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Using Diffusion Of Innovation Theory To Help Predict The Adoption Of New Technologies In Retailing, Richard Clodfelter
Using Diffusion Of Innovation Theory To Help Predict The Adoption Of New Technologies In Retailing, Richard Clodfelter
Association of Marketing Theory and Practice Proceedings 2010
New technologies are constantly being tested by retailers to determine their applicability to business operations. This paper examines diffusion of innovation theory and its applicability to assisting retailers in making decisions about the implementation of these new technologies. This paper concentrates on one form of biometric technology that is currently being tested by several retailers—fingerprint authentication at point-of-sale. The purpose of the paper is to identify components and processes, based on diffusion of innovation theory, that could be tested to better determine how consumers will react to the introduction and implementation of new technologies in retail stores.
A Study Of Market Segmentation In High-Tech Startup Ventures, Alan D. Lish
A Study Of Market Segmentation In High-Tech Startup Ventures, Alan D. Lish
Association of Marketing Theory and Practice Proceedings 2010
Much has been written about the benefits of market segmentation. In fact, it provides the basis of most marketing strategies in larger firms. But while larger firms understand the benefits of market segmentation and put it into practice, many start-up firms seem to ignore or dismiss segmentation as an essential marketing strategy. This paper explores the practical use of market segmentation as it applies to high-tech start-ups, examines its use in those companies, and tries to determine if segmentation strategy is used by start-ups in other, non-traditional ways.
Implications Of Contemporary Leadership Models On Sales Management, Ellen M. Raineri
Implications Of Contemporary Leadership Models On Sales Management, Ellen M. Raineri
Association of Marketing Theory and Practice Proceedings 2010
As organizations have discovered that they cannot solely compete on price, product, quality, or technology, organizations have sought the use of optimum leadership models to assist with competition and survival. After examining the evolution of three contemporary leadership models: Spiritual Leadership, Primal Leadership, and Innovative Leadership, it is shown that these models offer sustenance in various ways for organizations and employees. Furthermore, because of the introduction and practice of Spiritual Leadership, Primal Leadership, and Innovative Leadership, specific implications exist for sales management as related to their sales reps and to their customers.
Ethics In Retail Buying And Sales: Perceptions Of Future Retail Personnel, David J. Burns
Ethics In Retail Buying And Sales: Perceptions Of Future Retail Personnel, David J. Burns
Association of Marketing Theory and Practice Proceedings 2010
Unlike many other industries, collegiately educated individuals pursuing a career in retailing often find themselves involved in both buying and selling activities and/or interacting with those who do during their careers. As a result, policies enacted by a retailer which affects one of these two environments will likely affect the other. Perceptions of potentially ethically troublesome situations and practices in buying were found to be strongly related to perceptions of potentially ethically troublesome situations and practices in selling. The only exceptions concern socialization between retail salespeople and their peers and/or management, and whether vendors service small accounts. It appears that …
Sample Frames Vs. Data Quality: When Research Panels Are From A Client And A Research Firm, Michael Latta
Sample Frames Vs. Data Quality: When Research Panels Are From A Client And A Research Firm, Michael Latta
Association of Marketing Theory and Practice Proceedings 2010
Clients, academics, and marketing research practitioners are concerned about sample frames and their relationships to data quality. In addition, clients sponsoring marketing research surveys are concerned about data collection period length. Typically, brand managers pressure research suppliers to quickly find solutions to the research problem. This study provides real world data on a survey among 504 female consumers. Two sample frames were involved: 1) a Volunteer Access Panel (VAP) and 2) a Non-Volunteer Access Panel (NVAP). The use of two sample frames reduced the field time for the client, provided lower costs, and added value in meeting rapid response requirements.
Utilizing The Innovative Leadership Behavior Inventory And Relationship Marketing As Critical Elements For Teaching/Learning Entrepreneurial Leadership (El), Howard F. Rudd Jr., John E. Clarkin, Thomas Kent, Robert J. Brinson Sr
Utilizing The Innovative Leadership Behavior Inventory And Relationship Marketing As Critical Elements For Teaching/Learning Entrepreneurial Leadership (El), Howard F. Rudd Jr., John E. Clarkin, Thomas Kent, Robert J. Brinson Sr
Association of Marketing Theory and Practice Proceedings 2010
The focus of this paper will be on utilizing the five-factor Leader Behavior Inventory (LBI) as the structure, and various teaching or learning pedagogy and related processes and relationships as the intervening variables in order to help entrepreneurs assess then enhance their potential leadership behavior. In turn, this should foster the decision process necessary to accomplish enterprise building or organizational development thus enhancing the cycle time for critical change. Should the LBI and associated assessment tools and processes indicate such, the best practice strategies may involve bringing in professional management, slowing the growth of the enterprise to allow for leadership …
Assessing Sport-Sales Training Effectiveness: Development Of A Baseline Sample, Richard M. Southall
Assessing Sport-Sales Training Effectiveness: Development Of A Baseline Sample, Richard M. Southall
Association of Marketing Theory and Practice Proceedings 2010
The majority of entry-level positions within the sport industry fall in the area of sales. Yet, only recently have sport-management programs begun to offer courses devoted to sales education and training. The discipline of sales provides an ideal opportunity to incorporate experiential-based learning. While several recent articles have examined the application of experiential-learning based learning to courses focused on ticket sales, this article presents the results of the first systematic assessment of such courses’ effectiveness. Specifically, this paper presents the results of evaluation of sales-training programs that incorporate Southall, Nagel, LeGrande, and Han's (2003) metadiscrete experiential learning model and the …
Does The Degree Of Internationalization Moderate The Market Orientation-Performance Relationship?, Ed Bruning
Does The Degree Of Internationalization Moderate The Market Orientation-Performance Relationship?, Ed Bruning
Association of Marketing Theory and Practice Proceedings 2010
This study examines the moderating effect of foreign market expansion orientation on the market orientation-performance relationship. It is argued the traditional notion of market orientation overlooks a number of realities that occur in foreign markets that lead to effects on market orientation. A sample of Canadian businesses is analyzed using moderator regression analysis. The findings support the contention that foreign market expansion orientation moderates the relationship as expected.
The Psychodynamic Limits Of Fractured Relationships: When Emotional Tensile Strength Is Broken, Mary F. Mobley, Micheal C. Mobley
The Psychodynamic Limits Of Fractured Relationships: When Emotional Tensile Strength Is Broken, Mary F. Mobley, Micheal C. Mobley
Association of Marketing Theory and Practice Proceedings 2010
The Special Session will address factors that lead to the disintegration of once strong partnerships and alliances and outline the psychodynamic limits that lead to fractured relationships. Behavioral constructs employed in a psychiatric medicine setting will be discussed relative to their heuristic value in strategic relationship management setting. Further, the concept of emotional tensile strength will be explored.
Municipalities And University Athletic Departments: The Collaborative Funding Of Capital Improvement Projects, James W. Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey
Municipalities And University Athletic Departments: The Collaborative Funding Of Capital Improvement Projects, James W. Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey
Association of Marketing Theory and Practice Proceedings 2010
This panel takes three papers and details how municipalities and universities can collaborate, develop, and market policies that subsidize collegiate athletic capital improvement projects and improve both groups. Each paper uses either resource dependency theory or interpretive policy analysis as theoretical frameworks to explore how local governments and universities can add value to their environments, while improving the lives of their constituents. While this kind of community project is not new the difficulties rest in getting people to agree to an additional tax levy. Each paper on this panel communicates the multiple advantages and disadvantages associated with approving and marketing …
The Lighter Side Of Darkness: B-School Management And Succession, Lydia A. Mckinley-Floyd, Melvin T. Stith
The Lighter Side Of Darkness: B-School Management And Succession, Lydia A. Mckinley-Floyd, Melvin T. Stith
Association of Marketing Theory and Practice Proceedings 2010
Few faculty members give much thought to joining the "Dark Side" of the academy--administration, preferring instead to be left alone to pursue their scholarly research, classroom instruction and professional affiliations. Yet at no time in our history has b-school leadership been more important. Facing multiple threats from global economic meltdown, for-profit online programs and global educational competition, traditional b-schools need to attract and maintain dynamic leaders who must identify innovative ways to reinvent, reposition, and reignite their faculty and programs for success in the 21st century while maintaining their heritage and values that alumni and other stakeholders come to expect. …
The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business, Eric C. Schwarz
The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business, Eric C. Schwarz
Association of Marketing Theory and Practice Proceedings 2010
Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented to aid sport marketing professionals in the creation of a recovery marketing plan for their organization.
Revolutionizing The Market: Electronic Branding Strategies Within Ncaa Fbs Athletic Departments, Coyte G. Cooper, Richard M. Southall, Matthew Cooper
Revolutionizing The Market: Electronic Branding Strategies Within Ncaa Fbs Athletic Departments, Coyte G. Cooper, Richard M. Southall, Matthew Cooper
Association of Marketing Theory and Practice Proceedings 2010
Increasing competition for the discretionary dollar of sport consumers has created an environment where sport organizations are forced to find strategies to differentiate themselves from the competition (Mullin, Hardy, and Sutton, 2007; Ross, 2007). One rapidly growing platform that sport organizations are now utilizing is e-branding. However, segments of the sport industry are in the infancy stages of developing long- standing practices for communication via new technology (de Chernatony & Christoudoulides, 2004). The purpose of this study was to explore the technologies that Division I FBS athletic departments (N = 64) implement to build their brand image with consumers. The …
The Perks And Problems Of Being Department Chair, David J. Burns, Stephen S. Batory, John Lanasa, Chris Manolis
The Perks And Problems Of Being Department Chair, David J. Burns, Stephen S. Batory, John Lanasa, Chris Manolis
Association of Marketing Theory and Practice Proceedings 2010
Many faculty members find the opportunity to serve as chair of their department at a point of their career. How does the chair position differ from a faculty position? Of what should a faculty member be aware before agreeing to serve as chair? Is it possible to prosper in the chair’s position? This special session will involve a candid discussion if the chair’s position – its perks and its problems. Four marketing faculty, both present chairs and former chairs, will present a clear picture of the chair’s position, and will address such issues as chair selection and appointment, dealing with …
Sporting Change: Greening The Ballpark, Steve Greenberg, Anthony Taormina, Robert Sroufe
Sporting Change: Greening The Ballpark, Steve Greenberg, Anthony Taormina, Robert Sroufe
Association of Marketing Theory and Practice Proceedings 2010
Sustainable construction achieves the dual aim of reducing building carbon emissions while reducing lifecycle maintenance and long-term operating costs of the facility. This exploratory research aims to address the gap between the growing development of commercial LEED real estate buildings and sports and entertainment venues, while developing a framework for LEED Certification in New Ballparks. Medlar Field at Lubrano Park, located in State College, Pennsylvania, opened in 2006 as the first LEED certified stadium in the world. Sustainable design features include automatic plumbing fixtures, a gray water system, automatic lighting, public transportation hubs, and use of recycled and local construction …
Implementing The Customer Relationship Paradigm In Sports Marketing, Lynn W. Mcgee
Implementing The Customer Relationship Paradigm In Sports Marketing, Lynn W. Mcgee
Association of Marketing Theory and Practice Proceedings 2010
With the increasing attention to services marketing, the paradigms that guide marketing practitioners are shifting. An emerging approach useful to sports marketing is the study of customer relationships and their role in marketing mix design. This qualitative study examines the process, benefits and costs of implementing the customer relationship paradigm in brand identity development. A new baccalaureate university introduced athletics—and needed a mascot, colors and visual identity. Gronroos’ model of external, internal and interactive marketing guided the process. The results demonstrated the benefits of the approach and identified the need for stronger concepts and measures in this emerging research.
Dimensions Of Event Quality Associated With High School Football Games: Scale Development, Kevin K. Byon, Matthew Ziemnik, Eddie Lam, James J. Zhang
Dimensions Of Event Quality Associated With High School Football Games: Scale Development, Kevin K. Byon, Matthew Ziemnik, Eddie Lam, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2010
The current study was the first attempt to develop a scale that measures high school football event quality that could lead to sport consumption. With continued improvement of the scale, the EQS-HSF has great potential to be a valuable marketing tool to examine sport consumption behavior associated with high school football games.
A Fighting Chance: The Struggle Of A Historically Black College Athletic Program, James W. Satterfield
A Fighting Chance: The Struggle Of A Historically Black College Athletic Program, James W. Satterfield
Association of Marketing Theory and Practice Proceedings 2010
The purpose of this study was to develop an understanding of the social dynamics surrounding a Historically Black College and University and its local community. The following research questions helped guide this study. What is the perception of South University’s athletic program in the local community? And What is the Community's relationship with South University Three focus group interviews were conducted, each with seven participants as well as semi-structured interviews. It became clear through the course of focus groups and individual interviews that the sociological nature of the relationship between South University and its local community was institutionalized along racial …
Preparation For An International Sport Event: The Promotional Strategies Of 2009 Kaohsiung World Games, Steve Shih-Chia Chen, Ronald Dick, Ashley Mcnabb, Yin-Chu Tseng
Preparation For An International Sport Event: The Promotional Strategies Of 2009 Kaohsiung World Games, Steve Shih-Chia Chen, Ronald Dick, Ashley Mcnabb, Yin-Chu Tseng
Association of Marketing Theory and Practice Proceedings 2010
This study presented administrative and marketing-related information on Kaohsiung City’s preparation for the 2009 World Games. The presented information was allocated through an extensive literature review on secondary sources, personal interviews, and observations from fall of 2008 to summer of 2009. Promotional strategies and activities, projected financial and sales data, reports on constructions, and issues and challenges related to the Games were further analyzed. The study further discussed the “not-for-profit” approach that was practiced by many East Asian Countries to gain international recognition and promote patriotism while hosting a major sport event.
Providing Consistent Service At The Concessions Stand: A Potential Problem, Mark Nagel
Providing Consistent Service At The Concessions Stand: A Potential Problem, Mark Nagel
Association of Marketing Theory and Practice Proceedings 2010
Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml, Bitner, & Gremler, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a large discrepancy existed among concession outlets in …
Organization Structure And Service Capabilities As Predictors Of Supply Chain Performance: B2b Seller’S Perspective, Harash J. Sachdev, G. Russell Merz
Organization Structure And Service Capabilities As Predictors Of Supply Chain Performance: B2b Seller’S Perspective, Harash J. Sachdev, G. Russell Merz
Association of Marketing Theory and Practice Proceedings 2010
In buyer-seller exchanges the seller not only provides the goods and service but also transfers its organization capabilities on to the buying firm. Improper selection and usage of these capabilities may reduce the seller’s sustainable competitive edge in future transactions in this supply chain. Through field interviews and Resource Based View literature, the authors propose and test a model linking organization structure, service capabilities, and seller’s satisfaction and performance in business-to-business exchanges. Based on eighty-seven responses, the results indicate that autonomous structure has a positive impact on all three service capabilities. Formalization has a positive influence on only logistics service …
Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously, Henrik Blomgren
Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously, Henrik Blomgren
Association of Marketing Theory and Practice Proceedings 2010
The purpose of this paper is to bring forward a methodology that makes it possible to handle different theoretical models simultaneously when analyzing cases of outsourcing - without ending up with contradictary conclusions. The approach used in the paper is a development of a framework, the analysis of three commonly used models (The Make-or-buy model, the Network approach, and Industrial strategy) and a case study where outsourcing of shift-gears in the carindustry is analysed. The paper addresses the basic need to clearify the fundamental assumtions embedded in theories applied on outsourcing. It also clearifies very hands-on how the suggested methodology …
The Role Of Trust In Today’S Extended Enterprise, Ken Saban, Michaela Ann Noakes
The Role Of Trust In Today’S Extended Enterprise, Ken Saban, Michaela Ann Noakes
Association of Marketing Theory and Practice Proceedings 2010
This paper explores the role that trust plays in improving the overall collaboration and business performance of firms that constitute an extended enterprise. Case studies of Eli Lilly, Airbus and Toyota Motor Company illustrate the significant economic advantages of creating and maintaining a collaborative and trusting network.
Student Evaluations Of Academic Integrity And Business Behaviors In Private And Public Universities, Stephen S. Batory, Anne H. Batory, Dean Frear
Student Evaluations Of Academic Integrity And Business Behaviors In Private And Public Universities, Stephen S. Batory, Anne H. Batory, Dean Frear
Association of Marketing Theory and Practice Proceedings 2010
This article investigates the potential influence of college environment on student attitudinal and behavioral development. The influence of academic integrity issues is compared between students attending private and public universities. Student attitudes toward ethical business behaviors and academic issues such as the likelihood of academic dishonesty detection, the perceived effects of academic cheating, peer norms and past behavior are examined. The two groups report a very different pattern of responses. Students at private universities report lower cheating, plagiarizing, and committing other acts of dishonesty compared to students in public universities. Students in private universities are more aware of students being …
The Evolving Role And Responsibilities Of Is Managers In Logistics, Stephen Lemay, Dave Mcmahon, Jeffery A. Periatt, Jon Carr
The Evolving Role And Responsibilities Of Is Managers In Logistics, Stephen Lemay, Dave Mcmahon, Jeffery A. Periatt, Jon Carr
Association of Marketing Theory and Practice Proceedings 2010
This article provides a description of the evolving role of IS managers, their competencies, job requirements, and training needs. Key findings for developing effective training options and their implications are discussed. The data comes from an original research project funded by the Council of Logistics Management.
Customer Compliance Through Automated Marketing In Higher Education Practice, Edward Kasabov
Customer Compliance Through Automated Marketing In Higher Education Practice, Edward Kasabov
Association of Marketing Theory and Practice Proceedings 2010
The Marketing Concept, Relationship Marketing Concept, and associated conceptions of customer orientation and customer centricity have been imported into pedagogy. Using empirical findings about Customer Compliance through Automated Marketing, we argue that Higher Education institutions can successfully supplant the currently dominant customer-centric thinking with the successful practices of what we refer to as ‘customer compliance’ businesses (CCBMs). The CCBM philosophy and strategies defy traditional theories of dealing with customers and especially with dissatisfied customers during service recovery and complaint management. CCBM philosophy and success can be replicated by academic institutions as well. We provide specific advice on the application of …
Expert To Matrix Learning: A Comparison Of Graduate Versus Undergraduate, Renee Fontenot
Expert To Matrix Learning: A Comparison Of Graduate Versus Undergraduate, Renee Fontenot
Association of Marketing Theory and Practice Proceedings 2010
The process use of expert-to-matrix learning is explained and then exampled across undergraduate principles of marketing classes and a graduate foundations of marketing course. Through expert-to-matrix learning students practice teamwork, presentation, and critical thinking skills. The technique is an example of cooperative learning, where students discuss concepts, seek explanations, and develop a common response to objectives that they present to others. They gain positive learning benefits like empowerment and responsible association. Matrix learning maximizes performance, morale, and well being of students. Teams are evaluated on the thoroughness and quality of their shared understanding of daily course objectives through class presentations. …
The "Perfect" Service-Learning Class Project: Implications For The Seleb Scale, Cynthia Anderson, Jane M. Reid, Mark Toncar
The "Perfect" Service-Learning Class Project: Implications For The Seleb Scale, Cynthia Anderson, Jane M. Reid, Mark Toncar
Association of Marketing Theory and Practice Proceedings 2010
A six-week public relations class held during the summer of 2009 conducted a very successful service- learning project. The students were able to raise money for charity, while showcasing their project on three local television stations as well as the local newspaper. Additionally, they communicated information about their event through social networking sites. Thus, this project became known as the "perfect" service- learning class project. The purpose of this article is to determine how the students participating in this service-learning project rated the items on the SELEB (Service Learning Benefits) scale, compared to less successful classes.
Service-Learning Partnerships In Marketing Education: A Case Study In A Sales Management Course, Doris M. Shaw
Service-Learning Partnerships In Marketing Education: A Case Study In A Sales Management Course, Doris M. Shaw
Association of Marketing Theory and Practice Proceedings 2010
Marketing educators often collaborate with the business community to prepare students for the real world. Another option for doing so is via service-learning partnerships that tie nonprofit agencies to particular college courses over a period of time. This article describes how such a partnership was incorporated into a sales management course. Following a review of service learning literature, this manuscript will discuss how the partnership was developed and implemented, learning outcomes, and future considerations.
Marketing Part-Time Mba Programs: Understanding The Need For And Dimensions Of Flexibility, Lynn C. Dailey
Marketing Part-Time Mba Programs: Understanding The Need For And Dimensions Of Flexibility, Lynn C. Dailey
Association of Marketing Theory and Practice Proceedings 2010
Flexibility likely plays a major role in MBA recruitment, particularly for part-time MBA programs. This begs the question, what does flexibility really mean in regards to education? This paper examines the issue of MBA program flexibility. The paper utilizes exploratory research to help MBA marketers better understand consumers need for flexibility and to identify dimensions on which MBA marketers can build flexibility into their programs.