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Full-Text Articles in Business

2019-October-14-Tuvan Throat Singers, Beatboxer To Mash Up Eastern, Western Traditions, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-14-Tuvan Throat Singers, Beatboxer To Mash Up Eastern, Western Traditions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-14-Quillen Alumna Weathers Hurricane Dorian, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-14-Quillen Alumna Weathers Hurricane Dorian, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-11-Strive Veteran Entrepreneurship Program, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-11-Strive Veteran Entrepreneurship Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-10-Etsu Elevates Announcement, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-10-Etsu Elevates Announcement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-09-Ccrhs Honors Hall Of Fame, Distinguished Alumni Inductees, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-09-Ccrhs Honors Hall Of Fame, Distinguished Alumni Inductees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-09-Surveying Program Wins Education Award, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-09-Surveying Program Wins Education Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard Oct 2019

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.


2019-October-08-Folk Songs, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-08-Folk Songs, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-08-Homelessness And Opioid Use Disorder, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-08-Homelessness And Opioid Use Disorder, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-08-Minuteman Award, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-08-Minuteman Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-08-Wykoff Named To Governor’S Health Care Modernization Task Force, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-08-Wykoff Named To Governor’S Health Care Modernization Task Force, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-07-Bachelor Of Science In Environmental Health Celebrates 50 Years, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-07-Bachelor Of Science In Environmental Health Celebrates 50 Years, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-04-"Tol'able David" Silent Film Screening/Discussion, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-04-"Tol'able David" Silent Film Screening/Discussion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-03-Lecture Addresses ‘Climate Solutions As Health Solutions’, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-03-Lecture Addresses ‘Climate Solutions As Health Solutions’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-03-Taylor Dennis, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-03-Taylor Dennis, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-03-Financial Aid News, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-03-Financial Aid News, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-02-Et Echo, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-02-Et Echo, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-02-Brooke Jarvis, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-02-Brooke Jarvis, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-02-Karsai Named Fulbright Scholar, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-02-Karsai Named Fulbright Scholar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Caroline Czap's Portfolio, Caroline Czap Oct 2019

Caroline Czap's Portfolio, Caroline Czap

Honors College Portfolios

This portfolio consists of works that I have completed during my time in the School of Business at Duquesne University. Consisting of marketing campaigns, blog post drafts and templates, a digital marketing analysis, and multiple honors college projects this portfolio showcases what I have learned not only in my marketing major in the business school, but in my digital media arts minor in the liberal arts school as well. Each element of this portfolio demonstrates my knowledge and passion for the digital marketing industry.

Each element of this portfolio exposed me to different elements that go into the digital marketing …


Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson Oct 2019

Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson

Mahurin Honors College Capstone Experience/Thesis Projects

Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …


A Market Analysis Of Pay Rates For New Graduate Certified Registered Nurse Anesthetists, Zachary Halliwell Oct 2019

A Market Analysis Of Pay Rates For New Graduate Certified Registered Nurse Anesthetists, Zachary Halliwell

Doctoral Projects

The profession of Certified Registered Nurse Anesthetists (CRNA) is a thriving occupation. In their national Occupational Outlook Handbook, the Bureau of Labor Statistics (U.S. Department of Labor, 2018), reported the national market for CRNAs is predicted to continue its steady growth through 2026. The Bureau of Labor Statistics (BLS) provides numerous statistics, as previously mentioned, on their website. However, the stats available include CRNAs of varying experience levels. The Mississippi Department of Employment Security (MDES) has a few statistics, online, regarding the market for CRNAs. The data provided by MDES, while appreciated, is lacking in numerical significance, given the minuscule …


Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci Oct 2019

Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci

University of South Florida (USF) - M3 Publishing

This is the second volume of the Advances in Global Business and Economics Book Series. This volume has the following parts:

  • Part 1: Accounting
  • Part 2: Consumer Behavior
  • Part 3: Corporate Finance & Governance
  • Part 4: Economics
  • Part 5: Education & Training
  • Part 6: Environmental Issues/Sustainability & Green Tourism
  • Part 7: Finance & Banking
  • Part 8: Food and Beverage Management
  • Part 9: Hospitality & Tourism/Smart Tourism
  • Part 10: Human Resource Management
  • Part 11: Innovation & Entrepreneurship
  • Part 12: International Trade
  • Part 13: Leisure Management
  • Part 14: Management
  • Part 15: Social Science Studies
  • Part 16: Technology/E-Business/Social Media

ISBN: 978-1-7321275-5-5


2019-October-01-"Johnson City: Then And Now" Exhibit, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-01-"Johnson City: Then And Now" Exhibit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-01-Students, Alumni Earn Ibma Honors, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-01-Students, Alumni Earn Ibma Honors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-01-Etsu Grad Student's Book Heading To Big Screen, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-01-Etsu Grad Student's Book Heading To Big Screen, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-01-Now On Shelves, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-01-Now On Shelves, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Proceedings Of The Global Conference On Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci Oct 2019

Proceedings Of The Global Conference On Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci

University of South Florida (USF) - M3 Publishing

This is the second volume of the Global Conference on Business and Economics Proceedings Series.

ISSN: 2641-502X


An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan Oct 2019

An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan

Doctoral Dissertations and Projects

This research study was a qualitative, multiple case study on how the implementation of good marketing techniques impacts the sustainability of microenterprises. This is a replicative extension study of prior research that revealed a theme of “promotional activities” correlating to microenterprise sustainability beyond two years (Haynes, 2017). This research extended the prior study by significantly increasing the number of participants (from six to forty), providing heterogeneity regarding lines of business, expanding to a new geography (the Upstate of South Carolina), focusing exquisitely on marketing techniques (as defined by the classical Marketing Mix), and defining sustainability by using both an accepted …


2019-October-01-Child Psychology Online Ranking, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-01-Child Psychology Online Ranking, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.