Business Commons^™

Creation Of A Home Bakery: A Business Plan, Erika Prusak

Honors Projects

Nothing exemplifies business knowledge more than creation of a business plan, and subsequently, creation of a business. Both pull together business knowledge of marketing, management, accounting, business law, supply chain, and finance. Business knowledge is then tied together with the mentality needed of an entrepreneur to tackle challenges and thrive for the moments when everything works out perfectly. Completing a business plan will organize my ideas and help me see my business clearly. It will help me identifies areas that I need to research more as well as areas I cannot figure out until I start it. My business plan …

'The Power Of A Suit' And Other Tools For The Modern Music Marketer, Andrew Gardner

Honors Theses

The following thesis records the creation of a new persona. Mr. Neptoon is a concept, a brand, and most importantly, an authentic musician. He is an artist who wants to make and spread his art as widely as possible. We document the career trajectory from September 2021 to March 2022. The high-stakes experiment: utilize big-picture marketing goals to inform an approach to crafting the art and commercial material. Research informs the artistic direction. Research informs the messaging and marketing direction. The artist is creating and selling a full-length, fourteen-track concept album—aided by the project's marketing research — to be completed …

How Are Intrapreneurs Successful In Product Development? A Study Of Intrapreneurs In Established Firms, Christopher Johnson

Dissertations

The term Intrapreneur dates to the 1980s and refers to an entrepreneurial thinking employee within an established organization who thinks across the boundaries of organization units. Due to business competition and the pace of innovation, large firms rely on intrapreneurs to lead process improvements, incremental innovations, new product development, or vertical technology development. These individuals often lead activities positioning the firm to innovate and differentiate from the business competition. Despite the need for firms to turn to the front-line intrapreneurs to reinvigorate the business, it is still unclear what separates the successful intrapreneurs from the unsuccessful. This study contributes to …

When "First, Do No Harm" Fails: A Restorative Justice Approach To Workgroup Harms In Healthcare, Pedro L. Flores

Dissertations

In healthcare, workgroup mistreatment is a pervasive problem that begins during medical education (medical and nursing school) and becomes embedded in the “hidden curriculum of professionalism,” which dissuades and even punishes learners for talking about abuse they witness. Furthermore, the mistreatment of healthcare providers (HCPs) pervades all disciplines in the healthcare delivery chain due to a combination of cultural factors, systemic pressures, dysfunctional hierarchies, and leadership’s tolerance of intimidating and disruptive behaviors. Not surprisingly, 18% of U.S. HCPs have left the medical field since the start of the COVID-19 pandemic, and burnout, stress, anxiety, and increased workloads have been identified …

An Analysis Of The Extent To Which Responsible Technology Is Taught In R1 And R2 Research Universities In Michigan., Maisie Blaukamp

Honors Theses

Responsible technology development, use, and communication is crucial as technological innovations scale. An increasing topic of conversation in the technology and education industries is how to educate individuals to interact with technology in an ethical way, as harmful technologies and use of technologies are creating negative impacts on individuals, businesses, and society. This research examines the extent to which responsible technology is taught in major Michigan universities.

An analysis of courses and course descriptions at 8 R1 and R2 universities shows that there is a lack of responsible technology education in business colleges, courses teaching technology development, and courses teaching …

The Ripple Of Influence: The New Roi For Nonprofit Human Service Ceos, Lucinda Perry Jones

Dissertations

Purpose: The purpose of this phenomenological study was to describe how exemplary nonprofit human service CEOs lead their organizations through the lens of Grenny et al.’s (2013) six sources of influence.

Methodology: This phenomenological study explored the lived experiences of 15 nonprofit human service CEOs and how they lead as influencers. Study participants were CEOs of basic needs organizations drawn from the Bank of America’s Neighborhood Builders^® award recipients from 2015-2020. The researcher collected qualitative data by utilizing an interview protocol and examining organizational artifacts.

Findings: Analysis of the qualitative data from 15 nonprofit human service CEOs yielded 14 …

Public School Nurse To Student Ratios: Does It Affect Absenteeism?, Laura Beth Hobbs

ATU Theses and Dissertations 2021 - Present

The demands for adequate nursing workloads in public schools have increased with special needs children in Arkansas. School nurses are a necessary component of student academic achievement and physical well-being. The purpose of this study is to examine the effects that nurse-to-student ratios have on absenteeism by providing a convenience sample questionnaire to Arkansas K-12 public school superintendents. The questionnaire has examined the relationship between school nurse ratios and school absentee numbers. A four-question survey was sent out to 233 Arkansas K-12 public schools using a QuestionPro survey. Superintendents were asked about their school district numbers for the 2020-2021 school …

Ethical Monetization For Social Media Companies, Leo Phillips

Honors Theses

The most popular social media companies today all monetize primarily through the same revenue stream, advertising. Popular social media strategies have developed similar methods to increase the advertising revenue that each user generates. These strategies for monetization have become ever increasingly exploitative and harmful to the social media user population as these major companies are gripped in a technological arms race to capture as much of their user’s time and attention as possible. The effects of increased social media use are a general overall decline in our society’s physical, emotional, and social health (Haugen, 2021 & Harris, 2019). These health …

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

Business Financing: Bonds, Joshua Davis

Honors Theses

For my thesis, I researched information on financial bonds to contribute to a developing college textbook written by Dr. Bret Wagner called “Fundamentals of Business”. After having gathered the research, I then began writing to match the style in which Dr. Wagner had written the other chapters. Overall, this was a completely different experience for me as I have done research plenty of times before but opening my brain to a creative writing aspect and deliberating the research I had gathered into a form that would be consumed by future young adults was both exciting and difficult. I had to …

Leveraging Both Art And Science In National Level Sales Competitions, Sarah Obermeyer

Honors Theses

The following report is an analysis of the preparation and results that come from utilizing both the art and science of sales while preparing the Western Michigan University team for the 2022 National Collegiate Sales Competition. In this report, I introduce Western Michigan University's sales and business marketing program and review how the National Collegiate Sales Competition functions. There is an analysis of which aspects of art and science the competitors leveraged in their preparation to give them a competitive edge. Finally, I review the competition results and takeaways. Any data or information cited in the paper can be found …

Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon

Honors Projects

In late 20^th and early 21^st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …

Using Information Systems To Help Chatham County With Dental Services, Taylor Gray

Honors College Theses

Due to the extreme lack of access to dental work in Chatham county, this consulting thesis was formed. I assisted the Chatham County Safety Net Planning Council by using information systems to help with dental assistance in the county both short and long term. This is a very important issue in the county and it has caused many issues among people without dental insurance. I helped by creating a website platform for the Chatham County Safety Net, and used data analysis to help make the event more streamlined.

Maturity Model For Customer-Centric Approach In Enterprise: The Case Of E-Commerce And Online Retail Industry, Soheil Zarrin

Dissertations and Theses

The network technologies are changing the dynamics of the interaction between customer and provider. Customers demand closer relationships and higher investment between partners, as well as cooperation between companies to build supporting technologies for their unique needs. Customer-centricity is defined as interaction with the customer through various touchpoints and aggregating these relations to create a position for the customer. Each Customer has a different need and expectation from the provider or seller, and companies need to be flexible enough to fulfill their needs. One of the reasons organizations invest less in customer experience is that they believe they are already …

I Wish You Were Here: An Autoethnographic Study On A Story Of Grief And The Role Of Psychological Capital, Christina Albright

Organization, Information and Learning Sciences ETDs

We have all experienced grief. The death of a person or pet, the death of a relationship or end of a job, and even disappointments carry with them experiences of grief. Whenever someone or something dies, we try to make meaning of the situation to find some closure and move toward a new normal. Meaning making occurs as we tell our stories, share our experiences, and sort through memories. Qualitative research is much the same. In qualitative research one might hear, see, or experience a story, then sort through the details, looking for ways to explain and bring meaning and …

Which Attributes Separate Top-Performing Outside Salespeople From The Rest?, Paul Niemann

Dissertations

For decades, sales organizations have faced the ongoing challenge of attaining the maximum sales results from their salespeople. Whether a salesperson has plenty of skill but lacks the will to reach their potential or has the will to become a top salesperson but lacks the necessary skills to reach their potential, the failure of sales organizations to obtain maximum results from their salespeople is a problem. Some salespeople have plenty of skill but lack the will to reach their potential, while others have the will to become a top salesperson but have not yet acquired the necessary skills to reach …

Testing Efficiency In Nhl Betting Markets, Charles Luxton, Joshua Spizman, David Moore

Honors Thesis

The efficiency of markets is a prominent topic in the field of finance. Market efficiency has been thoroughly examined across many subsectors of finance; however thus far, existing research has sparsely covered the increasingly prominent sports betting market. This market is currently valued at roughly $10B per year (Grandview). In this article, we evaluate the efficiency of sports betting markets, using NHL betting lines and results from 2015-2020 to create a multivariate probit model which tests the market’s efficiency. Using a multivariate probit model to identify NHL money line bets with a relatively high probability of success compared to their …

Corporate Website Disclosures And Financial Reporting Quality, Nicholas Mueller

LSU Doctoral Dissertations

This study examines the relationship between corporate website disclosures and financial reporting quality. Using a sample of the S&P 500 and S&P 400 firms, a voluntary website disclosure score is created by identifying specific website disclosures. After controlling for website disclosure requirements imposed by U.S. stock exchanges, the results indicate that firms with greater website disclosures are associated with lower abnormal accruals and differential persistence of cash flows and operating accruals. Additionally, using the Chen, Miao, and Shevlin (2015) measures for disaggregation quality of financial statement items, the results suggest that the association between financial reporting quality and website disclosures …

Examining Factors Related To Employees' Perceived Value Congruence In A Newcomer Training Program, William Joseph Mattera Jr

LSU Doctoral Dissertations

The first 90 days of employment have received more and more attention concerning how an individual employee (“individual”) can succeed within the work environment. Watkins (2013) centers the responsibility on the individual to engage in understanding, embracing, and shifting toward buying into an organizational culture. However, what role does an organization play in successfully transitioning an individual into their culture? The primary purpose of this study is to investigate the effect of a new employee training program on perceptions of role clarity, organizational culture, organizational goals and values, and perceived value congruence.

A quantitative approach was utilized to analyze responses …

What Are The Essential Elements Of The Customer Journey Experience For Food Delivery?, Benjamin Famiano

Honors Theses

As more restaurants start to adopt ghost kitchens to fulfill online orders, those restaurants need to know which customers would be satisfied with the fact that a ghost kitchen is preparing their food, and if not, what can restaurants do to appeal to those customers. Will the use of ghost kitchens have a negative effect on the consumers trust and satisfaction level or will it have positive or neutral effect? To answer this question, we conducted a survey using 100 random respondents each from New York City, Chicago, and San Francisco. We collected the demographics of the respondents and then …

Strategic Use Of Topic-Congruent Managerial Responses In Online Review Systems, Sun Tae Kim

LSU Doctoral Dissertations

Strategic use of systems beyond firm control (SBFC) is a critical challenge for firms that are voluntarily or involuntarily represented in these systems. Firms are forced to use SBFCs that are information systems neither designed nor controlled by them to stay competitive in the market. Online review systems are a class of SBFC in which companies can participate while playing by the systems’ rules through managerial responses. Through a mixed-methods investigation that combines an archival study and two experimental studies, we extend the understanding of the benefits that the firms who intervene in these systems can receive. In the first …

W. A. R. Is Worth It, Brandon King, Shane White

Student Scholarship - College of Business

This study is evaluating how much a Major League Baseball player should earn in salary based on their WAR (Wins Above Replacement) metric while controlling for a player’s veteran status and their current team’s market size. All data analyzed in this study was collected from the 2021 baseball season. The population of this study consisted of 213 MLB players that played in at least eighty games throughout the 2021 season. We hypothesized that if a player has veteran status, their team has a large market size, and they produce a high WAR metric that it will result in the player …

How To Win A Nfl Football Game, Ian Johnson, Grayson Ponce

Student Scholarship - College of Business

The purpose of this research is to explain the value of turnovers lost, turnovers gained, total yards, points, and first downs when it comes to winning games. Using cross-sectional data analysis, this study analyzed all of the stats from the 2021 season. Then picked three random teams in the AFC and three teams from the NFC. Results of the study showed that both turnovers gained and lost had the largest impact.

Oregon Counties And Their Effect On Closing Price, Nevaeh Green

Student Scholarship - College of Business

This study seeks to identify relevant input variables which have an effect of closing prices in dollars in six counties in Oregon. This is done first by collecting sample data from a housing agency regarding houses listing price, closing price, Acres, Square footage, number of bathrooms, number of bedrooms, garage size, and county. Then, using the ordinary least squares method to run regressions and identify the magnitude of the effect of specific regressors on the output variable and using their standard error, an analysis is done both into the statistical and economic significance. This analysis found that when including most …

A Phenomenological Study To Describe How Hispanic Entrepreneur Women Use Mark Crowley’S Four Principles To Accomplish Extraordinary Results, Elizabeth Vargas

Dissertations

Purpose: The purpose of this phenomenological study was to describe how exemplary Hispanic entrepreneur women lead from the heart using Crowley’s four principles (building a highly engaged team, connecting on a personal level, maximizing employee potential, and valuing and honoring achievements) to accomplish extraordinary results in their organizations.

Methodology: A qualitative phenomenological research approach was used in this study to illuminate the lived experiences of exemplary Hispanic entrepreneur women. A sample of eight Hispanic entrepreneur women from the target population in Southern California was chosen. The sample of eight Hispanic entrepreneur women was chosen using predetermined criteria. Each participant was …

Ulta Beauty: Strategic And Industry Comparison, Madelynne Gatchell

Honors Senior Capstone Projects

No abstract provided.

The Stock Market And Politics: An Analysis Of Stock Market Reactions To Political Decisions And World Events, Noah Endicott

Selected Honors Theses

The stock market is influenced by many outside factors around the world. Stock prices change every single day and there are many factors that cause this. This paper is structured as an extended literature review analyzing previous literature on the topic of politics and the stock market. There are six specific types of political decisions and world events analyzed to determine the effect on the stock market. The following topics are political elections, the presidential impact, tariffs, war, the pandemic, and tax cuts. Stock market data is gathered before and after the event takes place to understand the effects on …

Exploring Commons Governance, Nonprofit Commons Governance, And Convening Leadership In Nonprofit Organizations To Solve Complex Societal And Global Issues: A Qualitative Study, Patricia A. Clary

PhD in Organizational Leadership

Nonprofit organizations that operate independently without knowledge of effective governance principles and convening leadership through collective-action collaboration have less shared resources and philanthropic value to fulfill their organization’s mission. Moreover, the COVID-19 pandemic accentuated awareness of the need for nonprofit organizations and voluntary action associations to collaborate, leading to increased shared resources and philanthropic value through governance and convening leadership. The purpose of this study was to examine four design principles of commons governance (Ostrom, 1990), five nonprofit commons governance principles and assumptions (Lohmann, 1992), and five convening leadership dimensions (Clary, 2021) to understand how governance and convening leadership contribute …

Essays On Status Dynamics In Collectivistic Institutions, Eugene Yi Cheong Tung

Dissertations and Theses Collection (Open Access)

The essays reflect on the relationship between status hierarchies and institutional changes. In the course of accumulating social resources, high status actors lead and become the change in the institution; the relationship between the leaders and their communities is especially fascinating. A theory is proposed to explain the general patterns of status dynamics and an empirical test is conducted to partially test the theorized social relationships. This study highlights the strength of social governance in ensuring collective well-being in the course of never-ending changes in the institution.

The Future Of Family-Operated Resort-Destinations, Colton L. Casselman

Political Science Theses and Capstones

The tourism industry, one of the largest in the world, is arguably one of the most volatile industries we look at. Through the varying sub-sectors of tourism, we narrow in on the family resort industry, predominately in the upper Midwest. You may hear me refer to them as Family-Operated-Resort-Destinations, but they serve unique clientele in a unique way. This industry faces immense pressure from mild tax code changes, politicians, DNR regulations, fishing quality, climate change, gas prices, foreign affairs and more. During this paper, I will examine the future of Family-Operated-Resort-Destinations.