Business Commons^™

A Development Of A Game-Theoretic Artificially Intelligent Neural Network Revenue Management Forecasting Model, Fatemeh Binesh

UNLV Theses, Dissertations, Professional Papers, and Capstones

The aim of this dissertation is to create and test a risk induced game-theoretic price forecasting model. The models were tested with datasets from 3 Upper Midscale hotels in 3 locations (urban, interstate and suburb), one hotel from each location. The data was obtained from STR, a leading hospitality marketing company which consolidates all of the daily hotel data from hotels in the United States. Multiple error measures were used to compare the accuracy of models. Three LSTM models were proposed and tested; LSTM model 1 that relied on ADR to forecast ADR, LSTM model 2 that used ADR, supply, …

Portfolio Optimization Using The Business Cycle Approach, Maxwell Kane

Finance Undergraduate Honors Theses

The purpose of the study is to investigate whether a portfolio manager could enhance his/her portfolio optimization strategy by periodically adjusting the equity sector weights to a diversified stock portfolio. The business cycle approach focuses on providing a framework for adjusting sector weightings to take advantage of recurring trends in economic growth that signal a phase transition soon. Once a shift in stages is detected, investors are advised to adjust their portfolio to overweight a specific sector that is projected to outperform in the next phase of the cycle and to offset exposure in sectors that tend to underperform during …

Organizational Digital Agility: Strategic Imperative For Digital Transformation And Firm Performance, John Willard Hill

Theses and Dissertations

A firm’s ability to achieve a competitive advantage through the creation of digital capabilities is affected by a firm’s organizational digital agility (ODA). At their heart, both the resource-based view and dynamic capabilities provide vehicles for describing the ‘what’ regarding the role of resources in executing firm strategy. However, these two theoretical foundations do not address the ‘how’ and the manager's role in deploying those resources to achieve a competitive advantage. Resource orchestration theory begins to address this gap and advocates for the manager’s role in deploying these resources. Yet, despite this theoretical foundation, little research has been conducted on …

A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm

Graduate Theses and Dissertations

The Jane B. Gearhart (JBG) Full Circle Food Pantry is a student-led program that provides food assistance for members of the University of Arkansas community. This thesis project includes a social media strategy plan that aims to increase the overall awareness of the pantry and its multifaceted services to decrease food insecurity levels at the University of Arkansas. This plan intends to create behavioral changes that expand usage of the pantry and social media engagement among UA students. Grounded in data-driven insights, this plan is designed from (i) literature on food pantry marketing techniques; (ii) a review of the pantry's …

How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier

Graduate Theses and Dissertations

With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …

Pay Negotiations Differences In Men And Women How Gender’S Effect On Self-Advocacy Contributes To Sex Discrimination In Corporations, Laurel Mccabe

Information Systems Undergraduate Honors Theses

Sex discrimination comes in many shapes and colors, such as not wanting to hire pregnant women, passing women up for promotions because of their status of motherhood, women being more likely to be removed from their upper management positions when things go wrong compared to their male counterparts, and economic differences in negotiated outcomes based on gender. Sex discrimination is something organizations should be concerned with their participation in and facilitation of and examine, internally, how to diminish its effect on female employees. Organizations need to clarify that wages are negotiable and increase visibility into compensation plans, hiring, and promotions. …

Downsizing The Silver Screen: An Analysis Of Covid-19'S Impact On The American Filmmaking Industry, Andrew Paxson

Information Systems Undergraduate Honors Theses

The following case analysis details the impact of the COVID-19 pandemic on the American entertainment industry, with particular commentary given to ethical considerations amongst the changing landscape of consumer behavior. While the entertainment sector suffered at great lengths due to prolonged closures, multimedia firms such as Warner Bros. and Disney elected to modify their service methods, delivering continued programming at the expense of business partners and creatives. Through legally ambiguous and precedent setting business decisions, cinema chains were neglected and employed talent disenfranchised, thereby setting a trend in the industry that seeks to both eliminate communal theater experiences and reinterpret …

The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner

Information Systems Undergraduate Honors Theses

The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make …

Complex System Governance Leadership, David C. Walters

Engineering Management & Systems Engineering Theses & Dissertations

The purpose of this research was to develop a systems theory-based framework for leadership in governance of complex systems. Recognizing complexity and uncertainty as norms for the environments in which organizations exist encouraged researchers to suggest complexity theory, complex systems, and complex adaptive systems as appropriate for addressing these conditions. Complex System Governance (CSG), based in systems theory, management cybernetics, and governance, endeavors to provide for the design, execution and evolution of functions that provide control, communication, coordination, and integration at the metasystem level to support operations and continued system existence (viability). From a management cybernetics perspective, CSG leadership has …

Exploring The Workplace Climate At Police Agencies During Civil Unrest And The Factors Influencing Officers' Participation In Black Lives Matter Protesting, Joshua R. Ruffin

Sociology & Criminal Justice Theses & Dissertations

Scholars have long documented the negative relationship between police and communities of color. While these findings are of great importance, research remains limited on how connected police officers are to social justice movements (e.g., Black Lives Matter, or BLM for short) and the purposes behind why they exist. Furthermore, many studies focusing on police officer experiences tend to examine officer experiences with protesters, with limited studies focusing on their experiences with other officers during civil unrest and on the factors that influence their participation in protest movements when off duty. To help fill this gap, this study utilized semi-structured interviews …

A Machine Learning Approach To Stochastic Optimal Control, Pablo Ever Avalos

Open Access Theses & Dissertations

Merton's portfolio optimization problem is a well-renowned problem in financial mathematics which seeks to optimize the investment decision for an investor. In the simplest situation, the market consists of a risk-less asset (i.e. a bond) that pays back a relatively low interest rate, and a risky asset (i.e. a stock) that follows a geometric Brownian motion. The optimal allocation strategy of the investor's wealth is found by optimizing the expected utility along the stochastic evolution of the market. This thesis focuses on several different applications of this optimization problem. We look at pre-constructed analytical solutions and showcase the results. We …

Essays On Employee Litigaiton Risk, Adrian Tippit

Open Access Theses & Dissertations

This dissertation examines the valuation effects of a legislative shock to employee litigation rights, as well as the mediating effects of pre-existing employee rights.The first chapter examines the valuation effects of the Passage of the Lilly Ledbetter Fair Pay Act, an act that increases employee litigation rights related to demographic-based discriminatory compensation filings. We find that firms with relatively fewer women in their workforce exhibit a significant negative three-day abnormal return of 0.61% around the passage of the Lilly Act. In contrast, we find that firms with relatively more women in their workforce do not exhibit a significant abnormal return. …

Not All I-Deals Are Same: Examining A Process Model Linking Content-Specific I-Deals To Employee Performance Outcomes, Yilu Wang

Open Access Theses & Dissertations

Integrating i-deals theory and job demands and resources (JD-R) theory, I propose to investigate whether and how content-specific i-deals differ in their effectiveness in individual performance outcomes. Consistent with the early conceptualization of i-deals contents, I specifically compare the impact of task and work responsibility, financial incentives, schedule flexibility, and location flexibility on employees' engagement and performance outcomes. I suggest that content-specific i-deals have different relationships with physical-, emotional-, and cognitive-engagement, and the three types of engagement mediate the relationships between content-specific i-deals and performance outcomes (operationalized as task performance, organizational citizenship behaviors, and creativity). Multilevel modeling and relative weights …

The Nil Agreement And Social Media: A Content Analysis, Scott Smith

Departmental Honors & Graduate Capstone Projects

The Name, Image and Likeness Agreement has opened hundreds of doors for college athletics to make money based on their "likeness" and not their performance on the field. This new agreement levels the playing field for all athletes in college. Through a content analysis this paper will take a look at how the NIL is being discussed in various media channels such as TikTok and how this agreement is affecting the student athlete experience. Not every athlete is striking mega deals, but with this agreement everyone from Junior college to Division 1 has the opportunity to make money through avenues …

Data Privacy Regulations In The United States, China, And The European Union, Charlsey A. Kelly

Honors College Theses

This paper compares and discusses the different data privacy regulations found in the United States, China, and the European Union. It is no secret that big tech companies like Facebook and Google continuously collect data on their users. The big question is what protections and rights one has as a consumer. The answer to this question differs when you are in different parts of the world. Currently the United States does not have a federal data privacy law, China recently adopted a new data privacy law called the Personal Information Protection Law, and the European Union has a data privacy …

Covid-19, Price Of Silver And Corporate Performance: An Analysis Of Four Leading Corporations, Alejandro Nevarez

Honors Theses

No abstract provided.

Assessing The Efficacy Of Cites Restrictions On Malagasy Rosewood, Nicholas Cargill

Honors Theses

This paper seeks to determine whether the CITES trade restrictions on rosewood have been effective. Effectiveness will be measured by the amount of illegal logging the restrictions reduce. The Matt Hansen Global Deforestation dataset, which measures deforestation from year to year, will be analyzed in the Google Earth Engine Code Editor to determine the yearly amount of deforestation in Madagascar. This output will then be loaded into R and assessed using OLS estimation techniques to determine whether the ban had a significant impact on the amount of illegal logging occurring in Madagascar. Because CITES restrictions are lifted and restored with …

Programas De Bienestar En Microempresas, Pequeñas Y Medianas Empresas De Puerto Rico: Facilitadores Y Obstáculos Para Su Implementación, Elsie Rodriguez Berdiel Nsu Florida

Theses and Dissertations

La salud del empleado en estos tiempos ha cobrado gran relevancia. La literatura menciona que los empresarios están creando programas de bienestar laboral en sus empresas con la finalidad de mejorar la motivación, satisfacción laboral, productividad, el clima y la cultura organizacional. La mayoría de los empresarios que están tomando medidas para promover el bienestar laboral, son los propietarios de las grandes empresas. Para las PyMEs el tema de bienestar laboral es un aspecto difícil de trabajar.

Este estudio pretendía identificar las condiciones existentes en las PyMEs para implementar programas de bienestar. Se realizó un cuestionario para recolectar la data. …

The Impact Of The Covid-19 Pandemic On The Human Resource Management Practices Of The American Auto Industry, Connor Bradley

Honors Theses

The purpose of this study was to investigate the ways in which the COVID-19 pandemic has impacted the human resource management practices of the American auto industry. The information used in this study was based on interviews with twelve employees from four different companies. For the sake on anonymity, the four companies were referred to as Auto, Dealer, Financial, and Marketing. The interview questions covered topics related to the potential changes made to human resource management practices such as workplace location, communications, talent acquisition and retention, employee training and development, employee engagement, workplace safety, labor relations, benefits and compensation, and …

Phenomenological Study On Leaders With Heart: Examining The Effects Of Heart-Led Leadership With Remote Employees, Aries Sanders

Dissertations

Purpose: The purpose of this qualitative phenomenological study is to examine and describe how exemplary leaders of remote teams lead from the heart, using Mark Crowley’s four principles to accomplish extraordinary results in organizations.

Methodology: This qualitative phenomenological study examines and describes how exemplary leaders of remote teams at Fortune Global 500 companies who lead from the heart using Mark Crowley’s four principles accomplish extraordinary results in an organization. The research study is qualitative. The qualitative method was chosen to describe and understand the lived human experience. The study aims to uncover and explain patterns to make a scholarly contribution …

Sustainability In Web Development Through Energy Efficiency, Hannah Bebinger

Honors Projects

As global internet usage expands, websites are growing in both size and complexity. Contrary to the common belief that the internet is immaterial and “environmentally friendly”, web pages have significant negative environmental impacts (Frick, 2015). Websites contribute to global greenhouse gas (GHG) emissions and electricity consumption. Considering the current climate crisis, it is crucial that web developers be aware of the impact that their work has on the environment and actively work to improve site energy efficiency. With a lack of regulation and awareness, the environmental impact of websites has remained unchecked despite growing concerns for sustainability. Further research and …

Researching A Marketing Strategy And Building A Website For Small Business, Trinidad Montez

Honors Projects

Research regarding the process and marketing for the design of a website for a local small business.

Determining The Best Practices Of Social Media For A Small Business: A Case Study On The Salt Cave Of Perrysburg, Michelle Timms

Honors Projects

This study is about finding the best social media practices for a small business. I used The Salt Cave of Perrysburg, which is located in Perrysburg, Ohio, as my testing subject for the implementation of the social media practices that were found through primary research, such as surveys and waiver forms, and secondary research, such as previous research papers, textbooks, and previous surveys. Through primary and secondary research, this paper will describe how to research and then implement the best practices for a small business. With the research I have found, I then implemented those findings to The Salt Cave …

Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens

Honors Projects

The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.

A Descriptive Pilot Study On Travel Nurses' Risk Of Burnout During The Covid- 19 Pandemic, Lashanda Head

ATU Theses and Dissertations 2021 - Present

Burnout is a state of emotional, physical, and mental exhaustion that results from long-term involvement in work situations that are difficult (Schaufeli & Greenglass, 2001). Burnout leads to a significant occupational problem in various professions that involve people who work with others, including nurses who work with COVID- 19 patients. This pilot study aims to determine if travel nurses who have worked or are currently working during the COVID-19 pandemic in acute care hospitals are at increased risk for nurse burnout. A convenience sample (N=9) of travel nurses working at CHRISTUS St Michael Health System were asked to …

The Optimal Cross-Border Network Structure Of Chinese Commercial Banks — An Analysis Based On The New Structural Economics And New Structural Finance Theory, Hongjie Gu

Fordham Dissertations and Theses

With the unprecedented global economic integration, the internationalization of commercial banks (CBs) in a country or region can be closely related to the stability and prosperity of the world economy. The internationalization of Chinese CBs has turned out a non-negligible trend, particularly the big four state-owned CBs. The acceleration of “going global” has enabled Chinese CBs to exert an increasing influence on the world economy. This dissertation applies New Structural Economics theory (NSE) through the “one analysis and three inductions” methodology to analyze the evolution of the cross-border network structure adopted by CBs in the internationalization process. In this dissertation, …

Ohio Energy Generation Optimization, Thomas Lynch

Honors Projects

This honors project explores the optimization of energy generation within the state of Ohio to better the energy generation efficiency both environmentally and economically. The proposed solution is a 30-year plan from 2020 to 2050 to reduce the environmental impact caused by electricity generation in Ohio. This project shows guidelines and goals to reach by the end of every decade spanning from 2030 to 2050. This was done using an optimizing program called Multiple Objective Linear Programming (MOLP) and while not perfect it lays a foundation for changes that should come to Ohio’s energy mix in the next 30 years.

For The Animals: A Case Study On The Effects Covid-19 Has On Programming For Nonprofit Animal Shelters, Sammie Musielak

Nonprofit and NGO Studies Student Projects

Nonprofit programs have been drastically changed by the COVID-19 pandemic, particularly for animal shelters. There has been some short term- benefits but these changes cause downfalls in the long term. This research project surveys how animal shelter workers in DeKalb Illinois examined their shelters’ current response to COVID- 19 as well as how they believe the pandemic will impact the future of programming and operations at their shelter. To determine the impact the pandemic has had on shelter programs this research is a case study on Tails Humane Society in DeKalb Illinois. This was done through an in-depth interview with …

Donating Through Memberships: Perks, Presence, And Purpose, Erin Cronin

Nonprofit and NGO Studies Student Projects

This paper discusses why donors choose to give through membership at the Egyptian Theatre in DeKalb, Illinois. Information regarding the Egyptian Theatre is found within the methodology section, describing its history, size, and events held at the Theatre. Within this piece, the topics of defining membership, membership at nonprofits, member’s impact of giving to nonprofits, member’s motivation for giving at nonprofits are explored within the literature review. These draw from other works and look towards existing information within the academic world in regard to donor motivation and the impact of reoccurring giving. The methodology explains how this research was conducted …

How Could Venture Capitalists Improve Their Performance At Fund Management Level Via Better Allocating Their Financial And Human Capitals - A Cross-Fund Approach, Fei Han

Dissertations

Venture capitalists’ performance has been studied at the levels of portfolio company and fund. But no similar study at the fund management entity level has been documented. This study fills in the gap to examine the drivers of the venture capitalists’ performance at the fund management entity level. This study uses the capital allocation theory to develop five hypotheses on its performance. Each of them embodies an aspect of the feature of capital allocation in the venture capital investment process. With an expanded concept of capital for capital allocation, this study examines the allocation of both the financial capital and …