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Articles 9301 - 9330 of 16698
Full-Text Articles in Business
2016-August-10-Medical Mission, University Marketing And Communications, East Tennessee State University
2016-August-10-Medical Mission, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-10-Jill Stinson Rdc, University Marketing And Communications, East Tennessee State University
2016-August-10-Jill Stinson Rdc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-09-Nurses Strong: Walk, Jog, Run 5k, University Marketing And Communications, East Tennessee State University
2016-August-09-Nurses Strong: Walk, Jog, Run 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-09-Writing Boot Camp, University Marketing And Communications, East Tennessee State University
2016-August-09-Writing Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-07-Pooja Shah, University Marketing And Communications, East Tennessee State University
2016-August-07-Pooja Shah, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-05-Community Leadership, University Marketing And Communications, East Tennessee State University
2016-August-05-Community Leadership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-05-Rx Drug Abuse Talk, University Marketing And Communications, East Tennessee State University
2016-August-05-Rx Drug Abuse Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-05-Postal And Passport Services, University Marketing And Communications, East Tennessee Stat University
2016-August-05-Postal And Passport Services, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-August-05-Postal And Passport Services, University Marketing And Communications, East Tennessee Stat University
2016-August-05-Postal And Passport Services, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-August-04-Best Paper Award, University Marketing And Communications, East Tennessee State University
2016-August-04-Best Paper Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Integrative Effects Of Promotion Attributes : Implications For Effective Promotion Design, Suntong Qi
The Integrative Effects Of Promotion Attributes : Implications For Effective Promotion Design, Suntong Qi
Lingnan Theses
Promotion attributes, such as giveaways, time limitation and exclusivity, are commonly studied separately. Previous studies may focus on how individual attributes (e.g. time pressure or price discounts) affect sales, but seldom consider the integrative effect of them. As individual attributes are often found to have a bilateral effect (both positive and negative) on sales, in this thesis, we explore how different attributes can be aligned with each other and integrated with different level of brand strength according to fit logic. That is how promotion elicits sales and generates word-of-mouth impact in terms of the configuration of promotional attributes and brand …
2016-August-03-Reclaiming/Remaking, University Marketing And Communications, East Tennessee State University
2016-August-03-Reclaiming/Remaking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-03-Men In Song, University Marketing And Communications, East Tennessee State University
2016-August-03-Men In Song, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Branding Implications Of Co-Created Social Responsibility, Alexander J. Kull
Branding Implications Of Co-Created Social Responsibility, Alexander J. Kull
USF Tampa Graduate Theses and Dissertations
One of the most profound transformations of the marketing discipline in recent history has been driven by the democratization of power relations and value creation between brands and consumers. This dissertation explores the branding implications of this fundamental shift by investigating whether and how the type and degree of control shared by brands affect consumer empowerment perceptions and, in turn, consumer–brand relationships, as well as whether and how these effects might be moderated by the size and diversity of the choice set and by the image valence of the brand that shares control with consumers.
The present research examines such …
2016-August-02-Therapeutic Pain Specialist, University Marketing And Communications, East Tennessee State University
2016-August-02-Therapeutic Pain Specialist, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Why You Should Add Entrepreneurs To Your Board, Singapore Management University
Why You Should Add Entrepreneurs To Your Board, Singapore Management University
Perspectives@SMU
The markets love successful entrepreneurs – investors follow them and back them with their money.
Why Do We Need More Women Leaders In Central And Eastern Europe?, Susan R. Madsen, Tanja Slišković
Why Do We Need More Women Leaders In Central And Eastern Europe?, Susan R. Madsen, Tanja Slišković
Marketing and Strategy Faculty Publications
The majority of top leadership teams do not fully realize the value of having women in key positions. A large body of research has shown this is the case across all sectors, including business, government, political, nonprofit, and education. Depending on the entity, this may include women in both paid and unpaid roles ranging from positions such as supervisor, coordinator and manager, to school principal, council member, CEO, or board director. Gender inclusivity benefits not only businesses, but also entities such as legislatures, universities, schools, and city and municipality councils. Organizations will increasingly thrive when both men and women hold …
Exploring Engagement With Social Media Content, Holly Atwood Syrdal
Exploring Engagement With Social Media Content, Holly Atwood Syrdal
Marketing Dissertations - Archive
Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there is currently no consensus on exactly what constitutes this type of engagement. This lack of agreement and, hence, lack of a “social media engagement” measure, have made it difficult for academics to advance theory in this area and for researchers to test hypotheses concerning positive brand and organizational outcomes that may be related to this form of engagement. This dissertation directly addresses this gap …
2016-August-2016 Studio Rome.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2016-August-2016 Studio Rome.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
We are very proud of our 2016 graduates and wish them well as they take the first steps in their new profession. On Friday, May 6, 2016 they participated in the senior showcase with the fellow graduates in digital media where they displayed their senior thesis, working drawings, and portfolios.
Congratulations and always remember to: DRAW IT LIKE YOU MEAN IT!
Students pictured left to right: Khrysta Hayes, Katie Thompson, Ashly Russell, Kim Vittetoe
Not pictured: Sara Kimmel, Lauren Cole
An Essay On Salesforce Agility: Is The Concept Worthy Of Study?, Shahriar Gias
An Essay On Salesforce Agility: Is The Concept Worthy Of Study?, Shahriar Gias
Marketing Dissertations - Archive
Sales force agility has been identified as an important issue for contemporary professional selling and sales management (Jones et al. 2005). However, up until now, marketing scholars have sparingly paid attention to the concept of sales agility. Marketers as well as salespeople are not quite informed about the term “salesperson agility” even though they sense the need for agility in order to deal with the changing business environment and customer requirements. Therefore, this dissertation explores sales agility in detail. First, in this dissertation, an extensive literature review is conducted to conceptually ascertain how agility might be different than adaptive selling, …
A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff
A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff
Graduate Theses and Dissertations
The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior, Cassandra Denise Davis
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior, Cassandra Denise Davis
Graduate Theses and Dissertations
Research examining Social identity and consumer behavior often centers on groups with positive Social identities, exploring the influence of similar identities (i.e., shared values, shared gender, shared political affiliations, shared ethnicity…etc.) or desired identities (e.g., sports celebrities, actors, and actresses). For example, research has shown that people display an increased attention to identity-based stimuli following the activation of a Socially distinct identity (Forehand, Deshpandé, and Reed 2002) and that heightening the self‐importance of a consumer Social identity leads to a preference for identity-related brands (Reed 2004). An important but often overlooked aspect of the influence of Social identity on consumption, …
It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy
It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy
Graduate Theses and Dissertations
Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …
2016-August-01-Billy Currington Concert, University Marketing And Communications, East Tennessee State University
2016-August-01-Billy Currington Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-01-Molly Jones, University Marketing And Communications, East Tennessee State University
2016-August-01-Molly Jones, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar
Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar
Library Presentations, Posters, and Audiovisual Materials
For many libraries across the world, marketing, development and fundraising can be dirty words and if you add outreach people do not even get it. In this poster, the presenter will prove why libraries across the globe should embrace marketing, outreach and development for what they are, and let outreach spread and be part of our daily routine in libraries. Just like corporations and start-up, libraries of all kinds need to invest time; energy and resources on their marketing and development strategies. By applying some of these techniques, libraries will not just be able to better understand their users’ needs …
2016-August-01-Tn Health Chat, University Marketing And Communications, East Tennessee State University
2016-August-01-Tn Health Chat, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-01-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
2016-August-01-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-State Report Card For 2015-2016 Released, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
2016-State Report Card For 2015-2016 Released, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Destination Choice In Novel And Mature Destinations: Effects Of Psychographic Traits And Anticipated Need Congruity On Tourist Intentions, Oliver Cruz-Milan
Destination Choice In Novel And Mature Destinations: Effects Of Psychographic Traits And Anticipated Need Congruity On Tourist Intentions, Oliver Cruz-Milan
Theses and Dissertations
The tourism marketing literature shows that psychological variables are predictors of destination choice for vacations. However, research testing the effects of Plog's (1974) personality-based psychographic traits on destination selection has yielded inconclusive results. Based on the theory of market choice behavior (Sheth, Newman, and Gross, 1991a), this research proposes that tourist´s destination choice is influenced by the mediating effects of anticipated needs congruity (epistemic, emotional, functional, and social) in the relationship between Plog's psychographic traits and behavioral intentions, providing more explanation of destination preference for novel and mature beach resort destinations (Butler, 1980). In order to conduct the study, data …