Business Commons^™

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …

Business Plan For Ổ Bánh Mì, Tiana Pham

Honors Capstones

No abstract provided.

Business Plan For Frugal Foodie, Connor Landry

Honors Capstones

No abstract provided.

Public Policy, Economic Development, And Taxes: An Impact Analysis Of Business Incentive Strategies At The State And Local Level, Richard Nanney

All Dissertations

In an effort to promote economic development, state-level policymakers have exercised discretion over the use of public money to incentivize subsidy packages for decades. Estimates suggest state governments spend approximately $50 billion annually on these initiatives. However, there has been little empirical research about the political and economic benefits received by local residents from these subsidy programs. This dissertation analyzes the effectiveness of state subsidy policy by considering induced economic spillover effects and population attrition rates. It examines how subsidy distribution is related to employment rates, average weekly wages, and population attrition. The project offers two methodological innovations. First, to …

Crip Theory And Creative Briefs: Interpreting Disability In The Creative Process, Josh Loebner

All Dissertations

Brands, advertising agencies and other partners collaborate through curated phases to create marketing and advertisements, but within this process, how does the creative brief shape disability inclusion or exclusion? By moving the conversation from interpreting disability representation in an advertisement or finished marketing piece, to analyzing disability at the onset of the creative process, these insights present a critical contribution to scholarship on disability, marketing and consumer culture. Framed within crip theory, the research investigates how disability identity is—or is not—manifest in a creative brief within the creative process.

Much of marketing, advertising and disability studies scholarship centers on finished …

Making Connections: Understanding How Social Interaction Patterns Influence Work-Related Outcomes For Individuals With Disabilities, Christine Marie Manno

Graduate Theses and Dissertations

In the United States, approximately eight million individuals with disabilities are active in the workforce (Erickson et al., 2008). These individuals seek employment that allows for full use of their education, experience, and abilities, and provides growth and development opportunities (Ali et al., 2011). Despite protective legislation and inclusive organizational policies, individuals with disabilities are at least twice as likely as individuals without disabilities to experience underemployment and reduced access to advancement opportunities (Schur et al., 2009). Evidence suggests that some of these issues may be related to social interaction patterns. It appears that individuals with disabilities have a strong …

Strength Of Weak Ties Theory And College-University Marketing: A Case Study Of Etsu's Clemmer College, Sarah Nobles

Electronic Theses and Dissertations

As scholarly institutions enter a new era of hyper-competition, seeking innovative ways to engage with student populations has become central to social media marketing efforts. Developing strategies and tactics to interact with existing student populations presents new challenges for marketing departments, as well as the stakeholders who are often asked to provide user-generated content. Strong ties among stakeholder relationships can enhance communication with effective outcomes; however, it is the weak ties that may have the most impact. This study draws on existing literature regarding Strength of Weak Ties Theory and faculty and student surveys in East Tennessee State University’s Clemmer …

Is Facebook Use Helping Or Hurting Your Healthcare Employees During Covid?, Melanie Boudreaux

Graduate Theses and Dissertations (2019 - present)

The COVID pandemic has drastically impacted peoples’ lives and workplaces, especially those who work in healthcare and have been on the forefront battling this global health crisis. There has been great uncertainty regarding how to effectively mitigate health risks due to the pandemic, and many healthcare employees have turned to social media outlets, such as Facebook, to express their thoughts and concerns. However, social media can either play a positive or negative role depending on what type of information is transmitted and how it is perceived. Some employees are more affected by social media than others regarding the pandemic, and …

Why Sales Managers Matter: How Supervisory Coaching Affects Salespeople's Job Performance, Emory Serviss

Graduate Theses and Dissertations (2019 - present)

Today’s business environment is very competitive, forcing companies to make additional efforts to develop and keep sustainable advantages. Thus, research aimed at finding ways to increase company performance has become critical. One specific managerial tool, sales coaching, has been hailed by academics and practitioners alike as vital to improving a salesperson’s job performance. With a company’s survival dependent on the success of their salespeople, research on sales coaching is crucial. The purpose of this research is to gain a better understanding of the relationship between sales coaching and a salesperson’s work-related attitudes and behaviors. Using self-determination theory, this research examines …

Is Humility Enough? The Impact Of Leader Humility On Follower Moral Disengagement And Unethical Behavior, Kelly G. Manix

Graduate Theses and Dissertations (2019 - present)

The study examines the impact of leader humility on follower moral disengagement, workplace deviance, and leader-targeted knowledge hiding and explores attributions of ingratiation as a potential boundary condition from a social exchange theory perspective. Using a cross-sectional survey design (N=130), the study finds that leader humility is negatively related to moral disengagement, workplace deviance, and leader-targeted knowledge hiding. The results also suggest follower attributions of ingratiation moderates the negative relationship between leader humility and moral disengagement such that the relationship is weakened. However, the mediating role of moral disengagement was not significant in each relationship. Broadly, the results suggest that …

Financial Analysis Of Accountancy In America Today Through Collective Case Studies, Caitlyn Henry

Honors Theses

The following thesis contains a collection of ten accounting case studies that were written and directed under the advisement of Dr. Victoria Dickinson during the enrollment of Honors Accountancy 420. Dr. Dickinson presented us with unique prompts for each case study and guided our research as we dove into the professional world of accounting standards in America today. Five of my cases specifically correlate to The Coca-Cola Company, which my case competition team selected to research as we devised tax, audit, and advisory plans to better the company. We presented our findings to a panel of accounting professionals from numerous …

The Authenticity Of Body Positivity In The Media: A Comparative Analysis Of Four American-Owned Companies, Emma Mink

Undergraduate Honors Theses

Marketing strategies are changing how businesses sell their products. The body positivity movement is causing consumers to examine companies to determine if their intentions are authentic. Some of the ways consumers evaluate company authenticity include examining corporate social responsibility reports, types of advertising, or the brand-cause fit between the company and the body positivity movement. The author of this study followed two companies (Dove and Aerie) that are known for body positive advertising messages and two companies (Mattel/Barbie and Victoria Secret) that are known for promoting unrealistic body expectations. The author examined each companies’ mission statement, annual report, and types …

Intraday Algorithmic Trading Using Momentum And Long Short-Term Memory Network Strategies, Andrew R. Whitinger Ii

Undergraduate Honors Theses

Intraday stock trading is an infamously difficult and risky strategy. Momentum and reversal strategies and long short-term memory (LSTM) neural networks have been shown to be effective for selecting stocks to buy and sell over time periods of multiple days. To explore whether these strategies can be effective for intraday trading, their implementations were simulated using intraday price data for stocks in the S&P 500 index, collected at 1-second intervals between February 11, 2021 and March 9, 2021 inclusive. The study tested 160 variations of momentum and reversal strategies for profitability in long, short, and market-neutral portfolios, totaling 480 portfolios. …

Risk-Return Dynamics Using Leveraged Etf Options, Eliza Wampler

Undergraduate Honors Theses

This study uses barbell strategies on the S&P 500 and the NASDAQ 100 to explore if funds invested primarily in fixed income assets with a portion of the investment placed in in-the-money call options can participate in upside potential, while also reducing risk. This study examines call options on the underlying indexes as well as their leveraged, 2x and 3x, counterparts. The barbell strategy studied, 88% in fixed income bonds and 12% in call options, does not have a higher return than the underlying index, and adds additional risk. However, a weighted portfolio with combinations of a risk-free asset and …

Consumer Preferences For Sustainability And Its Impacts On Strategic Management Processes In The Chemical Industry: An Exploratory Investigation, Levi Little

Undergraduate Honors Theses

The ability to create and implement sustainable business operations has become increasingly important for chemical firms to keep up with ever-growing consumer demands for sustainability. This thesis is an exploratory investigation designed to examine the strategies and decisions made by top management of select chemical firms while dealing with consumer pressures for sustainable products and processes. The implementation of specific structures and processes were studied to measure the extent chemical firms have taken for sustainable operations. These measures of the strategic processes of the firms studies include corporate vision, mission, and goals, sustainability structure, product offerings, supply chain management, reporting, …

Bucwild, Morgan Mcclanahan

Undergraduate Honors Theses

BucWild is a student-led organization, by the students for the students. We are closing the gap between student life and athletics through social media. We believe that in order for students to have the best experience possible at ETSU, involvement is crucial. In May of 2021, we began our mission to launch this organization for the 2021-2022 school year. Here is an in-depth look at how we did this.

The Relationship Between Twitter Mentions & Stock Volatility During Trading Hours, Connor Day

Undergraduate Honors Theses

A new paradigm in investing has been created where people have easier access than ever to invest in the stock market from the convenience of their phones. Through zero-commission trading apps, like Robinhood, less starting capital is required. This research is used to investigate the relationship between the frequency of social media mentions on Twitter and a particular stock’s volatility. This will be done using the qualitative data analyzing tool AtlasTi to calculate the frequency in which a particular stock ticker is mentioned on Twitter during trading hours. The volatility of the stock will be calculated using data from Yahoo! …

A Study Of Social Engineering Concepts Within A Deceptive Defense, Jacob Glenn Oedekerk

Electronic Theses, Projects, and Dissertations

Organizations fall victim to costly attacks every year. This has created a need for more successful layers of defense. To aid in this need for additional defense, this study researches a way to bolster an underused defense style called deceptive defense. Researchers agree that deceptive defense could be the future of cybersecurity, and they call for more research in the deceptive category. The unresolved question from these researchers is what attack style could be used with a deception-based defense against an attacker. From this unresolved question, it was also determined that social engineering should be used in this culminating experience …

Vehicles And Emissions, Stephanie Martinez

Electronic Theses, Projects, and Dissertations

Emissions have continued to change over the years, but how have they affected the environment and the health of individuals? To acquire more information on this topic this culminating experience project investigated the specific emission gasses that are released, the difference between emissions during the manufacturing and emissions during the life-time of the car, and the effects that emissions create on the environment and the population. The four research questions were: 1. What are the health effects on people who are exposed to emission gases? 2. What are the environmental effects when emission gases are released? 3. What part of …

A Comparative Analysis Of Devices Via The Bluetooth Protocol In A Time Series Analysis, Joseph Vazquez

Electronic Theses, Projects, and Dissertations

The utilization of the Bluetooth protocol has provided many with the seamless transmission of data to multiple devices. Given its versatility and being an efficient process of connectivity, it has become one of the preferred methods of wireless connections. Despite this, an aspect of the Bluetooth function is still vulnerable to being exploited by having the data transmission stolen. This project answered the following questions: “How does one reduce the vulnerability by comparing normal and abnormal Bluetooth data?”, “How does one identify outlying variables within the data?” and “How can we improve the Bluetooth function?”. This project relied on previous …

The Four Agreements Analysis Los Cuatro Acuerdos De Don Miguel Ruíz, Dulce Morales

Electronic Theses, Projects, and Dissertations

The Toltecs were an indigenous Mexican culture of great warriors and artists with a very unique wisdom on life and behavior, that lived around 1000 years ago. Their extended knowledge on life and behavior certainly can be of help on developing a great leader in any organization based on the four agreements they practiced to better themselves spiritually, emotionally and physically. Therefore, Don Miguel Ruiz did some research of the Toltecs Wisdom and learn more about these four agreements:

1. Be impeccable with your word.
2. Don’t take anything personally.
3. Don’t make assumptions.
4. Always do your best.

After learning how to apply …

From Fast Fashion To Sustainable Slow Fashion, Isabel Agatha Millward-Pena

Electronic Theses, Projects, and Dissertations

The objective of this thesis is to express a need for sustainability within the fast fashion industry, in the form of cultural movement that acts as alternative to the current means of production, consumption, and philosophies. Sustainability within current popular discourses is often human-centered and lacking authenticity, thus I aim to highlight an alternative that is opposite of that. In doing such, I bring to light the negative effects of the industry through a case study on the fast fashion company SHEIN, who claim to be making sustainable efforts. I analyzed SHEIN’s 2021 Sustainability and Social Impact Report (SSIR), focusing …

Accounting Internship Thesis - Koch Industries, Casey Rivero

Accounting Undergraduate Honors Theses

This thesis outlines my accounting internship experience with Koch Industries during the summer of 2021. It describes the company's background, explains my role and responsibilities throughout the summer, and details the tools and technology I worked with. This thesis shows what is to be expected of the present day accountant and bridges the gap between university course material and real-life corporate application.

Conway Properties Llc, Cody Conway

Accounting Undergraduate Honors Theses

This thesis shows the business model for Conway Properties, LLC.

Online Ordering Vs Offline Ordering After Covid-19 Pandemic: Consumer Characteristics – Security & The Shopping Experience, Catherine Cano

Honors Program Theses and Research Projects

It’s no secret that the COVID-19 pandemic has significantly altered consumer shopping habits. However, these changes are novel and not yet understood. Since the onset of the pandemic, we have experienced restrictions on businesses, quarantines, and public unease. Online shopping became more of a focus for many businesses. It could appeal to people who were apprehensive about the virus along with those who enjoy its convenience. This paper examines consumer perceptions of online shopping before vs. after the pandemic, as well as the characteristics of online shoppers with an emphasis on concerns about safety and losing the in-person shopping experience. …

Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Collegiate Athletic Association (NCAA) justifies its power and regulatory structure as necessary to promote competitive balance. Despite this, there is limited research on the efficacy of NCAA policies that were implemented with the intention of supporting more parity in Division I conferences. This study examined whether the 2015 cost of attendance (COA) policy was associated with competitive balance in various groups within the Division I Football Bowl Subdivision. Through the lenses of the Matthew Effect and policy design theory, this study aimed to understand how NCAA policies may hurt or help inequality in college sport. Although not all …

Factors Affecting Hotel Recommendation: Before The Covid-19 Pandemic And After The Reopening, Boran Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

During the COVID-19 pandemic, numerous people lost their lives, and a lot of industries were affected. The hospitality industry was especially affected due to social distancing, travel restrictions, and safety issues. During that time, not only did customers' expectations change but their recommendation of hotels to friends and colleagues also changed. The current study used five factors (i.e., cleanliness, location, room, service, and value) to discover which factors were affecting hotel recommendation before the COVID-19 pandemic and after the reopening. This study used secondary data (online surveys) from one of the well-known integrated resorts located in the western United States. …

Exploring The Implementation Of Dike Building And The National Endowment For The Oceans Act To Support Coastal Restoration In Louisiana, Taylor Perrodin

Honors Capstones

No abstract provided.

Two Essays On Antecedents And Effects Of Award-Winning Ceos, Veronika Ciarleglio

Theses and Dissertations in Business Administration

A vibrant stream of research in strategic management examines CEO reputation, status, media coverage, and awards on firm outcomes.

This dissertation examines antecedents that impact the likelihood of CEOs gaining higher visible status —such as winning awards — and the impact of such status on firm behavior. The dissertation addresses these issues in two essays.

In the first essay, we use signaling theory to frame the impact of industry characteristics, firm level strategic initiatives, and demographic factors on the likelihood of CEOs winning awards. Specifically, in this essay we examine how industry structure, corporate social responsibility (CSR) initiatives, business strategies, …

Three Essays On Ceo Traits, Corporate Investment Decisions, And Firm Value, Rongyao Zhang

Theses and Dissertations in Business Administration

More and more research has shown that the characteristics of top executives, especially CEOs, affect organizational decisions and behaviors. This dissertation primarily focuses on the role of executives’ managerial ability played in firm investment decisions, such as mergers and acquisitions (M&As) and corporate social responsibility (CSR) investment, and firm value.

Essay 1 examines whether high-ability managers’ earnings smoothing is motivated by the need to mitigate the adverse effects of heightened information asymmetry triggered by M&As on managers’ reputation capital and firm value. I document that acquirers with high-ability managers engage in more pre-acquisition earnings smoothing and experience more significant announcement …