Investigating Metacognitive Fluency As A Judgment Cue In Choice Overload, Michael R. Ho

CGU Theses & Dissertations

Choice overload describes the finding that individuals report being less satisfied and defer choice more often when choosing from larger rather than smaller choice sets. Researchers have proposed various theoretical models to account for this phenomenon; however, these models have yielded conflicting results. Critically, little research has sought to identify the cognitive mechanism underlying choice overload. The present study reviews models of choice overload and offers a more parsimonious account of choice overload. More specifically, metacognitive fluency, or the subjective interpretation of choice difficulty, plays a critical role during choice and may account for conflicting results in current choice overload …

How The West Was Fun: Constructing The Western Tourism Experience In The Yellowstone Wylie Camps, 1880-1916, Jennifer E. Simpson

Graduate Student Theses, Dissertations, & Professional Papers

No abstract provided.

Robots On Blockchain: Emergence Of Robotic Service Organizations, Nobuyuki Fukawa

Business and Information Technology Faculty Research & Creative Works

Radical changes in the technological environment have been forcing service providers to consider whether, if so, how to automate any aspects of their services with robots and other emerging technologies. Some service providers have been adopting robotic service assistants, and even creating organizations partially or fully automated by robots. However, some service providers have not been able to fully take advantage of RSAs’ benefits in a way that enhances customer service experiences. We review those challenges of RSAs and discuss the potential application of blockchain technology in governing a robotic service organization, the concept we propose in this study. …

Strategic Plan Presentation: Boeing, Mary E. Fewer

Undergraduate Theses, Professional Papers, and Capstone Artifacts

After a thorough industry analysis and internal analysis of Boeing, it has been determined that Boeing should: pursue a nostalgic marketing plan where the company admits their recent mistakes and explains their solutions, focus on their market segment of defense contracts in light of both recent issues with Boeing's commercial airlines and impact of the airline industry due to COVID-19, and improve internal communications and human resource management by providing more transparent communication to Boeing staff and professional development programs with clear career paths.

Project - Smart Sole, Dharshanika Selvakumar, Garrette Stauffer, Dmitry Gryaznov, Elaina L. Gabriel, Waseem Khalaf

Engineering and Technology Management Student Projects

Smart Soles aims to further expand the realm of smart wearable technology with its smart insoles focused on biometric tracking and customized insole comfort. This product provides Dr. Scholl’s with a means to enter and capture much of the early market for smart insoles. Smart Soles is continuing Dr. Scholl’s history of foot products while adding technology to disrupt the stagnant and primitive insoles market. Company objective: Dr. Scholl’s main objective with Smart Soles is to enter and capture some of the smart wearables market by adding smart, biometric tracking insoles to its portfolio. Smart Soles will utilize Dr. Scholl’s …

Homesense, Ashwaq Al Khalil, Brian Aebi, Mitesh Dedhia

Engineering and Technology Management Student Projects

HomeSense is a proposed new smart home monitoring solution by Honeywell Inc and will be part of the Resideo smart home brand. This marketing plan for HomeSense will describe the problem we are solving, the solution, our target market, our ideal customer, and go to market strategy.

Based on market research, we have identified the residential market to be the most suitable market to launch the product. Currently there are only two solutions in the residential market for utility monitoring and those are only focused on energy consumption. HomeSense provides additional capabilities beyond the existing solutions to the residential market …

Deselling: Cross-Selling Without Upsetting Customers, Molly R. Burchett

Theses and Dissertations--Marketing and Supply Chain

To boost revenue, many firms are encouraging their service salespeople to cross-sell while providing a service; but cross-selling can upset customers. How, then, may firms effectively cross-sell without upsetting customers? The authors address this question by introducing the concept of deselling behaviors, defined as service salespeople’s actions that are incongruent with persuasive intent. They combine insights gleaned from 101 inconspicuous, fly-on-the-wall videos of actual service salesperson-customer exchanges with theoretical underpinnings of the persuasion knowledge model and reactance theory to advance a novel conceptual framework of deselling behaviors. Their framework advances prior literature by illuminating three unique sets of deselling …

Everywear Marketing Plan, Khalid Bouredji, Raghav Gupta, Gwendolyn Jester

Engineering and Technology Management Student Projects

An investigative marketing team at Nike has identified an opportunity to acquire the rights to a new Smart Fabric technology. First-pass feasibility investigations look promising: discussion between a Nike engineer and the company that owns the technology paints a plausible picture, and the claimed technical specifications of the material performance imply a promising potential in Nike products. R&D dollars will need to be dedicated in order to nail down the actual performance of these potential products, and New Product Introduction teams will need to investigate the capability to produce and scale.

Does the market landscape warrant allocating resources to a …

Anime And Manga Fandom In The 21st Century: A Close-Up View, Chiquan Guo, Chengyan Zeng

Marketing Faculty Publications

Anime (animated films) and manga (comic books) fans are easily misunderstood and can even face prejudice. In fact, they are considered nerds or weirdoes in the eye of many people. This is an unfortunate happenstance for two simple reasons. First, it is a gross misperception of fans, which is fundamentally unfair to them. Second, with a growing fan base, this ever-expansive population presents ample opportunities for businesses. However, any biased view toward those fans may likely hinder marketers' efforts to serve them in an effective manner. We would like to show people what anime and manga fans are all about. …

The Consumer And Self-Service Technology, Daisy Brosi

Mahurin Honors College Capstone Experience/Thesis Projects

The prevalence of self-service technology in discount retail creates the need to consider how consumer’s age may affect their perceptions of self-service technology. The purpose of this thesis is to understand how different age groups perceive the reliability of self-service technologies and to understand the resulting effect on adoption and usage of self-service technologies. The study compares respondent’s age groups and their perceived reliability, perceived ease of use, perceived security, and perceived control of self-service technology to understand the age group’s adoption and use of self-service technology.

Consumers’ perceived ease of use, perceived security, and perceived control of self-service technology …

A Conceptual Framework For Valuating Airline Frequent Flyer Program Miles, Yi Gao

International Journal of Aviation, Aeronautics, and Aerospace

Frequent flyer programs of airlines have gradually evolved into a multi-billion dollar business over the years. Valuing frequent flyer program miles accurately and fairly has its practical implications both for airlines and members of frequent flyer programs. As a ground-breaking academic study dedicated to airline loyalty programs, this study aims to build a conceptual framework to guide the valuation of miles. Through comparing required miles for different award types with their equivalent cash prices, this study has successfully addressed the purchasing power of AAdvantage miles of American Airlines when they are used for award redemption. Not only can this study …

Determinants Of Tax Morale Using Structural Equation Model (Sem), Raymond S. Pacaldo, Rodiel C. Ferrer

DLSU Business & Economics Review

This paper analyzes the impact of tax enforcement, trust in government, and demographic characteristics on the tax morale of firms in the Philippines. From the database of Business Environment and Enterprise Performance Survey (BEEPS), 864 firms were taken and analyzed using partial least squares on the structural equation of modeling (PLS-SEM). In the analysis, only trust in government, organizational form, and firm location provided a significant impact to tax morale. Thus, firms pay taxes religiously when the government acts trustworthily. On the other hand, sole proprietorship and Metro Manila firms exhibited lower tax morale as compared to corporations and outside …

Effect Of Moderating Variables: Financial Leverage And Dividend Payout Of Publicly-Listed Property Sector Of The Philippines, Cynthia P. Cudia, Harrison Kendrick L. Chun, Tristan Dranel M. Papa, Raveena S. Tahilramani, Althea R. Tan

DLSU Business & Economics Review

Various studies on the relationship between financial leverage and dividend payout have been conducted; however, different factors affecting this relationship remain unexplored. This study aimed to identify the effect of different firm-specific moderating variables on the relationship between financial leverage and dividend payout of Philippine publicly-listed companies under the property sector for the years 2012–2016. These firm-specific variables were classified into two categories—company profile and financial condition. By employing multiple regression with the interaction model, the results of this study found that business risk has a significant effect on the relationship between financial leverage and dividend payout. Similarly, firm size …

Affective Commitment, Trust, And The Psychological Contract: Contributions Matter, Too!, Lisa Schurer Lambert, John B. Bingham, Anna Zabinski

Faculty Publications

Employees’ receipt of inducements is associated with trust and affective commitment, and employees pay for their inducements with their contributions (e.g., time, and physical and intellectual effort). Yet this relationship does not fully mirror events as they occur in an employment relationship where employees’ promises and delivery of inducements and contributions are ongoing, and relatively continuous. Our premise is that promising and delivering contributions may enhance or reduce employees’ trust in and commitment to the organization depending on how well they fulfill psychological needs. We tested a social exchange theory model and our alternative model. Survey results favoured our alternative …

Listening In: Investigating Social Media Activity In The Streaming Service Industry, Kara M. Macdonald

Honors Theses and Capstones

In this paper, we examine the social media activity surrounding three different brands (Hulu, Netflix, and Disney+) using two different and complimentary techniques. In Study 1, we use a popular social listening tool to examine quantitative data of different kinds including the share of voice of these brands as well as the major geographic markets and languages associated with these brands' social media activity. These are three of the biggest brands in the over-the-top (OTT) industry and all three of these companies offer streaming services that are highly popular with consumers around the world. To get a better sense of …

2020-January-01-Darwin Day At The Gray Fossil Site, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – On Saturday, Feb. 8, visitors to the Gray Fossil Site will have the opportunity to join scientists for Darwin Day, an international celebration of science and the natural world.

This year, Darwin Day commemorates the 211^th birthday of the famed 19^th century naturalist Charles Darwin, whose research laid the foundation for modern understanding of life on Earth.

During the event, visitors can participate in educational family-friendly, hands-on activities and engage directly with scientists as they present diverse collections of fossils, insects, plants and more.

Participating partners in this year’s event will include Steele Creek Park, …

2020-January-01-Dr Ingrid Luffman Honored With Distinguished Alumni Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Ingrid Luffman, an assistant professor in the Department of Geosciences at East Tennessee State University, was recently honored with a 2019-2020 Distinguished Alumni Award from the Department of Geography at the University of Tennessee-Knoxville.

Luffman, who graduated from UTK in 2013 with a Ph.D. in geography with a concentration in spatial analysis and watershed dynamics, received the award in the Early Career category for individuals who graduated within the past 10 years.  Awards are also given in Mid-Career (10-25 years since graduation) and Lifetime (more than 25 years since graduation) categories.

“The award is a great …

2020-January-01-Kaitlin Campbell Banks, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Kaitlin Campbell Banks
Senior Kaitlin Campbell Banks’ journey at East Tennessee State University has been about learning how to balance all the things she loves – which include everything from her full-time job at an assisted living facility to helping out on her family’s cattle farm.

When she is not working or studying, Banks also enjoys horseback riding, and she serves as the assistant softball coach at Elizabethton High School.

The Elizabethton resident says she is able to juggle her priorities with the support of her faith, her husband, her family – and lots of sticky notes. She also …

2020-Etsu Students Receive Aeg Foundation Awards, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to our students Samantha Farmer, Sarah Harris, and Thomas O'Shea who received AEG Foundation awards at the 2020 AEG Annual meeting.

2020-Bui Recognized With Tssp Student Allegiance Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

NASHVILLE, TN – Augustine “Auggie” Bui, PharmD, of Baldwin Park, California, was recently recognized by the Tennessee Society of Student Pharmacists (TSSP), a Society of the Tennessee Pharmacists Association (TPA), with the 2020 Student Allegiance Award.

Dr. Bui was an exceptional supporter of TPA and TSSP during his career as a student pharmacist. In 2019, he served as a delegate for the Phi Lambda Sigma Pharmacy Leadership Society and represented TSSP as a member-at-large and delegate to the TPA House of Delegates. He has also served as a dedicated volunteer leader by contributing positively to the association and profession through …

Meet Dr. Brian Cross, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet  Dr. Brian Cross , associate professor and vice-chair in the Department of Pharmacy Practice, and associate professor in the Department of Family Medicine at the James H. Quillen College of Medicine as part of the Academic Health Sciences Center at ETSU. He is from Morgantown, West Virginia. 

Why did you want to pursue pharmacy?

BC: It was suggested to me as a stable way to make a living by “adults” who were concerned that I might not have the most stability pursuing a life as a “rock & roll star.” After completing my first clinical APPE rotation, and certainly …

2020-January-01-Meet Christine Murdock, University Marketing And Communication, East Tennessee State University

ETSU News

Expertise in “playing sick” is not a job skill that most employers would want to see on a résumé – unless you are a standardized patient.

Christine Murdock, a standardized patient (SP) at ETSU Health, has had more medical maladies than can she can count over the past three decades – but she never gets sick of being “sick.” As an SP, Murdock’s job is to portray a realistic patient, their family member or others to recreate a scenario accurately and consistently for ETSU Health students and residents.

Her work and that of ETSU’s other 72 SPs has aided in …

2020-January-01-Mlk Day Honorees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY -- Four ETSU faculty and staff were honored at the 19^th Annual Martin Luther King Jr. Interfaith Prayer Breakfast, held Jan. 18 at Memorial Park Community Center.

A native of Rogersville, Joy Fulkerson currently serves as Director of Leadership and Civic Engagement. She provides leadership for community service, civic learning, and democratic engagement efforts through a variety of programs and initiatives including Alternative Breaks, the Brenda White Wright Emerging Leaders Academy, the Diversity Educators Program, ETSU Votes, Volunteer ETSU, and the Public Service Corps Scholarship Program. Through her work, Fulkerson builds partnerships with local non-profits, national non-partisan …

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …

"Thanks For The Free Products! #Ad": The Effects Of The Number Of Followers And Sponsorship Disclosures On The Credibility Of Instagram Influencers, Allison Renee Cox

Theses and Dissertations

Instagram influencers regularly promote products for brands. Some influencers follow Federal Trade Commission rules on advertising disclosures, such as putting "ad" or "sponsored" in a visible line of text, whereas others do not. Disclosures alert users that they are viewing an ad. Many social media users view influencers as authentic, trusted information sources, so it is important they are aware when viewing paid ads. How disclosures affect source credibility remains unclear. This study used 2 x 2 factorial design to evaluate the roles of two possible credibility enhancing factors: number of followers and advertising disclosures. Instagram users (N = …

Understanding Student Perceptions Of Their Personal Branding In Higher Education, Musa Pinar, Tulay Girard

AMTP Proceedings 2020

Please see attached for an formatted extended abstract

Panel: Changing Expectations From Department Chairs In The Dynamic Environment Of Higher Education, Ismet Anitsal, Melek Meral Anitsal, Michael Latta, David J. Burns

AMTP Proceedings 2020

The dynamic environment of higher education defines and redefines roles of faculty and administrators. Department chairs have a unique position in colleges as they are part of the faculty as well as administrators. Expectations from department chairs include a long list of activities. They have to deal with a variety of tenured and tenure track faculty at different levels, such as instructors, senior instructors, assistant, associate, full professors, and per-course faculty (adjuncts). Students are another group for them to manage, including undergraduate, graduate students with different concentrations, majors and minors as well as transfer, study-away, study abroad students besides graduate …

Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift, Ismail Karabas

AMTP Proceedings 2020

No abstract provided.

Can Social Media Marketing Effects Be Sustained?, Manisha Mathur

AMTP Proceedings 2020

The social media strategies have changed the landscape of customer-firm associations. Yet, little is understood about the sustained effects of social media, particularly on firm performance. This research examines the extent to which social media plays a key role in the development of branding and marketing strategies that lead to sustained competitive advantage. We use econometric modeling to determine whether a brand’s performance remains stable with the extended implementation of social media marketing and how long the effect of social media is beneficial for a firm. The results yield significant implications for both marketing theory and practice.

The objective is …

Are Eco-Friendly Cars More Favorable? An Exploratory Study Of Attitude Toward Eco-Friendliness Among Multiethnic Consumers In The U.S., Meng Tian, Sindy Chapa, Michael Walsh, Nicholas Kjaerholt, Ailin Xia

AMTP Proceedings 2020

Between technological developments in the car industry and increasing interest in eco friendly products among consumers, eco-friendly cars are gradually entering consumers' sights. This study examines the factors that influence consumers’ attitudes toward the adoption of eco-friendly cars. This study conducted an online survey with a sample (N = 3,191) collected through a national panel (Dynata). The results demonstrate that consumers’ concern about environmental sustainability and attitude towards environmentally friendly products impact consumers’ attitudes toward eco-friendly cars. It was also found that consumer’s level of collectivism positively influence their attitude toward environmentally friendly products. Further, the results showed consumers’ attitudes …