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Articles 9331 - 9360 of 16698
Full-Text Articles in Business
Perceptual Determinants Of Consumption Philanthropy Donation Intentions: Consumption Or Philanthropy?, Nese Nasif
Perceptual Determinants Of Consumption Philanthropy Donation Intentions: Consumption Or Philanthropy?, Nese Nasif
Theses and Dissertations
Consumption philanthropy is the concurrent consumption of self-interested products while contributing to a charitable cause. Although this overarching notion has been widely investigated in the context of cause-related marketing, there has been little work done in marketing or other disciplines in its alternative context of donor giving behavior. Thus, the current research conceptually develops and empirically investigates a model of consumption philanthropy donation intentions (CPDI) where a potentially valued gift is offered in return for a monetary donation by an individual consumer. The conceptual model integrates three fundamental frameworks from marketing and psychology, as well as incorporates a multi-disciplinary body …
The Impact Of Peer Mentoring On Marketing Content Mastery, Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, Brennan Davis
The Impact Of Peer Mentoring On Marketing Content Mastery, Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, Brennan Davis
Marketing
This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students’ perceptions of the learning experience. Peer marketing mentors, along with the faculty team, achieved success in providing a demanding and engaging learning environment that meets the needs of learners and equips them with content knowledge required of career-ready professionals. A step-by-step guide is provided to enable others to develop a similar experience for students in their institutions.
Omni-Channel Supply Chain Management: Assessing The Impact Of Retail Service Operations In The Retail Supply Chain, Simone Theresa Peinkofer
Omni-Channel Supply Chain Management: Assessing The Impact Of Retail Service Operations In The Retail Supply Chain, Simone Theresa Peinkofer
Graduate Theses and Dissertations
The traditional retail environment, which is characterized by a clear division between brick-and-mortar and non-brick-and-mortar retail channels, has been recently disrupted by developments in e-commerce and mobile technologies. The result has been the emergence of omni-channel retailing. Within the reality of this new retail environment, it has been proposed that retailers should develop the necessary capabilities to fulfill consumer demand from anywhere – the store, the distribution center, or via drop-shipping from a supplier – which leads to the emergence of new operational complexities and challenges in the retail supply chain. In light of the growing popularity of these new …
Explaining Social Exchanges In Information-Based Online Communities (Ibocs), Sabine Benoit, Nicola Bilstein, Jens Hogreve, Christina Sictmann
Explaining Social Exchanges In Information-Based Online Communities (Ibocs), Sabine Benoit, Nicola Bilstein, Jens Hogreve, Christina Sictmann
Research Collection Lee Kong Chian School Of Business
Purpose - The purpose of this paper is to scrutinize platforms for members to exchange information by information-based online communities (IBOCs, like LinkedIn or Facebook). Because member participation is vital for IBOCs, this research aims to identify and validate factors that drive member participation. Design/methodology/approach - With reference to social exchange theory the authors developed a model of antecedents of participation in IBOCs that was tested with survey data using PLS. Because some of the results contradicted the theory, the authors examined those results in a mainly qualitative study with online community providers. These experts offered explanations that inform the …
2016 August, Office Of Communications & Marketing, Morehead State University.
2016 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2016.
Valence Or Volume? Maximizing Online Review Influence Across Consumers, Products, And Marketing, Elika Kordrostami
Valence Or Volume? Maximizing Online Review Influence Across Consumers, Products, And Marketing, Elika Kordrostami
Marketing Theses & Dissertations
Evidence shows that products with online reviews have a higher chance to stay in the consideration set of consumers than products with no online reviews do. Online reviews, as consumer-generated content, affect consumers’ purchase decision-making process. Most of the studies in this area have looked at valence and volume of online reviews. Generally, valence and volume of online reviews are considered to positively influence sales; however, the findings in the literature are inconclusive. While some studies have reported a positive relationship between valence/volume and sales, others have failed to find any significant relationship. Using both lab experiments and real-world data, …
Cheers To Haptic Sensations And Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication And Positive Emotions, Courtney Szocs, Dipayan Biswas, Adilson Borges
Cheers To Haptic Sensations And Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication And Positive Emotions, Courtney Szocs, Dipayan Biswas, Adilson Borges
Business Faculty Publications and Presentations
People often consume alcohol as a means of emotional control. More specifically, people frequently consume alcohol to enhance positive feelings (e.g., happiness) and reduce negative feelings (e.g., stress, tension). The results of two field studies and one laboratory study showed that holding the volume of alcohol consumed constant and varying the haptic (i.e., weight) sensations individuals experience during consumption can influence these emotional responses and also perceived intoxication. Specifically, we manipulated haptic weight sensations by varying the weight of the cup/container (e.g., champagne flute) alcohol was consumed from and showed that consuming champagne from lighter (vs. heavier) flutes leads to …
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce, Sang-Lin Han, Hyo-Ju Park
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce, Sang-Lin Han, Hyo-Ju Park
Asia Marketing Journal
This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers’ attitude on ‘general technology’. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data.
It was found that individual’s positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone’s positive …
A Comparative Study On Antecedents To The Customer Satisfaction With Cross-Border E-Commerce In Korea And China, Bai Ting, Inwoo Nam
A Comparative Study On Antecedents To The Customer Satisfaction With Cross-Border E-Commerce In Korea And China, Bai Ting, Inwoo Nam
Asia Marketing Journal
As one of the most popular forms of electronic commerce, cross-border e-commerce provides numerous consumer benefits, such as broad and deep product assortments at low prices. However, consumers tend to exhibit high involvement in cross-border e-commerce purchases due to high risks associated with such purchases.
The paper focuses on identifying causal relationships between e-commerce website traits (i.e., website trustworthiness, interactivity and convenience) and consumer satisfaction and along with loyalty. We proposed a reflective–reflective hierarchical model (first-order reflective and second-order reflective model) and used the Partial Least Square Analysis Statistical method to test the hypotheses.
The results demonstrated that website trustworthiness, …
Give A Man A Fish Or Teach Him To Fish, Seo Young Kim, Youjae Yi
Give A Man A Fish Or Teach Him To Fish, Seo Young Kim, Youjae Yi
Asia Marketing Journal
People receive support from others to solve problems that are difficult to solve on their own. During service encounters, customers also receive help from other customers. Inter-customer helping is a type of Customer Citizenship Behavior (CCB), which has become more prevalent with increased use of self-service technologies (SSTs). However, not all helps are created equal. The current research investigates the effects of the two types of help, autonomy- and dependency-oriented help during service encounters. Autonomy-oriented help refers to a partial hint to the problem, whereas dependency-oriented help refers to the full solution to the problem. Through experimental studies, we provide …
Do Sales Of An Extended Brand Affect Popularity Of Its Original?, Sang-Hoon Kim, Ji-Su Yi, Joyo Ohm
Do Sales Of An Extended Brand Affect Popularity Of Its Original?, Sang-Hoon Kim, Ji-Su Yi, Joyo Ohm
Asia Marketing Journal
Book adaptation has been considered an effective strategy in filmmaking. This paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating reciprocal spillover effect from a movie to the book. With empirical data, two-way causality between performance of the extension brand (i.e., movies) and that of the parent brand (i.e., books) was examined to test the existence of reciprocal spillover effect. In addition, a linear model was used to test the moderating roles of extension characteristics. The results revealed that the higher the movie’s box office sales, the …
Asia Marketing Journal Vol.18 No.2 목차
Patrick Keiller, Robinson In Ruins (2010), Aras Özgün
Patrick Keiller, Robinson In Ruins (2010), Aras Özgün
Markets, Globalization & Development Review
No abstract provided.
Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin
Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin
Markets, Globalization & Development Review
No abstract provided.
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Markets, Globalization & Development Review
Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to …
Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin
Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …
Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar
Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar
Markets, Globalization & Development Review
Globalization, technological advancements, advent of the internet, near-universal availability of mobile phones and changing consumer preferences have led to a boom in the electrical and electronics industry. Such products are now available in almost all countries of the world. The increased availability and consumption of electronic products have also led to rapid rise in the volumes of electronic waste (e-waste) globally. Markets have traditionally not paid sufficient attention to post-consumption behavior for electronic products and hence safe disposal and management of e-waste has always remained a critical issue. There are significant sustainability issues related with e-waste at local as well …
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
Markets, Globalization & Development Review
Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …
Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler
Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler
Markets, Globalization & Development Review
The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new …
Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia
Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia
Markets, Globalization & Development Review
This retrospective commentary looks back to the 1970s, 1980s, 1990s and later decades to trace the originating ideas, intellectual influences, personalities, academic ventures and other events that spawned and shaped the International Society of Markets and Development (ISMD), the parent sponsoring organization of Markets, Globalization & Development Review (MGDR). From this rich history, this commentary hopes to inspire existing and emerging generations of authors to explore the areas of interest to ISMD and MGDR, and to contribute to this journal.
Markets, Globalization, Development: Charting The Intersections Of Three Multipolar Concepts, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization, Development: Charting The Intersections Of Three Multipolar Concepts, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
Via this introductory article, the founding editors of MGDR welcome the global readership and potential base of contributors to this journal. This essay lays out the editors views of the three momentous concepts that form the title of this journal -- markets, globalization and development -- and the intersections of these. Of course, as a journal MGDR remains open to all views of these concepts, so long they are thoroughly researched and presented in a spirit of open dialogue and discussion.
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Mastodon Cluster, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Mastodon Cluster, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Lindsay Rogers' Ceramics, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Lindsay Rogers' Ceramics, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.