivation outcomes. The study followed a quantitative, predictive, cross-sectional design using survey methodology. Data were collected using the Multifactor Leadership Questionnaire (MLQ) and the Basic Psychological Need …

Effects Of Cultural Diversity On Project Performance, Likhith Somalaraju

Harrisburg University Dissertations and Theses

Cultural diversity emerged as a critical factor influencing team dynamics and performance in contemporary project environments. With globalization reshaping the structure of project teams, understanding how cultural diversity affected project outcomes was essential for project managers and organizations. This qualitative study examined the relationship between cultural diversity and project performance within diverse organizational settings. Specifically, the study explored how aspects of cultural diversity such as ethnicity, nationality, language, and values influenced project outcomes measured in terms of schedule adherence, budget compliance, quality standards, and stakeholder satisfaction. The research was grounded in Hofstede’s Cultural Dimensions Theory and Social Identity Theory, which …

Sustainability: Buzz Word Or Future Of Fashion? Measuring The Feasibility Of Outright Sustainability Among Fast Fashion’S Biggest Agents, Ryan Miller

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The fashion industry is currently experiencing unsustainable rates of pollution within its supply chains. The rapid increase in demand for short lead times perpetrated by large-scale retailers has led to hazardous practices negatively affecting both the environmental conditions and working conditions of producing countries. With this increased pressure, relationships between brands and suppliers have become untenable. Limited transparency and imbalanced power dynamics at the hand of the industry’s leading retailers require restructuring in order to build more sustainable and equitable supply-chain practices. Further, governmental regulation is currently limited in its capacity to enforce sustainable business practices on a global …

From Affordance To Passive Flow: Unveiling The Mechanisms Behind Young Adults' Unplanned Use Of Short Video Platforms, Shishi Wu

Graduate Doctoral Dissertations

Unplanned usage of short video platforms has become a widespread behavioral pattern, especially among young users who often spend more time on these platforms than they intend to. This phenomenon cannot be fully explained by addiction or self-control failure. This study introduces the construct of Passive Flow, a non-volitional immersion state shaped by platform design. Passive Flow includes three experiential features: users engage without clear goals, gradually lose self-awareness, and experience time distortion. These states are not initiated by deliberate choice but are triggered by algorithmic and interface-level features. To examine this mechanism, the study adopts a two-phase design. The …

Essays On Stablecoins’ Stability, Ravi Joshi

LSU Doctoral Dissertations

In this dissertation, I present three independent essays that contribute to the literature on stablecoins, the run-on stablecoin (Terra), and the information narrative surrounding the run. The first essay offers a comprehensive overview of the stablecoin ecosystem, the structural frictions that challenge peg maintenance, and the evolving regulatory landscape governing stablecoin issuance and use. In the second essay, I investigate the collapse of the TerraUSD (UST) algorithmic stablecoin and provide evidence that the collapse mimicked a run by demonstrating liquidity shortages on centralized exchanges. I show that Terra’s arbitrage mechanism broke on May 7, 2022, and that sustained price deviations …

Guardrails For Growth: Governing Open-Source Software Risk In Healthtech Startups, Tonya Humphrey

Dissertations

This dissertation investigates how healthcare software startups manage the risks associated with open-source software (OSS) use. Using a qualitative multi-site case study approach and thematic analysis, the study draws insights from interviews with developers, security professionals, and technology leaders in early-stage healthtech companies. Six key themes emerged: Strategic Governance and Oversight, Security and Compliance Practices, Operational Foundations and Standards, Risk Awareness and Technical Due Diligence, Technology Choices and Ecosystem Tools, and People and Culture. The findings reveal that, even in resource-constrained environments, effective OSS risk management is possible through lightweight governance, automation, and shared cultural responsibility. Practical implications include guidance …

Project Go, Project Grow: Increasing Participation In Environmental Education, Elizabeth Mettin

Strategic Communication Master of Arts Thesis Projects

Project Get Outdoors, LLC, or Project GO, is a non-profit organization based in Wabasha, Minnesota. The organization’s mission is to provide outdoor experiences that develop healthy kids, particularly for underprivileged and marginalized youth. They do this through training and supporting Southeastern Minnesota community organization leaders and volunteers. Project GO provides three types of outdoor training including Early Childhood Training, Traditional Leadership Training, and Minnesota Master Naturalist Training. The organization has served over 500 adults and 50,000 youth in its 20 years of operation. This project uses research and analysis to uncover strategic and creative solutions to address how Project GO …

The Effect Of Cognitive Biases And Organizational Constructs On Enterprise Resource Planning Implementation Success In Small And Medium-Sized Enterprises: A Pls-Sem Approach, Michael Davidson

Dissertations

Enterprise Resource Planning (ERP) systems are crucial to enhancing organizational performance, efficiency, and strategic competitiveness in small to medium-sized enterprises (SMEs). ERP adoption in SMEs has been known to fail, with more than 75% of the implementations considered failures. These barriers are compounded by cognitive biases, such as temporal discounting (TD) and optimism bias (OB), which skew the strategic decision-making process. The framework suggested in this paper explains the relationships between top management support (TMS), information quality (IQ), system quality (SQ), user satisfaction (US), optimism bias (OB), and temporal discounting (TD) and their impact on ERP implementation success (EIS) and …

Development And Validation Of The Informal Safety Leadership Measure, Ashley L. Gill

Dissertations

This research develops and validates a measure of the emerging concept of informal safety leadership (ISL), which integrates elements of safety leadership and informal leadership to address a significant gap in organizational safety literature. Despite extensive research on formal safety leadership, there remains limited understanding of how non-managerial employees influence safety practices and culture within organizations. This dissertation develops and validates a comprehensive measure of informal safety leadership through a sequential mixed-methods approach incorporating a pilot study and two additional studies. First, a pilot study employed focus groups with health, safety, and environmental professionals to identify key dimensions of ISL. …

A Cancer Education Needs Assessment: Informing Middle-Aged Female Patients About The Relationships Between Obesity And Women’S Health Concerns In The Reproductive System, Breast, And Endometrial Health, Batul Mirza

MUSC Theses and Dissertations

Obesity significantly impacts women’s health, particularly among middle-aged women, by increasing the risk of hormone-sensitive cancers such as breast, endometrial, and reproductive system cancers. This study examines the educational needs of this demographic group regarding obesity-related cancer risks and explores effective intervention strategies. Obesity-induced mechanisms – hormonal imbalances, chronic inflammation, and insulin resistance – drive cancer susceptibility, emphasizing the need for targeted health education. The study employs a qualitative design, which includes interviews with subject matter experts (SMEs) and surveys of middle-aged women. The goal is to assess awareness, perceived barriers, and preferred learning methods. Findings suggest that with many …

Effects Of Seasonality On The Experiences Of Employees In Minor League Sports, Amanda Barefoot

LSU Doctoral Dissertations

The temporal rhythms of sport organizations, driven by recurring cycles of in-season and off-season activity, create a unique organizational context that shapes decision-making, leadership behavior, and the experiences of employees. While seasonality is widely recognized in operational planning and revenue forecasting, its implications for organizational behavior in sport management remain underexplored. This three-paper dissertation examines seasonality as a temporal force influencing sport organizations at conceptual, strategic, and affective levels.

The first paper develops a sport-specific taxonomy of seasonality by synthesizing literature from econometrics, tourism, and organizational theory. It distinguishes between natural, internally institutionalized, and externally institutionalized seasonal influences, offering a …

Organizational Culture In A Warehouse Environment, Charles A. Goff

Doctor of Strategic Leadership (DSL) Capstone Abstracts

Title of Project: Organizational Culture in a Warehouse Environment

Defense Date: July 9, 2025

Candidate Name: C. Anthony Goff

Personal Email Address: [email protected]

First Advisor: Dr. Joshua Henson

Second Advisor: Dr. Debra Dean

DSL Final Project

Project Type: Workshop and Assessment

Project Overview: This capstone project focused on designing and delivering a workshop aimed at enhancing the organizational culture within the leadership team of a cross-dock warehouse in the Southeastern United States. The initiative specifically addressed how culture influences an operation's productivity and efficiency. The leadership team, consisting of supervisors, managers, and a facility leader, oversees roughly 125 diverse hourly …

Enhancing Employment Readiness Of Information Technology (It) Professionals Of India - A Talent Refactoring Approach, Lakshminarayanan K.V

Theses and Dissertations

The Indian Information Technology (IT) sector is undergoing significant transformation due to the adoption of Industry 4.0 technologies such as Artificial Intelligence, Internet of Things, cloud computing, and cyber-physical systems. These changes have redefined workforce expectations, shifting employment readiness from mere technical competence to a holistic combination of adaptability, behavioral attributes, and continuous learning capabilities. In this context, the study proposes a Talent Refactoring Framework to address employability in a rapidly evolving VUCA–BANI environment by integrating organizational, career-oriented, and individual dimensions.

A review of existing literature reveals notable gaps in understanding employment readiness as an ecosystemic and psycho-social construct, particularly …

Strategies Used By Public Relations And Communications Executives To Implement Ethical Use Standards For Ai, Karl Bateson

Walden Dissertations and Doctoral Studies

Public relations and communications (PR&C) executives’ ineffective artificial intelligence (AI) strategies to develop and apply ethical frameworks for AI implementation can negatively impact organizations’ brand reputation. Grounded in AI4People and stakeholder theory, the purpose of this qualitative pragmatic inquiry project was to identify and explore the effective AI strategies PR&C executives used to develop and apply ethical frameworks for AI implementation while maintaining their organizations’ brand reputations. The participants were six PR&C executives who used effective strategies to develop and apply ethical frameworks for AI implementation while maintaining their organization’s brand reputation. Data were collected using semistructured interviews, public websites, …

What Went Right And What Went Wrong: A Multiple Case Study Of Firefighters Surviving Life-Threatening Situations, Peter J. Gushee

PhD in Organizational Leadership

The present study explored the lived experiences of firefighters who survived life-threatening situations in burning buildings, examining how these experiences unfolded and the leadership structures that shaped those experiences. Employing A. P. Giorgi and Giorgi’s (2003) scientific phenomenological analysis, the present study identified the general structure of the firefighter survival experience, which was comprised of 11 constituents, highlighting survival as a dynamic, identity-bound process shaped by adaptive behaviors, internalized beliefs, and evolving situation-specific conditions. Leadership was found to operate at the systems, organizational, and group levels, enabling or constraining firefighter readiness, adaptation, and recovery. By integrating Safety-I and Safety-II perspectives …

The Influence Of Millennial Women In Leadership: Examining Emotional Intelligence And Motivations Of Millennial Women, Leah Gossai

PhD in Organizational Leadership

This quantitative study explored the relationship between emotional intelligence (EI) and motivation to lead (MTL) among millennial women in leadership roles. Using the Wong and Law Emotional Intelligence Scale (WLEIS) and the Motivation to Lead (MTL) framework, the research examined how four EI dimensions, self-emotion appraisal (SEA), others’ emotion appraisal (OEA), use of emotion (UOE), and regulation of emotion (ROE), relate to three MTL dimensions: affective-identity (AIMTL), social-normative (SNMTL), and non-calculative (NCMTL). Data were collected from 117 millennial women leaders across various industries in the United States. Results revealed a significant negative correlation between SEA and NCMTL, suggesting that those …

The Road To The Sideline: Investigating The Impact Of The Rooney Rule On The Recruitment And Advancement Of Black Coaches In The National Football League, Enrique G. Washington

PhD in Organizational Leadership

The purpose of this qualitative study was to examine the impact of the Rooney Rule on the recruitment and advancement of Black coaches in the National Football League (NFL). Despite its implementation, Black coaches remain significantly underrepresented in top coaching positions, including head coach, offensive coordinator, and defensive coordinator. Using in-depth, semi-structured interviews with nine Black coaches who worked in the NFL between 2003 and 2024, this study explored how Diversity, Equity, Inclusion, and Belonging (DEIB) practices and executive recruitment strategies influenced their career advancement based on their lived experiences. Six principal themes emerged: (a) pathways to advancement, (b) visibility …

A Quantitative Study Of Presidents At Public And Private 4-Year Historically Black Colleges And Universities, Richard J. Gallot, Jr.

PhD in Organizational Leadership

There has been a notable increase in presidential turnover at historically Black colleges and universities (HBCUs), leading to significant leadership challenges (Freeman & Gasman, 2014). Abrupt leadership changes create instability that impacts recruitment and retention of students, faculty, and staff, as well as overall morale on campuses (Gasman et al., 2010). Despite the importance of effective leadership, there is limited research specifically focusing on HBCU presidencies (Freeman & Palmer, 2020). Although the American Council on Education (ACE) has surveyed college and university presidents every 5 years since 1986, few studies have investigated HBCU presidents as a distinctive group. Existing research …

Servant Leadership In Empowering Marginalized Communities: A Qualitative Case Study Of A Nonprofit Organization With A Holistic Mission, April D. Mosely

PhD in Organizational Leadership

This qualitative case study examined the impact of servant leadership on organizational culture, service delivery, and long-term sustainability within faith-based nonprofit organizations serving marginalized and racialized populations. The research focused on the City of Refuge (COR) in Atlanta, Georgia, an organization with a holistic mission dedicated to life transformation through supportive services. Employing Greenleaf’s servant leadership theory as the theoretical framework, data were gathered via semistructured interviews with nine staff members and analyzed thematically. The findings revealed three primary themes: cultivating culture, cultivating compassion, and cultivating community. The results indicated that servant leadership positively influenced COR's capacity to foster trust, …

Fostering Innovation At Work: Leadership Strategies For Motivating Innovative Work Behavior Across Generations Within The Christian Higher Education Environment, Sarah Clark

Doctor of Strategic Leadership (DSL) Capstone Abstracts

Project Type

Organizational Consulting Project, Organizational Design or Change, Seminar or Workshop

Project Overview

This capstone project involved the design, facilitation, and evaluation of a strategic leadership workshop developed for mid to senior-level enrollment leaders at Southeastern University. Grounded in Self-Determination Theory (SDT), Innovative Work Behavior (IWB), and Transformational Leadership, the workshop offered a diagnostic and developmental experience designed to motivate innovation across generational teams within a Christian higher education setting. The workshop was structured to transition from research-based theory to data-informed strategy, helping leaders translate organizational insights into actionable plans.

Project Themes

Core themes included intrinsic and extrinsic motivation, …

The Evolution Of Agriculture Marketing: Harnessing Data Analytics To Understand Generational Shifts And Influencer Trends, Lexi Schweigert

Theses

The findings reveal that data analytics plays a crucial role in shaping marketing strategies in agriculture. Generational shifts, particularly among Gen Z and Alpha, are driving changes in consumer preferences and expectations. Influencers are also playing an increasingly important role in shaping the perception of agriculture and food among these generations.

Customizing Ai Strategies Across Multiple Generations, Matthew Harrer

Theses

This project investigates how artificial intelligence can help brands and marketers connect more effectively with Generation X, Millennials, and Generation Z. The literature review lays the groundwork that focuses on consumer behaviors and the integration of AI into digital marketing practices for each generation. The second part of the project involves a secondary data analysis of 21 recent marketing surveys and reports that explores topics related to trust, personalization, and social media. By integrating the findings into an insightful guidebook, marketers will be able to maximize these insights into clear actionable strategies.