Business Commons^™

Social Media, A New Revolution In The Field Of Marketing: The Effect Of Information Sharing, Peer Pressure, Entertainment And Emotional Connection On The Attitude Towards The Brand And In Turn The Purchase Intention From The Brand, Sradha Narendra Sheth

Theses and Dissertations

Social Media has today become one of the fastest and strongest networking and communication tools. Companies realizing the importance of this new marketing revolution have also ventured into the world of social media. Thus, the purpose of this study is to examine the effect of social media marketing on user's attitude towards the brand present on social media and their purchase intentions from the brand. The relevance of this study will provide great insights to retailers with regard to using multiple social media sites and their features to successfully market their products, retain and grow their customer base.

Essays In The Airline Industry, Mariana Luminita Nicolae

Theses and Dissertations

In 2008, most U.S. airlines implemented checked baggage fee policies to generate additional revenue to help with their financial distress caused by abnormally high fuel prices. Since this time, the fees have provided a steady revenue stream and often are the difference between a profit and a loss. Recently, some literature in the operations management field has postulated that altering consumer behavior in a manner that is beneficial to both the firm and customers is an additional purpose of these fees. In Essay 1, we empirically investigate the airline perspective of this hypothesis by considering the operational impact of airline …

Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions, Pei Zhang

Theses and Dissertations

This study examines long-haul Chinese outbound tourists' shopping intentions using the planned behavior approach. Attitude of product and store attributes, subjective norms of co-workers are found to significantly predict shopping intentions of respondents during their overseas trips. Further, behavioral beliefs and the corresponding outcome evaluation of product and store attributes lead to the formation of attitude. Normative beliefs of co-workers, motivation to comply with co-workers, and the interaction between them significantly influence respondents' subjective norms on overseas tourism shopping. Control beliefs, power of control beliefs, and the interaction between them predict respondents' perceived behavioral control on overseas tourism shopping. Both …

Impact Of Team Citizenship Behaviors On Performance In Women's Sports Teams, Rachael Nichole Martinez

Dissertations

In organizational psychology literature, organizational citizenship behaviors (OCB) have demonstrated a significant relationship with performance outcomes. However, the existing research has shown some inconsistencies in the strength and direction of this relationship. Moreover, research has not yet explored the actual relationship between OCB and sports team performance (individual- and team-level), nor has research investigated potential moderators of this relationship. The current study examined the relationship between OCB and sports team performance and whether this OCB-performance relationship was moderated by task interdependence (i.e., sport). Two types of collegiate teams--softball and tennis--were utilized to represent two different levels of task interdependence with …

Diffusion Of Csr In Global Business Networks: An Embeddedness Perspective, Valentina Marano

Theses and Dissertations

This dissertation examines the role of firm embeddedness in its global business network, relative to the adoption of Corporate Social Responsibility (CSR) practices. Global business networks refer to the nexus of inter-firm and intra-firm relationships, in which focal actors are engaged. These networks are focal firm specific, span multiple countries and involve different types of economic relationships between the focal actor and its business partners. This study argues that global business networks affect a focal organization's CSR adoption decisions, since they provide access to resources and information and also channel CSR-related institutional influences from the various countries where the focal …

Two Essays On Stock Repurchases-The Post Repurchase Announcement Drift: An Anomaly In Disguise? And Intra Industry Effects Of Ipos On Stock Repurchase Decisions, Thanh Thiet Nguyen

USF Tampa Graduate Theses and Dissertations

We reexamine the stock price drifts following open-market stock repurchase announcements by differentiating actual repurchases from repurchase announcements and by controlling for the repurchasing firms' earnings improvement in the announcement year relative to the prior year. Our results show that only firms that actually repurchase their shares exhibit a positive post-announcement drift. More importantly, we find that these repurchasing firms have the same post-announcement drift as their matching firms that have similar size and earnings performance but do not repurchase. Further analysis indicates that the post-repurchase announcement drift is not a distinct anomaly but the well-documented post-earnings announcement drift in …

The Use Of Online And Offline Communication In Public Information Campaigns: A Case Study Of The Health Service Executive “Quit” Campaign, Rachel O'Sullivan

Theses

To understand the role of offline and online communication in public information campaigns, research of the Health Service Executive (HSE) “Quit” Campaign was conducted. Through document analysis of campaign materials and interviews, an in-depth examination of the campaign communication platform is presented. Discussion of these elements reveals the strengths of both communication tools in current public messaging. The research concludes with a set of recommendations for future public information campaigns and describes how this modem day campaign is an excellent model that other organisations can emulate.

Cloud Privacy Audit Framework: A Value-Based Design, David Coss

Theses and Dissertations

The rapid expansion of cloud technology provides enormous capacity, which allows for the collection, dissemination and re-identification of personal information. It is the cloud’s resource capabilities such as these that fuel the concern for privacy. The impetus of these concerns are not too far removed from those expressed by Mason in 1986, when he identified privacy as one of the biggest ethical issues facing the information age. There seems to be continuous ebb and flow relationship with respect to privacy concerns and the development of new information communication technologies such as cloud computing. Privacy issues are a concern to all …

The Impact Of Emotional Intelligence On Auditor Judgment, Yang Ling

Theses and Dissertations

Emotions are an important underlying factor that may interact with pressure and other situational variables to influence auditors’ judgments and decisions. This study seeks to identify emotional intelligence (EI) as a key factor in dealing with emotions and pressures in an audit context. In this paper, I focus on how EI may influence the relation between job pressures (i.e., time budget pressure and client incentive pressure) on the auditor’s judgment. Specifically, I investigate the moderating effect of emotional intelligence on auditor judgments when auditors experience both internal and external pressures. The results suggest that the moderating influence of EI on …

Illegitimate Tasks And Employee Well-Being: A Daily Diary Study, Erin Eatough

USF Tampa Graduate Theses and Dissertations

This dissertation focuses on an occupational stressor that has been recently introduced to the literature, illegitimate tasks, or tasks that seem unreasonable or unnecessary at work. Previous work has demonstrated the relationship between illegitimate tasks and a narrow set of discrete emotions as well as negative employee performance behaviors. The current research contributes to the literature by expanding the nomological network associated with illegitimate tasks and uses a rigorous daily diary methodology in a full-time working sample. It was expected that illegitimate tasks reduce state levels of self-esteem as well as other employee well-being indicators including anger, depressive mood, fatigue, …

The Role Of Consumer Gender Identity And Brand Concept Consistency In Evaluating Cross-Gender Brand Extensions, Laura Rose Frieden

USF Tampa Graduate Theses and Dissertations

Cross-gender brand extensions are a developing and valuable strategy that has quickly grown to become a vital component of strategic communications management. The goal of this study is to gain a greater insight on what makes for a successful cross-gender brand extension. In order to expand upon the Basic Model of Brand Extension Evaluation (Doust & Esfahlan, 2012), this study examines how marketing factors, more specifically product positioning, combined with consumer gender roles and brand concept, affect how consumers evaluate cross-gender brand extensions. In the past gender and brand concept have been studied within cross-gender brand extension research. Yet, the …

Psychological Distance: The Relation Between Construals, Mindsets, And Professional Skepticism, Jason Rasso

USF Tampa Graduate Theses and Dissertations

In this study, I examine the influence of construals (interpretations) and mindsets on professional skepticism in auditors. Auditors have been criticized lately for not displaying enough professional skepticism, particularly in their audits of complex estimates (PCAOB 2008). Regulators speculate about and academic research shows a correlation between low professional skepticism and both audit failures and audit malpractice claims (Beasley et al. 2001; Anderson and Wolfe 2002). I hypothesize that prolonging the deliberative mindset in the audit judgment and decision-making process can increase professional skepticism in auditors.

Experienced auditors take part in a 1 x 3 between-participants experiment in which they …

Aligning Human Resource Development With The Strategic Priorities Of Healthcare Organizations: The Cfo Perspective, Carla Breedlove Smith

USF Tampa Graduate Theses and Dissertations

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Variance In Faking In High-Stakes Personality Assessment As An Indication Of Job Knowledge, Timothy Ryan Dullaghan

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to evaluate whether the personality trait elevation between honest and applicant contexts that has been widely seen throughout the personality and selection research is merely universal, blatant trait elevation, or whether something else is underlying this faking behavior. By obtaining both honest and applicant context personality responses in which respondents were provided with focal job knowledge, this study determined that while there is near-universal trait elevation across seven personality traits, there is, in fact, some trait differentiation between jobs. As such, this study provided some evidence of knowledgeable faking, defined as distortion of personality …

Perceptions Of Workplace Mentoring Behaviors For Lifelong Career Development, Lynne A. Key

USF Tampa Graduate Theses and Dissertations

This study's purpose was to investigate the importance of mentoring functions and behaviors for lifelong career development as perceived by protégés. The population included individuals in middle to late adulthood (age 40 years and older) who reported they had been a protégé in at least one mentoring association perceived as beneficial to their lifelong career development; and were either employed or had been employed as a middle manager, senior manager, C-level executive, business owner, or member of a profession. The sample was obtained using a chain-sample method; 67 Ambassadors completed an online survey and each invited 10 contacts to complete …

Two Essays On Politics And Finance, Incheol Kim

USF Tampa Graduate Theses and Dissertations

I examined how politics affects corporate policies and value in two dissertation essays. In my first essay, we investigate whether diversity in points of view within corporate boards, as captured by the diversity in political ideology of board members, can affect a firm's performance. We employ personal political contributions' data to measure political ideology distance among groups of inside, outside directors and the CEO. Our empirical evidence strongly supports the notion that outside directors' monitoring effectiveness is more likely to be enhanced when their viewpoints are distinct from those of management. We find that ideologically diverse boards are associated with …

Factors Prospective Students Consider When Selecting An Mba Program, Lorie Plyler Briggs

USF Tampa Graduate Theses and Dissertations

This paper adds to existing literature regarding MBA selection processes and helps identify and better understand the needs that motivate consumers to pursue an MBA degree. Through a series of qualitative, one-on-one interviews with 17 brand-new MBA students or prospective students, this research found that while many people have "always wanted" to earn the advanced degree, most have toyed with the idea of a graduate business degree for many years. The most frequent reasons that people cite regarding their decision to seriously consider an MBA at a large southern university centers around four desires. These are, not surprisingly, the desire …

Two Essays On Investor Distraction, Erdem Ucar

USF Tampa Graduate Theses and Dissertations

In theory, all relevant information is incorporated in stock prices timely and completely and therefore prices respond related news quickly in efficient financial markets. In today's information age, technological advances provide investors with fast access to a vast number of information resources. One can argue that these advances can help market efficiency due to easy and quick access to relevant information. On the other hand, these technological advances not only facilitate availability of relevant information but also facilitate availability of all types of information--both relevant and irrelevant information signals. In essence, one can argue that there is (over)exposure to information …

Cause-Related Controversy: An Analysis Of Corporate Sponsor Response To The Susan G. Komen/Planned Parenthood Crisis, Christina Maria Cameron

USF Tampa Graduate Theses and Dissertations

ABSTRACT

This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational crisis communication theory. Contingent variables related to the corporations' relationship with the charity, including level of …

Two Essays On Politics In Corporate Finance, Xiaojing Yuan

USF Tampa Graduate Theses and Dissertations

I examine how political geography affects firms' cost of debt. Policy risk, measured by proximity to political power reflected in firms' position in the country's political map, is negatively related to corporate bond ratings and positively related to firms' cost of debt. I find firms' policy risk can be mitigated by engaging in corporate political strategies like making campaign contributions or lobbying. Consistent with the view that such political strategies effectively protect firms against uncertainty about future policies, I find policy risk has less of an impact on the cost of debt of firms that support more powerful and well-connected …

Chinese Consumers' Evaluation Of Domestic And Foreign Products: The Roles Of Country Of Origin And Product Usage Experience, Yuze Gao

USF Tampa Graduate Theses and Dissertations

Although COO has been a topic of central interest in international marketing research, most work has focused on consumers in western countries. The concept of product usage experience, though often implied in COO research, has yet to be investigated more directly and explicitly. The goal of the study is to examine the relationships among COO perceptions, product usage experience and purchase intention among Chinese consumers. The study examined two kinds of product usage experiences (usage variety and frequency) pertaining to products (products in general and laptop computers in specific) made in two countries (America and China). Empirical data gathered from …

Two Essays On Mergers And Acquisitions, Dongnyoung Kim

USF Tampa Graduate Theses and Dissertations

In the first essay, we examine the link between CEOs political ideology - conservatism - and their firms' investment decisions. We focus on the effect of CEO conservatism on M&A decisions. Our evidence indicates that politically conservative CEOs are less likely to engage in M&A activities. When they do undertake acquisitions, their firms are more likely to use cash as the method of payment, and the target firms are more likely to be public firms and to be from the same industry. Conditional on the merger, CEO conservatism appears to have a significantly positive impact on long-run firm valuation. However, …

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.

The Industrial Dynamics Of Order Rationing, Shortage Gaming, And Retail Promotions Demand Shock: A Discrete Event Simulation Experiment, Uio In Sara Liao-Troth

College of Graduate Studies: Theses & Dissertations

This research investigates the impact of order rationing strategies, shortage gaming responses, and retail promotions demand shock on the long-term system performance of the inventory ordering and fulfillment process between competing retailers and a shared upstream manufacturer. The research addresses a need to understand the horizontal dynamics of competition for supply inventory among interconnected entities within business systems. It also expands understanding of the interactions between various manufacturer order rationing strategies and retailer shortage gaming responses, in the context of supply capacity constraints arising from a retail promotions demand shock.

A discrete event simulation based on a US major appliance …

A Systematic Approach To Manage Missing Data In Pavement Management Systems, Mazin M. Al-Zou'bi

Open Access Theses & Dissertations

Pavements are an important part of the highway transportation infrastructure, accounting for the largest share of the overall investment. A tremendous amount of time and money is spent each year on the construction of new pavements, as well as on the maintenance and rehabilitation of existing pavements.

Transportation agencies use pavement management systems (PMS) for their maintenance and rehabilitation planning, programming, and budgeting. PMS are used to make decisions regarding when maintenance and rehabilitation should be applied. The systems also select what type of treatment should be applied for each pavement section in the network with clear estimations of the …

Actions, Practices, And Workplace Conditions That Characterize High-Engagement Workgroups In A Hospital Environment, Barbette Weimer-Elder

Dissertations

In the United States a large number of people are not engaged at work. The lack of engagement affects the service outcomes as well as financial bottom line of organizations. The cost of actively disengaged employees in the U.S. is about $300 billion a year. Research cites the importance of examining business units that scored high on employee engagement to learn about actions and practices that drive business outcomes.

Between 2005-2010 The Community Hospital (TCH), part of a Healthcare Corporation in Valley Town, USA (pseudonym), assessed employee engagement using Gallup’s Q12 survey. Some groups scored in the top quartile and …

Investigations Into The Underpricing Of Seasoned Equity Offerings And The Cost Of Equity, Anh Duc Ngo

Open Access Theses & Dissertations

This dissertation consists of three separate but related essays investigating new determinants of the underpricing of seasoned equity offering (SEOs). It also examines new mechanisms and channels that affect the pricing of SEOs. The first essay examines the impacts of earnings smoothing on SEO underpricing. It aims to investigate whether earnings smoothing can add value to firms by reducing the degree of SEO underpricing. The findings show that smoothing earnings performance resulting from discretionary accruals is negatively related to SEO underpricing and improve earnings informativeness. This essay contributes specifically to the current literature on earnings smoothing by demonstrating that high …

The Relationship Of Servant Leadership Attributes To Sales Performance Of Salespersons In The Healthcare Industry In 2011, William R. Auxier

Dissertations

Problem. Servant leadership scholars have claimed that servant-led business organizations are more financially viable, but these claims are based on anecdotal evidence. This quantitative study examines the relationship of servant leadership to revenue generation in business organizations by analyzing the predictability of servant leadership attributes on sales performance. This was accomplished by studying salespersons in the healthcare industry.

Method. One hundred ninety-four study participants completed questionnaires providing quantitative measurements of the seven factors of servant leadership: (a) developing and empowering others, (b) humility, (c) authentic leadership, (d) open participatory leadership, (e) inspiring leadership, (f) visionary leadership, and (g) courageous leadership, …

Supply Chain Management: Impact Of Customer Relationship Marketing On Performance Under Cooperation And Competition Strategies, Maria Eugenia Barua

Open Access Theses & Dissertations

The dissertation investigation proposes a modified supply chain management model that is grounded on marketing theory and the concept of production sharing. Specifically, the model challenges the traditional cooperation-conflict continuum of strategic marketing management with a new managerial approach based on a cooperation-competition continuum. I investigate the significance of the new model in explaining behaviors in the supply chain management and its performance. In addition, I investigate whether the proposed managerial continuum (cooperation-competition) is consistent with other behaviors including power, conflict, trust, and customer relationship marketing such that coordination and supply chain performance is enhanced.

The data collection from manufacturers, …

Reits And Stock Market Cointegration, Jessie E. Felix

Open Access Theses & Dissertations

Real Estate is popular among investors looking for attractive total returns, predictable price movements, and low correlations to the general equity markets. The financial crisis of 2007 led by real estate mortgage defaults led to a universal bear market, and a credit freeze which impacted REITs ability to raise capital. REITs long viewed perception as a distinct asset class was questioned as a result. Research analyzing REITs long run trends find evidence of an existing long run relationship between REITs, and the S&P. This paper employs the same cointegration framework of prior studies using a longer sample period, and favors …