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Articles 5851 - 5880 of 16692
Full-Text Articles in Business
2020-January-01-In Memory Of Rev Charlton, University Marketing And Communication, East Tennessee State University
2020-January-01-In Memory Of Rev Charlton, University Marketing And Communication, East Tennessee State University
ETSU News
The East Tennessee State University community is saddened to learn of the death of Rev. C.H. Charlton. Rev. Charlton was an open, warm, inviting and uplifting individual who always made those around him feel welcome and valued. He was a strong supporter of education throughout his life and a longtime friend and supporter of East Tennessee State University, a role which included his service as a member of the inaugural Admissions Committee of the university’s Bill Gatton College of Pharmacy. Rev. Charlton’s impact on Johnson City through his ministry as pastor of Friendship Baptist Church for more than four decades …
2020-January-01-Little Chicago Rail Day, University Marketing And Communication, East Tennessee State University
2020-January-01-Little Chicago Rail Day, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – On Saturday, Jan. 25, the first event for the 2020 Heritage Days series at the George L. Carter Railroad Museum, located in the Campus Center Building at East Tennessee State University, will recall the region’s own history with “Little Chicago Railroad Days.” This event, the first of 12 scheduled for the year, will feature both past and present railroading in Johnson City, with scale model railroad equipment and vintage memorabilia on display from the region.
“These events cover many facets during the course of each year, but this one is special to us because we have such …
2020-January-01-Service Awards Honorees, University Marketing And Communication, East Tennessee State University
2020-January-01-Service Awards Honorees, University Marketing And Communication, East Tennessee State University
ETSU News
Join us in congratulating the following employees who are being recognized this month for their years of service to ETSU and the State of Tennessee.
5 Years
Robert Archer
Donald Armstrong
Henry Austin
Catherine Beall
Kate Beatty
Robert Bell
Ashley Bentley
Joe Bidwell
Kara Boynewicz
Mary Bridges
Tina Brown
John Bryant
Michael Burford
Roger Campbell
Antionette Cancellaro
Tamela Carter
Patricia Caughran
Shambhavi Chandraiah
Emily Conner
Emilie Cook
Kathy Cutshall
Jean Daniels
Allison Davis
Sonya Duncan
Joel Faidley
Jennifer Fredericks
Bill Garris
Retha Gentry
Marta Gouge
Carla Green
Dorothy Greene
Kathryn Greer
Theodoor Hagg
Roger Hall
Katherine Hall
Peter Hart
Whitney …
2020-January-01-Pharmacy Technician Certification Course Offered, University Marketing And Communication, East Tennessee State University
2020-January-01-Pharmacy Technician Certification Course Offered, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – East Tennessee State University’s Office of Professional Development will offer its three-month Pharmacy Technician Certification Training Course starting Feb. 4.
The class, limited to 35 students, will train participants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified, and the course now offers more sessions to accommodate new PTCB requirements.
The course instructor is Cheryl Ollry, a pharmacy technician at the James H. Quillen Veterans Affairs Medical Center. Ollry has over 15 years of experience in retail and hospital pharmacy.
Registration for the class …
2020-Tennessee Climate Office Established At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-Tennessee Climate Office Established At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Tennessee Climate Office established at ETSU
JOHNSON CITY – After several years of careful planning, the Climate Office for the state of Tennessee has been officially recognized at East Tennessee State University by the American Association of State Climatologists (AASC).
The Tennessee Climate Office (TCO) at ETSU has been fulfilling the basic responsibilities of a state climate office since its establishment in 2016, providing climate data services to state agencies, researchers and citizens and studying the impact of drought, extreme rainfall, severe storms and other hazards. An earlier state climate office had operated under the direction of the Tennessee Valley …
Emily Morgan Signs To Play Softball At Cumberland University, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Emily Morgan Signs To Play Softball At Cumberland University, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
High School Cross Country Head Coach Needed, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
High School Cross Country Head Coach Needed, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Men Golf 2nd In Regional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Men Golf 2nd In Regional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Meredith Receives Basketball Career Achievement Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Meredith Receives Basketball Career Achievement Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Middle School Boys Baseball Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Middle School Boys Baseball Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Middle School Girls Softball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Middle School Girls Softball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Ms Baseball Team Moves Forward As A 1 Seed In Sectional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Ms Baseball Team Moves Forward As A 1 Seed In Sectional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Sydney Trosin Signs With Montreat College, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Sydney Trosin Signs With Montreat College, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Uh Lady Bucs Soccer All District And Region Teams, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Uh Lady Bucs Soccer All District And Region Teams, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Color And Color Placement Effects On Purchase Intent Of Loot Boxes In Video Games, Mackenzie Bland
Color And Color Placement Effects On Purchase Intent Of Loot Boxes In Video Games, Mackenzie Bland
Honors Undergraduate Theses
Research on the effects of color associations in gambling situations has especially come to the forefront in recent times with the rise of casinos and other sales techniques in which consumers do not know the outcome of their purchases. Loot boxes are a unique form of micro-transactions in video games where players are uncertain about the objects they will receive with their monetary purchase. The aim of this study is to explore the effects of color and color placement in ads on loot box purchase intent. It will contribute to research about color perception in marketing and will, more specifically, …
The Impact Of Gender Diversity And Tokenism On The Attractiveness Of An Organization, Lilly Thuma
The Impact Of Gender Diversity And Tokenism On The Attractiveness Of An Organization, Lilly Thuma
Undergraduate Honors Thesis Collection
The purpose of this study was to look at how variations in the gender diversity of the top management team of an organization will influence the perceived attractiveness and advancement opportunities job applicants see in the organization. College students reviewed a job posting that displayed three variations of gender diversity on the top management team (equal gender representation, all male gender diversity, and token female gender diversity), and either included or lacked a statement about the organization’s commitment to hiring a gender diverse work force. Participants reviewed the information about the job and then completed a questionnaire assessing the organization’s …
2020-2020 Wrsg Award Winner Announcement, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-2020 Wrsg Award Winner Announcement, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to Porcha McCurdy, ETSU Geosciences graduate student, for winning the 2020 Water Resources Specialty Group Student Research Paper Award from the American Association of Geographers for her paper "Analyzing inclement weather impacts in water quality in Sinking Creek, Watauga Watershed, East Tennessee" https://peasemike.wixsite.com/wrsg/awards
Keeping Social Media Influencers Influential: Preserving Perceptions Of Authenticity While Brand Dropping, Cassandra Miriam Ditt
Keeping Social Media Influencers Influential: Preserving Perceptions Of Authenticity While Brand Dropping, Cassandra Miriam Ditt
Doctoral Dissertations
Marketers’ use of social media influencers (SMIs)—individuals who use various social media channels to discuss a particular topic (e.g., fashion, health) or offer entertainment (e.g., comedy) and, in doing so, attract followers—to promote products, known as “influencer marketing,” is a widely employed and effective strategic tool (Linqia 2018). In fact, SMIs, who can be conceptualized as human brands (Thompson 2006), have a greater audience reach and dialogue generation compared to that of celebrities (Crimson Hexagon 2015). Further, consumers perceive SMIs’ content as trustworthy (Scott 2015), which is likely due to them being perceived as highly authentic. According to Audrezet, de …
Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su
MA Projects
Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …
A Conservation Marketing Toolkit: Systematic Literature Mapping, Microtargeting Conservation Easements, And Conservation Corridor Prioritization, Hannah Josie Leonard
A Conservation Marketing Toolkit: Systematic Literature Mapping, Microtargeting Conservation Easements, And Conservation Corridor Prioritization, Hannah Josie Leonard
Graduate Student Theses, Dissertations, & Professional Papers
In a changing world with limited resources for conservation efforts, conservationists, wildlife managers, and land managers must look for creative ways to realize conservation goals. A new wave of conservationists is investigating how other disciplines, namely psychology and marketing, might improve our ability to understand and change conservation-related human behavior. In this thesis, I review existing applications of “conservation marketing” and apply a subset to advance two specific conservation challenges. In Chapter 1, I present a systematic mapping of the conservation marketing literature to understand the lay of the land in how conservationists have already applied marketing techniques to conservation, …
The Social Media Machines: An Investigation Of The Effect Of Trust Moderated By Disinformation On Users’ Decision-Making Process, Zulma Valedon Westney
The Social Media Machines: An Investigation Of The Effect Of Trust Moderated By Disinformation On Users’ Decision-Making Process, Zulma Valedon Westney
CCAC Theses and Dissertations
Social media networking sites (SMNS) have become a popular communications medium where users share information, knowledge, and persuasion. In less than two decades, social media's (SM) dominance as a communication medium can't be disputed, for good or evil. Combined with the newly found immediacy and pervasiveness, these SM applications' persuasive power are useful weapons for organizations, angry customers, employees, actors, and activists bent on attacking or hacking other individuals, institutions, or systems. Consequently, SM has become the preferred default mechanism of news sources; however, users are unsure if the information gathered is true or false. According to the literature, SMNS …
Spillover Effect In Supplier Related Product Recall: The Impact Of Supplier Coo On Product Evaluations, Jianping Coco Huang, Jeffrey P. Radighieri
Spillover Effect In Supplier Related Product Recall: The Impact Of Supplier Coo On Product Evaluations, Jianping Coco Huang, Jeffrey P. Radighieri
Research, Publications & Creative Work
Research has shown that supplier quality can lead to brand quality failures. However, what is not clear is whether a supplier’s country of origin (COO) plays a role in the evaluations of manufacturer brands after a recall is initiated. In this paper, through the lens of resource advantage (R-A) theory, we empirically examine whether a supplier’s COO hurts or helps the vehicle brand when a supplier is blamed during a vehicle recall event. R-A theory suggests that high brand quality can enhance competitive advantage for a firm. Through an experimental study, we find that high brand quality can override the …
College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie
College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie
Honors Theses and Capstones
No abstract provided.
Csr Communication Strategies: How To Steer Away From Consumer Skepticism, Margaret M. Dauphinais
Csr Communication Strategies: How To Steer Away From Consumer Skepticism, Margaret M. Dauphinais
Honors Theses and Capstones
CSR Communication Strategies: How to Steer Away from Consumer Skepticism and Distrust
Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen
Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen
Atlantic Marketing Journal
Sales education research recently has turned its attention to using artificial intelligence (AI) technology, but much remains in our understanding of its use in the online and virtual sales education environment. AI can be useful to helping online students improve their sales presentations and vocal delivery skills. Examined through the lens of control value theory, this study is a pilot investigation into the effectiveness of using AI technology in the online classroom to help sales education students improve their vocal delivery skills in sales presentations. Based on a paired samples t-test, our results indicated that student use of AI technology …
An Econometric Evaluation Of Localism And Other Potential Success Factors In California’S Craft Brewing Industry, Connor Sinclair
An Econometric Evaluation Of Localism And Other Potential Success Factors In California’S Craft Brewing Industry, Connor Sinclair
CMC Senior Theses
As growth of the American craft brewing industry slows and smaller firms account for a greater proportion of expansion, I test whether traits that are indicative of smaller firms have an effect on brewery success. I hypothesize that firms which utilize localist strategies such as geographical branding, use of local ingredients, charitable giving, and/or sustainable practices are more successful than others and therefore produced more barrels of beer in 2017. To test my hypothesis, I estimate ordinary least squares regressions with robust standard errors using data collected from the Brewers Association and the websites of 362 California craft breweries. I …
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Honors Theses and Capstones
No abstract provided.
The Effect Of University Sales Education On The First After-College Sales Job, Ilya Feldman
The Effect Of University Sales Education On The First After-College Sales Job, Ilya Feldman
Honors Theses and Capstones
This research investigates the relationship between the amount of sales education and the job performance of the recent UNH graduates on the first after-college sales job. The overarching hypothesis suggests that more sales education leads to better sales job performance. The results of the research found this correlation to be positive and significant. Also, this research found that job performance indicators that are affected the most significantly by the amount of sales education are confidence, passion, commitment, and on-target earnings. Moreover, it identifies the categories of sales education that were determined to be the most crucial in better first after- …
Performance Appeals, Environmental Knowledge, And Emotions For Green Advertising, Dooyoung Choi, Ha Kyung Lee
Performance Appeals, Environmental Knowledge, And Emotions For Green Advertising, Dooyoung Choi, Ha Kyung Lee
STEMPS Faculty Publications
This study aims to investigate the effect of the green performance appeals in an advertisement on purchase intentions, which are mediated by anticipated positive emotions (i.e., happiness and hope). This study also explores that the mediation model is moderated by individuals’ environmental knowledge. Three experimental conditions were utilized in which three types of green performance appeals (before, after, before–after appeal) were presented in the advertisement of a mock denim brand. Web-based online survey data (N = 201; Amazon MTurk) were analyzed by using ANOVA and PROCESS procedure using SPSS 23.0. The results of this study indicated that when the green-message …
Creating, Metavoicing, And Propagating: A Road Map For Understanding User Roles In Computational Advertising, Yuping Liu-Thompkins, Ewa Maslowska, Yuquing Ren, Hyejin Kim
Creating, Metavoicing, And Propagating: A Road Map For Understanding User Roles In Computational Advertising, Yuping Liu-Thompkins, Ewa Maslowska, Yuquing Ren, Hyejin Kim
Marketing Faculty Publications
Over the past two decades, everyday users have become a prominent force in the advertising landscape. They actively participate in conversations with and about brands by creating, amplifying, and interacting with brand-related messages. These user activities generate large volumes of structured and unstructured data that advertisers can mine to understand consumer interests and preferences. In this article, we survey insights from the user-generated content literature through the computational advertising lens to offer a road map for future research. Specifically, we discuss three roles that users play—as creators, metavoicers, and propagators. For each role, we present key research areas that can …