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Full-Text Articles in Business
Sports Broadcasting In 2024: Analyzing The Transition From Linear To Connected Tv With An Emphasis On Sports Streaming, Noah Benjamin Holiber
Sports Broadcasting In 2024: Analyzing The Transition From Linear To Connected Tv With An Emphasis On Sports Streaming, Noah Benjamin Holiber
Journalism
The ongoing movement away from linear television (broadcast and cable) towards connected TV (streaming services) has boosted popularity amongst streaming services greatly. Since the inception of the streaming services, sports have remained a linear TV attraction. However, the continued evolution of this transition has reached a tipping point characterized by rapidly intensifying competition between streaming platforms for sports programming. The “streaming wars'' will drive an increase in the overall value of sports media rights and fundamentally alter sports programming consumption behavior. Popular streaming services continue to bid for the rights to broadcast sports games. This paper will examine trends in …
Let's Drink! A Comparative Analysis Of The Marketing And Branding Strategies Of Cutwater Spirits And Los Sundays, Emma Lauren Wells
Let's Drink! A Comparative Analysis Of The Marketing And Branding Strategies Of Cutwater Spirits And Los Sundays, Emma Lauren Wells
Experience Industry Management
With spirit consumption on the rise, it has become increasingly important for alcohol companies to craft a unique brand and strategically market themselves towards their target consumers in order to stand out amongst their competitors and drive their product sales. The selected alcohol companies for this study, Cutwater Spirits and Los Sundays, are both relatively new, yet well-known, alcohol brands. The purpose of this study was to examine the marketing and branding strategies of Cutwater Spirits and Los Sundays. Through comparative analysis and an instrument developed by the researcher, data were collected on the companies’ branding strategies including packaging, logo, …
Coffee Cactus, Mackenzie Haneman
Coffee Cactus, Mackenzie Haneman
Graphic Communication
Coffee is one of the most well known and enjoyed drinks in the world. So many people go out to coffee shops to get work done, catch up with friends, or just to simply enjoy a local cup of coffee. Yet, many people find it difficult to bring that experience into the comfort of their own homes or have found tools that bring a personal and unique experience. Espresso machines, coffee tools, and unique terminology can be very intimidating for someone who is just starting to learn about coffee or wants to grow their own at home experience. The problem …