Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Marketing (10)
- Social media (7)
- Consumer behavior (6)
- Marketing strategy (6)
- Social media marketing (5)
-
- Supply chain management (5)
- E-commerce (4)
- Business strategy (3)
- CSR (3)
- Case study (3)
- Consumer decision making (3)
- Corporate social responsibility (3)
- Facebook (3)
- Marketing research (3)
- Presence (3)
- Social marketing (3)
- Advertising (2)
- Advocacy (2)
- Amazon (2)
- B2B (2)
- Brand equity (2)
- Brand performance (2)
- College students (2)
- Competition (2)
- Consumer online engagement (2)
- Decision-making (2)
- Distribution (2)
- Electronic word of mouth (2)
- Empirical (2)
- Experiential learning (2)
Articles 1 - 30 of 152
Full-Text Articles in Business
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
Atlantic Marketing Association Proceedings
No abstract provided.
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Atlantic Marketing Association Proceedings
No abstract provided.
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas
Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
Atlantic Marketing Association Proceedings
No abstract provided.
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Atlantic Marketing Association Proceedings
No abstract provided.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti
Atlantic Marketing Association Proceedings
No abstract provided.
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons
Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons
Atlantic Marketing Association Proceedings
No abstract provided.
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu
Atlantic Marketing Association Proceedings
No abstract provided.
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung
Atlantic Marketing Association Proceedings
No abstract provided.
Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.
Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis
Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis
Atlantic Marketing Association Proceedings
No abstract provided.
An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed
An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed
Atlantic Marketing Association Proceedings
No abstract provided.
Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk
Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu
Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu
Atlantic Marketing Association Proceedings
No abstract provided.
The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.