Business Commons^™

Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly

Honors College Theses

The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …

The Business Of Human Trafficking, Elizabeth Kaczmarek

Honors Theses

Human trafficking has been a social justice issue that has been addressed in the past by many scholars in the social sciences fields and has recently started to be acknowledged by academics in business fields. Exploited labor assisted in building almost all civilizations and while is no longer as blatant as it once was, it is just as prevalent and the market is becoming more aware of the issue. As with profit performance and environmental sustainability, consumers are starting to demand that the third pillar of sustainability – people – be addressed by organizations. In this paper, the current status …

Two Essays On Individuals, Information, And Asset Prices, Joseph Mohr

USF Tampa Graduate Theses and Dissertations

In the first essay we explore and establish a direct link between investor attention to advertising videos viewed on social media, and trading activity in a firm's securities. We find a positive relation between views of these advertising videos and volume, and a negative relationship between views and bid-ask spread. Returns are positively related to change in views. The positive price pressure is reversed over the following two weeks. The decreases in spread and temporary increase in returns are consistent with increased purchasing by individual investors who view the advertising videos. Our results support the hypothesis that the number of …

Nfl Fans Response To Social Media Posts, Laura Fien

Sport Management Undergraduate

Social media has become a growing phenomenon in the 21st century, as a result sport teams can now interact and engage fans in more personalized ways. However, because social media is so new there is very little research that helps determine how fans interact with teams through social media. This study was conducted using focus groups and has determined that even though relationship marketing is a good idea, NFL fans prefer information posted to Facebook and Twitter to be convenient and informative in relationship to the team’s on field performance. Furthermore, the more convenient and informative the information posted is …

Pettit National Ice Center Public Skate Participation Survey, Andrew Christopher Brown

Professional Projects

This research project seeks to identify areas that the Pettit National Ice Center can address in order to increase customer satisfaction, thereby transforming infrequent users into repeat clientele. One hundred-fifty individuals were surveyed utilizing a mixed methods approach which produced qualitative and quantitative results for analysis. Key recommendations for the Pettit National Ice Center include providing improved customer service, improving the appearance and quality of equipment inside the facility, increasing its online presence, and identifying potential revenue generators.

The Nfl’S Highly And Lowly Identified Fans: Who Are They?, Daniel Cusato

Sport Management Undergraduate

While there is a plethora of literature on fan identification, specifically high or lowly identified fans, there is no literature on who these highly and lowly identified fans actually are. The goal of this research paper is to fill the void in that section of NFL fan literature and discover what demographics of fans are the most highly and lowly identified. In order to find out who is a highly or lowly identified fan, a survey must be administered that will effectively test the characteristics of each participant. This will make the respondents classifiable as either a highly or lowly …

Player Preferences For Coaching Behaviors, Tim Coykendall

Sport Management Undergraduate

In athletics every athlete prefers different behaviors from their coach. Research hasn’t been able to explain player preferences in terms of their preferred and expected coaching behaviors and if their coaches are meeting those behaviors. This study looked to see if coaches met the expected and preferred behaviors of their athletes. In order to examine this question, St. John Fisher student athletes of both genders, and individual sport and team sport athletes were be surveyed. After examining prior research, results are expected to show that athletes prefer coaches who are inclusive in decision making, focus on building skills, and develop …

How Fantasy Sport Participation Affects Fan Loyalty, Michael Flanigan

Sport Management Undergraduate

Fantasy sports have recently emerged as a popular form of sport consumption. Previous research has investigated the concept of fantasy sport involvement and fans loyally, however little research exists on the effects these variables have on each other. The focus of this research is to identify the effects fantasy sport participation has on fan loyalty and consumption. A survey collected primary data which went through a Pearson correlation. It was found that fantasy sport participation increased consumption of the sport product. It was also found that fantasy sport participants are more loyal to their favorite team than their fantasy teams.

An Interpretivist Case Study Of Leadership Transition In The Context Of A Southern Baptist Church, Ronald Tuck

Dissertations

This ethnographic study examined the experiences of key individuals involved in a senior leadership transition in the context of the church. Leader transition constitutes a significant aspect of organizational leadership theory, yet succession planning is often neglected in the context of churches. This study revealed that leadership transition is not a single event in the history of a church organization, but rather an evolution of events involving a multiplicity of factors and individuals. Narratives from five individuals directly involved in the pastoral leadership transition process informed the study: the search committee chair, the outgoing and incoming pastors, and two differently-located …

Empirically Analyzing The “Five Percent Rule Of Materiality” In Financial Reporting Decisions, Adam Morgan

Senior Honors Projects

This study analyzes a sample of financial restatements from 2011 and 2012 as a way to assess a proposed “five percent rule of materiality” for financial reporting decisions. Such a rule claims the average investor is only influenced by income restatements greater than five percent. Market reactions are observed through stock price, volume, and bid-ask spread following the restatement in the Form 10-K/A. The study finds only some firms restating net income by more than five percent experience statistically significant reactions in two of these metrics. The study also suggests percent change in net income is a significant driver of …

Determinants Of European And United States Unemployment, Desiree Tercek

Senior Honors Projects

No abstract provided.

Technological, Organizational, And Environmental Factors Affecting The Adoption Of Cloud Enterprise Resource Planning (Erp) Systems, John Njenga Kinuthia

Master's Theses and Doctoral Dissertations

The purpose of this study was to determine the differences between organizations that adopted Cloud Enterprise Resource Planning (Cloud ERP) systems and organizations that did not adopt Cloud ERP systems based on the Technological, Organizational, and Environmental (TOE) factors. Relevant technological factors were identified as relative advantage of Cloud ERP systems, compatibility of Cloud ERP systems, and security concern of Cloud ERP system environment. Organizational factors included top management support, organizational readiness, size of the organization, centralization, and formalization. External environment factors were identified as competitive pressure and vendor support.

A survey was developed using constructs from existing studies of …

Continuous Auditing: Technology Involved, Yohann Pierre Junior D. Aboa

Undergraduate Honors Theses

This study will concentrate on the latest factor causing changes in the domain of accountancy: technological advances. With a great deal of creativity and ingenuity, accountants around the world were able to find solutions to one of the problems that arose: increased fraudulent behavior. These, at times, involved a level of technology that was still not fully understood by all its users. This paper is going to focus on one of the ways that technology was applied to react to these changes: continuous auditing and monitoring. The idea of continuously auditing/monitoring the events and transactions of companies is not a …

Fan Culture In The American Hockey League, Julie Mros

Sport Management Undergraduate

Knowing the fan culture of the American Hockey League will help understand what fans look for when choosing a favorite team. This information can be used to increase fan bases around the league. In order to conduct this research a survey was sent out to fans and non-fans of AHL teams. With the results collected it was found that fans favorite aspects of their favorite team’s culture is their team’s in game promotions. This data shows that in game promotions need to be a priority for American Hockey League teams, if they wish to build a better relationship with their …

From Altruism To Investment: Venture Philanthropy And Its Impact On Shared Governance At Liberal Arts Colleges, Joshua D. Merchant

Dissertations

Competition for philanthropic dollars has escalated in recent years, particularly in higher education. A new type of charitable giving – venture philanthropy – has emerged and is impacting both educational policy and practice. Venture philanthropy involves donors using business models, championed practices of venture capitalists, and decision making procedures to drive their philanthropy and ongoing engagement with organizations they support.

Venture philanthropy has the potential to improve the financial vitality of colleges and universities. However, it also poses significant questions to the academy as more colleges and universities engage with donors who embrace its tenets. The primary research question seeks …

Korrelacioni Dhe Regresioni: Analiza E Ndërlidhjeve Në Mes Të Remitancave Dhe Depozitave Në Bankat Komerciale, Arbënora Maliqaj

Theses and Dissertations

Meqë është parashikuar që remitancat e dërguara nga emigrantët kanë ndikim në depozitat në Kosovë, atëhere kemi vendosur të bëjmë një analizë satistikore e cila do të tregoj rezultate më të sakta dhe të besueshme se çdo konkludim tjetër teorik.

Në shumë situata në biznes, vërejtja e varshmërisë në mes të variablave është me rëndësi, në rastin e vendimmarrjes është e rëndësishme të identifikohet nëse ekziston varshmëri lineare në mes të dy variablave dhe nëse po të caktohet “fuqia” e saj.

Korrelacioni është teknikë statistikore që përdoret për matjen në mënyrë numerike të fuqisë (shkallës) së ndërlidhjes në mes të …

Performanca Dhe Siguria E Rrjetave Pa Tela Mesh, Alma Shehu

Theses and Dissertations

Ky punim synon të gjeje çështjet që mund të ndikojnë në perfomancen e Wireless Mesh Network. Nuk mund të mohojmë faktin që sot po përdoren shumë teknollogjit wireless, teknollogjia wireless mesh është një prej më të avancuarave dhe mund të shihet si teknollogji e së ardhmes. Në këtë punim do të shqyrtohen aspektet e sigurisë si dhe performanca e wireless mesh.

Punimi është ndarë në kategori të ndryshme për të shpjeguar më mirë strukturen primare të wireless mesh network. Performanca e rrjetit ka qenë gjithmonë një çështje kyce dhe besueshmeria është thelbi mbi cilësitë e rrjetit. Janë shqyrtuar protokolet e …

Remitancat, Liridon Rafuna

Theses and Dissertations

Në ketë punimë është paraqitur tema” Remitancat” dhe ndikimi i tyre në një mirqenje të qytetarve.Në vazhdimë do të gjeni të paraqitur në formë të studimitë që kam berë në lidhje mbi ketë element ketë faktorë shumë të rëndesishmëm të venditë tone.Fillimishtë kemi berë një pershkrim të shkurtër mbi remitancat si kontekstë pastaj kemi elaboruar të gjitha aspektet që kanë të bejnë me remitancat apo dergesat e emigranteve.Kemi bërë një pasqyrimë fillimishtë rreth familjeve apo profilitë të familjeve që pranojnë remitanca duke përmendur kështu perqindjen e familjeve apo zonave që pranojnë remitanca më së shumti,pastaj kemi kaluar tek qeshtjet apo …

Zhvillimi I Produkteve Të Reja, Egzon Maloku

Theses and Dissertations

Zhvillimi i produkteve të reja është një sfidë për ndërmarrjet prodhuese e cila kërkon hulumtime paraprake të tregut për të identifikuar nevojat, dëshirat dhe kërkesat konsumatore dhe për të plotësuar më pas ato përmes ofrimit në treg të produkteve të reja tërësisht apo duke modifikuar produktet ekzistuese përmes futjes së një linje të re në prodhim, ndërrim të madhësisë së ambalazhit apo modifike të tjera të cilat vlerëshohen nga konsumatori dhe të cilat shtyjnë konsumatorin për të blerë produktet e reja të cilat janë më ndryshe se sa produktet ekzistuese të deritashme në treg.

Ndërmarrja BONUS është novatore e zhvillimit …

Zhvillimi Ekonomik Ndikimi Dhe Rastet E Pastrimit Të Parave Në Kosovë, Shqipëri Dhe Maqedoni, Shyhrete Kunushefci

Theses and Dissertations

Ky punim përmban mundësin që të njihemi me zhvillimin ekonomik, modelet e rritjes ekonomike dhe faktoret që ndikojnë në zhvillimin ekonomik të një shteti

Çka është pastrimi i parave,cilat janë fazat,metodat, si ndikon pastrimi i parave në zhvillimin ekonomik etj.

Pastaj qfarë zhvillimi ekonomik kemi në Kosovë,Shqiperi dhe Maqedoni, sa raste të pastrimi të parave ndodhin në këto vende.

A është numri i rasteve të pastrimit të parave afersisht i njejt si në Kosovë,Shqipëri dhe Maqedoni etj.

Në këtë punim kamë pëdrorur metoden deduktive dhe jam munduar që të shtjelloj këtë problem global , gjithashtu kamë perdorur burime të të …

The Functional Approach To Creating The Self, Obinna O. Obilo

Doctoral Dissertations

Studying consumers is at the heart of the sub-discipline of consumer behavior; to truly understand the core of said consumers however, the marketing literature has focused on studying the self. The extant literature has discussed the self from several conceptual view points. As such, this study provides a rich theoretical review reaching back into the 19th century literature and extending into more recent developments related to cognitive social psychology. James' (1890) global tripartite model of the self is adopted, and the various avenues by which consumers create their `selves' are then explored, with particular focus on James' material self (bodily …

Jpmorgan Chase, Bank Of America, Wells Fargo, And The Mortgage Crisis Of 2008, Lauren Berkshire Hearit

Open Access Theses

The practice of financial public relations is widespread in the field of public relations, but there is little research concerning the practice of financial public relations. In response to the call for additional research on financial public relations, this paper will examine the intersections of financial public relations, issue management, and organizational communication. Specifically, this project will explore how contemporary issue management requires companies to maintain their actional and institutional legitimacy. ^ Following the Financial Crisis of 2008, major banks such as JPMorgan Chase, Bank of America, and Wells Fargo attempted to rebuild stakeholder and shareholder trust in the American …

Assessing The User Experience When Using Mobile Augmented Reality In Advertising, Shanshan Li

Open Access Theses

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR's value in building brand awareness …

Career Intentions Of International Master Students In Hospitality And Tourism Management, Wenjun Li

Open Access Theses

The purpose of this qualitative study was to investigate career intentions of international master's students in hospitality and tourism management (HTM) in the United States. Semi-structured interviews were conducted with a sample of 19 participants at two different U.S. institutions. Interview questions were designed to better understand students' career intentions upon graduation and the determinants behind the plans. Results indicated that student's career intention should include measures of career decision self-efficacy, academic and career outcome expectations, and career exploration intentions. Unique personal background (e.g., gender and marital status, length of time in the U.S.), industrial working experience (e.g., internships), and …

Shared Tourism Experience Of Individuals With Disabilities And Their Caregivers, Wenying Luo

Open Access Theses

While leisure travel has been shown to play an important role in the lives of individuals with disabilities and their caregivers, research devoted to the shared tourism experience of this travel companionship is limited. This study provided a depiction of the shared memorable tourism experiences of Chinese individuals with disabilities and their caregivers. Following a phenomenological approach, sixteen paired in-depth interviews were conducted in Guangdong, China. Five themes emerged as key components of shared memorable tourism experiences: activities, emotions, outcomes, socially oriented contextual factors, and programing/service contextual factors, with attention given to resistance strategies against social exclusion adopted by Chinese …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

A Lean Logistics Assessment Tool For Smes In The Manufacturing Sector, Diana Lorena Sanchez Ramirez

Open Access Theses

This study developed an assessment tool to rate the maturity of the current and desired states of lean logistics operations in small and medium enterprises. The tool consists of 48 best practices classified into 8 critical factors: Inventory, Transportation, Administration, Information Systems, Warehouse, Forecasting, Packaging and Supplier Network. Each of the best practices and critical factors were identified throughout a thorough literature review and comparative analysis between authors to define commonalities among them. Using gap analysis; this tool results in a SWOT matrix providing a roadmap for lean implementation. The resulting model was evaluated by subject matter experts in different …

Guidelines For Construction Companies To Decide Between Outsourcing And Self-Performing For Prefabricated Components, Sebastian Soto Ortiz

Open Access Theses

Prefabrication and modularization has been used in the construction industry for decades. It has recently made a resurgence worldwide providing increased productivity, safety, quality and construction schedule. This research has focused on the situation where a construction company has decided to use prefabrication and faces two possibilities, they either will self-perform or they will outsource the construction of the prefabricated components. The decision making process used by a construction company to determine whether to outsource or self-perform prefabricated components is examined and analyzed.

Prefabrication is an industrial process in which certain components are manufactured in a specialized facility. These items …

An Analysis On Causes Of Late Final Payment And Release Of Retainage: Electrical Subcontractors’ View, Xuejing Zhang

Open Access Theses

Using the survey approach, this study identified the underlying causes of late payments and release of retainage for electrical subcontractors, attempting to answer the questions, "What were the minimum, maximum and average delay days of final payment and release of retainage?", "What were the rank of factors in terms of significance on delaying final payment and release of retainage?", and "What were the rank of factors in terms of frequency on delaying final payment and release of retainage?" A survey questionnaire was developed and distributed to about 150 professionals in electrical subcontractors. 29 reports were collected. Based upon the analysis …

An Exploratory Study Of Hotel Manager Side-Taking Behavior And Its Influence On Employee Unfairness Perception And Negative Emotion, Yan Zhou

Open Access Theses

It is not rare that hotel managers show inconsistent attitudes and behaviors in front of customers and employees in their daily work. With limited time and resource, sometimes it is inevitable that hotel managers present certain tendencies to side with one party over the other when service failures occur between the two groups. However, in academia few studies have discussed these side-taking phenomena. The present researcher conducted an exploratory study about their definition and influence on hotel employees. Two video-based experiments were conducted and their results testified to the hypotheses that hotel managers' side-taking behaviors can lead to employee perceptions …