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Articles 1 - 30 of 317
Full-Text Articles in Business
Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker
Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker
Digital Initiatives Symposium
Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.
In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …
Juggling Expectations And Certification Standards: Journey Of A Norwegian Destination Towards Acquiring The Sustainable Destination Label, Per Strömberg, Ajay Kumar
Juggling Expectations And Certification Standards: Journey Of A Norwegian Destination Towards Acquiring The Sustainable Destination Label, Per Strömberg, Ajay Kumar
GSTC Academic Symposium - In conjunction with the GSTC Global Conference Sweden April 23, 2024
Juggling expectations and certification standards: Journey of a Norwegian destination towards acquiring the sustainable destination label.
Authors: Ajay Kumar & Per Strömberg, University of South-Eastern Norway
Short abstract: External third-party audits are crucial for ensuring the quality of sustainability in tourism, utilizing tools like certifications and accreditations. Certification is widely employed as a means of assessing quality in sustainable tourism practices, enhancing credibility and overall quality standards. In 2018, Innovation Norway's Sustainable Destination Standard achieved the esteemed status of being recognized by the Global Sustainable Tourism Council (GSTC). This standard, consisting of 45 criteria and 108 indicators, undergoes thorough assessment, …
Mindset, Virtue Signaling And Volunteering, Corinne Novell, Steven Bauer, Alice Labban, Yingfan Zhu
Mindset, Virtue Signaling And Volunteering, Corinne Novell, Steven Bauer, Alice Labban, Yingfan Zhu
Seaver College Research And Scholarly Achievement Symposium
Virtue signaling, or publicly showing off one’s good character or actions to others, has been studied in many contexts. This research expands on previous work and focuses on investigating the impact of fixed vs. growth mindsets on virtue signaling in a volunteering context. Mindsets, in the context of this research, are the beliefs people hold about the consistency of human’s personality as well as their moral characteristics. We hypothesize that given the different goal orientations of people with growth vs. fixed mindsets, the impact of obligatory virtue signaling on volunteer behavior will be stronger among people with a growth (vs. …
Destinations’ Recovery Marketing Campaigns In Response To Pandemics, Eli Avraham
Destinations’ Recovery Marketing Campaigns In Response To Pandemics, Eli Avraham
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
The Covid-19 pandemic has altered the paradigm of risk and recovery management but it is just one of many pandemics to have impacted destinations during the last two decades. This study examine how destination officials combated the image crises that followed SARS-2003, H1N1 Swine flu 2009-10, Zika 2016-17 and Covid-19. The literature dealing with combating pandemics has focused on the actual management of either a specific pandemic or regional aspects of a pandemic and less on the recovery marketing and image repair aspect. As a result, tourism academic literature has a shortage of image repair theoretical frameworks addressing multi-case health-related …
A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache
A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
The purpose of this scientific paper is to review various aspects of the negative impact of the COVID-19 outbreak on the tourism sector in Romania. The paper is based on research that combines a analysis of economic indicators, completed a qualitative research, based on in-depth interviews conducted on the population of Brasov on assessing the travel during the pandemic. Based on the results of research and exploratory research in the literature, we have listed in a concise manner several measures to make tourism cleaner, safer and more sustainable after this famous pandemic.
Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor
Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
The contribution of digitalization and digital platforms to tourism sustainability is a timely topic. In this research we analyze if a digital platform such as Instagram could contribute and be used as a tool to promote sustainability by destinations and by travelers. To this aim, we implement a methodology comprised of four steps: identifying the most recognized sustainable destinations in the world (i.e. Slovenia, New Zealand and Costa Rica), downloading and analyzing the last posts from the official accounts of the DMOs of these destinations, identifying the most frequently used hashtags related to sustainable tourism (#ecoturismo, #ecotourism, #sustainabletravel, #ecotravel and …
What Drives Satisfaction And Dissatisfaction Of Hotel Guests? An Exploratory Analysis Based On Tripadvisor, Carlos Díaz-Santamaría, Jacques Bulchand-Gidumal Professor, Santiago Melián-González
What Drives Satisfaction And Dissatisfaction Of Hotel Guests? An Exploratory Analysis Based On Tripadvisor, Carlos Díaz-Santamaría, Jacques Bulchand-Gidumal Professor, Santiago Melián-González
ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19
Understanding the drivers of hotel guest satisfaction and dissatisfaction is basic for hotel managers. In this research, we use a large database of more than 30,000 reviews that were posted on TripAdvisor to investigate this issue. We use Power BI to assign a sentiment score to each review and to extract the main phrases from them. This allows us to create two datasets of words and phrases (one derived from the reviews of satisfied guests and one derived from the reviews of dissatisfied guests) in order to compare them. In order to compare both datasets, we perform a quantitative analysis. …
Calling Their Bluff: Misplaced Loyalty Is A Problem For Gamblers, Jonathan Ross Gilbert, Marla B. Royne Stafford, Leonard Hostetter
Calling Their Bluff: Misplaced Loyalty Is A Problem For Gamblers, Jonathan Ross Gilbert, Marla B. Royne Stafford, Leonard Hostetter
International Conference on Gambling & Risk Taking
Abstract
Due to the ubiquity of casinos, both brick and mortar and online, problem gambling has emerged as a significant public health issue. It is estimated that 30% - 50% of all casino revenues are generated from problem gamblers who tend to be disproportionately male, young, and minority group members (Welte et al. 2014). Although prior research has examined the mediating role of gambling behaviors in the relationship between casino marketing strategies and problem gambling, it is not clear what role casino loyalty programs play in predicting problem gambling, particularly in underserved and minority populations. Prentice & Wong (2016) examined …
Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr
Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr
International Conference on Gambling & Risk Taking
Abstract:
There is a growing trend of gambling/betting organisations attempting to secure a position in the fast-growing and profitable sector of Esports by becoming an inherent part of the sports culture and its community of fans. This alignment is raising concerns due to the community lifestyle and consumption of experience intrinsic in sports/Esports (Gordon, Gurrieri, & Chapman, 2015).
Diffusion of gambling in society is triggered by digital/technological disruption on gambling and changing consumer behaviour and cultural trends. This environment offers innovative opportunities to experience gambling and “gambling-like” experiences online (King et al., 2010) with the extra incentive of ease of …
Social Capital And Gambling Risk Perception 'A Social Marketing Dilemma', Otila Osborne, Maree Thyne, Kirsten Robertson, Janet Davey
Social Capital And Gambling Risk Perception 'A Social Marketing Dilemma', Otila Osborne, Maree Thyne, Kirsten Robertson, Janet Davey
International Conference on Gambling & Risk Taking
AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female gamblers (50 years+)
BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Typically, older women are portrayed as being risk averse. However recent studies across several jurisdictions reveal significant shifts in risk perception in the domain of social risk. Yet little is known about how older women perceive gambling risk. This study provides an alternative to …
Analysis Of The Changing Behaviours Of Chinese Genz Towards Casino Tourism: Implications To The Asian Markets, Linqian Huang
Analysis Of The Changing Behaviours Of Chinese Genz Towards Casino Tourism: Implications To The Asian Markets, Linqian Huang
International Conference on Gambling & Risk Taking
Abstract
While the Chinese GenX spend largely in gambling activities during their visits to the destinations which are famous for their casino tourism industry, the GenY have shown less enthusiasm to be the high rollers. Regarding the Chinese GenZ, their spending behaviours in casino tourism will continue to exhibit changes and differences comparing to the GenX and GenY, especially for the non-gaming expenditure. Considering the potential purchasing power of GenZ, it is important for integrated resorts operators to understand the changing consumption behaviour of this new generation. For this, online questionnaire survey and analysis of narratives are employed to explore …
Caring Hurts, Otila Osborne
Caring Hurts, Otila Osborne
International Conference on Gambling & Risk Taking
‘Caring Hurts’
The Effects of Social Capital on Gambling Risk Perception
AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female internet gamblers (50 years+)
BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Yet little is known about this vulnerable demographic or the factors that underpin the behaviour. This study provides an alternative to the psychological approaches that dominate gambling research. A social capital paradigm …
Marketing Campaign For Pope County Habitat For Humanity, Hailey Addison
Marketing Campaign For Pope County Habitat For Humanity, Hailey Addison
ATU Research Symposium
Habitat for Humanity is a non-profit organization that assists families by building them homes. Habitat raises funds, interviews families in need and chooses a candidate, builds a home, and then gives the house to the family. What sets this organization however, is that they give a “hand up, not a hand out”. Instead of just giving them a house, they require the family to help build it. Also, the family is expected to pay an affordable mortgage back to Habitat. This philosophy promotes a sense of ownership in these new homeowners, and hopefully that will encourage them to take good …
The Perception And Stigma Of Onlyfans And Its Users, Tristan Rea, Tanzi Stafford, Alexandria Mcadams, Walker Ridgeway
The Perception And Stigma Of Onlyfans And Its Users, Tristan Rea, Tanzi Stafford, Alexandria Mcadams, Walker Ridgeway
Undergraduate Research Conference
• How do individuals perceive OnlyFans and its users? • How willing are people to engage with the site? • Do people view OnlyFans as a legitimate form of income?
The Effect Of Competitors On Lululemon’S Customer Attraction & Retention, Tristan Rea
The Effect Of Competitors On Lululemon’S Customer Attraction & Retention, Tristan Rea
Undergraduate Research Conference
No abstract provided.
Student Motivation For Using Aarc Services, Madison Frost
Student Motivation For Using Aarc Services, Madison Frost
Undergraduate Research Conference
Why do students not use AARC services? Are there actions the AARC could take to improve student attendance?
Stephen F. Austin State University Parking, Madilyn Williams, David Gonzalez
Stephen F. Austin State University Parking, Madilyn Williams, David Gonzalez
Undergraduate Research Conference
Objectives: • To investigate student's satisfaction with SFA parking using a graded scale. • Find out if there is a specific aspect of SFA parking that needs to be improved and if needed improvements how to achieve this goal.
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
Bm-02 Spartanburg Methodist College: Evaluation Of Classroom Space Efficiency, Kahleag D. Terry, Drake A. Taber, Christina King-Johnson
Bm-02 Spartanburg Methodist College: Evaluation Of Classroom Space Efficiency, Kahleag D. Terry, Drake A. Taber, Christina King-Johnson
SC Upstate Research Symposium
Spartanburg Methodist College: Evaluation of Classroom Space Efficiency
In 2019, Spartanburg Methodist College converted from a two-year to a four-year institution. As the college grows, more classrooms are needed to satisfy the course requirements for students. A research study was conducted to answer the following question: What is the best option to implement additional class times/locations for traditional undergraduate students for both student and faculty.
Through out the semester, the student researchers analyzed various types of data address the problems of space and later class time allocation opportunities. An evaluation of the last eight semesters class location and times were …
Bm-01 Marketing Research Tutoring Center, Roger Brian Herrera, Zachary Jennings, Shamarion C. Tubbs, Christina A. King-Johnson
Bm-01 Marketing Research Tutoring Center, Roger Brian Herrera, Zachary Jennings, Shamarion C. Tubbs, Christina A. King-Johnson
SC Upstate Research Symposium
Marketing Research Tutoring Center
Spartanburg Methodist College is interesting in determining the perceived effectiveness of their tutoring center from both the students and faculty perspectives. There is a focus on ude the integration of drop-in tutoring, commuter culture and involvement, invested time results, students with time conflicts, and Intelligent Tutoring Systems.
Altogether, these subjects represent attributing factors that can help better understand the research question: Are there any issues that exist with our tutoring center that need to be addressed to increase attendance? For instance, with topics such as drop-in tutoring it was stated that attendance rates were increased and …
What’S Gender Got To Do With It? Beyond Binary Gender In Market Research Resources, Amanda Pirog
What’S Gender Got To Do With It? Beyond Binary Gender In Market Research Resources, Amanda Pirog
Midwest Business Librarian Summit (MBLS)
No abstract provided.
Support For Academics Among University Athletic Donors, Srivatsa Seshadri, Greg Broekemier, Mackenzie Puckett
Support For Academics Among University Athletic Donors, Srivatsa Seshadri, Greg Broekemier, Mackenzie Puckett
Mountain Plains Business Conference
No abstract provided.
A Review Of The Literature On The Effects Of Social Media On Buying Fashion Apparel Intention And Decision, Win Min Thein
A Review Of The Literature On The Effects Of Social Media On Buying Fashion Apparel Intention And Decision, Win Min Thein
Mountain Plains Business Conference
The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research …
A Qualitative Look Into Repair Practices, Jumana Labib
A Qualitative Look Into Repair Practices, Jumana Labib
Undergraduate Student Research Internships Conference
This research poster is based on a working research paper which moves beyond the traditional scope of repair and examines the Right to Repair movement from a smaller, more personal lens by detailing the 6 categorical impediments as dubbed by Dr. Alissa Centivany (design, law, economic/business strategy, material asymmetry, informational asymmetry, and social impediments) have continuously inhibited repair and affected repair practices, which has consequently had larger implications (environmental, economic, social, etc.) on ourselves, our objects, and our world. The poster builds upon my research from last year (see "The Right to Repair: (Re)building a better future"), this time pulling …
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah
3rd IBA SBS International Conference 2024
The intended research will target the problem of lack of LBA application and ineffective utilization of LBA in mobile advertising in digital marketing. Not much focus has been given to this area of marketing in the existing literature as well as practice in the context of the FMCG sector in Karachi, Pakistan. Wibisurya (2018) alluded that LBA has the potential to positively influence a consumer’s behavior towards a type of advertisement being carried out. However, FMCG marketers show a significant lack of interest in the domain. Moreover, LBA performed through SMS advertising increases two-way communication between consumers and FMCG brands, …
The Use Of Social Listening In Understanding The Consumer Perception, Attitudes, Emotions, And Predicting The Purchase Intentions, Ubedullah Khoso
The Use Of Social Listening In Understanding The Consumer Perception, Attitudes, Emotions, And Predicting The Purchase Intentions, Ubedullah Khoso
3rd IBA SBS International Conference 2024
Purpose: The objective of this research is to use social listening in exploring the factors which affect the consumers’ perceptions, attitude, and emotions which lead to purchase intentions.
Introduction and Literature Review: Over 3.8 billion people use social media that is around 45% of the world’s population(Statista, 2022). The ever evolving technologies and the adaption of these technologies is changing how we access information, how we communicate, and how we respond to different stimuli (Ospina, 2019). How we communicate, listen, and interpret using a domain of social media is termed as social listening (Stewart & Arnold, 2018). Specifically, social listening …
Neuromarketing: A Bibliometric Perspective Of The Field, Raja Rub Nawaz, Saniya Fayaz
Neuromarketing: A Bibliometric Perspective Of The Field, Raja Rub Nawaz, Saniya Fayaz
3rd IBA SBS International Conference 2024
With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth. The present reviews in the field of neuromarketing are often limited when it comes to the scope or the discussion of documents and further subjects. This serves as a limitation to the consolidative and theoretical implications in the field. The study addresses this theoretical and methodological gap by charting the bibliometric analysis using the citation, and cooccurrence approaches by analyzing a total of 396 articles extracted from the Web of …
Examining Customer Loyalty Among Omni-Channel Users In The Age Of Disruptions In Retailing, Sheeraz Yar Khan, Jawaid A. Qureshi
Examining Customer Loyalty Among Omni-Channel Users In The Age Of Disruptions In Retailing, Sheeraz Yar Khan, Jawaid A. Qureshi
3rd IBA SBS International Conference 2024
Amid tech-disruptions and the pandemic, COVID-19, the world has witnessed swift growth in omni-channels. This study aims to investigate the factors that influence the customer loyalty among omni-channel users. Omni-channels are famous platforms that connect customers with the brands. Firms strive hard to keep this channel more interactive and supportive in order to satisfy customers and create loyalty among them. Although it is an important aspect in modern business, fewer studies have been conducted in this area to provide a comprehensive model that not only helps to create satisfaction but also loyalty among users. The data for this study was …
Creating A Healthy Rural Ecosystem For Community Vitality: Developing Rural Community Business Research, Karalyn Kutzer, Dr. Emily Newell
Creating A Healthy Rural Ecosystem For Community Vitality: Developing Rural Community Business Research, Karalyn Kutzer, Dr. Emily Newell
Thinking Matters Symposium
The objective of this project is to create a model of and mechanism for statewide, systematic data collection to support workforce development pathways for P-20 students in rural Maine to ensure the long-term vitality and success of these communities. Businesses, as sites of financial and social capital development, can be more thoughtfully calibrated to local workforce needs in these communities. However, data is not currently made available to businesses and community leaders that would allow them to make thoughtful decisions about how to use community resources and time in order to create these partnerships. Businesses and economic growth in rural …