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Articles 6181 - 6210 of 16693
Full-Text Articles in Business
2019-October-01-College Of Public Health Researcher Secures Two Nih-Funded Grants, University Marketing And Communications, East Tennessee State University
2019-October-01-College Of Public Health Researcher Secures Two Nih-Funded Grants, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Dressed To Impress: The Effect Of Victim Attire On Helping Behavior, Sergio W. Carvalho, Diogo Hildebrand, Sankar Sen
Dressed To Impress: The Effect Of Victim Attire On Helping Behavior, Sergio W. Carvalho, Diogo Hildebrand, Sankar Sen
Publications and Research
Charitable organizations often rely on pictures of victims to raise support for their causes. We examine the effect of donor perceptions of a novel aesthetic element of a victim’s physical appearance – his/her attire – on helping. In line with our theorizing, a field study, a survey and an experiment, together, show that donor perceptions that a victim is well attired reduces helping by diminishing her perceived need. Moreover, we show that this negative effect of neat attire on helping behavior is weaker for more physically attractive victims than for their less attractive counterparts. These findings establish a victim’s attire …
When "More" Seems Like Less: Differential Price Framing Increases The Choice Share Of Higher-Priced Options, Thomas Allard, David J. Hardisty, Dale Griffin
When "More" Seems Like Less: Differential Price Framing Increases The Choice Share Of Higher-Priced Options, Thomas Allard, David J. Hardisty, Dale Griffin
Research Collection Lee Kong Chian School Of Business
Four experiments supported by six supplemental studies show that premium but higher-priced products (e.g., direct flights, larger-capacity data storage devices) are more popular when the additional cost is made explicit using differential price framing (DPF; e.g., "for $20 more") rather than being left implicit, as in standard inclusive price framing (IPF; e.g., "for $60 total"). The DPF effect is driven by pricing focalism: relative to IPF, DPF creates a focus on the price difference, which, because it is smaller than the total price, leads to lower perceived expensiveness and thus greater choice share for the premium option. This price framing …
2019 October, Morehead State University. Office Of Communications & Marketing.
2019 October, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2019.
2019-September-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2019-September-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-26-"In Flux": Sefea 2019 Exhibit, University Marketing And Communications, East Tennessee State University
2019-September-26-"In Flux": Sefea 2019 Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-26-Etsu Response, University Marketing And Communications, East Tennessee State University
2019-September-26-Etsu Response, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 25, 2019) Eleven students from East Tennessee State University Bill Gatton College of Pharmacy earned their accelerated Master of Business Administration degrees this weekend, as part of the colleges Doctor of Pharmacy-MBA dual degree program, a partnership with ETSU College of Business and Technology. The ceremony was held on Saturday at the Millennium Center.
Gatton College of Pharmacy graduates, all from the Class of 2020, are as follows:
- Yaa Anane, Arlington, Texas
- Michael Bowyer, Wise, Virginia
- Augustine Bui, Baldwin Park, California
- Tucker Carlson, Dandridge, Tennessee
- Chelsie Collins, Jonesborough, Tennessee
- Daniel Cox, …
2019-September-25-Department Of Social Work Hosts Self-Care Conference, University Marketing And Communications, East Tennessee State University
2019-September-25-Department Of Social Work Hosts Self-Care Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, University Marketing And Communications, East Tennessee State University
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-24-Greg Pond Exhibit At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
2019-September-24-Greg Pond Exhibit At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-24-Kingsport Alliance For Continued Learning Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
2019-September-24-Kingsport Alliance For Continued Learning Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-Carter Railroad Museum Showcases The History Of Coal Railways In Appalachia, University Marketing And Communications, East Tennessee State University
2019-September-23-Carter Railroad Museum Showcases The History Of Coal Railways In Appalachia, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-College Of Nursing Online Phd Ranked 20th In Country, University Marketing And Communications, East Tennessee State University
2019-September-23-College Of Nursing Online Phd Ranked 20th In Country, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-Waiting. And Waiting., University Marketing And Communications, East Tennessee State University
2019-September-23-Waiting. And Waiting., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-22-Battle Of Church And State Talk, University Marketing And Communications, East Tennessee State University
2019-September-22-Battle Of Church And State Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response, Ana Isabel Rodríguez-Escudero, Pilar Carbonell, Pablo Moreno-Albaladejo
The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response, Ana Isabel Rodríguez-Escudero, Pilar Carbonell, Pablo Moreno-Albaladejo
Journal of Applied Packaging Research
The research purpose is to develop a better understanding on how two claim characteristics, surface size and distance-to-center, affect customers’ attention and emotional responses.The study is based on information obtained from 42 shoppers from a retail chain in Great Britain. Visual attention is measured using an eye-tracking methodology and customers’ emotions by electrodermal activity (EDA), a common indicator of autonomic nervous system (ANS). Our research reveals that, for claims located close to the center of the label, increases in surface size compensate for the attention loss associated with moving the claim further off the center. However, for peripheral product claims, …
2019-September-20-College Of Nursing’S Mullins Wins National Teaching Award, University Marketing And Communications, East Tennessee State University
2019-September-20-College Of Nursing’S Mullins Wins National Teaching Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-20-Equity And Inclusion Conference, University Marketing And Communications, East Tennessee State University
2019-September-20-Equity And Inclusion Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-20-Etsu’S American Sign Language (Asl) Minor Is Addressing Education Need In Tennessee, University Marketing And Communications, East Tennessee State University
2019-September-20-Etsu’S American Sign Language (Asl) Minor Is Addressing Education Need In Tennessee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-20-Joseph Campana Creative Writing Residency, University Marketing And Communications, East Tennessee State University
2019-September-20-Joseph Campana Creative Writing Residency, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Multi-Brand Loyalty In Consumer Markets: A Qualitatively-Driven Mixed Methods Approach, Ghizlane Arifine, Reto Felix, Olivier Furrer
Multi-Brand Loyalty In Consumer Markets: A Qualitatively-Driven Mixed Methods Approach, Ghizlane Arifine, Reto Felix, Olivier Furrer
Marketing Faculty Publications
Purpose
Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This paper aims to have a deeper understanding of MBL by investigating its different types and facets.
Design/methodology/approach
This study uses a sequential, qualitatively driven mixed-method design consisting of in-depth interviews and supplementary survey research.
Findings
The findings of this study suggest that mood congruence, identity enhancement, unavailability risk reduction and market competition are the most important facets that explains the two types of MBL (complementary-based and product substitutes). Furthermore, the findings …
2019-September-20-Information Sessions In Virginia Highlight Department Of Social Work Programs, University Marketing And Communications, East Tennessee State University
2019-September-20-Information Sessions In Virginia Highlight Department Of Social Work Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-19-Austin Witt, University Marketing And Communications, East Tennessee State University
2019-September-19-Austin Witt, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-19-Kelsey Runion, University Marketing And Communications, East Tennessee State University
2019-September-19-Kelsey Runion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-18-Etsu, Vol State Announce Partnership, University Marketing And Communications, East Tennessee State University
2019-September-18-Etsu, Vol State Announce Partnership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-17-Awareness Saves Lives, University Marketing And Communications, East Tennessee State University
2019-September-17-Awareness Saves Lives, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-17-Body Mapping, University Marketing And Communications, East Tennessee State University
2019-September-17-Body Mapping, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-17-Fall Train Excursion, University Marketing And Communications, East Tennessee State University
2019-September-17-Fall Train Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-Septmeber-16-Ibma Industry, Momentum Awards, University Marketing And Communications, East Tennessee State University
2019-Septmeber-16-Ibma Industry, Momentum Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.