Business Commons^™

Emotional Intelligence And Community Healthcare Productivity, Christopher Jacob Fox

Dissertations

Economic crisis is threatening state budgets. The strain on state budgets effects pensions and the healthcare benefits to communities. Rising healthcare costs and lagging insurance reimbursement rates are forcing healthcare organizations to sustain programs with fewer financial resources. Research studies indicate that payment increases from Medicare and Medicaid will not keep pace with the historical trend in hospital cost inflation (Kaufman, 2011). Of the healthcare facilities affected by federal budget constraints are community mental healthcare centers. The strain on state budgets has taken its toll on community mental healthcare facilities in particular struggling under the healthcare reform initiatives (Simpson, 1995). …

Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth

Recreation, Parks, and Tourism Administration

Green with Envy Events is a sustainable event planning company based out of San Diego, California. This company was used when conducting a case study examining sustainable wedding practices. The research was gathered using internet research, academic journals, and information from the Green with Envy Events website. The company demographics were examined and the company’s sustainable practices were analyzed by comparing various aspects to a complete checklist. It was found that there are numerous sustainable materials and services that can be used, that sustainable materials and services are a better option than non-sustainable materials and services, and that the company …

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …

Understanding Leadership In Small Business From The Perspectives Of Practitioners, Daniel E, Holloway

Walden Dissertations and Doctoral Studies

Many small businesses fail after 5 years, having a negative impact on local and national economies. The purpose of this phenomenological study was to explore small-enterprise leader-operators’ experiences regarding practices that aid sustainability beyond 5 years. Twenty small enterprise leaders in the United States Midwest who were identified as having 5 years of longevity in leading organizations with fewer than 500 employees were invited to participate. These participants shared their lived experiences through semistructured interviews conducted in-person and by telephone. The dynamic theory of leadership development was used to underpin the study. In the central research question for this study, …

Vlerësimi I Performancës Dhe Metodat Më Të Përdorura, Shpresa Gashi

Theses and Dissertations

Vlerësimi i performancës si një fenomen njerëzor natyral është një nga funksionet më të rëndësishme të menaxhimit të burimeve njerëzore që fillon menjëherë pasi punëtorët merren në punë dhe vazhdon me tej gjatë gjithë procesit të punës. Vlerësimi i vazhdueshëm dhe i drejtë i punëtorëve është i lidhur me motivimin dhe performancën e mëtejshme të tyre. Vetëm kur ndihen të vlerësuar dhe të motivuar punëtorët mund të punojnë me efikasitet me të lartë dhe nuk do të jenë të prirë të largohen nga ndërmarrja në të cilën janë të punësuar. Vlerësimi i performancës ka për qëllim që të zbuloj anët …

Sistemi Informativ I Marketingut, Bardha Blakqori

Theses and Dissertations

Marketingu ne tërësi është aktivitet I prodhimi qe optimalizohet për përmbushjen e nevojave dhe të kërkesave të konsumatorëve ngase tregu me mekanizmat e tij sugjeron për mënyrën e prodhimit, asortimentin, shpërndarjen, çmimin, porositë dhe sjelljen e konsumatorëve. Pra marketingu mund te themi qe është aktivitet i biznesit, që ndikon në rregullimin dhe përcaktimin e prodhimit, në procesin e këmbimit, me qëllim të vetëm: përmbushjen e nevojave dhe të kërkesave të konsumatorëve dhe realizimin e fitimit të ndërmarrjes. Marketingu nuk është vetëm proces ndërmjetësues në mes të prodhuesit dhe konsumatorit, por është hallkë që i lidhë dhe i integron sferën e …

Introduction To Creativity: A Lecture And Curriculum Framework For Students Who Identify Themselves As Creative, Miriam Kelley

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the creative person, process, product and press- the 4Ps of creativity as articulated by Rhodes (1961). A curricular framework was developed with an emphasis on enhancing the abilities of those who already identify themselves as creative, specifically undergraduate Freshmen and Sophomores looking to study various fields of Design at the university level. The objective of the framework is to not only identify the innate processes that may have led these students to identify themselves as creative- thereby choosing their major- but also to allow them to recognize, improve and be deliberate in those processes, to enhance …

Impact Of Oil Prices Fluctuations On Economies In The Age Of Globalization, Ancel Raynaud Soh Feussi

Applied Economics Theses

Early in the past century, oil has powered economic growth in industrialized economies. Towards the end of the 20^th century, as emerging and underdeveloped economies relied more on oil powered means for their everyday need, their appetite for oil has considerably increased and this put an upward pressure on the global oil demand. As supply now struggles to match demand, oil prices are more and more driven by macroeconomics fundamentals. The disparity between supply and demand has had different effects on economies depending, if it is a net oil-exporting or net oil-importing one. This paper will attempt to quantify …

Technology Expectations Of Cpa Firms: Hiring And The Accounting Curriculum, Kristy N. Wilson

Honors Theses

The purpose of this study is to determine the technology expectations of Certified Public Accounting (CPA) firms and to evaluate whether or not accounting curriculums adequately prepare students to meet the firms’ hiring expectations. A total of 28 participants - 19 sole practitioners and 9 CPA firms - completed an online survey designed to determine the technological skills CPA firms require of new hires, the extent to which recent new hires have met the firms’ expectations, and the accounting software and programs that firms typically use. The researcher also analyzed the accounting curriculums of 22 four-year public universities to gather …

The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston

Honors Theses

This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …

Examining The Predictors Of Fbs Football Revenue, Hayden Redd

Graduate Theses and Dissertations

College football, specifically the Football Bowl Subdivision, is an ever growing industry. As revenues continue to rise, it is important to be able to predict these revenues. A series of correlations and least square analysis were run on data from 2007-2011 to test their significance to football revenue. The analysis found strong correlations between all-time wins and all-time bowl appearances, average attendance, and historical grade. Strong correlations are seen between all-time bowl appearances and average attendance, historical grade, and recent grade. Strong correlations are seen between wins from 2007-2011 and recent grade. Strong correlations are seen between average attendance and …

The Role Of Ethical Evaluation Of Corporate Social Responsibility In The Perception Of Corporate Hypocrisy, The Intention Of Opinioned Communication And Behavior Toward A Firm, Kyujin Shim

Dissertations - ALL

Corporate hypocrisy refers to publics' negative perception of CSR (Corporate Social Responsibility) as a result of ethical attribution of CSR to normative ethics, and thus can be a useful indicator of the disappointing and ineffective role of CSR programs geared toward raising publics' goodwill toward a firm. However, scant scholarly effort has been made to explore the concept of corporate hypocrisy in relation to corporate issues and crises, publics' ethical orientation, cultural and national influence, and polarized sentiments toward global business in the media landscape. These aspects collectively constitute the unpredictable, uncontrollable public opinion, in particular the opinion of the …

Examination Of Student, Program, And Institutional Support Characteristics That Relate To Pga Golf Management Students' Intent To Persist, Christopher Paul Cain

UNLV Theses, Dissertations, Professional Papers, and Capstones

The examination of student (entry characteristics, academic performance, career goals, and interaction with peers and faculty), program (programmatic interventions, academic major, and learning communities), and institutional support characteristics (financial aid and residence) that relate to cohort intent to persist are studied among 490 PGA Golf Management University Program undergraduate students from 12 universities. Results from this analysis will offer insight into which persistence factors lead to students' matriculation to the next cohort, with the ultimate goal of program completion. Identifying persistence factors related to student, program, and institutional support characteristics will help guide PGA Golf Management University programs by: recruiting …

A Comparative Study Of Performance, Impediments, Advantages, And Disadvantages Of Construction And Professional Disadvantaged Business Enterprises, Ravi Sharma

UNLV Theses, Dissertations, Professional Papers, and Capstones

Construction and professional disadvantaged, minority, and women business enterprises (DBE/MBE/WBEs) face several impediments that hinder their business growth. A questionnaire survey was conducted to determine the important factors that affect their business performance, impediments faced by these business enterprises, advantages, and disadvantages of being DBE (DBE will be an umbrella designation for DBE, MBE, and WBE). This study compares the difference in responses from these two groups. A total of 333 business enterprises responded to the questionnaire. The survey results showed that construction firms gave significantly higher importance to "financial" issues and "safe work practices" as their most important factors …

This Is The Place: Utah's Gaming History And Current Attitude, Jackson Tad Butterfield

UNLV Theses, Dissertations, Professional Papers, and Capstones

Global gambling is what it is. It is global. Gambling has become an economic force to be reckoned with. It has spread to all corners of the globe, from Europe to North America to Asia. There are regions that have widely supported the introduction of gambling into their economy and society but there are also those that have shunned it, despite the clear economic advantages associated with gambling. The AGA estimated that total gambling revenue in the United States for 2012 was approximately $37.74 billion, with commercial casinos contributing approximately $8.6 billion to local communities via taxes (AGA, 2013c). This …

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …

Business Plan For A Korean Fine-Dining Restaurant In Las Vegas, Jihoon Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Korean food industry is enjoying international attention and growth as the Korean government’s globalization efforts spur the development of Korean restaurants in international markets such as the United States (Korean Food Foundation, 2013). Korean cuisine is being branded as healthy food that harmonizes nutrition and flavor (Jang & Ha, 2009). Now is the time to start new Korean restaurants in the U.S.’s ethnic cuisine market. This paper provides a business plan focusing on a fine-dining Korean restaurant operation in the Las Vegas market, which is currently devoid of such an operation.

Pre-Employment Drug Screening: Cost And Benefits, Rena Sultany

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will answer the question of whether pre-employment drug testing of applicants is helpful or harmful to an organization as a whole. The following question will be explored in this paper: What are the benefits and costs associated with pre-employment drug-screening?

The target of this study will be the hospitality industry in Las Vegas. A recommendation to the industry will be made once a thorough literature review of past research on the topic is conducted. Drug testing is a common practice in hospitality companies in Las Vegas. It is costly to these companies to conduct such tests. It is …

What Do They Do In Las Vegas Strip Casinos? An Analysis Of The Attitudes And Behaviors Of Gen Y Casino Customers, Mei Iok Un

UNLV Theses, Dissertations, Professional Papers, and Capstones

Totaling over 63 million, Generation Y, also known as the Millennial Generation, is the new generation of casino customers (U.S. Department of Commerce, 2011). While there are no specific dates to mark its beginning and ending, individuals born between 1982 and 1994 are generally considered as Millennials or Gen Yers. A survey conducted by the American Gaming Association (2013) revealed that Gen Y casino customers made up the highest casino visitation rate with 39% having visited a casino in the previous year; however, it is also shown that Gen Yers spends more on non-gaming departments and have less intention to …

Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson

Journalism

No abstract provided.

2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch

Animal Science

No abstract provided.

A Qualitative Study Of Past Student-Participants' Perceptions Of College Mentoring Relationships: A Case Within A Hospitality College, Roberta Jo Barnes

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry, encompassing both tourism and leisure segments, has become the world's largest employer. As such, there is a workforce need to develop leadership bench strength through degree programming at the university level. Preparing future leaders for careers in the hospitality industry as part of university curriculum is particularly challenging as operational practices, leadership competencies, and interpersonal skills are often not instructed in the classroom environment, yet are a critical element of supervisory performance. Workforce development perspectives suggest that mentoring is a development tool to narrow programming gaps in university curriculum.

The study explores past student-participants' relationship experiences in …

Bureaus And Beer: Promoting Brewery Tourism In Colorado, Shane Howlett

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beer, wine and spirits are three little words that make lots of people excited. Alcohol can be thought of as a necessity for tourists. In recent years, consumers are becoming more interested in the development and processes behind their favorite libations. This has spurred a new type of tourist; those that are interested in brewery tours, vineyard hopping, or enjoying a day out at their favorite distillery.

The beer industry has seen rapid growth expansion in the U.S. In 1980, there were roughly 100 breweries in the nation and today there are over 2500 (Brewers Association, 2013a). With the rapid …

Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas, Nevada, is a renowned travel destination attracting tourists from all over the world. Gambling has been a dominant destination image of Las Vegas in the mind of both the national and international tourists, since the history and fast development of this city has always been related with the gambling industry. In more recent years, the business model of this city has gradually changed itself to a more complete tourist destination with mega resorts, high-end shops, amazing restaurants and incredible shows and etc. Las Vegas is now turning itself into an entertainment and business oriented travel destination along with …

Denver Art Museum: Creating Interactive And Educational Experiences In The Museum Setting, Sarah Clinton

Arts Administration Master's Reports (1984-2016)

The following report documents my internship at the Denver Art Museum from June to August 2013 in Denver, Colorado. This report is a result of my work with the multiple divisions in the Education Department. I worked in depth with a variety of programs, which facilitated and encouraged new and exciting methods of education to a wide range of audiences. This report will be an in depth examination of the effectiveness of interactive educational programing by first discussing the goals and purposes of each one. There will then be an explanation of the intern’s responsibilities and observations within the department. …

89.9fm Wwno - New Orleans Public Radio: An Internship Report, Hallie Sheck

Arts Administration Master's Reports (1984-2016)

This report is the result of multiple positions I held during a period of time with WWNO 89.9 FM, New Orleans Public Radio. The bulk of the information that lent to the analysis of this organization was gathered during a six month long internship, from January 2013 until June of the same year, totaling 480 hours. Before beginning this internship, however, I was hired by the station to be a student worker, and since the completion of the internship, have continued my work as a contracted development and membership assistant. Thus, the scope of this report spans more than two …

Mobile Museum Of Art, Glenn Bingham

Arts Administration Master's Reports (1984-2016)

The following internship report is an investigation of the organizational structure of the Mobile Museum of Art from January 2013 to August 2013. During the internship, I was able to work in several different capacities, from volunteer coordinating, to marketing, to programming. This report analyzes several aspects within these fields, including the organization’s brand, marketing strategies, and educational structure as they shift under new management. Based on my observations, I will offer recommendations for programming, marketing, and volunteer management, and compare the current structure to best practices of other museums and similar organizations. Through this extensive analysis I will also …

Contemporary Arts Center, New Orleans: A Time Of Transition, Christy A. Hedlund

Arts Administration Master's Reports (1984-2016)

As part of the degree requirements for a Master of Arts in Arts Administration, this paper is an analytical discussion of my experience and observations as an intern for the Contemporary Arts Center in New Orleans, LA from January to June 2013. The Contemporary Arts Center (CAC) is a non-collecting, multidisciplinary arts center dedicated to the presentation, production and promotion of contemporary art.

With a shift in executive leadership, changes in staff, and a plan for rebranding the image of the organization, the CAC finds itself in a period of great transition. This paper will examine the various effects of …

A Report On The New Orleans Center For Creative Arts, Justin Shiels

Arts Administration Master's Reports (1984-2016)

In order to maintain relevance, arts organizations must continuously evolve to fulfill the needs of an ever--‐changing consumer landscape. The following paper documents Justin Shiels’ internship with the New Orleans Center of Creative Art (NOCCA), in furtherance of the degree requirements for the Master of Arts in Arts Administration. NOCCA is a regional, pre--‐professional arts training center that offers students intensive arts and academic instruction. Through analysis of current operations, SWOT analysis, and best practices model, this report will explore the core competencies for established arts organizations and the methods of shifting from a good organization to a great organization.