2020-January-06-Cbat Hall Of Fame, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Jan. 6, 2020) – The significant career accomplishments of six professionals and graduates of East Tennessee University were highlighted during the College of Business and Technology Hall of Fame Awards ceremony. 

The college presented three categories of awards – Horizon Award, Award of Excellence and Lifetime Achievement Award – to alumni with noteworthy achievements in business, technology, and public or community service.   

Jim Harlan and Stanley P. Williams were both recipients of the Lifetime Achievement Award.

Jim Harlan (photographed sixth from left)  is an East Tennessee native and recent retiree who served as the vice president of integrated …

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2020-January-06-Professor Is Lead Author On Editorial About Vaping Risks, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Jan. 6, 2020) – Dr. Hadii Mamudu, an associate professor at East Tennessee State University, is the lead author of an editorial on vaping risks in the influential American Journal for Public Health.

Dr. Hadii Mamudu

Dr. Hadii Mamudu, an associate professor at East Tennessee State University, is the lead author of an editorial on vaping risks in the influential American Journal for Public Health.

The editorial, “Electronic Nicotine Delivery Systems: Recommendations to Regulate Their Use,” emerged from a 2018 Policy Statement that Mamudu, a member of the Department of Health Services Management and Policy in the ETSU …

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2020-January-03-Tuition Assistance For Grad Students, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY – (Jan. 3, 2020) A new $1.24 million grant awarded to East Tennessee State University will fund educational costs for a group of graduate students whose career goals are to work with young people who have high-intensity support needs, such as persons with multiple disabilities, significant Autism or significant cognitive, physical or sensory disabilities.

“There is a dire need for these specialists across the nation,” said Dr. Pamela Mims, associate dean for Research and Grants in ETSU’s Clemmer College.  “Schools, in particular, are witnessing high turnover rates among special education teachers who serve students with severe and multiple …

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Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen

Markets, Globalization & Development Review

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No abstract provided.

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Toshiba's Approach To Customer Value Design, Tatsuyuki Mikami

Markets, Globalization & Development Review

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This paper describes the practice of "design thinking" in a Japanese company that tends to operate in an in-house-completed work context under a rigorously divided function-based vertical organization. In order to respond to significant shifts in the business environment accompanied by technological advances and changes in people's values, Toshiba introduced "Customer Value Design,” customized design thinking. Customer Value Design is characterized by "co-creation" of customers’ value with customers, "collaboration" in a Cross-Functional Team (CFT) of various experts transcending organizations and categories of expertise, and the "customer perspective" in co-creating experiential value, enterprise value, and social value. In order to compensate …

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How Is Design Thinking Applied At R & D Stage In The Japanese Electronics Industry?, Yasufumi Morinaga

Markets, Globalization & Development Review

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This paper clarifies how design thinking is applied at the research and development stage in the Japanese electronics industry through the Survey on Research Activities of Private Firms by the Ministry of Education, Culture, Sports, Science and Technology. Specifically, three questions are explored. Firstly, to what extent are the companies utilizing design thinking at the research and development stage? Secondly, which aspects of design thinking are they focusing on? Thirdly, is there a difference in how design thinking is used in different product fields? The paper concludes that the utilization degree of design thinking is generally not so high. Especially, …

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Ethical Purchasing Dissonance: Antecedents And Coping Behaviors, Tim Reilly, Amit Saini, Jenifer Skiba

Department of Marketing: Faculty Publications

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The pressure of oversight and scrutiny in the business-to-business purchasing process has the potential to cause psychological distress in purchasing professionals, giving rise to apprehensions about being ethically inappropriate. Utilizing depth interviews with public sector purchasing professionals in a phenomenological approach, the authors develop the notion of ethical purchasing dissonance to explain the psychological distress. An inductively derived conceptual framework is presented for ethical purchasing dissonance that explores its potential antecedents and consequences; illustrative propositions are presented, and managerial implications are discussed.

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Paulina Neuschwander's Portfolio, Paulina Neuschwander

Honors College Portfolios

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This portfolio is a compilation of work I have completed throughout my journey to get my bachelor’s degree in Marketing with a minor in Digital Media Arts at Duquesne University. I love the way my minor complemented my major, in that I could combine my love of consumer behavior and research with my love of visual design and creativity. Now, I can not only complete market research, but I can also present my findings in a visually attractive way. That being said, through my time at Duquesne, I have learned to be more than just a “businesswoman.” I have been …

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Iba Newsletter [January 2020], Communications Department, Office Of The Registrar

IBA News

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No abstract provided.

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To Everything There Is A Season--A Time To Live And A Time To Die: A Case Study Of The History, Customs, Emerging Trends, And Market Responses In The Final Disposition Industry, John E. Crawford, Rick Holaway

Atlantic Marketing Journal

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Marketing is largely about the satisfaction of enduring human needs. That is, marketers strive to provide goods and services that people need to help to them meet the demands of life and achieve goals that they wish to achieve. In addition, marketers promote products to help preserve life and enhance the enjoyment of life. Marketers are also involved with what must be done when a life ends. This case explores the history of final disposition practices in the United States and emerging trends in the final disposition industry. The two most common final disposition methods, burial and cremation, are discussed …

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Dynamics Of Country Image: Evidence From Malaysia, Dana-Nicoleta Lascu, Zafar U. Ahmed, Irfan Ahmed, Tan Hui Min

International Business Faculty Publications

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Purpose – Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s micro image, based on perceptions of products from the country. The purpose of this paper is to further explore this premise in a practical study, using a psychometric assessment of macro and micro country images by ascertaining the nature of differences in macro and micro images of leading exporters, the USA and China, for consumers in Malaysia, a top import destination of US and Chinese goods; the images of Malaysian goods were …

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Opposites Attract: Impact Of Background Color On Effectiveness Of Emotional Charity Appeals, Choi Jungsil, Yexin Jessica Li, Priyamvadha Rangan, Bingqin Yin, Surendra N. Singh

2020 Faculty Bibliography

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The present work utilizes research on context effects and color psychology to investigate how background color can enhance the effectiveness of positive and negative charity appeals. Five experiments measuring both actual donations and donation intention examine the hypothesis that a negative charity appeal against an orange (vs. blue) background and a positive charity appeal against a blue (vs. orange) background will increase donations. We propose that this is because blue and orange colors are incongruous with positive and negative charity appeals, respectively, due to the affective valences of the appeals and the perceptions of warmth and coldness cued by the …

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Entrepreneurial Proposal: Virtufit, Hannah Link

Honors Senior Capstone Projects

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No abstract provided.

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Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller

Mahurin Honors College Capstone Experience/Thesis Projects

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Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …

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The Impact Of The Social Media Influencer Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Influencer Source Credibility, Lubna Nafees, Christy M. Cook, James E. Stoddard

Atlantic Marketing Journal

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This paper presents a conceptual model of the impact of social media influencer power on consumer attitudes toward a brand. The research uses naïve theories of social influence, consumer socialization theory and market signaling theory to support the contention that social media influencer power will impact consumer brand attitudes. However, the impact of the social media influencer power on consumer brand attitudes is posited to be mediated and/or moderated by the social media influencer source credibility. In turn, the social media influencer source credibility is modeled as being positively related to the social media influencer’s expertise/competence with respect to the …

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Customer Choice Modeling For Retail Category Assortment Planning And Product-Line Extension, Elham Nosratmirshekarlou

Wayne State University Dissertations

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Growing competitiveness and increasing availability of data is generating great interest in data-driven analytics across industries. One of the areas that has gained a lot of attention is Customer choice modeling, which aims to explain the choices individual customers make in choosing from a set of products based on their preferences. While effective customer choice modeling is essential to a wide variety of application domains, including retail, it is challenging in practice due to limitations around the quality of the data available for modeling and potentially complex choice behaviors. This dissertation presents a hybrid modeling approach that relies on both …

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Values Of Artificial Intelligence In Marketing, Yingrui Xi

Masters Theses

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“Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research …

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Explaining Customer Loyalty To Retail Stores: A Moderated Explanation Chain Of The Process, Arturo Z. Vasquez-Parraga, Miguel Sahagun

Marketing Faculty Publications

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This chapter reassesses the process of how store customers become loyal to their stores; what are the core subprocesses generating customer store loyalty, and what contributing moderators enrich the final outcome. A new empirical research is designed to identify and test a parsimonious model of core relationships and moderators. The result is an explanation chain that incorporates relational variables, trust, and commitment to the traditional transactional one, customer satisfaction, and the moderating factors of the relational variables. The findings reveal that 1) customer commitment is the major contributor of explanation to true customer loyalty, significantly more than the contributed explanation …

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2020-Alumni Katherine Gordon In The News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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Alumni Katherine Gordon, who attended University School for grades K-9, is the current covergirl on the engineering page for Chico State University in California.  Love to see our Alumni in the News! 

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2020-Etsu Pharmacy School Receives Grant To Support Esl Students, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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Continuing its focus on promoting a diverse and inclusive student culture, East Tennessee State University Bill Gatton College of Pharmacy received a grant of over $45,000 to support mentoring, engagement and retention efforts for pharmacy students whose first or best language is not English (E2 students). 

The project, PEER-E2, stands for Promoting Engagement, Excellence, and Retention for E2 students and focuses on six main areas:

• Specialized tutoring
• Weekly language lab
• Peer mentoring
• Monthly culture and language exchange events 
• Focused recruiting of linguistically diverse students
• Funding for participants to attend the Tennessee Society of Student Pharmacists (TSSP) Annual Meeting, February 2021 …

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2020-Two Students Earn Cox Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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East Tennessee State University Bill Gatton College of Pharmacy awarded two students the prestigious Mitch and Barbara Cox Pharmacy Scholarship. In addition to a $10,000 monetary award, the scholarship provides each student mentoring opportunities with Mitch and Barbara.

Bradley Andrews (’22), of Powell, and Rachel Hudson (’23), of Jasper, were this year’s recipients.

Mitch and Barbara Cox have championed Bill Gatton College of Pharmacy since its inception. Mitch, who has managed a successful business for more than 40 years, and Barbara, who is a former biology teacher, began their support with a monetary gift to help establish the school of …

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2020-Meet Gabrielle Hall ('24), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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Meet Gabrielle Hall (’24)

              Meet Gabrielle Hall (’24), from Soddy Daisy, Tennessee. Her rotation was at CHI Memorial in Chattanooga with preceptor Dr. Karen Babb.

            What does your day look like on rotation? On this IPPE Rotation, I spend each day in a new position within the pharmacy. I had the opportunity to experience a day in Surgery Pharmacy, Chemo Pharmacy, MICU, CCU, ED, Opioid Stewardship, Order Verification, Pharmacy Consults, Medication Reconciliation, and Hospital Floor Rounds. Each day is a new experience, and it has given me a chance to see most of the positions that CHI Memorial offers to …

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2020-National Pharmacy Magazine Cover, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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A group of students at East Tennessee State University Bill Gatton College of Pharmacy were featured on the cover of the American Pharmacist Association-Academy of Student Pharmacists’ (APhA-ASP) Student Pharmacist magazine.

The theme of the photoshoot in the November/December 2019 bi-monthly magazine was “Personal & Team Development” and featured students on the ETSU Basler Team Challenge and Aerial Adventure Course completing team-based activities. The photos were included in the magazine’s feature article, “Becoming a Successful Team,” by Crystal Atwell, PharmD, APhA director of student and new practitioner development in Washington, DC.

The pharmacy students included, front left to right, Alexa …

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2020-Students Keeping Blog For Advanced Pharmacy Practice Experience Appe Rotations In, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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Gatton students complete many exciting rotations and now you can follow some of them through the new Experiential Education Blog.  Students will be posting this month about their Advanced Pharmacy Practice Experience (APPE) rotations in Ireland and Scotland.  See the blog updates below and be sure to follow to receive updates about new posts.

Click here to see the blog and subscribe!

 

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2020-National Snpha Honors, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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At the recent national Student National Pharmaceautical Association (SNPhA) conference, ETSU Bill Gatton College of Pharmacy's SNPhA chapter took home a national honor.

McKayla Barker ('22) was awarded "Chair of the Year " for her work with Remember the Ribbon, which is devoted to HIV/AIDS awareness. In addition, ETSU SNPhA was one of eight teams chosen to compete in a live clinical debate during the national conference.

In 2019 the chapter earned Overall Chapter of the Year, competing with 100 other chapters across the country at the organization’s annual convention in Houston. In addition, they earned nine other national honors.

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2020-January-01-Community Partnerships, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY – East Tennessee State University’s Department of Physical Therapy has expanded its educational and clinical reach in the region through the growth of residency and fellowship programs that offer advanced, specialized training for physical therapists who are interested in orthopaedics.

“Physical therapy education has evolved over the years,” said Dr. Michael Bourassa, assistant professor and residency and fellowship program director. “It started as a certificate program, then became a bachelor’s program, then a master’s and is now a doctorate. With that push, the next step was post-professional training, including residencies and fellowships.”

Residency program

When physical therapists complete …

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2020-January-01-Emma Hill, University Marketing And Communication, East Tennessee State University

ETSU News

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Emma Hill firmly believes that an experience is what you make of it, so when she arrived on ETSU for her freshman year, she was determined to make this journey a positive one.

Her post-high school journey had already taken a different course from the one she had initially planned.  Her original plan was to enlist in the U.S. Air Force.  She was all set, but at the last minute, a past shoulder injury she sustained as a cheerleader medically disqualified her.  Emma later inquired about enlisting with the Navy, but again she was not able to pass the medical …

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2020-January-01-A Spectacular Character, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY – She slips with agility from attendant to Greek beauty to Rhinemaiden, from human to wood bird and nightingale, from tragedy to comedy, from Mozart to Britten.

Names, characters, costumes, notes and venues change, but reviewers find soprano Diba Alvi “spectacular,” “alluring” and “impressive” (Pittsburgh Post-Gazette) and in command of “the stage with stellar vocalism and a sharply dramatic personality” (Pittsburgh Tribune-Review).  

In 2007, Alvi gave a private recital in Johnson City, then in 2008, she performed with the Johnson City Symphony Orchestra in a program titled “An Evening with Diba Alvi.” She will return to Northeast Tennessee, …

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2020-January-01-Kate Trabalka, University Marketing And Communication, East Tennessee State University

ETSU News

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Meet Kate Trabalka

Kate Trabalka, a junior from Oak Ridge, is an ETSU Fine and Performing Arts Scholar who is pursuing a degree in media and communication with a concentration in journalism and a minor in dance.  Last year, Trabalka auditioned for a popular reality television show for dancers, and while she did not make it, it was a once-in-a-lifetime experience that helped her to focus on where she wants to take her career, both as a dancer and as a journalist.  As a student at ETSU, Trabalka is a reporter for the East Tennessean, the university’s student newspaper, …

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2020-January-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

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Congratulations to the following members of the East Tennessee State University family who retired in January 2020.  Thank you for your service!

Bert C. Bach – Special Assistant to the President, Academic Affairs (Provost)

Mary A. “Sky” Bridges – Instructor, University School

Susan M. Burns – Instructor, Nursing Undergraduate Programs

Ricky Holmes – Painter Lead Worker, Plant Maintenance and Repairs

Patricia L. “Patty” Perica – Data Integrity Coordinator, Sponsored Programs

L.J. Shell Jr. – Plumber, Plant Maintenance and Repairs

Alice J. Terrell – Information Research Technician, Surgery

Kimberly “Kim” Waters – Grants and Contracts Manager, Finance and Administration

Wanda Young …

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