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2006

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Full-Text Articles in Business

Strategic Partnerships And The Internationalisation Process Of Software Smes, Aileen Kennedy, Kathy Keeney Dec 2006

Strategic Partnerships And The Internationalisation Process Of Software Smes, Aileen Kennedy, Kathy Keeney

Conference papers

This research investigates the strategic partnering activities of software SMEs (small to medium sized enterprises), their motivations to engage in strategic partnerships as part of the internationalisation process, the key benefits achieved and the main challenges encountered. A qualitative research methodology focusing on Irish indigenous firms is used. Findings suggest that strategic partnerships were initiated to take advantage of firm synergy, reputation and credibility advantages. Partnerships also served as an important foreign market entry mechanism allowing firms to accelerate sales cycles and reduce risk in overseas markets. Challenges facing firms included partner selection and issues of control. Directions for further …

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How And Why Chinese Firms Excel In 'The Art Of Price War', Knowledge@Smu Dec 2006

How And Why Chinese Firms Excel In 'The Art Of Price War', Knowledge@Smu

Knowledge@SMU

When it comes to price wars, Wharton marketing professor Z. John Zhang can't help but notice that companies in the West and companies in China are quite literally worlds apart. In the West, Zhang says, the outbreak of a price war is viewed as the failure of managerial rationality. In China, the outbreak of a price war is considered a legitimate and effective business strategy. In a recent paper, Zhang and Dongsheng Zhou, a marketing professor at the China Europe International Business School in Shanghai, analyze two price wars that took place in China in the mid-1990s.

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Cultural Tendencies In Negotiation: A Comparison Of Finland, India, Mexico, Turkey, And The United States, Lynn E. Metcalf, Allan Bird, Mahesh Shankarmahesh, Zeynep Aycan, Jorma Larimo, Didimo Dewar Valdelamar Dec 2006

Cultural Tendencies In Negotiation: A Comparison Of Finland, India, Mexico, Turkey, And The United States, Lynn E. Metcalf, Allan Bird, Mahesh Shankarmahesh, Zeynep Aycan, Jorma Larimo, Didimo Dewar Valdelamar

Marketing

In this era of increased global cooperation, a growing number of negotiators conduct business in multiple countries and, therefore, need access to a systematic comparison of negotiating tendencies across a wide range of countries. Empirical work systematically comparing variations across a range of cultures is scarce. A comparative analysis of negotiating tendencies in five countries is presented. This study establishes the utility of the [Salacuse, J. (1998) Ten ways that culture affects negotiating style: Some survey results. Negotiation Journal, 14(3): 221–235] framework in identifying country differences across five countries, representing five cultural clusters. Significant differences in negotiation orientations both …

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Normative Perspectives For Ethical And Socially Responsible Marketing, Gene R. Laczniak, Patrick Murphy Dec 2006

Normative Perspectives For Ethical And Socially Responsible Marketing, Gene R. Laczniak, Patrick Murphy

Marketing Faculty Research and Publications

This article presents a normative set of recommendations for elevating the practice of marketing ethics. The approach is grounded in seven essential perspectives involving multiple aspirational dimensions implicit in ethical marketing. More important, each basic perspective (BP), while singularly useful, is also integrated with the other observations as well as grounded in the extant ethics literature. This combination of BPs, adhering to the tenets of normative theory postulation, generates a connective, holistic approach that addresses some of the major factors marketing managers should consider if they desire to conduct their marketing campaigns with the highest levels of ethics and social …

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2006 December, Office Of Communications & Marketing, Morehead State University. Dec 2006

2006 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December 2006.

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Nation Equity: Incidental Emotions In Country-Of-Origin Effects, Durairaj Maheswaran, Cathy Yi Chen Dec 2006

Nation Equity: Incidental Emotions In Country-Of-Origin Effects, Durairaj Maheswaran, Cathy Yi Chen

Research Collection Lee Kong Chian School Of Business

Different from past research on country-of-origin effects that has focused on cognitive factors, this article examines the impact of incidental emotions and cognitive appraisals associated with these emotions on country-of-origin effects. Experiment 1 compared anger and sadness and demonstrated that country of origin influenced evaluations only in the angry (vs. sad) condition where human (vs. situation) control was high. Experiment 2 further identified the effects of agency control using a different emotion, frustration. Based on these observations, this article suggests that, like brands, countries also have equity associated with them, termed nation equity, that has both performance and emotional components. …

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Market Valuation Of Convertible Securities Of U.S. Airlines, Kseniya P. Beltsova Nov 2006

Market Valuation Of Convertible Securities Of U.S. Airlines, Kseniya P. Beltsova

Master's Theses - Daytona Beach

The airlines have enormous needs for capital. Historically, capital spending was accountable for about 15 percent of annual airline revenues, more than double the average for manufacturing companies (Arpey, 1995). Access to capital is essential to the long-term viability and growth of the airline industry especially due to the capital-intensive nature of its business. However, highly cyclical nature of the airline business and its severe dependence on general economic condition make investments in the industry risky and uncertain. The airline's junk bond credit rating and enormous amounts of debt result in extremely high costs of capital. In addition, the airlines …

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2006 November, Office Of Communications & Marketing, Morehead State University. Nov 2006

2006 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November 2006.

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Unilever's Michael Polk: It's All About 'Dislocating Ideas', Knowledge@Smu Nov 2006

Unilever's Michael Polk: It's All About 'Dislocating Ideas', Knowledge@Smu

Knowledge@SMU

To drive home the subject of his speech at the recent third annual Wharton Marketing conference, Michael Polk, president of Unilever United States, flashed up a definition straight from the dictionary: 'Innovation: a new idea or method; a change in something established.' Polk, who manages such brands as Dove, Axe, Slim-Fast, Country Crock, Wishbone and Q-Tips, said innovation, not invention, lies at the heart of successful marketing campaigns.

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Linking Brand Equity To Customer Equity, Robert P. Leone, Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh Mcalister, Rajendra Kumar Srivastava Nov 2006

Linking Brand Equity To Customer Equity, Robert P. Leone, Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh Mcalister, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Customer equity and brand equity are two of the most important topics to academic researchers and practitioners. As part of the 2005 Thought Leaders Conference held at the University of Connecticut, the authors were asked to review what was known and not known about the relationship between brand equity and customer equity. During their discussions, it became clear that whereas two distinct research streams have emerged and there are distinct differences, the concepts are also highly related. It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there …

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통합적 브랜드 전략과 창의적 미디어 솔루션을 조화시킨 마케팅 커뮤니케이션 선도기업, Eun Ju Lee, Chang Jo Yoo, Sang Lin Han Oct 2006

통합적 브랜드 전략과 창의적 미디어 솔루션을 조화시킨 마케팅 커뮤니케이션 선도기업, Eun Ju Lee, Chang Jo Yoo, Sang Lin Han

Asia Marketing Journal

Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients` brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients` brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

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소비자 비만관리 행동에 있어 자아개념과 주관적 규범의 영향 및 자기통제감의 조절변수적 영향, Hyung Shik Jung, Young Shim Kim Oct 2006

소비자 비만관리 행동에 있어 자아개념과 주관적 규범의 영향 및 자기통제감의 조절변수적 영향, Hyung Shik Jung, Young Shim Kim

Asia Marketing Journal

It is frequently observed that consumers` behavior and performance in their weight control are greatly affected by the degree of self-control by the consumers themselves. In other words, effective weight control behavior is only possible when the consumers invest a substantial amount of endeavors and self-control. The present study empirically investigated the effect of the self-image congruence and subjective norm formed by self- concept reflected in weight control behavior on weight control attitude formation, actual behavior, and performance. For more in-depth research, rather than simply showing differences in performance based on self-control, the present study divided the subjects into high …

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음악 산업에 있어 성공적 비즈니스 모델인 Sk Telecom의 멜론(Melon), Pil Hwa Yoo, Suke Kyu Lee, Kyoung Sik Kim Oct 2006

음악 산업에 있어 성공적 비즈니스 모델인 Sk Telecom의 멜론(Melon), Pil Hwa Yoo, Suke Kyu Lee, Kyoung Sik Kim

Asia Marketing Journal

On November 16th 2004, SK Telecom Co., Ltd. launched ``MelOn``, an ubiquitous music service, into the first time in the world. It, new business model in Korea, was a great success in domestic music industry. Its key success factors are not only differential features of service but also the superiority of technical know-how, customer-oriented spirit, and marketing mix activities compared to many competitors. The case shows how MelOn developed and then introduces what on-line music service is identifying the key success factors and presenting visible outcomes. Furthermore discussing its business implications and future challenges.

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빙그레 요플레의 시장 선도적 신제품 마케팅전략, So Young Kim, Heon Soo Jung, Young Chan Kim Oct 2006

빙그레 요플레의 시장 선도적 신제품 마케팅전략, So Young Kim, Heon Soo Jung, Young Chan Kim

Asia Marketing Journal

Since launching a spoonful yogurt ``Yoplait`` for the first time in the nation, Binggrae Co. has established the reputation of the Yoplait brand, and secured its leading position in the yogurt market. This study examined how Binggrae as a market pioneer (in the spoonful yogurt market) or a market follower(in the drinking yogurt market) has developed and responded to the yogurt market in which competition between companies are becoming fierce. Instead of being bound by conventional competition rules, Binggrae was found to have implemented distinctive marketing strategies for new products. That is, providing new values, the company led the market …

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확산과정에서의 세 번째 의사전달경로, Sang June Park, Chang Hoon Shin Oct 2006

확산과정에서의 세 번째 의사전달경로, Sang June Park, Chang Hoon Shin

Asia Marketing Journal

The Bass model assumes two communication channels: mass-media and word-of-mouth. In this paper, we call the mass-media Type Ⅰ channel of communications. The word-of-mouth channel means interaction between non-adopters and adopters. Let us call it Type Ⅱ channel of communications. In the real world, however, the non-adopters who are not aware of the innovation can be affected by communications with other non-adopters who are aware of it. Let us call it Type Ⅲ channel of communications to differentiate with Type Ⅱ channel. This paper analyzes the impact of Type Ⅲ channel on diffusion process. The result shows that exponential growth …

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고객 정보참여 행동의 결정요인과 관여의 조절역할, You Jae Yi, Soo Jin Lee Oct 2006

고객 정보참여 행동의 결정요인과 관여의 조절역할, You Jae Yi, Soo Jin Lee

Asia Marketing Journal

The purpose of this study was to investigate the determinants of customers` information engagement, the behavior pattern from WOM to cooperation, and the moderator in the behavior pattern. The proposed three determinants, boundary personnel`s citizenship behavior, satisfaction, and commitment were significant antecedents to WOM, but not to cooperation. The path coefficient from WOM to cooperation was significant and hereby the voluntary level of cooperation was found as a higher level of voluntary behavior than WOM. Additionally, the path from WOM to cooperation was moderated by customer involvement, as the path coefficients from WOM to cooperation varied by the level of …

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비영리교육기관의 공익마케팅, Young Sik Kwak, Pil Hwa Yoo, Sung Wook Youn Oct 2006

비영리교육기관의 공익마케팅, Young Sik Kwak, Pil Hwa Yoo, Sung Wook Youn

Asia Marketing Journal

Inje University, a nonprofit-oriented educational institution, was ranked second in the nation and first in all the local universities in the 2001 Comprehensive Evaluation of the Universities in 25 years since it was founded. In order to find out the reason for this high reputation, we had an interview with the chairman and an in-depth interview with other school authorities, interviewed the students and the residents in the community, and collected related data for the second time. We revealed that Inje University had been performing public marketing in the areas of its management philosophy, function, form, and performance. Our interview …

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한국그런포스펌프㈜: 마케팅활동의 현지화 및 차별화, Seong Yeon Park, Hong Jai Rhee, Young Hyuck Joo Oct 2006

한국그런포스펌프㈜: 마케팅활동의 현지화 및 차별화, Seong Yeon Park, Hong Jai Rhee, Young Hyuck Joo

Asia Marketing Journal

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by …

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Dr. Anca Micu Interviewed As Part Of Groundbreaking Marketing Conference, Anca C. Micu Oct 2006

Dr. Anca Micu Interviewed As Part Of Groundbreaking Marketing Conference, Anca C. Micu

Anca C. Micu

Interview of Dr. Anca Micu which took place at the 2006 Consumer Engagement Conference, held at The Crowne Plaza in New York City from September 27 to 28 2006, and was broadcast on the official blog covering the event.

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Proof Of Concept Fund Approach To Small And Medium Enterprise Franchising And Marketing Research Findings., Omolara O. Akanji Oct 2006

Proof Of Concept Fund Approach To Small And Medium Enterprise Franchising And Marketing Research Findings., Omolara O. Akanji

Bullion

Over the past 20 to 25 years small scale enterprises have exploded in the informal sector of the Nigeria's businesses. The informal sector study (CBN, NISEK 2000) showed that over 25,000 small scale enterprises were in existence in the agro industrial production sector of the economy during the year 2000. This paper proffers a model of funding called "Proof of Concept Fund" as a bridging credit facility to research institutes and small scale industrialist who would want to patent/franchise budding research findings to commercialization. The study reveals that there are substantial empirical studies of countries that have used the Proof …

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2006 October, Office Of Communications & Marketing, Morehead State University. Oct 2006

2006 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October 2006.

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Tests Of Graphic Visuals And Cigarette Package Warning Combinations: Implications For The Framework Convention On Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup Oct 2006

Tests Of Graphic Visuals And Cigarette Package Warning Combinations: Implications For The Framework Convention On Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup

Marketing Faculty Research and Publications

The World Health Organization recently adopted the Framework Convention on Tobacco Control, a groundbreaking public health treaty that will require that warning information in the form of text, pictures, or a combination of these two forms cover at least 30% of the front and back of cigarette packages. In three studies using smokers from the United States and Canada, the authors examine the effects of specific graphic visuals in the context of current U.S. verbal warnings. The findings indicate that including both graphic visual warnings, such as those used in Canada, and warning statements currently used in the United States …

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2006 September, Office Of Communications & Marketing, Morehead State University. Sep 2006

2006 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September 2006.

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Legally Speaking--John Doe And The Patriot Act, Bryan M. Carson Sep 2006

Legally Speaking--John Doe And The Patriot Act, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

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Major Chinese Full-Text Electronic Information Resources For Researchers And Scholars, Jue Wang Sep 2006

Major Chinese Full-Text Electronic Information Resources For Researchers And Scholars, Jue Wang

DLPS Faculty Publications

China’s electronic publishing industry has developed very rapidly over the past decade. China has become one of the electronic publishing centers in Asia and will continue to flourish in the future. Chinese electronic databases provide the most efficient way for scholars, researchers and students to perform searches as well as to provide information for businesses and governments. In this article, the author gives a brief overview of selected databases which represent a small portion of the Chinese electronic resources and hopes it will serve as a reference to Chinese scholars world-wide.

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Culture In Services Marketing, Malcolm Mitchell Sep 2006

Culture In Services Marketing, Malcolm Mitchell

Doctoral

This research features both theoretical and empirical work underlining the potential value of marketing to contribute to commercial performance. The theory draws from those authors who have been predominant in promoting the concept of a market orientation as an antecedent to organisational success. The marketing culture paradigm is introduced and developed to specifically consider the area of services marketing. The empirical investigation concludes that there is an acknowledged appreciation of the value of a market oriented culture, particularly at senior levels of organisation, and that a market-oriented culture can be said to be associated with market shareholding and to a …

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A Tough Pill To Swallow: Does The First Amendment Prohibit Wv From Regulating Pharmaceutical Companies' Advertising Expenses To Lower The Cost Of Prescription Drugs?, Brienne Taylor Greiner Sep 2006

A Tough Pill To Swallow: Does The First Amendment Prohibit Wv From Regulating Pharmaceutical Companies' Advertising Expenses To Lower The Cost Of Prescription Drugs?, Brienne Taylor Greiner

West Virginia Law Review

No abstract provided.

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Optimal Order Quantities With Remanufacturing Across New Product Generations, Shantanu Bhattacharya, V Daniel R. Guide, Luk N. Van Wassenhove Sep 2006

Optimal Order Quantities With Remanufacturing Across New Product Generations, Shantanu Bhattacharya, V Daniel R. Guide, Luk N. Van Wassenhove

Research Collection Lee Kong Chian School Of Business

We address the problem of determining the optimal retailer order quantities from a manufacturer who makes new products in conjunction with ordering remanufactured products from a remanufacturer using used and unsold products from the previous product generation. Specifically, we determine the optimal order quantity by the retailer for four systems of decision-making: (a) the three firms make their decisions in a coordinated fashion, (b) the retailer acts independently while the manufacturer and remanufacturer coordinate their decisions, (c) the remanufacturer acts independently while the retailer and manufacturer coordinate their decisions, and (d) all three firms act independently. We model the four …

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Customer Lifetime Value : An Integrated Data Mining Approach, Chen Xu Aug 2006

Customer Lifetime Value : An Integrated Data Mining Approach, Chen Xu

Theses & Dissertations

Customer Lifetime Value (CLV) ---which is a measure of the profit generating potential, or value, of a customer---is increasingly being considered a touchstone for customer relationship management. As the guide and benchmark for Customer Relationship Management (CRM) applications, CLV analysis has received increasing attention from both the marketing practitioners and researchers from different domains. Furthermore, the central challenge in predicting CLV is the precise calculation of customer’s length of service (LOS). There are several statistical approaches for this problem and several researchers have used these approaches to perform survival analysis in different domains. However, classical survival analysis techniques like Kaplan-Meier …

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The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia Aug 2006

The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

We introduce the concept of the epistemic consumption object. Such consumption objects are characterized by two interrelated features. First, epistemic consumption objects reveal themselves progressively through interaction, observation, use, examination, and evaluation. Such layered revelation is accompanied by an increasing rather than a decline of the object’s complexity. Second, such objects demonstrate a propensity to change their “face‐in‐action” vis‐à‐vis consumers through the continuous addition or subtraction of properties. The epistemic consumption object is materially elusive and this lack of ontological stability turns the object into a continuous knowledge project for consumers. Via this ongoing cycle of revelation and discovery, consumers …

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