Business Commons^™

Ceo’S Tweets And Firm Stock Returns: A Case Study Of Elon Musk And Tesla, Jauron Gunther Dam

Honors College Theses

This research study explores the relationship between a CEO’s public statements and a firm’s abnormal stock returns by focusing on the case study of Elon Musk’s tweets and Tesla’s stock price over the course of 2021. A longitudinal dataset is constructed by analyzing how the information contained in tweets affected Tesla’s short-run stock price. The textual data is analyzed based on CEO tweets, the daily frequency of tweets, explicit and implied fundamentals, and sentiment. The content of Elon Musk’s publications may lead TSLA to have abnormal returns. The tweets are able to capture influences from fundamentals and psychology. When Elon …

Trade Wars, Covid-19, Usmca, And Protectionism: Exogenous Factor Influence On U.S- Mexico Supply Chains In The Automotive Industry, Maria Bustillos

Undergraduate Theses, Capstones, and Recitals

This research explores what the impacts of COVID-19, the U.S-China trade war, and the implementation of North American Trade Agreement (NAFTA) as the United States, Mexico Canada (USMCA) Trade Agreement, have had on U.S.-Mexico trade relations, focusing on the automotive industry. With rising trends of protectionism in international trade, this research focuses on the language that Tesla and General Motors company sites in Mexico used from 2021 to March 2023 in their released articles to the public and how frequently the variables of COVID19, the U.S China trade war, USMCA, and protectionism were discussed. Articles in both Spanish and English …

A Delphi Study Of Possible, Probable, And Desirable Futures At 4-Year U.S. Higher Education Institutions By 2035, Mary Cutia-Pluff

Dissertations

Purpose: The purpose of this study was to identify and describe educational changes at 4-year higher education institutions that are possible and probable by 2035 as perceived by a panel of experts. Additionally, the purpose was to determine the level of desirability of educational changes identified as probable by a panel of experts. Finally, the purpose was to describe actions necessary to promote the desirable educational changes by 2035 as perceived by the panel of experts.

Methodology: The Delphi method was used to survey 17 higher education experts from diverse disciplines. Four survey rounds gathered qualitative and quantitative data regarding …

Cannabidiol (Cbd) & The Confused Consumer: How A Lack Of Leadership And Education Is Stunting Cbd Growth, Katelyn Wandel

Honors Theses

This paper expands upon previous research conducted to observe and determine the impact and relationships of factors like knowledge, trust, and intent to purchase for controversial products among consumers. Cannabidiol (CBD) is the primary controversial product further explored in this paper. The objective of this paper is to analyze the results in this research and how they relate to the question would clearer regulations, more standardization, legal guidelines, and general knowledge enhancement impact overall product trust and purchase intent of products? In addition to this primary research objective, analysis of sources and factors that impact and threaten the level of …

Transition To The New Revenue Standard: A Study Of Firms’ Decisions To Adopt Asc 606 Early, Irene Y. Zhang

Dissertations

The Financial Accounting Standards Board has issued a new revenue standard through a series of updates since May 2014 (collectively, ASC 606). The standard allowed firms to adopt it a year early before the required effective date. This study provides evidence of the adoption effects of ASC 606 on firms’ financials and examines the relationship between the likelihood of early adopting ASC 606 and firm-specific characteristics. The results show that early adopters are distributed across 12 industries and 40% of them are concentrated in the computer programming and software industry. Early adopters in the software industry reported the largest cumulative …

An Exploration Of Best Practices For Personal Branding On Social Media In The Fashion Industry, Danielle Brickner

Honors Projects

The purpose of my project was to evaluate the personal branding tactics that are used to be successful on Instagram in the fashion industry. Social media is a growing tool for influencers and brands. Since its creation in 2010, Instagram has become one of the most popular platforms, specifically for the fashion industry as it is centered around photos. This project explores how authenticity, creating a target audience, and utilizing content activities plans can impact one’s success on Instagram. Throughout the project, I used these three criteria on a fashion-oriented Instagram account to determine how these factors can impact post …

Best Practices For Social Media Branding, Allison Myers

Honors College Theses

Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing …

Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde

Honors College Theses

This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …

A Study Of The Social Media Perceptions And Guest Satisfaction Concerning Recent Changes Related To The Genie+ System In The Walt Disney World Theme Parks, Kylie N. Bennett

Honors College Theses

This study examines the social media perceptions and guest satisfaction rates concerning recent changes related to the introduction of the Genie+ system in the Walt Disney World theme parks. Social media has allowed the public to share these opinions about changes in the Walt Disney World theme parks, but it is not known how these opinions compare to the lived guest experience. It is said that with the introduction of a paid standby queue bypass system the Walt Disney Company is making that aspect of its parks less accessible than in the past (Austin, 2022). This study uses a mixed …

The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford

Honors College Theses

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

How Are The Decisions And Performance Of Businesses Within The Utilities Industry Shaped By The Issuance Of Debt?, Jasmine Alexander

Honors College Theses

This study explores how companies within the utilities industry choose to finance their companies through debt vs. equity. Results from regression analysis show that debt has a significantly greater negative impact on business performance, when compared to the use of equity. This leads to a conclusion that companies tend to utilize equity financing when faced with a positive outlook for their business performance. Conversely, companies utilize debt more when faced with a negative outlook regarding business performance.

How Digital Content Marketing Affects Viewership And Engagement Of Multiplayer Online Battle Arena Esport Events: An Examination Of League Of Legends, Joshua J. Lord

Honors College Theses

Recently esports, specifically Multiplayer Online Battle Arena (MOBA) esports has grown to where esports pull upwards of 150 million hours watched per specific major event. Despite this, esports and specifically Multiplayer Online Battle Arena esports have extraordinarily little literature on what factors affect viewership. This Honors thesis attempts to illustrate how the Digital Content Marketing (DCM) of esports affect the event’s viewership and engagement of viewers during and after the event using data from esports charts and social media. This study has theoretical implications for digital content marketing and expands the literature of esports and looks to spark future discussion …

Expand And Compare The Use Of Different Digital Fashion Technologies In Simulation Three-Dimensional Structured Designs, Fatimah Hakeem

LSU Doctoral Dissertations

This dissertation research determined the ability of three-dimensional (3D) simulation technology (CLO3D^TM and OptiTex^TM software) to develop digital prototypes of structured apparel designs using different creative pattern-cutting techniques. The project’s focus was to compare the similarities between physical and virtual prototypes and evaluate differences in performance between the two software programs using fit and appearance criteria. The participants’ evaluations were analyzed with their performance on the Apparel Spatial Visualization Test (ASVT) to determine whether there was a correlation between the level of performance on the ASVT and evaluation of the technologies. It was predicted that participants with higher …

We Don’T Have To Do All Of It Alone: A Phenomenological Study On How Mid-Level Leaders In Community Colleges Flourish Through Collaboration And Advocacy, Mackenzie Taylor Klinker Hutchins

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe the formal and informal leadership development experiences of mid-level leaders promoted within Washington State Community Colleges.

Methodology: This phenomenological study identified and described the formal and informal leadership development experiences of 17 mid-level leaders promoted within Washington State Community Colleges. Respondents were purposively chosen based on specific criteria and recommendations of two expert sponsors. The researcher collected data through semi-structured interviews, where the participants provided descriptive data that would aid in answering the study’s research questions.

Findings: Analysis of the qualitative data from 17 mid-level leaders promoted within …

Exploring Employees’ Perceived Fairness And Effectiveness Of The Performance Appraisal Process And The Influence On Employee Retention, Cherica Buckner

Dissertations

The purpose of this study is to explore employees’ perceived fairness and effectiveness of the performance appraisal process and the influence on employee retention. This study is based on a review of existing literature on performance management strategies. Drawing upon equity theory (Adams, 1963), human capital theory (Becker 1962, 1993), organizational justice theory (Greenberg, 1987), and expectancy theory (Vroom, 1964), the researcher explores talent management concepts to reveal the influence of employees’ perceptions of performance appraisals on employee retention. Collectively the theories form a theoretical framework highlighting the importance of Human Capital Development, including the effectiveness of performance appraisals, effective …

Personal Action Learning Plan (Palp) Paper, Makenna Mathieu

Honors Senior Capstone Projects

No abstract provided.

The Acceleration Of The Fashion Trend Cycle Through Social Media, Katelin M. Callery

Selected Honors Theses

Fashion is known for its cyclical nature, but this cycle has been careening out of control in recent years. To deduce the cause of this acceleration of the fashion trend cycle, research was conducted to determine social media’s role in the trend cycle. Since coming into prominence in the last 20 years, social media has monumentally impacted countless different areas of modern culture, this paper analyzes its impact on the diffusion of fashion objects into societal relevance. This analysis is conducted through Roger’s Diffusion of Innovation curve and an in depth look into both short and long term fashion trends …

Leadership Prototypes And Cultural Variations Amongst Hmong Men And Women Working Professionals In Minnesota, Ying K. Yang

PhD in Organizational Leadership

Since arriving in the United States in 1975 as immigrants, the Hmong have faced many cultural challenges and were forced to adapt quickly. In 2011, the Hmong lost their last officially recognized leader, General Vang Pao. With the Hmong assimilating to the American culture, it is unclear whether their leadership prototype has changed due to cultural variation. This qualitative phenomenological study aimed to examine leadership prototypes and cultural variation amongst working professional Hmong men and women in Minnesota. Minnesota was chosen because it is home to the largest Hmong population in the United States. This study targeted understanding the lived …

Dimensions Of Transformational Leadership As Predictors Of Employee Creativity: The Moderating Role Of Job Satisfaction, Sarita R. Guillory

PhD in Organizational Leadership

The aim of this research was to determine whether the dimensions of transformational leadership predicted employee creativity, as well as whether job satisfaction strengthened this association through moderation. Findings in the existing literature exhibited mixed outcomes concerning TL’s impact on EC, requiring more empirical research. Many studies have employed moderating variables in search of potentializing a stronger relationship between TL and EC; however, no previous scholars have explored JS’s moderating capabilities between the variables. JS as a suitable strengthening variable between TL dimensions and EC is evidenced through unrelated research concerning TL’s impact on JS and JS’s impact on EC. …

Perceptions Of Creative Leadership In Multigenerational Nonprofit Private Education Teams, Rashad L. Burden

PhD in Organizational Leadership

The challenges that are encountered in private schools are in constant flux. Teachers and administrators are tasked with leading and guiding future generations in tumultuous times. A leader’s creativity has a significant influence on the diverse teams that are engaging school-age children. Creative leadership is lacking in academic research in comparison to more established leadership theories. The lack of research is excessively apparent in the multigenerational nonprofit private education sector. In this qualitative study, two Seventh-Day Adventist private school educational teams in southeastern California were engaged in focus group interviews. The purpose of this study was to examine the influence …

Hard Seltzers In Europe: A Sparkling Opportunity? An Analysis Of The Market Potential For Hard Seltzers In Europe, Amanda R. Harper

Senior Theses

This thesis seeks to uncover the potential for the hard seltzer category in the European alcohol market. First, through secondary research, it establishes the conditions of entering the European alcohol market by looking at the challenges of entering markets abroad, the challenges of entering the European market, and the history and current state of alcohol in Europe. Second, this thesis will analyze the history and characteristics of the hard seltzer category. This will include profiles of seven key brands: White Claw, Truly, Bud Light Seltzer, Vizzy, Topo Chico, Mike’s Hard Seltzer, and Pure Piraña. Next, this thesis will analyze primary …

Sustainability In South Carolina: A Case Study Analysis Of Publicly-Traded South Carolina Companies Using Sustainability Reports And Esg Scores, Gwyneth K. Waddington

Senior Theses

Sustainability is one of the issues at the forefront of society. Sustainability reports and ESG scores are used to help understand the performance of companies in relation to sustainability issues. The current literature on sustainability reporting makes it clear that there is not a uniform framework for metrics to include in sustainability reports and how those reports should appear. My project uses a case study analysis of nine publicly-traded companies headquartered in South Carolina to examine how companies are portraying their sustainability efforts and asks if there are certain indicators in sustainability reports that are good predictors of the ESG …

Impacts Of Information Channels On Consumer Decision Journey: Evidence From An Experience Durable Goods Industry, Chih-Wei Tsai

Dissertations and Theses Collection (Open Access)

With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limited budget to achieve the most efficient marketing strategies, and thus the most effective combination of information channels. On the other hand, consumers could be easily influenced by different information resources in the process of purchase decision-making, and their information search behavior will gradually change with their accumulation of knowledge, experience and distinctive search objectives. Therefore, this …

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

Tourism, Mapping, Retail And Recreational Trails: A Case Study Of Connectivity Between Trails And Adjacent Downtowns In Anniston, Alabama, Usa, Jennifer Green

Theses

This study examines the estimated increase in economic impact on a geography’s local economy by creating cross-marketing efforts between expanding an established outdoor recreation trail to a closely located city downtown commerce district. This research will analyze the resulting potential rise in sales/lodging tax revenues for that city by mapping the trail and downtown district, and cross-marketing the other to users of both or either venue. Potential increase in economic impact will be estimated utilizing IMPLAN methodology by assessing the economic impact on the local economy that a percentage range of increased spending resulting from this cross-marketing effort could generate.

Exploring The Development Of An Agribusiness Ecosystem For Singapore: Lessons From Taiwan, Kuo-Chang Fu

Dissertations and Theses Collection (Open Access)

The COVID-19 pandemic and complex global circumstances have prompted a heightened level of apprehension about food security in Singapore. With a land area of slightly over 700 square kilometers, of which a mere 1% is dedicated to agricultural purposes, Singapore's overall level of food self-sufficiency is less than 10%. Historically, Singapore has relied on imports to address its food deficits. However, due to the pandemic's impact and geopolitical tensions, which have resulted in instability within the global supply chain, Singapore is now compelled to re-evaluate its approach to food security. Consequently, there has been a substantial focus on exploring strategies …

Ceo Humility And Firm Resilience, Yuehua Shen

Dissertations and Theses Collection (Open Access)

In today’s fast-changing world, firm resilience becomes an important force for firms to survive and develop. This dissertation aims to investigate the relationship between CEO humility and firm resilience, and further tackle the underlying mechanism behind the relationship. Based on upper echelons theory, this dissertation proposes that CEO humility promotes firm resilience, and the positive influence is mediated by stakeholder relationship capability. Moreover, competitive uncertainty and CEO work experience variety positively moderate the connection between CEO humility and stakeholder relationship capability. Using survey data from 119 CEOs in China, this dissertation tests the theoretical hypotheses and offers several implications for …

Analyzing The Market Cap Responsiveness To Capital Discipline Policies For Us Oil And Gas Producers, Sampath Srungarum

Financial Analyst

In this paper, the effect of specific capital discipline policies, capital structure and capital expenditures, is measured. Financial data from 2014 to 2022 are used to measure the impact of capital discipline policies on market cap. Capital structure measured through the debt-to-equity ratio and capital expenditures were both regressed against market cap to determine correlation. The regressions were sorted according to correlation strength and then grouped based off certain firm characteristics: Market cap, Resource produced, Geographical diversity, and level of integration. The results show little to no relationship between the studied characteristics and the level of market responsiveness to the …

Back To Eden: A Practical Ecotheology And Entrepreneurial Endeavor, Laura W. Gordon

Doctor of Ministry

Back to Eden (BTE) practical ecotheology is a presentation of the Gospel of Jesus Christ, anchored in the Garden of Eden story, before the fall of mankind, enculturated in an African ethos within various African perspectives, traditions, and worldviews. It is useful to reclaim God-given African Christian identity and agency. Essentially, BTE ecotheology is mankind divinely integrated vertically with God and horizontally with humanity and His creation, based on Genesis 1–2. It is an appeal to become deeply rooted in the Spiritual soil of divine truth, to become entrenched in the incarnate Son, and to become planted as an ecological …

How To Succeed In Business: An Analysis Of Entrepreneurship And Small Business Ownership, Alexandria Henderson

Undergraduate Theses

A recent rise in small business ownership, along with the subsequent advent and universality of social media usage, presents unique opportunities for these businesses to grow and thrive. This thesis project will analyze the success of various marketing tactics on sales in a small business selling handmade products. It will identify challenges and benefits of venturing into entrepreneurship for a full-time college student. Different business models will be described and compared through a survey of business owners. Ultimately, a detailed business plan will be outlined. At the completion of this thesis, a creative project in collaboration with the Bellarmine University …