Business Commons^™

Go Niche Or Go Home: Influence Maximization In The Presence Of Strong Opponent, Long Foong Liow

Dissertations and Theses Collection (Open Access)

In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in segments where these weaker firms have comparative advantages. In marketing, this is what people called “go niche or go home”. The niche-building strategy may rely on “homophily”, which implies that consumers in a particular market segment might possess certain set of attributes that cause them to appreciate certain products better (in other …

The Impact Of University Patenting On Mobility Of Scientists, Xi Ye

Dissertations and Theses Collection (Open Access)

After the passage of Bayh-Dole Act, universities have been actively involved in patenting. At the same time, the booming of university patenting has brought up huge controversies and debates in academia. A large body of literature is devoted, from a broad macro-level view, to investigate the impact of intellectual property rights (IPR) on the research activities of universities. However, very few empirical studies have been conducted to study the impact of university patenting on the mobility of individuals who have been granted these patents. This study, aiming to provide a different insight to the extant literature, employs data from U.S. …

The Impact Of Perceived Csr On Employee Performance And Turnover Intention: An Examination Of The Mediating Effect Of Organizational Justice And Organization-Based Self-Esteem, Alicia Ting Shiun Ho

Dissertations and Theses Collection (Open Access)

Research on corporate social responsibility (CSR) has spanned across a few decades and in various fields. Yet only a handful of academic studies have investigated the relationship between CSR and a commonly neglected stakeholder – the employees. The employees are an essential part of the organization and will be highly influenced by the CSR initiatives carried out by the organization. In my paper, I intend to bridge the gap between CSR and the employee. A theoretical model is presented to show how employees' perception of CSR subsequently impacts their performance and turnover intentions, mediated by organizational justice and organization-based self-esteem. …

Testing Overreaction And Under-Reaction In The Commodity Futures Market, Jingyu Dai

Dissertations and Theses Collection (Open Access)

Results from previous studies testing for under-reaction and overreaction in the commodity futures market are mixed and inconclusive. Using a data of more than 20 categories of future contacts ranging from agricultural, metal and energy, we have found significant evidence of under-reaction in food and agricultural commodities but not in the energy and metal sector. It is also found that those relatively inactive commodity future contracts tend to have a stronger tendency to under-react than commodity future contracts are very actively traded. The result also agrees with the behavioral hypothesis that under-reaction is caused by gradual incorporation of information among …

Nutritionally Focused Drive-Thru Menus And The Impact On Consumer Preferences: A Study Of The Restaurant Industry, Meschelle M. Davis

Electronic Theses and Dissertations

More than one-third of the U.S. citizens (over 70 million people) and 16% of children are classified as obese and are at risk of many diseases including heart disease. Research indicates that 65% of Americans over the age of twenty years old are considered overweight. To address this public health issue, the U.S. Food & Drug Administration has proposed new nutritional guidelines for restaurant menus. Thus, the current study investigated the preferences of quick service restaurant (QSR) industry consumers with reference to the newly proposed U.S. Food and Drug Administration regulations. This study includes development and redesigning of drive thru …

Evaluating The Effectiveness Of The Pga's Professional Gold Management (Pgm) Program, David Lane Smiley

Electronic Theses and Dissertations

This study explored the relationships between knowledge, skills, ability, self-efficacy, and experiential learning and performance expectations and satisfaction. The purpose of this study was threefold. First, the study attempted to understand the motivators for student motivation to recommend the program. Second, the study looked at the contribution of both intrinsic and extrinsic motivators for retention and positive word-of-mouth. Further, the research evaluated the relationship of the curriculum in influencing the student’s performance and satisfaction. The study sample consisted of 676 undergraduate students attending one of six PGA Professional Golf management programs in the spring of 2011. The survey instrument was …

An Exploratory Investigation Into Knowledge Management In Western Australian Knowledge-Intensive Small Businesses, Shukrullah Fassehi

Theses : Honours

From a knowledge management (KM) perspective, organisational effectiveness depends on the organisation’s capacity to effectively perform a range of processes that include identifying, acquiring, sharing, and storing valuable knowledge. The literature suggests that the growth of interest in the field of KM is largely centred on large organisations. Small businesses have not received much attention in the literature. This is surprising, given that small businesses (however defined) represent the majority of businesses in most countries and, as is the case in Australia, make a major contribution towards business activity, economic development and employment generation.

This study employed a qualitative exploratory …

Exploring The Intention Of The South West Of Western Australian Residents To Purchase Solar Panels Using The Theory Of Planned Behaviour Approach, Greg Murray

Theses : Honours

Global warming is a concern for many people around the world (Lorenzoni, Pidgeon, 2006; Searle & Gow, 2010). The negative effect of climate change is increasingly apparent (Belluscio, 2010; Dunlop, 2010; Hirabayashi, Kanae, Emori, Oki & Kimoto, 2008; Oelemans, 1994). In response to growing public concern, governments are implementing legislation and carbon initiatives to decrease the impact of climate change (Crane, 2010; D’Souza, 2005). Although these government actions are important to implement environmental preservation among industries, this study focuses on the intentions of purchasing behaviour of the individual homeowner of the South West region of Western Australia. More specifically, the …

Appearance And Perception: The Effects Of Hair Color And Weight On Product Perception, Jamie Harthoorn

Honors Program Theses

Human models are frequently used in advertisements to assist in selling the product. In particular, the use of attractive models is common and seen as a way to grab the viewer's attention and encourage purchase. The common theory is that attractiveness sells: the more attractive the model, the more positive the perception toward the product advertised. On the other hand, the effectiveness of this assumption is difficult to measure. Past researchers have looked at this idea of the effectiveness of attractiveness, but few have looked at specific elements of attractiveness like hair color or weight. Specifically, little research has examined …

Carbon Affect On European Oil And Steel Companies: An Empirical Analysis On The Second Phase Eu Ets, Joseph Anderson

CMC Senior Theses

This paper uses timer series panel data from Bloomberg to ascertain the affects that carbon prices and other factors have on European oil and steel companies. This paper finds inconclusive evidence of carbon price return correlation with oil and steel company equity return. However it does find a strong positive correlation between the market portfolio excess return, which is the return on the DJS 600 EUR index minus the German three-month T-bill rate, and oil and steel excess equity return.

Face, Speech, And Other Concerns Of Global Business Communication, Lynne Elaine Tarter

Communication & Leadership Dissertations and Theses

The purpose of this study is to explore global leadership communication competencies, as the communicative knowledge, skills and abilities of current business leaders do not meet the current sophisticated and fast-paced business demands of the interconnected global marketplace. Specifically, this study examines what attributes comprise communication competency for corporate leaders with global responsibilities, how those competencies are developed, and finally the impact the competencies have on organizations. A qualitative field study was conducted with two global leaders from two different regions of the world as they interacted with others from different cultures. A separate quantitative survey was administered to 95 …

"Nothing Sacred": Ignatian Principles Of Heroic Leadership In Entertainment Media, John Briand Levesque

Communication & Leadership Dissertations and Theses

The series Nothing Sacred lasted less than one full season on broadcast network television. Critically acclaimed for its writing but also vigorously opposed for having an anti-Catholic agenda, it embraced a set of values consistent with Ignatian leadership philosophy. Scholars paid little attention to the show after its cancellation in 1998, but an examination of several episodes and the writing of its co-creator, a Jesuit priest, suggests that the series propagated the principles of Ignatian leadership in much the same way as Lowney (2003), who proposed that the 16th-century philosophy of leadership espoused by Ignatius Loyola, founder of the Jesuit …

Employee Perceptions Of Productivity: Virtual Workplace Location Vs.Working In The Office, Stephen Patrick Guida

Communication & Leadership Dissertations and Theses

This study focused on perceived productivity. The key question answered explored how the perception of one’s productivity when working in a virtual workplace setting compared to working in the office. A 24 question survey was given to 100 employees within a financial organization resulting in 46 total useable surveys to analyze. Findings revealed that workplace setting does not significantly affect an employee’s perception of productivity. The result supports the Coordinated Management of Meaning theory of interpersonal communication as presented by Pearce and Cronen (1989) because communication required of an employee to be productive within an organization is learned and constantly …

Communication Techniques: Promoting Corporate Social Responsibility, Laurie Beth Fried

Communication & Leadership Dissertations and Theses

Corporate Social Responsibility (CSR) is increasingly important for businesses and their stakeholders. Successful communication ofa companies' CSR program remains a huge challenge. It is important for business leaders to understand how to build customer awareness of CSR efforts, and identify the factors that positively impact customers' beliefs and purchasing behavior, and thus the bottom line. Research for this study was both quantitative and qualitative. The quantitative analysis utilized data from a recent e-mail customer survey conducted by a national retailer. Top CSR Communicators were identified and then a qualitative analysis was applied with in-depth employee interviews. The results revealed that …

Employee Health In The 21st Century: An Investigation Of Exercise Incentives In Four Medium-Sized Western Australian Organisations, Troy Fuller

Theses

The first decade of the 21st century has shown how organisations are dynamic and turbulent. Many employees are time-poor, working longer and longer hours and are expected to be contactable 24/7, motivated and available to work. Research has shown that employee health is at great risk. Some organisations are now offering incentives for employees to exercise (‘exercise incentives’), and rigorous research was needed to understand and manage these incentives and support health.

The major research question in the study involved employees’ experience of exercise incentives in four medium-sized organisations in Western Australia. Four subsidiary questions provided detail as to the …

Actor Skills In Managerial And Professional Development: Effective Leadership Training For The Information Age, David Hendrik De Vries

Communication & Leadership Dissertations and Theses

The knowledge-based economies of today’s information age demand a higher level of communication skills in the workplace. One viable method of teaching communication skills leverages the techniques found in actor training. This thesis explores the use and effectiveness of actor training in the training and development of managers and professionals. The theories of Aristotle, Burke, Dewey and Ong are referenced to understand the value of the performance metaphor—“As a leader, you’re always onstage”—as an underlying approach, while the theories of Wiener, Watzlawick, Baxter, Ting Toomey and others reinforce the viability of actor training in the field of communication. A review …

What Impact Does Social Media Have On Knowledge Transfer?, Michael Walgren Showalter

Communication & Leadership Dissertations and Theses

Knowledge management and knowledge transfer is vital to the long-term success of any organization. Social media is connecting people in a way never before possible. Previous research has concluded that knowledge transfer is more likely to take place between individuals in an organization who have built a relationship with each other. In parallel, social media is compared to Roger‟s Diffusion of Innovations Theory and his Technology of Acceptance Model. This thesis contains the results of focus groups conducted with engineers from an international aerospace corporation and examines the likelihood of knowledge transfer taking place based on social media relationships. This …

Bridging The Gap Between Academic And Practical Crisis Response Strategy Using A Public Risk Perception Model, Kyle Davidson

Communication & Leadership Dissertations and Theses

As risk is inherent in any profitable or viable business, it can be assumed that at some point an organization may face a crisis stemming from known or unknown risks. As such, it is important for organizations to understand how to respond to crises. Crisis communication really has one simple goal in mind: to minimize the effects of the crisis on the organization’s reputation. William Benoit’s “Image Restoration Theory” and Timothy Coombs’ “Situational Crisis Communication Theory” set a framework for how organizations can respond successfully in crisis situations. Yet much of the contemporary academic theory fails to translate from academic …

How Social Media Communities Impact Consumer Behavior, Leslie Martinka

Communication & Leadership Dissertations and Theses

Social media, in particular, Facebook and Twitter, are comprised of communities typically of like-minded individuals. Through social media sites we can network with these communities and converse in ways that are sometimes difficult to do offline. But do these social media communities influence how one purchases online? Mead’s theory of symbolic interactionism describes how offline communities influence one’s actions and helps to create our cultural norms and ideologies. Using Mead’s theory as a basis for the following study, this thesis attempted to determine if Facebook and Twitter communities influence consumers’ online purchasing behaviors. Employing a Likert-like scale of 1-3, a …

The Reconciliation Of Personal-Corporate Identity Conflicts By Evangelical Christian Workers, Michael E. Anderson

Communication & Leadership Dissertations and Theses

Communication can be viewed as a negotiation of identity. In that negotiation it is inevitable that conflicts in identity will occur (Lederach, as cited in Stewart, 2006). When that conflict is between one’s personal identity and the corporate identity an organization asks, or even requires of that person, what processes are used to reconcile those differences? This question becomes even more salient in an organization utilizing a cultural style of organizational structure (Conrad & Poole, 2005). Cultural organizational structures are rooted in a belief that people, as emotional beings, need to feel connected to their work community. Understanding identity reconciliation …

The Role Of Communication And Listening In Leadership, Elinor Kay Van Engen

Communication & Leadership Dissertations and Theses

In our world today, leadership is important in many organizations. Leaders create the opportunity to develop relationships based on listening. Listening is a multidimensional construct that requires further integration within leadership studies. This study aimed to seek the validity of focusing on listening within the study of leadership. The research promotes the understanding of the verbal and nonverbal characteristics of the listening process that have the greatest ability to influence a person’s leadership potential, as well as examining what leadership characteristics can influence a person’s listening. Understanding these characteristics presents evidence that listening deserves the recognition to be studied as …

A Closer Look At Firm--Group "Closeness", Jonathan Ross

Theses and Dissertations--Accountancy

Firm closeness or comparability is an important concept to investors. Knowing that two firms have been historically close and observing an information announcement by one of the firms gives the investor cues as to the future performance of the other firm. Furthermore, from a methodological point of view, researchers commonly control for firm--group closeness by using industrial classification schemes such as the SIC. To the extent that these schemes group dissimilar firms, the advantage of using these schemes is undermined. This paper more formally examines the comparability concept and develops two new measures of firm--group accounting closeness. Both measures are …

Commercial Construction Supply Chain Management Issues Involving Traveling Contractors, Fred Akers

Masters Theses

Supply chain management (SCM) is an important aspect of running any business. To stay competitive in today's marketplace a supply chain management system must be in place to achieve success in this volatile global environment (Fewings, 2005).

This research differentiates the issues between executing a construction project close to home compared to away from home. Being away from home, there typically is no supplier relationship established. Furthermore, the research intends to document certain issues of the commercial construction industry that develop during the execution of a project. This will be based on the comparison of having or not having an …

Game-Theoretic Analysis Of The Quality Assurance Problem In A Two-Echelon Supply Chain With A Retailer As The Quality Gatekeeper, Zaichen Li

Lingnan Theses

We consider a two-level supply chain involving a manufacturer and a retailer who serves as the quality gatekeeper. The manufacturer determines a wholesale price and a defective rate and announces his decisions to the retailer, who then makes her decisions on the retail price and identification rate that means the percent- age of the defects identified by the retailer and reflects the retailer’s gatekeeping effort on her quality assurance. We accordingly develop a leader-follower game and solve it to find Stackelberg equilibrium for the manufacturer and the retailer. In order to examine whether or not the supply chain benefits from …

Socialization Tactics As Antecedents For Goal Interdependence And Newcomer Adjustment And Retention, Changhong Lu

Lingnan Theses

Serial (providing newcomer role models) and investiture (providing newcomer positive social support) tactics have been demonstrated as the most important predictors for newcomer adjustment. This study empirically examines the dynamics of serial and investiture tactics on newcomer adjustment and retention. It posits that goal interdependence between new recruits and their teams critically affects new recruits adjustment outcomes. This study adopts Deutsch’s theory of goal interdependence to understand when newcomers develop cooperative goal interdependence with their teams. It argues that serial and investiture tactics promote cooperative goal interdependence and reduce competitive goal and independent goal relationships and thereby result in newcomer …

A Pleasant Surprise Or Injury Plus Insult? : Consumers' (Dis)Satisfaction With Recovery Strategies For Service Failure, Muyu Wei

Lingnan Theses

Dealing with service failure, one question is constantly asked: why certain consumers are still dissatisfied even though compensations are made? The effectiveness of recovery strategy has been discussed in the context of service failure paradox and second deviation in the past literature. In this thesis, these two issues were brought together under the same framework - from the perspective of expectation. We propose that expectation mediates consumers’ evaluation of recovery strategies, and leads to different levels of satisfaction and re-patronage intention. The expectation is further influenced by the type of resource spending consumers are reminded of and the failure type. …

Understanding Conflict Avoiding Behavior In China : The Role Of Goal Interdependence And Behavioral Intentions, Lin Wang

Lingnan Theses

It is a commonly held belief that people from collectivistic, large power distance or high-context cultures, such as China, tend to be less confrontational, which could be counter-productive in organizations. Contrary to this traditional view, this study posits that conflict avoidance can be constructive depending on the specific actions protagonists take. It adopts Deutsch’s (1973) theory of cooperation and competition to understand conflict avoiding behavior between employees and their supervisors, indicating that people’s perceptions of goal interdependence significantly influence their behavioral intentions that in turn predict their overt actions to avoid conflict. Specifically, it proposes that goal interdependence greatly affects …

Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker

Electronic Theses and Dissertations

On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's "One Less" advertising campaign that included television commercials, print ads and a consumerfocused website (www.Gardasil.com), each promoting the message that "you" could now be "one less woman" affected by cervical cancer ("One Less" campaign). The vaccine, tested and approved only for females age 9-26, was …

Why Do Individuals Act Fairly Or Unfairly? An Examination Of Psychological And Situational Antecedents Of Organizational Justice, Deshani B. Ganegoda

Electronic Theses and Dissertations

Most studies on organizational justice have focused on individuals’ reactions to justice. As such, a key question has been left largely unanswered: Why do individuals act fairly or unfairly? The present research adopted a person-situation interactionist approach (Trevino, 1986) to examine psychological and situational antecedents of individuals’ fair behavior. The social identity model of deindividuation (SIDE; Reicher, Spears, & Postmes, 1995) and side-bet theory of continuance commitment (Becker, 1960) was used to examine how organizational identification and continuance commitment might influence employees’ fair or unfair behavior depending on an organization’s justice climate. Based on SIDE, it was hypothesized that organizational …

An Investigation Of Internal Control Related Frauds And Auditor Litigation: Pre- And Post- Sarbanes-Oxley, Section 404, Ifeoma Udeh

Theses and Dissertations

Using 629 observations of U.S. publicly listed firms with internal control related frauds from 2000 to 2006; this study investigates the change in auditor litigations in the Post- Sarbanes Oxley, Section 404 period. To the extent the conditions of the internal control in place are inadequate or non-existent, the possibility of the occurrence of internal control related fraud heightens. Thus, the inability of auditors to detect a financial statement misstatement due to internal control fraud in a timely manner exposes auditors to litigation (Barra, 2010; Heninger, 2001; Caplan, 1999). This situation was prevalent in the recent notable corporate failures that …