Business Commons^™

A Continuation Of The Differentiation Of Transit Agencies And Their Funding In The United States, Hannah Stapp

Undergraduate Honors Thesis Projects

This paper explores the role of efficiency, and effectiveness, measured in relation to the differentiation of public transportation agencies operating in the United States with a bus mode. Data is gathered from the National Transit Database (NTD) from 2015-2019, at the agency level. A k-means clustering approach is used to determine how these ratios segment agencies in the market. After agencies are classified into three groups, a discriminant analysis is done to affirm the distinctiveness of the solution. Next, an Ordinary Least Squares (OLS) regression model is run each year to investigate whether or not the ratios used to form …

A Simulation Of The Impacts Of Climate Change On Civil Aircraft Takeoff Performance, Thomas D. Pellegrin

Doctoral Dissertations and Master's Theses

Climate change affects the near-surface environmental conditions that prevail at airports worldwide. Among these, air density and headwind speed are major determinants of takeoff performance, and their sensitivity to global warming carries potential operational and economic implications for the commercial air transport industry. Previous archival and prospective research observed a weakening in headwind strength and predicted an increase in near-surface temperatures, respectively, resulting in an increase in takeoff distances and weight restrictions. The main purpose of the present study was to update and generalize the extant prospective research using a more representative sample of worldwide airports, a wider range of …

Analyzing The Impact Of Salary Discrepancies Between Professional Sports Organizations, Benjamin R. Garner

Senior Theses

While it has long been theorized by sports fans that an organization’s salary influences the success of the team, this thesis will look to examine if the supposed correlation is accurate. This thesis compiles existing research regarding current salary cap systems in American professional sports leagues and examines league-wide methods employed to maintain competitive balance. The discussion then shifts to consider the additional governing factors that determine organizational success, such as team cohesion, the rise in international players, and the increased player movement via free agency. The research then shifts to examine two specific professional sports leagues: Major League Baseball …

2023 Strategic Plan For The Meat Shed, Trey Meyers

Graduate Student Creative Works

At the end of June 2022, the author began the process of establishing client relations with a local business in Pittsburg, Kansas, The Meat Shed. One of the co-owners, Matt DeMoss, agreed to let his establishment be a client for a graduate project. After initial meetings. The Meat Shed was seeking to expand their brand identity to potential stakeholders of the Pittsburg community and the surrounding areas. This idea from the client sparked the interest of the author to create a strategic plan to assist in increasing awareness and engagement between stakeholders and the client. In this strategic plan the …

An Examination Of Celebrity Product Involvement And Endorsement Effectiveness, Eric Nichols

Theses and Dissertations

The purpose of this study was to investigate celebrity product involvement and its relationship with endorsement effectiveness. Due to the increased leverage in creating their own brands, celebrity athletes are increasingly engaging in entrepreneurial endeavors such as collaborations on product development, an investment relationship, and outright ownership and creation of a brand or product. This paper also studied the extent which parasocial interactions and athlete identification may moderate endorsement effectiveness in the form of brand attitudes as well as what role product congruence may play.

Participants were recruited to complete an online survey that exposed them to manipulations of narrative …

Nurturing Creativity Using Intentional Event Design, Tahira Endean

Creativity and Change Leadership Graduate Student Master's Projects

ABSTRACT OF PROJECT

Nurturing Creativity Using Intentional Event Design

The purpose of this project is to continue the research and strengthen the academic foundation that underlies the intersection where creativity and creative leadership are supported by intentional event design. This project will explore the tools that can help determine if an organization encourages bold creativity or limits the time or energy allowed for creative problem solving, and the many ways we can design experiences with the intention to allow creativity to enter the room. This will extend the practical applications and explore stories where leadership, creativity and experience design intersect …

Research On The Relationship Between Service-Oriented Manufacturing Platforms And Customer Enterprise Innovation — Evidence From The 3d Printing Industry, Donglai Zhao

Dissertations and Theses Collection (Open Access)

Micro, small and medium-sized enterprises (MSMEs) are highly flexible and creative and play a significant role in the national economy and in employment, innovation, and entrepreneurship. However, due to their relatively small size, low technical level, lack of funds and talent, and backward management, they generally face development predicaments, such as the pressure to survive and weak anti-risk abilities. Therefore, in addition to leveraging their initiative to develop their competitive strength, making full use of external public service resources has become one approach MSMEs can take to find a way out of such predicaments. Various service-oriented manufacturing platform enterprises have …

Maximising Effectiveness Of Talent Pools Through Mindfulness: An Empirical Investigation In A Multinational Corporation, Tarmo Raudsepp

Dissertations and Theses Collection (Open Access)

Traditional human resource management is looking to identify and develop talent for maximising human capital in a competitive environment with limited resources and negative demographic trends. Attracting, deploying, motivating, developing and retaining talented employees is a corporate norm for meeting organisational goals. Proper human resource processes through rigorous mapping of employees according to the performance-potential matrix allow the grading of employees against peer groups to establish talent pools for development and internal succession planning.

Mindfulness originates from 2,500-year-old Buddhist spiritual practices and has a rare combination of spirituality and science. Eastern perspective originates from Asian traditions focusing on the self-regulation …

The Impact Of Subordinates’ Proactive Personality On Empowering Leadership, Xin Zhan

Dissertations and Theses Collection (Open Access)

Research has documented numerous benefits of proactive personality for employees’ job outcomes. However, the success of proactive employees largely depends on their leaders’ empowerment. Extant research has focused on the bright side of proactive personality for inducing empowerment, without considering its risks. We thus have an incomplete understanding of the effects of employees’ proactive personality on empowering leadership. I take a balanced perspective on proactive personality and propose that proactive personality has an inverted U-shaped relationship with empowering leadership, such that empowering leadership is highest when proactive personality is at a moderate level. I argue that leader-member exchange (LMX) mediates …

A Study On The Business Models Of Chinese Video Websites And Its Evolution, Xiaohui Wang

Dissertations and Theses Collection (Open Access)

This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dimensions—developmental evolution, market operation, content production, user relationships, and policy relations—providing a comprehensive understanding of the industry’s landscape. Research has shown that the business models of Chinese video websites present not a simple chain relationship but a complex network of relationships. Elements such as capital, market, content, technology, users, and policies dynamically interact and balance each …

The Impact Of Ipo Pricing Model On The Issuing Price: Evidence From China, Shancheng Chen

Dissertations and Theses Collection (Open Access)

IPO pricing effectiveness refers to the deviation between the IPO price in the primary market and the actual trading price in the secondary market at the initial stage of listing. IPO underpricing ratio is the main research index used to investigate the effectiveness of IPO pricing in capital market. The phenomenon of excessive IPO underpricing brings many problems to the development of Chinese capital market. The GEM from the establishment of the initial audit system to the registration system, to the inquiry of the implementation of the new rules, IPO underpricing rate has been gradually controlled. This paper mainly studies …

Customer Value, Product Repositioning And Supply Chain Strategy: A Case Of Supply Chain Design For Lansea Corporation, Lei Zhang

Dissertations and Theses Collection (Open Access)

With continuous development of Chinese economy, the incomes of Chinese citizens are constantly increasing, leading to dramatical changes of consumer demand patterns, especially in household electric appliances. The analysis of income and household wealth shows that the proportion of the middle-class population is about 20%-30% of the total population, and this proportion is still increasing. Consequently, it seems that consumption is constantly upgrading. This means, on one hand, part of the consumers still focuses on quality and cost, while on the other hand, part of consumers pays more attention on performance and styles. Therefore, it is critical for the manufacturers …

The Effect Of Psychological Distance On Online Advertising: A Case Study Of Video Enrollment Advertisement Of Colleges, Xian He

Dissertations and Theses Collection (Open Access)

Advertising for enrolment through the Internet has become an important means of enrolment promotion in Chinese universities. However, there is currently no clear research conclusion on how to conduct effective advertising, especially on the selection of factors such as promotion time, promotion platform, and promotion targets. Based on the construal level theory, this study investigated the effects of different types of college enrolment advertising on different new media platforms, using different dimensions of psychological distance corresponding to factors such as promotional time and promotional area. The empirical results show that different advertising types do have significant effect differences on different …

Regulating By New Technology: The Impacts Of The Sec Data Analytics On The Sec Investigations, Tian Deng

Dissertations and Theses Collection (Open Access)

Despite the Securities and Exchange Commission’s (SEC) growing emphasis on data analytics in recent years, there is scant research about whether the investment in data analytics accomplishes its objective of enhancing enforcement efficiency. This study examines the effects of the SEC regional offices’ use of data analytics on their investigation outcomes. The utilization of data analytics reduces information processing costs, thereby streamlining the enforcement process as a whole. I find that the SEC’s use of data analytics is associated with a 12% increase in the SEC’s investigation success rate. Such an improvement is greater for firms whose disclosure are more …

Reading Between The Lines Of The Second-Hand E-Commerce Business In China: A Study Of Consumer Behaviour Xianyu Second-Hand Platform, Bing Sun

Dissertations and Theses Collection (Open Access)

Second-hand transactions are gradually becoming an indispensable and significant form of the sharing economy; however, there is limited research on consumer behaviour in second-hand markets in an online environment. This dissertation aims to enrich the research in this area by analysing the impact of the characteristics of buyers, sellers, and products in second-hand markets on consumer purchasing intentions and behaviours. The study uses transaction data from Xianyu, China’s largest C2C second-hand trading platform, to investigate the factors that influence consumers’ choices between first-hand and second-hand trading platforms. It was found that consumers have a higher willingness to purchase well-known brands …

Understanding Gentrification Outside Of The Global Neoliberal Perspective In Hong Kong, Ivy Lu

Senior Theses

Globalization has impacted urban development in different parts of the world. In particular, the influence of neoliberalism has had a significant impact on gentrification. The academic hegemony of the English language further compounds the complexities of overextending the scope of this definition when applying it outside of its original Anglo-American contexts. East Asia, specifically Hong Kong, presents a unique case study due to its local context historically, politically and market-wise, as well as culturally; all of which make it valuable to study urban development phenomena in the region. However, identifying the indicators of neoliberalism and gentrification in Hong Kong is …

Balancing Conservation And Enjoyment: A Case Study Of Sustainable Tourism In Yellowstone National Park, Rachel E. Killen

Senior Theses

This paper explores the successes and challenges of integrating sustainable tourism in the US National Park System, focusing on the partnership between the National Park Service and the hospitality concessioner in Yellowstone National Park. Through a survey questionnaire and semi-structured interviews, managers of the hospitality company in Yellowstone revealed that their successful collaboration with NPS has resulted in the integration of diverse perspectives and fulfillment of the dual mandate of a US National Park. Despite challenges such as conflicts with historical preservation and the park's remote location, Yellowstone has successfully implemented all three pillars of sustainability in its operations while …

Noodz: A Strategic Communication Plan For A Startup Restaurant Targeting The College Market, Payton M. Fronapfel

Senior Theses

Advertising has evolved significantly throughout the past decade, lending to the current usage of direct response, social media, and online methods of advertising. Considering how these tactics have changed in recent years and how restaurant marketing, specifically, changes in response to a college demographic, companies must consider more in-depth communication plans. This thesis will identify the most effective methods of marketing restaurants in the United States and determine how a college demographic changes the techniques utilized in marketing communication plans. Furthermore, this thesis will develop a comprehensive strategic communication plan for a new Asian restaurant, Noodz, located in Columbia, South …

Essays On Consumer Returns And Environmental Sustainability In Operations Management, Aditya Balaram

Theses and Dissertations

Consumer returns and environmental sustainability greatly impact the operational decisions that firms make. Focusing on consumer returns, lenient return policies aid consumers with resolving uncertainty but impose additional reverse logistics costs on retailers. The current retail landscape has largely eliminated the possibility of offering more stringent return policies since consumers have come to expect such policies as a given. This has driven retailers to look for innovative solutions while still offering costly free return policies. With respect to environmental sustainability, a number of operational decisions have been examined in the academic literature. These have ranged all the way from examining …

Employability Of The Graduates From 14 Cfr Part 147 Schools: Understanding The Critical Factors Using Covariance-Based Sem, Christine T. Kelley

Doctoral Dissertations and Master's Theses

Certified aviation mechanics are crucial to maintaining a healthy aviation industry in the United States. To fulfill this need, 14 CFR Part 147 aviation mechanic schools educate students under the supervision of the FAA. Though the demand for mechanics is projected to increase over the next 20 years, the supply is not expected to meet this demand. Therefore, the research discussed in this paper addressed this potential deficiency by asking two research questions. The first related to the factors students feel affect their employability, and the second was used to analyze whether the students learned these skills at school or …

An Investigation Into The Economic Useful Life Of Commercial Aircraft As Impacted By Maintenance And Economic Variables, Robert Gallagher

Doctoral Dissertations and Master's Theses

This research involved examining the economic useful life of commercial aircraft and the impact of maintenance and economic variables on the viability and longevity of the asset. The data sample consisted of the entire population of Boeing commercial aircraft produced between 1956 and 2021. The objective was to determine the effect of both maintenance and economic variables on the longevity and usefulness of commercial aircraft. As manufacturers work with issues such as service life, economic life, safety, and critical design features, those in the aviation community focus on the operational side of the equation––how long can one operate the asset, …

Governance Of Drug Development Alliances, Devashish Chandrashekhar Thakar

Theses and Dissertations

Innovative biotechnology firms (hereafter, biotechs or biotech firms) consider drug development alliances with incumbent pharmaceutical firms (hereafter, pharmas or pharma firms) as a means to access complementary commercialization capabilities, enhance their managerial skillset through close interactions, and maintain financial stability. However, biotechs face challenges in designing and developing alliance contracts that (a) enable them to retain and refine valuable alliance assets and (b) ensure that the alliance makes tangible scientific progress. Designing contracts to achieve these dual purposes is therefore a salient concern for the biotechs.

Given these challenges, the first essay of this dissertation explores the factors driving the …

The Impact Of Interactivity On Information Processing For Virtual Tourist Destinations, Hongxiao Yu

Theses and Dissertations

The rapid development of virtual reality (VR) platforms offers great potential for the widespread consumption of VR tourism offerings. This creation of tourism experiences through VR significantly impacts tourism marketing strategies. Nevertheless, unprecedented development presents research challenges to better understand the effectiveness of VR interactivity in providing dynamic virtual experiences and shaping consumers’ intention to visit actual tourism destinations. Moreover, destination marketing managers face challenges in designing interactive features to leverage VR technology to influence consumers’ decision-making. To address these challenges, this dissertation extends the heuristic-systematic model to investigate how VR interactivity influences visit intention through engaging experiences with technology …

Experiencing The Formalness: The Role Of Contextual Cues In Consumers’ Luxury Perception And Lifestyle Preference, Zhenyu Jin

Theses and Dissertations

Formalness, which refers to the sense of seriousness, importance, and significance, is a commonly-encountered experience in consumers’ daily lives and can influence consumer behavior in wide domains. Despite its ubiquitous nature, research on consumer experiences of formalness in marketing settings is limited. This dissertation investigates the sense of formalness in consumer behavior, exploring its antecedents and consequences in sensory marketing, luxury consumption, and consumer lifestyles.

Essay 1 identifies one of the antecedents and consequences of formalness sense by exploring how music used in marketing communications and retail environments can induce a sense of formalness in consumers, which in turn shapes …

The Perceived Financial Literacy Of College Students And A University’S Influence On Post-Graduation Financial Readiness, Madison Lilienthal

Selected Honors Theses

Recently, there has been a focus in the United States regarding the issue of student debt amount graduating college students. However, the bigger issue being overlooked is the lack of financial literacy among that population upon graduation. Students graduate unprepared to make the financial decisions required upon entering the workforce. Colleges have an opportunity to provide financial education increase financial capability amount students. This research focuses on the perceived financial literacy of students to determine if they feel prepared for graduation. It then evaluates the role their university played in their graduation readiness relating to financial capability. The research also …

Development Of Modeling Tools To Determine The Effects Of Customer Diversification On Customer Lifetime Value Volatility In Higher Education, Oscar Neal

Dissertations

As societies become increasingly global the competition for customers continues to increase. In competitive markets, it is important to identify a process to acquire and retain the most profitable customers. To discriminate customers, it is important to understand the value different customers bring to an organization. Much research has been done modeling customer value using customer lifetime value, however, there is limited research on the effect current customer diversity has on future customer lifetime value of future customer portfolios.

In this dissertation, a Lifetime Value Model considering the interaction between customer diversity, revenue management, and customer lifetime value in an …

The Dark Side Of Leadership: Mid-Level Managers And Their Experience With Hubristic Behaviors Of Executives, Leili Sadaghiani

Dissertations

Purpose: The purpose of the study is to identify the emotional reactions of mid-level managers to executives’ hubris behaviors in a corporate setting.

Methodology: This leadership study uses qualitative phenomenological methodology was executed to explore the lived experiences of mid-level managers with past executives who practiced hubristic behavior.

Findings: The findings of this research on the lived experiences of mid-level managers with hubristic behaviors of executives suggest that the lack of support lessens the mid-level manager’s confidence; with little support; the mid-level manager was either afraid to fight the executive or gave up trying; the mid-level manager faced stress even …

Please Don’T Label Me: An Examination Of Black-Owned Labels And How A Positive Consumer Activism Movement May Have A Negative Outcome, Khalia C. Jenkins

USF Tampa Graduate Theses and Dissertations

The Covid-19 crisis that began in 2020 brought to light many societal issues as people had time to sit and reflect. One of these issues is the systemic injustices against African Americans, which were highlighted after the death of George Floyd. This event re-ignited the Black Lives Matter movement amongst U.S. citizens of all races and within corporations. While some companies pledged to donate to various Black causes, others opted to empower Black businesses economically by supporting the Buy-Black Movement. One of the ways they are accomplishing this goal is by adding a Black-owned label to products and businesses. While …

Turmoil In The Workforce: Introduction Of The Nomadic Employee, Catrina Hopkins

USF Tampa Graduate Theses and Dissertations

This phenomenological study is designed to define a “nomadic employee,” a figure who has emerged in the ever-changing labor force, and to define what drives these workers to move between companies within a short period of time (generally within a 12-month period). These nomadic employees are driving higher turnover rates and causing rising onboarding costs. Relationships between employees and their employers have changed drastically in recent decades. Business concepts have evolved, and, thus, so have employee motivations. With the introduction of the millennial generation into the workforce and the emergence of the technology revolution, workforces have transformed, again establishing the …

Attention-Grabbing Tactics On Social Media, Arjun Kadian

USF Tampa Graduate Theses and Dissertations

News posts are popular among social media users. Since news reading is critical for both social media platforms and news providers, the use of attention-grabbing tactics, such as hyperbole and expressed emotional arousal, is commonplace to increase news readership. However, there is scant empirical evidence to explain the impact of attention-grabbing tactics on social media users’ reading intentions and behavior in social media. Therefore, I first explore how and why the use of hyperbolic statements in news headlines influences users’ interest and intention to read the news. Drawing on expectation violation theory, I propose competing hypotheses. I conducted three experiments …