Business Commons^™

Evidence-Based Marketing Strategies To Increase Student Membership In A Professional Association, Laura Aldrich

All Graduate Theses, Dissertations, and Other Capstone Projects

Membership acquisition and attrition is vital to the survival and growth of a voluntary professional association. The percentage of social work students who are members of social work voluntary professional associations is low (Attinson & Glassberg, 1983). The purpose of this project is to understand the acquisition and attrition of students in order to develop marketing strategies to increase student membership. Voluntary professional associations value student members because they are the future of the profession and the association (NASW, 2013). Student membership in a voluntary professional association is important for students as this participation provides students with opportunities for socialization …

The Impact Of Availability Of Vegetarian Menu Items On Consumers' Behavioral Intention, Mengwei Yue

Open Access Theses

Yue, Mengwei. M.S., Purdue University, December, 2013. The Impact of Availability of Vegetarian Menu Items on Consumers' Behavioral Intention. Major Professor: Douglas C. Nelson.

The purpose of this study is to find out how the availability of vegetarian menu items affects customers' behavioral intention using the theory of planned behavior and the impact vegetarian-friendly menus have on vegetarian as well as non-vegetarian customers when they make their restaurant selections. This paper also discussed the implications for a vegetarian lifestyle on the food service industry and menu development in restaurants. Seven hypotheses related to the relationship among attitudes, subjective norms, perceived …

The Power To Protect Themselves: Gender, Protective Labor Legislation, And Public Policy In Michigan, 1883-1913, Amy Marie-Holtman French

Wayne State University Dissertations

This study provides a narrative of laborers' fight for legal protection through the Gilded Age and Progressive Era. Since American law was one of the most important forces in shaping and limiting workplace reform, both labor unionists and reformers used the law to try to solve labor problems. Reformers employed the law to force state control over women and children, while labor unionists attempted to craft legislation to allow working men control over industrial relations.

Although society and the law treated men as independent agents, working men were not truly free. Common law designated workers as servants. Employers denied laboring …

Does Media Choice In Online Annual-Report Addresses Influence Investment Decisions?, Jack Lee Winstead

Electronic Theses and Dissertations

No abstract provided.

The Dilemma: Career Transition Of African American Male Football Players At Division I Institutions, Kellen Jamil Northcutt

Electronic Theses and Dissertations

The purpose of this qualitative phenomenological study was to explore and understand perceptions of African American male football athletes at Division I institutions that also played professional football, regarding their collegiate experiences and transition from athletics to post-playing careers. The study examined issues of race and social interaction, academic preparation, economic status, leadership opportunities, and the transitions from collegiate and professional sports. The participants in this study consisted of six former NFL players who attended college and played collegiately at NCAA predominately white Division I institutions in the Southern Regional Education Board member states in the United States. Using qualitative …

How The Use Of Social Media As A Public Relations Tactic Has Aided Animal Rescue Organisations In Raising Awareness Of Their Cause, Carole Hennessy

Theses

This study aims to contribute to the understanding of the non-profit sector, in particular animal welfare organisations and how social media can be used as a Public Relations tactic which in turn enables them to raise awareness of their cause.

A qualitative research design was deemed the most suitable by the researcher. Semi-structured interviews and a content analysis in the form of a netnographic analysis of the chosen non-profit organisations Facebook pages were used to collect the primary data. Interviewees were chosen on the basis they had knowledge, experience and exposure in their area.

Research findings indicate that social media …

Medicare, Medicaid And The Health Status Of Individuals In Washington State, Usa, Ngoc (Lisa) Nguyen

EWU Masters Thesis Collection

"This paper investigated the effect of having Medicare and Medicaid coverage upon the health status of individuals in Washington, United States. A representative data set of more than 3,000 individuals from the state of Washington was utilized to address this relationship. The findings showed that the type of insurance coverage plays an important role in explaining the health status of individuals in the Washington. The results suggested that having Medicare and Medicaid coverage are positively associated with higher health status for individuals in Washington. Those individuals with Medicare and Medicaid coverage tend to be having better health status than those …

The Use Of Celebrity Endorsements As A Public Relation, Kate Power

Theses

A huge part of public relations in todays world is based around celebrity and their endorsements of brands, products, services and causes. The use of celebrity endorsement has become such a vital and trusted public relation tactic by so many PR practitioners to create a communication vessel between brand and consumer. This type of engagement between brands and their target audiences has become increasingly important to the Public Relations world for building long lasting and enduring relationships with these consumers and targeted audiences.

The aim of this research is to discover if celebrity endorsement makes an impact within public relations …

Driving Employee Engagement Through Internal Communication; A Public Relations Perspective: A Case Study Of Cork Institute Of Technology, Ireland., Desmond P. Carroll

Theses

This study is concerned with the important role of internal communication (IC) as a driver of employee engagement and investigates how public relations (PR) might be best placed to advise on and oversee a system of managed or strategic communication within an organisation.

The literature reveals that a communications culture must pervade an organisation for effective communication to take place. Whilst early models leaned towards a predominant one-way transmission of communication, we are now witnessing a paradigm shift to a horizontal two-way system of communication and engagement.

The research methodology employed in this study was a qualitative case study which …

How Has Social Media Impacted The Relationship Between Public Relations And Marketing Functions In Small Businesses., Lorraine Sheehan

Theses

This study is concerned with investigating the impact of social media on the relationship between public relations and marketing functions in small businesses in Ireland. The relationship between public relations and marketing has been debated in the literature and in organisations for many decades. Social media has an influence on the channels of communication which in turn influences public relations and marketing functions.

Both primary and secondary research methods on gathering findings of social media, public relations and marketing functions were carried out. Areas of conflict and tension between public relations and marketing were highlighted. The impact of social media …

Three Essays On Local Government Debt, Robert Greer

Theses and Dissertations--Public Policy and Administration

The local government tax-exempt debt market is a growing, and complex, sector of public finance. As local governments turn to debt financing the factors that contribute to interest costs of that debt have become important considerations for local government officials and politicians. Governance at the local level involves a network of overlapping governments some of which share a tax base. This system of overlapping governments that share a tax base are subject to externalities that arise from taxation, expenditures, and debt. These externalities are usually analyzed in terms of tax or expenditure reactions, but there are implications for local government …

Three Essays On Mutual Fund Ratings, Wee Seng Ng

Dissertations and Theses Collection (Open Access)

The incessant growth of the mutual fund industry has made the task of selecting mutual funds an increasingly challenging one. Unsophisticated investors turn to low-cost and readily available ratings to guide their investment decisions. Unsurprisingly, mutual fund ratings are hugely popular and influential. Anecdotal evidence and academic findings both suggest that investors gravitate towards top-rated funds. Rating is a double-edged sword. Although the use of rating simplifies the otherwise onerous job of evaluating mutual fund performance, it can lead to adverse consequences. Investors who invest only in top-rated funds are inadvertently assuming that good ratings indicate good future performance. However, …

"The Road Less Travelled;" Women's Journeys To Community Leadership In The Waterloo Region, Lyndsey A. Butcher

Theses and Dissertations (Comprehensive)

The purpose of this research study is to explore the experiences of women within the Region of Waterloo along their journeys to community leadership. The literature review reveals the predominance of deficits-based research on the barriers preventing women from attaining positions of leadership and a significant gap in scholarship on female community leaders. This qualitative study consisted of semi-structured interviews with 15 female community leaders. It was influenced by an intersectional feminist perspective and used a constructivist grounded theory approach. The findings of this study offer three groups of related factors that can encourage, support and recognize the increasing number …

Recruitment Discrimination Against Middle Eastern People In Western Australia : The Case Of Accountants, Tiny Pinkerton

Theses : Honours

The population of all Western countries are ageing and humanitarian efforts saw increasing numbers of people from Middle Eastern origin settle in Australia. Whilst older people are encouraged to remain in paid employment longer, it is not clear whether Middle Eastern people and the older population are as readily hired as are Anglo Australians and the younger population. Pairs of fictitious, unsolicited job applications were used to test for age and racial discrimination of Middle Eastern people in the Western Australian labour market. The study employed a 2 x 2 between subjects design with race (Anglo Australian and Middle Eastern) …

The Effectiveness Of Negative And Positive Advertisements, Kristen Hora

Honors Program Theses

Whether we know it or not, we are faced with hundreds or even thousands of advertisements every day. Sometimes we acknowledge them and sometimes we do not, but whether or not we realize it, they can and do impact our decisions. The purpose for my senior year Honors Program Thesis was to determine the effectiveness of negative and positive advertising on people who are already favorable or unfavorable towards an industry. I chose to examine video advertisements with the topic of the pork industry. The basis of this research comes from my past experience in promotion for the pork industry. …

Fashionable Sponsorship: Fashion Corporations And Cultural Institutions, Allyson Saca

Seton Hall University Dissertations and Theses (ETDs)

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Subordinate-Supervisor Communication: Junior Naval Officer Feelings And Obstacles When Communicating Up The Chain Of Command, Neva R. Fuentes

Communication & Leadership Dissertations and Theses

Research on subordinate-supervisor communication has revealed that employees in civilian organizations often stay silent about workplace problems. Comfort levels between subordinates and supervisors, was a major factor to this silence. Currently, there exists very little literature on upward communication from subordinate to supervisor amongst U.S. Naval Officers. The purpose of this thesis was to explore Junior Officer (JO) feelings and perceived obstacles about communicating up the chain of command with senior officers. Interview questions from a previous study (Milliken, Morrison, & Hewlin, 2003) on subordinate-supervisor communication were adapted for an electronic survey and used to explore JO feelings and perceived …

Paralinguistic Cues And Their Effect On Leader Credibility, Monte Brian Reid

Communication & Leadership Dissertations and Theses

Paralinguistic cues are powerful non-verbal communication elements that have the ability to make even good news sound horrible or bad news more palatable. Drawing upon the hermeneutical phenomenology communication theory of Dilthey (1961) and Shannon’s (1949) communication channel model, this thesis targeted the six primary paralinguistic cues of fluidity, articulation, sonority, tempo, emotion, and dynamic intensity to discover how these cues interact and affect the credibility and palatability of a leader’s message. To facilitate remembrance of these cues, the acronym F.A.S.T.E.D. was coined and used. Three different groups consisting of managers, non-managers, and media and public relations professionals were surveyed …

Communication In A Traditional Organization, Nidia Haydee Marichalar

Communication & Leadership Dissertations and Theses

This study examines if a mismatch exists between the traditional structure of communication, and the communication needs and expectations of teachers and staff in a rapidly growing and changing charter school system, which in turn contributes to the burgeoning turn-¬‐over and the perceived plummeting morale amongst teachers and staff at the school. Anonymous surveys were administered, and interviews and focus groups were conducted at one school, seeking to gauge teacher and staff perceptions of 1) How well leaders communicated about the school’s and teachers’ mission, strategy, and goals; 2) How well were these ideas and expectations matched to the experiences …

Virtualization Of Teams And Group Sustainability, Valerian Eshelman

Communication & Leadership Dissertations and Theses

Corporations today are looking for ways to cut costs as well as generate additional revenue. One of the most popular methods is to virtualize your employees. Computer mediated communication (CMC), which is propagated through information and communication technology (ICT), enables virtual interaction through email, instant messaging, teleconferences. But what is the impact on team cohesion and individual citizenship in an organization when members never interact face-to-face? This thesis leverages the results of five previous studies which reached the collective conclusion that when team members simply exchange information using CMC it has a corrosive effect on cohesion and team member's job …

Rhetoric And Framing: Influence On Public Opinion In The Martin/Zimmerman Case, Milagros Figueredo Sowers

Communication & Leadership Dissertations and Theses

This study seeks to analyze the importance of framing on public opinion. This analysis looks at the characteristics of communication and how they are conveyed. It also seeks to examine underlying themes in cases where public opinion was radically shifted and perceptions changed. This style of qualitative measurement is able to provide suggestions on why a media source would present a specific topic one way and then slant a similar topic in a different manner or format . Mass media is looked at in a critical manner with an attempt to hypothesize as to its purpose in use of framing. …

Empathy During Times Of Crisis And Corporate Reputation, Ann T. Gallagher

Communication & Leadership Dissertations and Theses

How an organization responds to victims is central to crisis communication management and protecting organizational reputation. While there is significant literature about best practices for crisis response, one area which has not been explored is the relationship of empathic communication and corporate reputation during times of conflict. This study examined this relationship through a study of the British Petroleum Gulf Oil crisis of 2010. The qualitative study used focus groups with working professionals and personal interviews with communication experts. The research is grounded in Coombs’ (1998) Situational Crisis Communication Theory (SCCT), and Benoit’s (1977) image restoration theory, which is used …

The Effects Of Hierarchal Structures And Complex Policies On Organizational Communication, Linda Youssouf

Communication & Leadership Dissertations and Theses

This study analyzed the hierarchal structures and complex policies within a for-profit organization that contributed to creating a work environment with poor communication, specifically the effects on employees. Adaptive Structuration Theory provides a theoretical foundation for this study and discusses the creation of social systems through using rules and resources in interactions. The study did not intend to devise a clear solution to these pre-existing issues but rather shed light on the effects this type of problem has on communication between employees within an organization. A Likert Scale survey with 20 questions was distributed to 30 out of 50 employees …

The Impacts Of Multiple 360 Feedback Projects Utilizing Coaching And Follow-Up: A Quantitative Longitudinal Exploratory Descriptive Research Study, Jeremy Unruh

Communication & Leadership Dissertations and Theses

360 degree feedback is a great tool for organizational development, however many organizations don’t include coaching and follow-up to maximize impact for long term results. This quantitative longitudinal exploratory descriptive research study explores the impact of conducting the same 360 feedback survey within the same organization over a 3 year time frame utilizing coaching and follow-up. Data from 6 individuals indicate an improvement of self-awareness and an increase of set goals and completed goals. Theories of self-awareness and self-perception are discussed as well as the development of a new communication channel between manager and employee for organizational development purposes.

Examining The Influence Of National And Organizational Culture On Performance Evaluation And Recognition Structures In A Multinational Organization, Katie Bliven

Communication & Leadership Dissertations and Theses

This study examines how well organizational culture functions as a mechanism to support diversity and respect for employees’ national culture in a multinational organization. Hofstede’s theory of cultural dimensions and Ting-Toomey’s face negotiation theory provide a framework for understanding the needs and expectations of individual employees regarding performance evaluation and recognition from leaders for culture-specific skill sets. The study was conducted at a multinational call center located in Ireland, where employees negotiate the collection of negative balances for online payment accounts belonging to customers in the EMEA (Europe, Middle East and Africa) and APAC (Asia Pacific) regions of the world. …

Which Organizational Communication And Culture Profile Will Augment And Increase The Effectiveness Of Team Xyz?, Morgen Nicole Marshall

Communication & Leadership Dissertations and Theses

This thesis explores previous research in the fields of organizational communication and culture. Through the works of organizational communication scholars Deetz (1995), Conrad & Poole (2005), and Griffin (2009), the theory of critical communication in organizations is introduced as the foundation for effective communication, emphasizing the importance of participatory decision making in organizations. Through the works of organizational culture scholars Kotter & Heskett (1992), Schein (2004), and Cameron & Quinn (2011), principles of effective organizational culture are introduced, including shared values among stakeholders and adaptability within the industry. Together, these scholars lay the foundation for a study within a leading …

Technological Change Within Union Environments: An Examination Of Existing Change Management Literature, Union Culture, And Critical Factors For Implementation Success, Bryan Altknecht

Communication & Leadership Dissertations and Theses

In today’s business climate, organizational change is a perpetual challenge for those in leadership positions. Despite the substantial academic conversation surrounding successful management of change, one aspect which has received little research is technological change within the context of union populations. This project utilizes multiple theoretical frameworks to present critical components for success including; understanding reluctance toward change, the role of leaders, managing technology change, and specific implementation considerations for union populations. It then synthesizes those components into a formal training course designed to teach organizational leaders the skills necessary to overcome the challenges of implementing technology changes within union …

Does The Use Of Social Media For Screening Affect The Hiring Process From The Perspective Of Applicant And Employer?, Corey Protzman

Communication & Leadership Dissertations and Theses

Technology has allowed people to exchange information across multiple technological mediums and interact quicker, more easily, and more permanently. The purpose of this thesis was to determine the role social media plays in the hiring and screening process from the perspective of the applicant and employer. The study was rooted in the theories of Actor Networking, Issues Arenas, and Agenda Setting, while relying on concepts like digital divide to expand the breadth of work. An online survey was administered to 25 people who had been an applicant within the last year to gauge their use of social media and awareness …

Cultural Performance And Organizational Transformation: A Case Study Of The Utah State University Football Program, Marques Chavez

Communication & Leadership Dissertations and Theses

Methods of communication are often a significant reason for achieving organizational transformation. The primary aim of this study is to explain a case of organizational transformation by examining the cultural performances of organizational members—particularly the performance of ritual. The Utah State University football program served as the case study while qualitative interviews and narrative research provided the methodology for gathering and analyzing data. Communication expressed in the performance of ritual significantly contributed to fostering an environment of unity and trust within the organization which, in turn, spurred transformation. While rituals were key to fostering this environment, true sincerity from leadership …

Multitasking And Communication In The Organization, Cayla A. Stephenson

Communication & Leadership Dissertations and Theses

Because communication is an intricate part of how an organization works, and because organizations and employees alike are stressing the importance of multitasking on the job, studying the interaction of communication and multitasking is increasingly important. Studies relating to multitasking have revealed primarily negative impacts: doubling task completion time, overstimulating our brains to the point of dysfunction, generally diminishing our productivity, and extinguishing our stimuli filters and damaging our memories. Other studies show that we can use multitasking in a positive way by utilizing task trainings and practicing focused task completion. The study here completed two focus groups with 12 …