Business Commons^™

Evaluation Of Advertisements The Role Of Males' Self-Image And Its Effect On Attitude Toward Advertisements, Ashley N. Carrel

HIM 1990-2015

As consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risqué images have on consumers' self-image and feelings, most commonly though, on females. This research focuses on males as consumers and their attitudes towards advertisements and how …

Jackpot! A Legal History Of Indian Gaming In California, Aaron Peardon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Indian Gaming has transformed the economic, political, and sociological landscape of California. The growth of Indian casinos has had a profound impact on both Indian and non-Indian communities alike. California tribes took the lead in legalizing Indian Gaming throughout the nation. The efforts of California tribes in the legislative and political process have enabled many tribal groups to rise out of poverty and to gain prosperity that would otherwise be impossible to achieve. They have also brought increased revenue to local communities and have provided thousands of jobs to all Californians.

This thesis discusses the historical relationships between Native American …

Alumni Participation: An Investigation Using Relationship Marketing Principles, Lisa Ann Kelleher

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study investigated in what ways alumni relations officers use relationship marketing principles, concepts, and bonding levels to strengthen the ties between alumni and their alma maters. Alumni programs and services at select high intensive research institutions of higher education were explored and an explanation was offered for how using relationship marketing in alumni relations might be beneficial. A literature synthesis, drawn from an extensive examination, evaluation, and interpretation of alumni relations and relationship marketing literature, helped to inform this exploratory study. Using a qualitative method of study, data was gathered through interviews with senior alumni relations officers, by observing …

Financial Performance And Capacity Analysis For The Mice Industry In Las Vegas And The United States, Li-Ting Yang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The meetings, incentive travel, conventions, and exhibitions (MICE) industry is comparatively young and diverse. As a result, there has been limited research conducted in this field, especially from the financial performance and capacity management perspective. The purpose of this study is to fill the gap by analyzing the MICE capacity optimization issue in Las Vegas, a leading MICE destination, and in the U.S., a leading MICE country in the world. The findings and results of this study should help industry practitioners better understand the current status of the U.S. MICE industry in terms of assets efficiency, operational costs, and profitability. …

An Empirical Comparison Of Life Cycle Cost Of Green School Buildings And Non-Green School Buildings, Nitisha Pushpala

UNLV Theses, Dissertations, Professional Papers, and Capstones

One of the major economic concerns today of the world is reduction of energy consumption because of depleting energy sources in the world. The construction sector in the United States is also contributing in reducing the energy consumption and construction cost of the buildings by constructing cost and energy efficient buildings with energy efficient materials and techniques. The U.S Department of Energy introduced the Building Technologies Program that develops techniques, tools and technologies for making buildings more energy efficient. Other private bodies like the Leadership in Energy and Environmental Design (LEED), which is developed by the U.S. Green Building Council …

Creating Effective Leadership Development Programs: A Descriptive Quantitative Case Study, Spencer Holt

UNLV Theses, Dissertations, Professional Papers, and Capstones

An organization's long term success is strongly correlated with its ability to build effective and dynamic leaders. Many senior executives acknowledge that there is a lack of formal processes for developing new and current leaders who possess the appropriate skills, aptitudes, and perspectives needed to assume positions of leadership (Cadrain, 2005; Collins & Holton, 2004; Taylor, 2004). Organizations must be able to provide an environment in which future and current leaders learn how to effectively lead and carry out the missions of their companies. This study uses a descriptive quantitative case study method to explore what skills, behaviors, and practices …

Arima Models For Bank Failures: Prediction And Comparison, Fangjin Cui

UNLV Theses, Dissertations, Professional Papers, and Capstones

The number of bank failures has increased dramatically over the last twenty-two years. A common notion in economics is that some banks can become "too big to fail." Is this still a true statement? What is the relationship, if any, between bank sizes and bank failures? In this thesis, the proposed modeling techniques are applied to real bank failure data from the FDIC. In particular, quarterly data from 1989:Q1 to 2010:Q4 are used in the data analysis, which includes three major parts: 1) pairwise bank failure rate comparisons using the conditional test (Przyborowski and Wilenski, 1940); 2) development of the …

Help Of Southern Nevada Analysis Project, Lauren Cella, Carly Dunlap, Jonathon Nunes, Anna Vaillancourt

UNLV Theses, Dissertations, Professional Papers, and Capstones

HELP of Southern Nevada (HELP), a not-for-profit agency, would like to expand their current services by operating a thrift store. It is anticipated that this thrift store would bring in additional revenue and also benefit their current programs. In direct conversations with the Chief Operating Officer of HELP, areas of concern were expressed regarding the implementation process of the thrift store. These areas pertained to size and location of their potential facility, staffing issues, and distribution priority of donated goods to their existing programs. Analysis was conducted through on-site interviews with other executives of Southern Nevada not-for profit thrift stores …

Lean Manufacturing - An Integrated Socio-Technical Systems Approach To Work Design, Mohammed Raja

All Dissertations

Over the years, the manufacturing industry has witnessed a number of work design practices, based on different principles, which have significantly shaped the nature of work and have affected employees' behavior and performance. This study compares the socio-technical systems (STS) principles and lean production (LP) principles in to explore the potential for synergistic integration between the two. They are categorized according to the common overarching goals of these principles, and through a process of theoretical rationalization, these categories are operationalized into the work design practices of middle management support, social practices usage, and technical practices usage.
A model of work …

A Self-Organizing Group Within A Hierarchical Organization, Sheila Yuter

Doctoral Dissertations

This study was conducted to discover and describe the characteristics of a community of practice (CoP) and the health care system within which it formed. The study explored the relationship between a CoP of primary care physicians and a health care system that was both a hierarchical organization and a complex adaptive entity. It further examined the impact that relationship may have had on the organization’s sustainability within its environment.

A qualitative approach was used for the collection and analysis of data. Semi-structured interviews were conducted with four members of the CoP and three members of their administrative hierarchy. There …

Lovetoleave.Com: A Website About Niche Online Dating In Angeles City, Philippines, Marlei Martinez

Renée Crown University Honors Thesis Projects - All

The global community is quickly growing due to the constant advancement of telecommunications across the land and sea. No longer do people have to settle for dating within their hometowns; now, they can simply sign up online, create a dating profile and search for their soul mate with just the click of a mouse.

Niche online dating is a very personalized form of internet romance. Men and women can now sit in front of their computers, type the words, “I want to date an Asian girl/guy” in the Google search bar, and dozens of ‘Asian’ dating websites will appear. This …

Why Not Accounting? Why Latino Students Say “No Thank You” To The Accounting Profession, Jessica Santana

Renée Crown University Honors Thesis Projects - All

Factors like the increasing globalization of business in the world, the imperative to serve increasingly diverse client needs, and the changing demographics of our nation’s population, make it necessary for the accounting industry to implement effective diversification strategies in order to overcome the shortage of Latinos in the profession. The purpose of this study was to present a grounded theory of one major research question: Why do Latino students who are interested in business choose not to pursue degrees in accounting? For the purposes of the investigation, grounded theory is defined as theory generated from data systematically obtained and analyzed …

The Effects Of Trade Openness On Per Capita Gdp During Banking Crises, Alexander J. Brozdowski

Renée Crown University Honors Thesis Projects - All

This paper examines the real per capita gross domestic product (GDP) growth effects of country trade volume interacted with the recent occurrence of banking crisis. Panel macroeconomic data availability permits the inclusion of banking crises which have occurred worldwide over roughly the past five decades.

Linear regression results provide suggestive evidence that greater trade volume, interacted with the recent occurrence of a banking crisis, may have a large, positive effect on real per capita GDP. A 100 point openness index increase causes an average increase of approximately 2.3% per capita GDP when interacted with the presence of a banking crisis. …

The Effectiveness Of The Investments In Music Event Sponsorship, In The Brand Image Of The Company, Natalia Hara Katayama

Theses

This thesis is being developed as a conclusion project of the degree in Master of Science in Marketing at Lindenwood University. The study will be developed to produce information regarding the effect in the brand image of a company, in the consumer's mind, when investing in music event sponsorship.

Another purpose of this research is to provide the reader a better understanding of the tactic used by many companies which is event sponsorship. In addition, the theoretical review will present cases and theory regarding the usage of the sponsorship tactic in the music industry. Another subject that will be approached …

8th Annual Cubesat Developers' Workshop 2011, Nicole Nathan, Helena Race, Brittany Roach

Communication Studies

No abstract provided.

The Computer Ate My Classroom: Assessing Student Interactions, Perceived Learning, And Satisfaction In Online Community College Career Technical Education Courses, Jessica Lindsey Miller Lewis

Dissertations

Workforce changes, globalization, and increasing use of technology create the need for an increased number of skilled workers. The community college system, through Career Technical Education (CTE), serves as a catalyst for skills training; however institutions must seek innovative ways in which to attract and retain students. Online learning offers flexibility in time and space, the ability to reach a larger student population, and to attract a new generation of digital learners. For these reasons, online learning enables institutions to develop a larger pool of skilled workers through online CTE courses.

Interaction is a key factor in the learning process …

Recruitment Of The Latino Population: Marketing Campaign For Hawkeye Community College, Shelly Kuboushek

Honors Program Theses

Hawkeye Community College (commonly referred to as "Hawkeye" in the remainder of this thesis), is located in Waterloo, Iowa, which is in the northeastern county of Black Hawk. Hawkeye had a Fall 2009 enrollment total of 6,343 students. Only 107 of these students were of Latino background, which is about 2% of total enrollment (Hawkeye, 2009). In Spring 2010, this number increased to 127 Latino students out of 6,292 total students; this is notable as in a typical spring semester, the number of students at the college decreases from the fall semester (Hawkeye, 2010). This increase could be a result …

Multiparty Negotiations And Their Settings: How A Change In Location Can Change Bargaining Strategies, Danielle Borel

Honors Capstones

No abstract provided.

Information Seeking Behavior: The Effects Of Relationalism On The Selection Of Information Sources, Chris Zimmer

All Dissertations

In a world where 'Google' is a verb, this research asks the question 'what influences an individual's decision to select one information source over another?' Previous works have discussed relational versus nonrelational information sources (Rulke, Zaheer, & Anderson, 2000). Other research focuses on the information quality (O'Reilly, 1982), source accessibility (Culnan, 1984, 1985), or source richness (Daft, Lengel, & Trevino, 1987; Daft & Macintosh, 1981) but all these prior works do not address the social aspects of information sources.
This research defines and develops the construct of relationalism which is reflective of the social aspects of information sources. An important …

Essays On The Dynamics Of Stock Returns In Emerging Markets: Roles Of Volatility And Sentiment In Turkey, Sidika Gülfem Bayram

Theses and Dissertations - UTB/UTPA

Emerging stock markets play an important role in portfolio diversification. Accurate depiction of their status is essential for potential investment assessment. This dissertation focuses on two important aspects of emerging markets using Istanbul Stock Exchange (“ISE”) as an example: modeling stock return volatility as a measure of risk and exploring potential interaction between stock returns and consumer/business sentiments. ISE is selected as it has no entry restrictions and offers great investment potential with 65% foreign participation.

The first essay focuses on stock return volatility. Potential asymmetric behavior is investigated by looking into how the ISE National-100 Index prices evolve over …

Style Investing: International Evidence, Daniel Rafael Perez

Theses and Dissertations - UTB/UTPA

This dissertation studies the impact of investor sentiment on a portfolio formed of sin stocks—publicly traded companies in the alcohol, tobacco, and gaming industries. It also investigates the returns of a new type of sin stock in the UK—online gambling. Chapter 3 first uses a vector autogressive model to study the impact of both rational and irrational investor sentiments on pure sin returns. Next, making use of a variety of sentiments-augmented asset pricing models, this research examines whether investor sentiment is a risk factor for sin stock returns and if the abnormal returns of sin stocks persist after controlling for …

Evidence On Banking Efficiency: An Analysis Of Financial Intermediation In Mexico, Violeta Diaz Avilez

Theses and Dissertations - UTB/UTPA

In the last two decades, financial systems in many developing countries became globalized. Mexico presents a clear example of how globalization can change the financial structure of a country. The banking sector in Mexico, as in many other developing countries, experienced periods of expropriation by the Federal government, privatization of banks without foreign intervention, and liberalization of foreign participation in bank ownership during this period. However, only in a few other cases has the rise in foreign participation been more dramatic than in Mexico.

These changes undoubtedly impacted the banking sector’s development and performance. The purpose of this dissertation is …

The Adoption Of Computer Security: An Analysis Of Home Personal Computer User Behavior Using The Health Belief Model, Chester L. Claar

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The primary purpose of this research was to examine the adoption of computer security software in the home computer environment. The use of the Health Belief Model as a framework to design a model to examine home user adoption of computer security provided the basis for this research.

The method of the investigation was a cross-sectional study using a self-reported web-based survey to test the theoretical model derived from the Health Belief Model. The survey targeted individuals who are responsible for the selection, installation, and maintenance of software on their home computers. The data collection relied on a snowball sampling …

Employees' Brand Commitment In The Service Industry : Luxury Hotel Chains In Malaysia., Cheng Siew Yee

Student Works (2010-2019)

This recent study examines employer branding as a concept for enhancing employees’ brand commitment in the luxury hotel chains in Klang Valley, Malaysia. Employer branding is viewed as a holistic process which consists of several dimensions in communicating their employees’ attitude and commitment to the organizations and customers. In this study, research related to the indicators of employees’ brand commitment is reviewed to construct a conceptual framework of employer brand. This concept has received limited awareness from past researchers, particularly in the context of luxury hotel chains in the Eastern countries. For a clearer understanding on the employees’ brand commitment …

The Death Of Music Videos?: An Analysis On The Effectiveness Of Music Videos As A Promotional Tool, Carmen Cheng

Business and Economics Honors Papers

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?

Determining College Students Perceptions And Level Of Job Acceptance With Regard To Companies That Practice Corporate Social Responsibility And Green Managmeent, Rachel Payne

Honors Theses

No abstract provided.

Harley-Davidson Values, The Experience, P. Jason Marino

Professional Projects

This study explored the extent to which the stated corporate values are enacted by leaders at Harley-Davidson Motor Company. The participants were chosen by a criterion based sampling method. The criterion used included the researcher’s personal subjective perceptions of the participant, tenure within the company, and level within the company. The study provided insight into employee perceptions related to leadership’s engagement with the values. It also provided insights into the relative engagement levels between immediate supervisors and higher level supervisors based on the stated corporate values. All of the participants had both positive and negative perceptions of leadership at all …

Organizational Culture In Wisconsin Large Law Firms, Susan Balzer Spoerk

Professional Projects

Culture can be defined as the collective programming of the mind which distinguishes one group or category of people from another. Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. There are many studies on Organizational Culture applied to corporations. There are very few studies of Organizational Culture applied to law firms. This is a study of Organizational Culture in Wisconsin Large Law Firms. This study does not attempt to define specific cultural knowledge of large Wisconsin law firms but …

Aerobic And Anaerobic Exercise: Associations With Academic Outcomes In College Students, Ryan Enos

Sport Management Undergraduate

Previous studies have found that physical activity is associated with greater academic achievements among students. However, it remains unclear whether associations are present in both aerobic exercise and anaerobic exercise. The purpose of this study was to examine the associations between aerobic exercise, anaerobic exercise and academic outcomes in college students. Data was drawn from a survey administered to undergraduate students attending St. John Fisher College in Rochester, NY. Students were asked to self record the type of exercise they participate in as well as their academic grade point average (GPA). The data collected was measured using two statistical models: …

A Study Of Variables That Effect Attendance At Rochester Rhinos Home Soccer Matches, Jeff Skerritt

Sport Management Undergraduate

During the 2009 and 2010 seasons the Rochester Rhinos soccer club has experienced a downturn in match attendance. The team has been in their new, soccer specific stadium, for the last five seasons. After two seasons of promising attendance, the last three seasons have been about the lowest in the team’s 15-year history. Is the “honeymoon” over already? What drives attendance to Rhinos matches? This study looked at 10 variables that have an effect on attendance. Using attendance data from the 2000 and 2010 seasons, this study ran correlation and regression analysis. After analysis it was found that there was …