Business Commons^™

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

Sustainability In Commercial Office Buildings, Jack Cullen

Construction Management

Sustainability in the construction of commercial structures has been expanding through the recent years, largely in part due to the increasing ambitions to maintain a green and healthy planet. Regulations for including sustainable features in new or renovated commercial buildings have been growing throughout the country. In fact, many prospective buyers and lessees are even adding sustainable features to the list of what they look for in a potential place to buy or rent. This report will explore whether or not a building’s sustainable aspects appeal to buyers and lessees of commercial buildings, and if these sustainable aspects contribute to …

Modular Interior Partitions In Commercial Housing: A Case Study, Adam David Meleo

Construction Management

The ability to modify an interior space with ease and reasonable cost is beneficial to designers, owners, and end-users. Modular interiors are not a new concept. Modular interior partitions can come in the form of Japanese Shoji screens, as well as folding walls that would be found in a convention center. While not new in concept, the market for products that allow partitioning an interior space with ease appears to be growing with the introduction of innovative products and solutions. This paper will focus on two student housing projects in San Luis Obispo, California, with regards to their design and …

Inventory Locating With Quuppa: The Design And Development Of A Real-Time Process Monitoring Web Application Solution, Dylan C. Moreland, Trevor J. Howell, John W. Takiff, Patrick S. Dillon, Theo E. Fritz, William K. Mcintyre

Industrial and Manufacturing Engineering

Viasat, Inc. requires precise inventory tracking at their production facility in San Diego, CA. Viasat has installed the Quuppa indoor real-time locating system (RTLS), which it uses to track the real-time position of high-value work-in-process items. In its current state, the system only displays in-the-moment location information, with no available functionality for storing historical data for review, analysis, or visualization. In addition, the data displayed is noisy and prone to significant random error. This paper provides an overview of RTLS methods and technologies, assesses alternative solutions to Viasat’s issue, demonstrates our RTLS integrated web app solution, analyzes its impact, and …

Ruled By Venus, Audrey Marie Cathalifaud

Marketing

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.

Cattle Producer Motivations And Willingness To Participate In Industry Animal Welfare Program Verification, Chase Decoite

Master's Theses

As consumers have become increasingly interested in where their food comes from and how it is grown, the cattle and beef industry is without exception. Many consumers are beginning to question traditional animal husbandry practices and on-farm animal welfare protocol. It is essential that the food system meets new demands and understands consumer views. In order to address these concerns, the industry has rallied around the Beef Quality Assurance (BQA) program to set the standard for cattle welfare and beef quality, with the explicit goal of improving consumer confidence. The goal of this research is to determine if cattle producers …

A Method For Monitoring Operating Equipment Effectiveness With The Internet Of Things And Big Data, Carl D. Hays Iii

Master's Theses

The purpose of this paper was to use the Overall Equipment Effectiveness productivity formula in plant manufacturing and convert it to measuring productivity for forklifts. Productivity for a forklift was defined as being available and picking up and moving containers at port locations in Seattle and Alaska. This research uses performance measures in plant manufacturing and applies them to mobile equipment in order to establish the most effective means of analyzing reliability and productivity. Using the Internet of Things to collect data on fifteen forklift trucks in three different locations, this data was then analyzed over a six-month period to …

Print Foundation: Student Guide To Graphic Communication, Yeyoung Kim

Graphic Communication

This book covers the foundation of print technologies and information related to graphic communication and aims to resolve the absence of the graphic communication textbook for beginners. While there are plenty of professional and technical resources for students, it can be challenging to read professional books without prior knowledge on the subject. This book will also clarify the difference between the Graphic Communication major and the Graphic Design major at Cal Poly SLO.

The project began with the student survey on what they would want to be included in the introductory textbook and some of their additional suggestions were followed. …

Cielo Obispo Development Package, Jack Wanner

City and Regional Planning

The Cielo Obispo is a 0.38 acre lot located on the corner of the Old Town Historic District and Downtown San Luis Obispo neighborhoods. The Cielo Obispo Development Package is a guiding document to future development on this site. This analysis contains information regarding the complex regulatory, financial, economic, and physical constraints and opportunities when developing in California and San Luis Obispo. The development package explains the process and a breakdown of the requirements that would be needed to get a project of this size entitled and shovel ready. This information is particularly important for planning professionals within the City …

Public Health Campaigns And The Covid-19 Vaccine: An Analysis Of The Role Marketing And Public Relations Play In Combating Vaccine Hesitancy And The Spread Of Misinformation On Social Media, Emily Mahoney

Journalism

This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.

Victoria's Secret, Rachel M. Granger

Journalism

Founded on June 12th, 1977 in San Francisco, CA by husband Roy Raymond and wife Gaye, Victoria's Secret has grown to become a renowned company in the fashion industry with a cult following for its lingerie, loungewear, activewear, and beauty products (Victoria's Secret, 2021).

Victoria's Secret aims to develop customer loyalty and an exceptional consumer experience through their high quality, sophisticated, and sexy products that appeal to every consumer's taste and budget with a variety of price points: bras from $19-$150, loungewear $29-$200, activewear from $20-100, and beauty products from $10- $21 (Victoria's Secret, 2021). Their products are designed "by …

Modeling And Solving The Outsourcing Risk Management Problem In Multi-Echelon Supply Chains, Arian A. Nahangi

Master's Theses

Worldwide globalization has made supply chains more vulnerable to risk factors, increasing the associated costs of outsourcing goods. Outsourcing is highly beneficial for any company that values building upon its core competencies, but the emergence of the COVID-19 pandemic and other crises have exposed significant vulnerabilities within supply chains. These disruptions forced a shift in the production of goods from outsourcing to domestic methods.

This paper considers a multi-echelon supply chain model with global and domestic raw material suppliers, manufacturing plants, warehouses, and markets. All levels within the supply chain network are evaluated from a holistic perspective, calculating a total …

Outsourcing Vdc Workflows, Kyle K. Bresnahan

Construction Management

In an increasingly demanding world for infrastructure, technological methods have been found to assist construction project's. As innovative construction methods are constantly increasing, so is the demand for technological needs within the architecture, engineering, and construction (AEC) industry. To ensure technological adoption, many countries have started to mandate higher levels of building information modeling (BIM) documentation beyond the 2D construction documents traditionally required throughout construction review and permitting. Some companies have capitalized on this change to the extent of making BIM their primary business. These companies focus solely on virtual design and construction (VDC) and determine whether clients lacking this …

A Podcast Designed To Discuss The Lives Of Students, Faculty, And Alumni In The San Luis Obispo Community, Sienna Addison

Journalism

This project was developed to describe the process of creating and launching a podcast for students, faculty and staff of California Polytechnic State University in San Luis Obispo to educate and inspire endeavors in entrepreneurship. The research began with the growing use of podcasting in higher education, as well as the increase in popularity and accessibility of podcasts in the last 20 years. The project was first developed by David Kozuch, a student at California Polytechnic State University in the fall of the 2019 school year and has continued to grow in the years since. Polycast is the published resulting …

A Cause For The Kids: A Best Practices Examination Of Cmn Hospitals And St. Jude Children’S Research Hospital, Kailey Ridenour

Experience Industry Management

Children’s hospitals provide funding for patients and their families to receive proper treatment and resources without having to worry about a financial burden. The purpose of this study was to examine the best practices of Children’s Miracle Network Hospitals and St Jude Children’s Hospitals; compare and contrast the best practices of each foundation and identify how they can learn from each other. A comparative analysis was conducted between Children’s Miracle Network Hospitals and St. Jude Children’s Research Hospital. This study concluded that both children’s hospitals foundation teams are led by a board of directors that differ in size and draw …

Choose Your Own Adventure: A Comparative Analysis Of Storytelling Elements In Selected Immersive Experience Attractions, John E. Balido

Experience Industry Management

Stories are powerful tools used to both connect and communicate through a multitude of mediums. Movies, marketing campaigns, and experience design in theme parks are modern examples of storytelling, using various practices to bring the narrative to life. The purpose of this study was to analyze the manipulation of storytelling elements to create and build an immersive adventure experience in selected theme park attractions. A comparative analysis was conducted on theIndiana Jones Adventure and the Star Wars: Rise of the Resistance rides at Disneyland using an instrument that analyzed both experience design and storytelling practices. Findings concluded that the practices …

In The Driver's Seat: A Case Study On George P. Johnson Experience Marketing, Kira Butz

Experience Industry Management

Experiential marketing is a modern form of marketing that utilizes live, interactive experiences to immerse a consumer into a brand. These experiences cause the consumer to exhibit multisensory stimulation, bodily performance, social interaction, and discovery/learning. Experiential marketing is apparent in the automotive industry because automotive products can be used to create an engaging, memorable experience. The purpose of this study was to examine automotive-focused marketing strategies of George P. Johnson Experience Marketing. Research for this study was conducted using a case study. The results indicated that George P. Johnson capitalizes on product presence that engages the senses of the consumer …

From The Runway To The Racks: A Comparative Analysis Of Gucci And Zara, Hailey Bauer

Experience Industry Management

The fashion industry is constantly evolving. Today, consumers face more choices than ever when it comes to purchasing clothes. The purpose of this study was to examine a high-end luxury brand, Gucci, and a fast fashion brand, Zara, to compare and contrast their marketing strategies, sustainability practices, brand personality, and customer experiences. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Gucci and Zara’s marketing, sustainability, and customer experience practices. The study resulted in findings indicating the importance of social media and online marketing platforms for the increase of sales and …

Dispelling The Hype: An Examination Of Spac Common Equity Performance, Lauren Helen Chamberlain

Economics

The U.S. SPAC market has faced explosive growth in recent years, but the financial performance of these investments is weakly understood. Therefore, this paper contributes an analysis on the long-term performance of SPAC common equity for SPACs that completed acquisitions between 2016 and 2018. Using hand-collected data from the Compustat – Capital IQ and SEC EDGAR databases, this paper runs a two-sample t-test assuming unequal variances and constructs an Ordinary Least Squares (OLS) regression model. In conclusion of the t-test, the results suggest that SPAC common shares do not outperform the market over a three-year holding period. In addition, the …

Analyzing Student Experience On Group Work With The Application Of Different Group Allocation Approaches, An Yee Tan

Management and HR

Working as a group can be as challenging as working by oneself. Common issues like ineffective group work, unequal work contribution, and poor communication are believed to be the reasons why many students preferred to work individually. The purpose of this study is to understand if there is a disparity in student experience on group work by implementing different methods of group formation, which are, intentional group formation and random assignment. Topics around team well-being, team communication, and team effectiveness are the main focus of this study. The second emphasis of this study is students’ opinions on whether or not …

Net-Zero Homes, The Homes Of The Future, Primo Guseppi Facchini

Construction Management

Net-Zero homes are the homes of the future (Holmes, 2018). What makes Net-zero homes unique is they rely on solar power, opposed to all standard housing that relies on the power grid. These homes use solar instead of other forms of energy generating technology because it is more affordable and better for the environment. California has blazed the trail for the rest of the United States and the world to follow with their Net-Zero housing proposition. Starting January 2020 California will require all residential buildings to be net-zero homes. Net-Zero homes are important because it is no secret that our …

How Green Buildings Effect Both Price And Desire In The Real Estate Housing Market, Bryson Lino

Construction Management

There has been a recent emphasis on green building certification. Unlike other conventional building approaches, green building has emerged as a sustainable way of building in the real estate housing market. As a result of the green building revolution, the real estate developers have been prompted to acknowledge the essence of environmental and social factors on the investment properties’ value. It is through such a paradigm shift that the green building has redefined the real estate business. Given that climate change has emerged as a major global issue, interventions have been made to avert the emission of high levels of …

A Case Study On The Capacity And Competitiveness Of Small-Sized Contractors On The Central Coast Of California, Lev S. Garcia

Construction Management

The market conditions in which small-sized construction firms in California compete can be significantly influenced by the regional location of their projects. This research paper reviews a qualitative case study executed through semi-structured interviews with two construction firms on the Central Coast of California. Through gaining the perspectives of two companies, one that recently grew into a medium sized company and one that is small-sized, this case study aims to identify market characteristics that influence small-sized companies’ abilities to compete on the Central Coast. The case study indicates that competition between existing companies, the threat of new arrivals, the cost …