Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (712)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (668)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (196)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (165)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (135)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (84)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (190)
- Branding (164)
-
- Social Media (136)
- Sustainability (126)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Consumer Behavior (75)
- Ethics (75)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Tourism (63)
- Marketing strategy (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (568)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (260)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (167)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 9361 - 9390 of 16698
Full-Text Articles in Business
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Harley-Mcclaskey Lea, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Harley-Mcclaskey Lea, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Mastodon Cluster, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Mastodon Cluster, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Harley-Mcclaskey Lea, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Harley-Mcclaskey Lea, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Lindsay Rogers' Ceramics, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Lindsay Rogers' Ceramics, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Brother Bill, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Brother Bill, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Qcom Career Advising, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Qcom Career Advising, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Upward Bound Epcot, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Upward Bound Epcot, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Brother Bill, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Brother Bill, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Carter Railroad Museum Excursion, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Carter Railroad Museum Excursion, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Trio Grant Renewal, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Trio Grant Renewal, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Upward Bound Epcot, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Upward Bound Epcot, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Qcom Career Advising, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Qcom Career Advising, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Carter Railroad Museum Excursion, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Carter Railroad Museum Excursion, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-26-Trio Grant Renewal, University Marketing And Communications, East Tennessee Stat University
2016-July-26-Trio Grant Renewal, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-19-Story Slam, University Marketing And Communications, East Tennessee Stat University
2016-July-19-Story Slam, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-19-Story Slam, University Marketing And Communications, East Tennessee Stat University
2016-July-19-Story Slam, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-18-Vhcc Agreement, University Marketing And Communications, East Tennessee Stat University
2016-July-18-Vhcc Agreement, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-18-Vhcc Agreement, University Marketing And Communications, East Tennessee Stat University
2016-July-18-Vhcc Agreement, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
Creating Cultural Capital: Cultural Entrepreneurship In Theory, Pedagogy And Practice, Olaf Kuhlke Ed., Annick Schramme Ed., René Kooyman Ed., A. Erin Bass, Ivana Milosevec, Dale Eesley
Creating Cultural Capital: Cultural Entrepreneurship In Theory, Pedagogy And Practice, Olaf Kuhlke Ed., Annick Schramme Ed., René Kooyman Ed., A. Erin Bass, Ivana Milosevec, Dale Eesley
Faculty Books and Monographs
Editor: Olaf Kuhlke, Annick Schramme, and René Kooyman
Chapter, Examining and reconciling identity issues among artist-entrepreneurs, co-authored by A. Erin Bass, UNO faculty member.
In recent years, the global creative economy has experienced unprecedented growth. Considerable research has been conducted to determine what exactly the creative economy is, what occupations are grouped together as such, and how it is to be measured. Organizations on various scales, from the United Nations to local governments, have released ‘creative’ or ‘cultural’ economy reports, developed policies for creative urban renewal, and directed attention to creative placemaking – the purposeful infusion of creative activity into …
2016-July-14-Tennessee Business Taxes Seminar, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Tennessee Business Taxes Seminar, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Distinguished Member, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Distinguished Member, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Drake Parrott, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Drake Parrott, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Tennessee Business Taxes Seminar, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Tennessee Business Taxes Seminar, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Distinguished Member, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Distinguished Member, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Drake Parrott, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Drake Parrott, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Info Meeting, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Info Meeting, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Info Meeting, University Marketing And Communications, East Tennessee Stat University
2016-July-14-Info Meeting, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr
Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr
Journal of Applied Packaging Research
Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.
Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.
Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …
2016-July-13-Southern Circuit Tour, University Marketing And Communications, East Tennessee Stat University
2016-July-13-Southern Circuit Tour, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.