Business Commons^™

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

Talia Cooks 4 You: Brand And Product Development, Shannon L. Brierty

Graphic Communication

I created a Cookbook for Talia because I wanted to incorporate easy to follow recipes and helpful techniques to teach food science basics. She is a fourth-year Food Science major with a concentration in Culinology. Her love for cooking and baking led her to food science, which has changed the way she sees food and cooking for the better. She has a significant following so I wanted to create a brand for her that she can build off of in the future. My three deliverables for this project are a physical cookbook, marketing for her product, and a website to …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

Use Of Industrialized Construction Within Mechanical Contractors Association Of America, Nathan M. Yi

Construction Management

It is a constant battle in the construction industry to improve productivity and efficiency while keeping the cost and schedule as low as possible. This can be made possible through the use of industrialized construction strategies such as, prefabrication, building information modeling (BIM), and automation. In this study, the main purpose of this survey was to collect information about MCAA firms’ knowledge of industrialized construction strategies, their use of them in the past, and their willingness to use them in the future. It also aims to explore the use of industrialized construction and its viability as a path for mechanical …

The Effect Of Inflation And The Pandemic On A Southern California Solar Company: A Case Study, Adrian Avila

Construction Management

Supply chain issues are causing panic in certain sectors of the economy particularly the solar sector. Solar energy already has problems that can affect its growth in the long term such as lack of government incentives, high cost, and energy curtailment. These problems are becoming more pronounced as the pandemic is prolonged. California is a state that has been encouraging the use of solar energy and has introduced incentives for its citizens to install solar. Because of this, solar companies in California may be able to more adequately circumvent issues and better excel economically than companies in other states. In …

Shabang Music Festival Seating, Carter L. Norton

Construction Management

This outlines the process of the building and installation of four shaded seating areas at the SHABANG Music Festival located at Laguna Lake Park in San Luis Obispo. This paper places an emphasis on the pre-construction elements of the building stage. SHABANG Music Group rented out a section of Laguna Lake Park to host a music festival designed to bring the San Luis Obispo community together. The goal of the project discussed was to build a raised VIP seating area facing the main stage on which music lovers could relax while still being able to enjoy an unobstructed view of …

Caed Hasslein Student Competition, Greta R. Stout

Construction Management

This paper outlines the development of the first CAED Hasslein Student Competition at Cal Poly, SLO. The College of Architecture and Environmental Design at Cal Poly, SLO has not yet been successful in creating a platform to engage students of all five majors to collaborate in an educational atmosphere. This project aims to challenge students to work in teams made up of all five disciplines in a Request for Proposal-style competition. This paper focuses on how the idea of this competition came to be and the steps that were taken to successfully write the competition problem statement. These steps included …

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …

Precast Concrete Manufacturing Business Plan, John F. Will Jr.

Construction Management

The Central Coast of California has been under development since the Great Recession of 2008. Throughout this development, there has been an exceedingly high demand for precast concrete products, specifically in the civil sector of the construction industry. These products are being utilized by more and more by contractors around the world. This demand has emerged from the lack of concrete product manufacturers in this region of California. This project introduces a business plan for a new precast concrete product manufacturer by the name of J.W. Concrete Products LLC. The objective of this business plan is to reflect the benefits …

Fortnite Crew Subscription Box Process Book, Eleanora M. Gravert

Graphic Communication

Expand Epic Games’ “Fortnite Crew” monthly subscription service to incorporate a deluxe edition which will include physical merchandise as opposed to digital merchandise only. This project will help Epic Games create a more mainstream output of physical products and will help simplify the gamers’ search to find and purchase products that are connected with accuracy and quality to the game they enjoy playing. This opportunity is important to me because it allows me to explore my interest in both the gaming industry and the marketing, production, and design field.

Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock

Graphic Communication

Wineries produce thousands of wines that are individually altered by each growing season and conditions that Mother Nature presents, which vary year-by-year. From increased rainfall and fog conditions, to soil composition and vineyard proximity to the ocean, there are countless factors that go into each bottle’s unique taste and aroma. In order for consumers to understand the details of their wine they must know what aromas, growing conditions, and notes go into each bottle, hence the importance of having readily accessible “tech-sheets.”

For my senior project, I chose to revamp the informational tech sheets at Tolosa Winery during an 8-month …

More Than Just A Workplace: A Case Study Of Diversity, Equity, And Inclusion In Marriott International Inc. Hotels, Julia Selin

Experience Industry Management

Diversity, equity, and inclusion practices are essential for a hotel to function. Having diversity is an important aspect of a company because it allows for multiple perspectives that bring new ideas together, and most importantly multiculturalism. The purpose of this study was to examine the diversity, equity, and inclusion practices in the workplaces of Marriott International Inc. Hotels. Research for this study was conducted using a case study. The results indicated that Marriott values diversity, which is seen though corporate programs and global initiatives. Marriott is an international company that helps create job opportunities around the world and forms mentor …

Social Media And Marketing As A Means Of Planning And Promoting The 2022 Camp Polyhacks Hackathon, Amy Gillham, Olivia Gerraty, Elizabeth Anderson

Communication Studies

The recruitment of attendees and promotion of Camp PolyHacks, an annual Hackathon hosted by Cal Poly, required marketing strategies which were informed by relevant communication theories applied to event marketing campaign strategies. The theories utilized included Social Marketing Theory (SMT), Uncertainty Reduction Theory (URT), Consistency Theory (CT), and elements of persuasion and visual communication. The marketing strategies used by the Camp PolyHacks 2022 Marketing and Social Media team included social media marketing in the form of Instagram posts, stories, and direct messages, and external marketing in the form of presentations, emails, booths, and posters. This paper examines the utility of …

Construction Management Students Using Technology In The Field, Anthony D. Bongi

Construction Management

This research paper examines the affect technology has had on the desire for college graduates to pursue a career in the field. The idea of college graduates entering directly into a field leadership position was contemplated and discussed. Historically, soft skills such as leadership and communication have been the predominate attributes of any worker expected to run construction in the field. While the importance of these skills hasn’t changed, the importance of technological skills has increased to be considered alongside soft skills. Through an anonymous survey of industry professionals with 10+ years of experience as well as interviews of two …

Hope's Village Of San Luis Obispo Charging Cabinet, Jackson S. Thomas, Payton E. Strout

Construction Management

This paper will review the steps the students took to provide Hope's Village of SLO with a new charging cabinet. Hope's Village of SLO is a local non profit that provides support for the central coast homeless community. Becky Jorgensen, who leads the organization, reached out to the students expressing her want for a new cabinet that people could use to charge their phones and tablets. The students then conceptualized the design with the help of an architecture student, applied for and received funding from the Alliance Group, purchased all materials and built the cabinet. This paper will walk you …

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

Sustainability In Commercial Office Buildings, Jack Cullen

Construction Management

Sustainability in the construction of commercial structures has been expanding through the recent years, largely in part due to the increasing ambitions to maintain a green and healthy planet. Regulations for including sustainable features in new or renovated commercial buildings have been growing throughout the country. In fact, many prospective buyers and lessees are even adding sustainable features to the list of what they look for in a potential place to buy or rent. This report will explore whether or not a building’s sustainable aspects appeal to buyers and lessees of commercial buildings, and if these sustainable aspects contribute to …

Modular Interior Partitions In Commercial Housing: A Case Study, Adam David Meleo

Construction Management

The ability to modify an interior space with ease and reasonable cost is beneficial to designers, owners, and end-users. Modular interiors are not a new concept. Modular interior partitions can come in the form of Japanese Shoji screens, as well as folding walls that would be found in a convention center. While not new in concept, the market for products that allow partitioning an interior space with ease appears to be growing with the introduction of innovative products and solutions. This paper will focus on two student housing projects in San Luis Obispo, California, with regards to their design and …

Inventory Locating With Quuppa: The Design And Development Of A Real-Time Process Monitoring Web Application Solution, Dylan C. Moreland, Trevor J. Howell, John W. Takiff, Patrick S. Dillon, Theo E. Fritz, William K. Mcintyre

Industrial and Manufacturing Engineering

Viasat, Inc. requires precise inventory tracking at their production facility in San Diego, CA. Viasat has installed the Quuppa indoor real-time locating system (RTLS), which it uses to track the real-time position of high-value work-in-process items. In its current state, the system only displays in-the-moment location information, with no available functionality for storing historical data for review, analysis, or visualization. In addition, the data displayed is noisy and prone to significant random error. This paper provides an overview of RTLS methods and technologies, assesses alternative solutions to Viasat’s issue, demonstrates our RTLS integrated web app solution, analyzes its impact, and …

Ruled By Venus, Audrey Marie Cathalifaud

Marketing

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.

Cattle Producer Motivations And Willingness To Participate In Industry Animal Welfare Program Verification, Chase Decoite

Master's Theses

As consumers have become increasingly interested in where their food comes from and how it is grown, the cattle and beef industry is without exception. Many consumers are beginning to question traditional animal husbandry practices and on-farm animal welfare protocol. It is essential that the food system meets new demands and understands consumer views. In order to address these concerns, the industry has rallied around the Beef Quality Assurance (BQA) program to set the standard for cattle welfare and beef quality, with the explicit goal of improving consumer confidence. The goal of this research is to determine if cattle producers …

A Method For Monitoring Operating Equipment Effectiveness With The Internet Of Things And Big Data, Carl D. Hays Iii

Master's Theses

The purpose of this paper was to use the Overall Equipment Effectiveness productivity formula in plant manufacturing and convert it to measuring productivity for forklifts. Productivity for a forklift was defined as being available and picking up and moving containers at port locations in Seattle and Alaska. This research uses performance measures in plant manufacturing and applies them to mobile equipment in order to establish the most effective means of analyzing reliability and productivity. Using the Internet of Things to collect data on fifteen forklift trucks in three different locations, this data was then analyzed over a six-month period to …

Print Foundation: Student Guide To Graphic Communication, Yeyoung Kim

Graphic Communication

This book covers the foundation of print technologies and information related to graphic communication and aims to resolve the absence of the graphic communication textbook for beginners. While there are plenty of professional and technical resources for students, it can be challenging to read professional books without prior knowledge on the subject. This book will also clarify the difference between the Graphic Communication major and the Graphic Design major at Cal Poly SLO.

The project began with the student survey on what they would want to be included in the introductory textbook and some of their additional suggestions were followed. …

Cielo Obispo Development Package, Jack Wanner

City and Regional Planning

The Cielo Obispo is a 0.38 acre lot located on the corner of the Old Town Historic District and Downtown San Luis Obispo neighborhoods. The Cielo Obispo Development Package is a guiding document to future development on this site. This analysis contains information regarding the complex regulatory, financial, economic, and physical constraints and opportunities when developing in California and San Luis Obispo. The development package explains the process and a breakdown of the requirements that would be needed to get a project of this size entitled and shovel ready. This information is particularly important for planning professionals within the City …

Public Health Campaigns And The Covid-19 Vaccine: An Analysis Of The Role Marketing And Public Relations Play In Combating Vaccine Hesitancy And The Spread Of Misinformation On Social Media, Emily Mahoney

Journalism

This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.

Victoria's Secret, Rachel M. Granger

Journalism

Founded on June 12th, 1977 in San Francisco, CA by husband Roy Raymond and wife Gaye, Victoria's Secret has grown to become a renowned company in the fashion industry with a cult following for its lingerie, loungewear, activewear, and beauty products (Victoria's Secret, 2021).

Victoria's Secret aims to develop customer loyalty and an exceptional consumer experience through their high quality, sophisticated, and sexy products that appeal to every consumer's taste and budget with a variety of price points: bras from $19-$150, loungewear $29-$200, activewear from $20-100, and beauty products from $10- $21 (Victoria's Secret, 2021). Their products are designed "by …

Modeling And Solving The Outsourcing Risk Management Problem In Multi-Echelon Supply Chains, Arian A. Nahangi

Master's Theses

Worldwide globalization has made supply chains more vulnerable to risk factors, increasing the associated costs of outsourcing goods. Outsourcing is highly beneficial for any company that values building upon its core competencies, but the emergence of the COVID-19 pandemic and other crises have exposed significant vulnerabilities within supply chains. These disruptions forced a shift in the production of goods from outsourcing to domestic methods.

This paper considers a multi-echelon supply chain model with global and domestic raw material suppliers, manufacturing plants, warehouses, and markets. All levels within the supply chain network are evaluated from a holistic perspective, calculating a total …

Outsourcing Vdc Workflows, Kyle K. Bresnahan

Construction Management

In an increasingly demanding world for infrastructure, technological methods have been found to assist construction project's. As innovative construction methods are constantly increasing, so is the demand for technological needs within the architecture, engineering, and construction (AEC) industry. To ensure technological adoption, many countries have started to mandate higher levels of building information modeling (BIM) documentation beyond the 2D construction documents traditionally required throughout construction review and permitting. Some companies have capitalized on this change to the extent of making BIM their primary business. These companies focus solely on virtual design and construction (VDC) and determine whether clients lacking this …

A Podcast Designed To Discuss The Lives Of Students, Faculty, And Alumni In The San Luis Obispo Community, Sienna Addison

Journalism

This project was developed to describe the process of creating and launching a podcast for students, faculty and staff of California Polytechnic State University in San Luis Obispo to educate and inspire endeavors in entrepreneurship. The research began with the growing use of podcasting in higher education, as well as the increase in popularity and accessibility of podcasts in the last 20 years. The project was first developed by David Kozuch, a student at California Polytechnic State University in the fall of the 2019 school year and has continued to grow in the years since. Polycast is the published resulting …

A Cause For The Kids: A Best Practices Examination Of Cmn Hospitals And St. Jude Children’S Research Hospital, Kailey Ridenour

Experience Industry Management

Children’s hospitals provide funding for patients and their families to receive proper treatment and resources without having to worry about a financial burden. The purpose of this study was to examine the best practices of Children’s Miracle Network Hospitals and St Jude Children’s Hospitals; compare and contrast the best practices of each foundation and identify how they can learn from each other. A comparative analysis was conducted between Children’s Miracle Network Hospitals and St. Jude Children’s Research Hospital. This study concluded that both children’s hospitals foundation teams are led by a board of directors that differ in size and draw …