Business Commons^™

Consumers' Acceptance To Buy And Dispose Of Recycling Textile Products, Roa Alsayed

Theses and Dissertations

The textile industry is the second most polluting worldwide, following food manufacturing. It is one of the industries that is rarely scrutinized in the Middle East and North Africa (MENA) region. This work analyzes the fashion industry from the perspective of consumer attitudes towards the purchase and disposal of clothing, and their behavior with regards to old garments. The study was conducted in Saudi Arabia and Egypt, two countries that achieved similar results in the fashion industry. The methodology is divided into three phases. First, the manuscript begins with a review of topics such as sustainability, consumer behavior in the …

Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An

Association of Marketing Theory and Practice Proceedings 2024

Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.

Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model, Masaki Toyama

Asia Marketing Journal

To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers’ intention to use MaaS. Therefore, this study clarifies the determinants of consumers’ intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old …

Digital Entrepreneurship: Context And Conceptualization, Kisito Futonge Nzembayie, Anthony Paul Buckley

Books/Book Chapters

Recognizing how the lines between digital and traditional forms of entrepreneurship are blurring, this forward-thinking book combines digital technology and entrepreneurship perspectives to advance knowledge on this paradigm-shifting typology of entrepreneurship.

An Exploratory Study Of The Role And Contribution Of Absorptive Capacity Levels In The Commercialisation Of Knowledge In Knowledge Intensive Smes, Francis Martin Behan

Doctoral

Absorptive Capacity (ACAP) is a construct introduced by Cohen and Leventhal in 1990 to describe the process by which an organisation recognises and absorbs new external knowledge to increase its current stock of knowledge, thereby giving it increased capability to create value for its customers, stakeholders and wider society. ACAP, as a construct, has gained widespread acceptance within academia and the construct has been further refined and developed over the last thirty years. However, the application and testing of the construct, is in practice, still in the early stages of development. The aim of this exploratory study was to investigate …

Consumer Innovativeness Model Of Indonesian Young People In Adopting Electronic Products, Reza Ashari Nasution, Novika Candra Astuti

ASEAN Marketing Journal

It is important for marketers to understand how innovators respond to the introduction of new products. This paper investigates consumer innovativeness (CI) from meta-analysis study as suggested by Nasution and Garnida [2011] and examines the simultaneous impacts of CI on new product adoption. Nasution and Garnida [2010] proposed three different perspectives in conceptualizing the CI model. First, the generalist stream that represents a generalized personality trait that engenders consumers to adopt new product. Second, the particularist stream that focuses on product adoption behavior within a specific domain of interest. Third, the integrator perspective that proposes to integrate these two streams …

Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik

University of South Florida (USF) M3 Publishing

Today, challenging and intense global competition conditions have led to the transformation of local and small markets into larger and more developed markets. For this reason, firms have had to make different strategic decisions in order to survive and profit. If firms want to challenge the competitors one way is to increase their brand equity. The main purpose of this research is the effect of brand credibility and innovation on customer based brand equity and overall brand equity in the context of three GSM operators in Turkey. The sample for the study is limited to 589 participants. The data was …

Innovation And Competitiveness Of The Wood Furniture Industry In Kenya, Gilbert Osoro Ototo

LSU Doctoral Dissertations

The wood furniture industry in Kenya has been growing rapidly despite a decline in domestic timber supply. Although most furniture is made locally, a larger share is increasingly being imported from other countries, creating competition for domestic manufacturers. The government aims at shifting most of the demand to domestic producers to protect the sector and create jobs. However, lack of innovation has been cited as the main cause of diminishing competitiveness of the sector. Studies have shown that innovation plays a key role in creating new products, improving production processes, and establishing better business systems.

Innovation in the furniture sector …

Escape For Boone & Crocket, William Foxx, W. Frank Thompson Jr., Joseph W. Giese, David Vanbuskirk

Atlantic Marketing Journal

Eber Crocket is the owner of Boone & Crocket Trapper Supply (B&C). He feels like the environmental forces that are impacting his business are like a trap slowing closing on him. He is considering ideas to improve his store’s profitability.

Demand for furs as fashion goods is a multi-million dollar industry. Twenty percent of this demand is met by wild fur which is harvested by trappers. Trapping suppliers serve as the middleman between small individual trappers and auction houses. These auction houses collect the raw fur pelts from trappers and trapping stores and hold them until one of their auctions. …

Peer-To-Peer Consumption In 3d Printing Design, Weizhi Chen

Dissertations

Three-dimensional printing or additive manufacturing is a new element in new product development that emphasizes on digitalization and innovation. However, due to its new emergence, existing research has rarely explored its mechanism and benefits especially in marketing, new product development and innovation. This research addresses the mechanism of 3D printing under collaborative consumption in the age of personal fabrication. The primary focus of this research lies at the intersection of marketing, 3D printing in collaborative consumption, and data science. Online peer-to-peer 3D printing sharing platform myminifactory.com is utilized as primary study context. In this research, two types of product design …

Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.

Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen

Markets, Globalization & Development Review

No abstract provided.

Digitally Engaged Consumers: A Multi-Level Perspective Of Higher Education Actors And Their Technology Readiness, Treasa Karney, Roisin Vize, Taeshik Gong

Conference papers

Advances in digital technology and innovation have fundamentally changed the way Higher Education (HE) communities, interact, consume and co-create value (Freberg and Merle 2016; Neier and Zayer 2015). However, differences have persisted between the potential of technology enabled learning and the less consistent realities of technology use within university learning and teaching (Henderson et al. 2015). Therefore, a key aim of this research is to examine how technology readiness of students influences their interaction, engagements, and value co-creation with staff. Through applying the lens of value co-creation, i.e. where value is co-created among actors through their active role of engagement, …

The Use Of Secrets In Marketing And Value Creation, Ivan Fedorenko

2019

Keeping secrets is common to both corporations and public organizations. However, secrets have, until recently, received little attention in the marketing literature. The research on secrecy, to date, has been focused on the appropriating value from innovation. The purpose of my dissertation is to explore how secrecy can be used to create value for consumers. Paper one integrates the existent research on secrecy to develop an overarching framework and categorize four common types of secrets: reputational secrets, trade secrets, managerial secrets, and marketing secrets. The drivers and consequences of secrecy are identified across all three levels of analysis: individual, organizational …

Marketing Digital Aplicado A Productos Y Servicios Innovadores Para La Biblioteca Rural De Moniquirá, Angie Lorena Aragón Perilla, Cristian Camilo Fontecha Álvarez

Sistemas de Información, Bibliotecología y Archivística

En este trabajo se presenta una propuesta de marketing digital aplicado a los productos y servicios innovadores para la biblioteca rural de Moniquirá, para lo cual se identifica el perfil socio informativo de los usuarios de la biblioteca, se determina el tipo de productos y servicios apropiados para el perfil de esos usuarios y se definen las diferentes fases de la propuesta. El trabajo incluye la construcción del estado del arte del tema, el desarrollo del marco teórico necesario para el cumplimiento de los objetivos, el diseño y la aplicación de los instrumentos de encuestas y entrevistas necesarios para el …

Innovación En El Sector Textil: Incidencia De La Educación Sobre La Producción De Bienes Y Servicios Nuevos En La Industria Textil Para El Periodo 2007 - 2012, Jessica Andrea Nieto Martínez, Edwin David Ramírez Colorado, Julieth Tatiana Lozano Mondragón

Economía

La innovación tecnológica ha sido fundamental dentro de la evolución del mercado a nivel global, sin embargo, es necesario que dentro de la misma exista capital humano capacitado para que junto con la innovación se impulse la optimización de la productividad de las empresas y a gran escala el crecimiento económico de las naciones. Por lo tanto, el objetivo del presente trabajo es analizar la incidencia del nivel educativo para la producción de bienes o servicios en la industria textil para los años 2007 – 2012. Para el desarrollo de la investigación se realizó un estudio econométrico a partir de …

How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

No abstract provided.

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically …

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …

Strategies To Improve Business Performance With Information From Social Media, Taylor Chan

Walden Dissertations and Doctoral Studies

In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance with marketing information acquired from social media. The population comprised business leaders from …

The Consequences Of Business Model Innovation On Market Orientation And Stakeholder Orientation In Disruptive Firms, Zach Moore

Association of Marketing Theory and Practice Proceedings 2018

Disruption is the new paradigm of business. Nearly a day goes by without the popular business press heralding a new “disruptor” that has come to lay waste to the existing industrial landscape and radically alter the way in which humanity will live. While this may seem like hyperbole, it is not entirely without merit. The past few decades have seen a tremendous growth of innovations that have caused widespread changes in the ways firms do business. As such, it is essential to understand the antecedents and consequences of innovation and disruption on firms.

In the taxonomy of innovation, there are …

Lighting The Flame Of Entrepreneurship Among Agribusiness Students, Christiane Schroeter, Lindsey Higgins, Carlyn Wright

Christiane Schroeter

Developing A Leadership Curriculum 'Innovation, Creativity And Leadership', Pamela Zh Pauwels

Creativity and Change Leadership Graduate Student Master's Projects

Growth and innovation are key drivers to a company’s long-term success. Creativity (creative thinking) is a necessary condition for innovation. Supervisors and managers who are able to build a positive work environment that enables creative and innovative behavior have a competitive advantage. This Master's project focuses on the development of an in-company leadership curriculum to provide leaders and supervisor with theoretical background and a “ toolbox ” to develop their own and their team’s innovative and creative behavior. A pilot version of curriculum was well received and validated the need to gain more understanding on the topic of creativity and …

Digital Transformation And Value Creation: Sea Change Ahead, Srinivas K. Reddy, Werner Reinartz

Research Collection Lee Kong Chian School Of Business

Digital transformation is taking place all around us and there is hardly a single aspect of life that has not been affected. In a traditional sense, digital transformation refers to the use of computer and internet technology for a more efficient and effective economic value creation process. In a broader sense, it refers to the changes that new technology has on the whole; on how we operate, interact, and configure, and how wealth is created within this system. It has become clear by now that the digital transformation has an obvious, lasting, and even revolutionary impact, not only on the …

New Product Development Team Creativity And Innovation: The Role Of Cultural Diversity, Communication, Proximity And Foreign Culture Representativeness, Felix A. Flores

Open Access Theses & Dissertations

This Dissertation explores new product development team creativity and innovation. Section 1 discusses the definition, measurement and relevance of new product development team creativity. It highlights some of the discrepancies in the literature with regards to the definition and operationalization of creativity, and adopts a definition and scale, that will serve as the foundation for section 2 and 3 studies.

Section 2 examines the influence of several dimensions of cultural diversity on new product development creativity and innovation, during differing stages of new product development, and in both co-located and domestic environments.

Section 3 extends section 2 by examining the …

Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos

Selected Honors Theses

In an increasingly turbulent market, marketers are having difficulty predicting consumer demands, and academics are finding that traditional marketing theory is no longer highly effective in making educated marketing decisions. With the growth of Entrepreneurial Marketing (EM) research over the past several decades, researchers have found these practices to be effective not only for SME’s but also for larger firms. Because of this, researchers are offering Entrepreneurial Marketing theory as a solution for all firms seeking a competitive advantage in a volatile market. Entrepreneurial Marketing, which is the innovative, opportunity seeking approach most entrepreneurs and small and medium enterprises (SMEs) …

Marketing Strategies Used By Specialty Photo Retailers To Grow Revenues, Robert Michael Banasik

Walden Dissertations and Doctoral Studies

The advent of digital cameras, including those in smartphones, has caused an upheaval in

the photo industry that led to the bankruptcy of Kodak and the closure of most

independent photo stores. The purpose of this multiple case study was to explore

marketing strategies that specialty photo retailers in the United States have used to grow

revenues after the shift to digital imaging technologies. The conceptual framework of this

study was Rogers's diffusion of innovations model specifying typical movement of

information through communications channels in a social system over time. Data sources

included semistructured interviews with 5 photo retailers, photos …

Strategies Technology Development Marketing Leaders Used To Commercialize A New Product Innovation, Roxie Mooney

Walden Dissertations and Doctoral Studies

Strategies for commercialization of a new product innovation are critical for gaining a sustainable level of customer acceptance and financial performance. The purpose of this single case study was to explore the commercialization strategies used by 5 technology development marketing leaders from a healthcare company in Washington state. The conceptual framework for this study was commercialization of innovation theory (CoI). The data were collected through semistructured interviews and company documentation, and analyzed using Yin's 5-step data analysis process for case studies to identify and code themes. Analysis of data generated 3 major themes: strategies implemented during the prelaunch phase, strategies …

On Contemporary Leadership And Branded Organizations, Mark Bloemhard

Antioch University Full-Text Dissertations & Theses

This qualitative study examined a leader’s enigmatic decision-making process guiding innovative and complex organizations—organizations that are not able to rely on market research or the precedence of industry emulators for making strategic decisions. Leaders of highly creative organizations regularly make catalytic decisions that have fateful outcomes; their ability to recognize and appropriately adjudicate complex and unpredictable market forces determine the consequences. Such influential choices often require a deep level of intuition with very little research and time to decide. The purpose of this dissertation has been to develop a framework that presents Brand Leadership as a distinct and viable leadership …

Creativity, Design And Management In Australian Fashion Enterprises, Bruno Santarelli

Theses: Doctorates and Masters

In this study a number of Australian fashion enterprises are investigated in an effort to understand how product development is managed and creativity facilitated. Of particular interest was the interaction between the various actors in the creative process and the manner in which they influenced creative output. The study was underpinned by a wideranging review of the literature that reflects the multidisciplinary nature of creativity and innovation in business.

The study is timely because Australian fashion enterprises are operating in an increasingly challenging market with a perfect storm of competitive drivers at play. Technology enables instant dissemination of fashion trends …