Business Commons^™

Analysis Of The Effectiveness Of Hughson Nuts’ Marketing Strategies In India And China, Christopher Douglas Angle

Agribusiness

This analysis for this study was undertaken to determine if Hughson Nuts’ Marketing Strategies were effective in India and China. The study was also to assess Hughson Nut’s marketing mix internationally to China and India, to evaluate the marketing mix based on projection and comparisons, to assess potential improvements of the marketing mix, and to determine how Hughson Nuts sales to India and China compared to the rest of states sales. The report represents four techniques that make up the marketing mix; place, price, product, and promotion. The research involved getting data from the California Almond Board and making a …

Turning A Small Residential Farm Into A Non-Profit Educational Organization, Thomas John Anderson

Agribusiness

This study was undertaken to determine whether Felicity’s Farm could become a non-profit organization for education. In order to determine the feasibility of turning Felicity’s Farm into a non-profit organization, interviews were conducted and financial statements were collected. In addition, a Certificate of Incorporation was completed based on the interview and financial data. It was concluded that Felicity’s Farm could become a non-profit organization; however, better organization of finances, fund-raising and the use of volunteers was recommended.

Feasibility Of Establishing A Vineyard, Caitlin Adams

Agribusiness

The purpose of this project was to determine whether it would be feasible for Cal Poly to expand their vineyard from fifteen acres to eighteen acres. There are four major costs associated when establishing a vineyard: plant, vine, trellis system, and drip system. Two suppliers per major cost with the exception of labor were called to determine the best price. Once the costs were determined, they were entered into an Excel spreadsheet in the initial cost outlay of an Enterprise Budget. It has been concluded that expanding Cal Poly’s vineyard would be feasible. Both the lowest and highest bids of …

Terry Hoage Vineyard Re-Design, Sara Hamling

Art and Design

This document includes an introduction to the Terry Hoage Vineyard Re-Design project including the problem, the purpose and limitations of the study and a glossary of terms. It also includes an overview of the research found before the design process, a documentation of the design process and a summary with recommendations for students with similar projects. Images are referenced throughout the paper; these images can be found at the end of the paper.

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova

Art and Design

Microfinance refers to the idea of providing financial services to low-income clients. The purpose of this project was to create an animation using Adobe Flash that could be published online to inform the public about microfinance and to encourage the viewers to take part in this movement.

The Malawi Project: From Conventional To Holistic Decision Making, Grace Wetmore

Animal Science

How the Cal Poly Malawi Appropriate Technologies Team, and other development groups, can use Holistic Management to aid developing countries in an effort towards a sustainable future.

Sales Departments In The Graphic Communication Industry, Kendra Searle

Graphic Communication

The purpose of this study is to show how many different variables go into building a strong sales department and the effect it has on the overall success of a company and the graphic communication industry as a whole. This study will show what sales departments are doing to maintain their client base and reach their sales goals even in the midst of changes within the industry. It will also show the impact of the sustainability movement on sales and marketing efforts.

The study showed the most recent sales figures for two of the top companies in the print industry. …

Communication Within The Packaging Industry, Lauren K. Soares

Graphic Communication

The purpose of this study was to show the potential that strategic packaging communication could have on attracting a larger client base. Through revealing current packaging innovations and the psychology behind it, a business should be well informed on how to appeal to the maximum amount of customers.

The study consisted of elite and specialized interviewing of industry experts in order to get an inside look at packaging and how companies are using it to communicate to their target markets. The next step was to survey this targeted customer base and discover the psychology behind their purchases and what is …

Interactive Print - The Application Of Synergy To Restore And Enhance The Value Of Print, Amy Mcgiven, Jeanne Ngo

Graphic Communication

With the emergence and increasing role of technology in today’s society, many questions are raised about what is the future of print. This study set out to research the term “interactive print,” which, for the purposes of this study, includes Personalized Uniform Resource Locator (PURL), GossRSVP, Radio Frequency Identification (RFID), and other sources of technology that refer an end consumer to online sources via print.

This report was written in order to research the current trends and knowledge in the industry as it relates to interactive print technologies, as well as to foresee the role of interactive print in the …

New Color Management Technologies, Ashley Gerson

Graphic Communication

The purpose of this study was to inform people about new color management technologies. These people are consumers and creators within any industry; even though this paper focuses on graphic designers in the graphic communication industry. These technologies will allow consumers to break out of the color management shell. Now, there is no need to rely completely on color management specialists.

This study investigated the advantages of one particular device: the ColorMunki. In order to do this, the ColorMunki was given to graphic designers in San Luis Obispo, California. They were asked to use the ColorMunki for a week and …

The Customer-Responsiveness Of Web-To-Print, Robert Coleman Pringle

Graphic Communication

In a transitioning printing environment, where most of a company’s traditional operations are becoming obsolete, it is expected for all printers to look into adopting digital solutions to service customers more efficiently to keep up with their fast-paced demands. One solution that can provide rapid efficiency is Web-to-Print software, which serves as an online ordering platform for customers. Web-to-Print software not only keeps track of online order specifications for customers but also keeps records of all the transactional information including the most popular products purchased by clients, which can be used as a marketing advantage in tracking the most profitable …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Emotional Branding: Obama’S Bottom-Up Campaign, Genevieve Ann Munoz

Communication Studies

No abstract provided.

Methods For Retaining And Monetizing Local Audiences Of An Online-Only News Organization, Lauren Rabaino

Journalism

Newspapers are at a crossroads in their existence. Traditionally, the printed giants were able to hold monopolies in their respective municipalities because the barrier to entry for printing was high and the operating costs were expensive. A study published in 1978 – a decade before the Internet came to fruition – reported that local newspaper monopolies existed in more than 97 percent of U.S. cities . But with the Web, that dynamic has vastly shifted. Widely accessible and affordable Web platforms eliminate both the barrier to entry and operating costs required to publish to a mass audience. As a result, …

Business Plan For Calf Raising Facility, Brent Verwey

Dairy Science

No abstract provided.

A Survey Of Accredited Rural Appraisers, Lindy Wilson

Agribusiness

This study was undertaken to determine which skills are most important for students to learn in Cal Poly AGB Finance and Appraisal concentration courses. This report used a mail survey to determine which skills current California Chapter members of the American Society of Farm Managers and Rural Appraisers thought most important for rural appraisal students to posses. It is concluded that communication and personal skills are more important for rural appraisal student success. This conclusion is based on analysis of survey responses. On average communication skills were ranked as the most important skills for rural appraisal students to posses followed …

The Sacred And The Secular: Blending Borders To Maximize Product Success, Karen R. Deross

Journalism

In a society where a person can choose anything he wants from a vast literary buffet, the products that appeal to varied audiences with differing values and interests stand out among the masses. The Purpose Driven Life by Rick Warren is a prominent example of a product that became explosively successful in two starkly differing markets: the secular and the religious.

This research paper explores the history and controversy surrounding the combination of these two markets and the implications they have for each. The triumph of The Purpose Driven Life, as well as other prominent Christian titles, is focused on …

Surveyed Consumer Response To Grocery Store Social Networking Websites, Greg Aszman

Agribusiness

This study was undertaken to determine whether or not people would respond favorably to a grocery store setting up a page on a social networking website (i.e. MySpace) and if so, what people would like to see on the page. Self-addressed, self-stamped envelopes containing a survey and a cover letter were passed out to obtain the information. This project used simple means and frequencies to analyze the whole population and sections of the population; social network users and non-social network users. Independent T-Tests and Chi-Square tests were used to compare the two groups. A statistical program, SPSS, was used to …

Creekside Farms Business Plan, Amanda K. Lemm

Horticulture and Crop Science

Creekside Farms is a developing small business in Paso Robles, where the Lemms have big dreams of hosting weddings and receptions. Incorporating their prime agricultural land in Paso Robles is a necessity to help make this business special. Creekside Farms has huge potential in being the first choice for those searching for a beautiful place to get married and/or have their special reception. Part of making this plan successful, is focusing on using country rose gardens to utilize in wedding flower arrangements as well as accenting the wedding sites. These unique roses allow the Lemm’s the ability to compete with …

Feasibility Study Of Cold Room Renovations For P.O.V.E., Kurtis Kobara

Agribusiness

No abstract provided.

Does Student Leadership Participation Enhance The Development Of Emotional Intelligence, Michelle Breanne Curro

Master's Theses

Emotional Intelligence is believed to explain how emotions may be used, monitored, and measured to predict workplace success and failure, the suggestion that if individuals can balance the emotions within themselves and others, they can use their skills to better their organization. This study explored the development of Emotional Intelligence in the ASI Student Manager Team in comparison to Student Government members at California Polytechnic State University, San Luis Obispo (Cal Poly) during the fall 2008 quarter. The Bar-On Emotional Quotient Inventory (EQ-i) was used to assess student leaders’ Emotional Intelligence (EI) development (N = 27). A two sample t-test …

Downtown Revitalization: Consumers' And City Planners' Perceived Barriers To Integrating Large-Scale Retail Into The Downtown, Jennifer M. Donofrio

Master's Theses

Statement of Problem

Revitalization of downtowns across America continues to be challenged by the shift to the suburbs. The barriers to integrating large-scale retail in a small, medium, and large city downtown were examined.

Forces of Data

The System View Planning Theory (Taylor, 1998) guided the study of city planners’ and consumers’ perceived barriers to integrating large scale retail into the downtown. In order to ascertain the barriers to integrating large-scale retail into the downtown intercept-surveys with consumers (n=30, responded to the intercept survey in each city) and interviews with city planners were conducted.

Conclusion Reached

Some significant differences were …