Business Commons^™

Liability Of Newness, Startup Capabilities And Crowdfunding Success, Sahangsoon Kim

Asia Marketing Journal

Though crowdfunding has emerged as a cost-effective means to market innovative products and a channel for financial resource acquisition, our understanding about what makes a successful crowdfunding is still limited. This study is motivated by the presence of the inconsistency that both entrepreneurs and investors pay more attention to capabilities required for developing prototype products rather than capabilities needed to deliver the promised products in crowdfunding. By drawing insights from studies about liability of newness and legitimacy in institutional theory, this study argues that startups can overcome the liability of newness, earn investor trust, and successfully complete crowdfunding campaigns by …

The Effect Of Population-Level Learning On Entry Likelihood In The Mobile Game Industry, Dusan Seong, Sahangsoon Kim

Asia Marketing Journal

Population-level learning has traditionally been used to provide an explanation for the underlying mechanism of industry change. But it has yet to examine the impact on strategic decisions such as market entry. This conceptual paper aims to provide an insight into how population-level learning affects entry likelihood by acting as a tool for interpreting population-level changes. We study this in the context of the fast-paced mobile gaming industry where population-level information is salient and develop a set of propositions with regard to the likelihood of entry.

2020-January-31-Etsu Elevates Pitch Competition Winners, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2020) – The competition was fierce, but three teams were successful in convincing spectators that their service projects were worthy of $5,000 service grants from East Tennessee State University to fund projects aimed at improving the lives of people across the region.

Now it is time for the winners – Unicoi County Animal Shelter, the International Storytelling Center and Girls Inc. of Johnson City/Washington County – to begin implementing their projects.

Last week, five teams were drawn from a pool of applicants to present their service project ideas at the ETSU Elevates Pitch Competition Thursday night …

The Effect Of Product Experience Through Virtual Reality On Product Evaluation, Eunmi Jeon, Youngjee Han, Hyunjin Woo

Asia Marketing Journal

With the development of new technologies, virtual reality (VR) is emerging as a new consumer marketing platform. Yet, only a few studies have investigated VR in the consumption context. The current research explores how experiencing a product through VR influences consumer attitude and purchase intention for the product. Although assessing products in real life is believed to be more diagnostic than that through VR, the present research revealed that experiencing a product through VR could lead to a more positive attitude toward and higher purchase intention for the product. We also demonstrated that “enjoyment” has a mediating effect while evaluating …

2020-January-30-Us Surgeon General Dr Jerome Adams Visits Etsu For Roundtable On Opioid Crisis, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 30, 2020) – United States Surgeon General Dr. Jerome Adams visited the campus of East Tennessee State University with U.S. Rep. Dr. Phil Roe on Thursday, Jan. 30, where they hosted a roundtable discussion about opioids.

Approximately 65 university, community, state and federal leaders attended the roundtable discussion, held in ETSU’s Interprofessional Education and Research Center (also known as Building 60) on the VA campus. Adams and Roe were joined on the platform by Dr. Lisa Piercey, commissioner for the Tennessee Department of Health and an alumna of ETSU’s Quillen College of Medicine.

U.S. Surgeon General Dr. …

2020-January-30-Women On Wednesdays Dr Chelsea Wessels, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 30, 2020) – How do women filmmakers thrive in the historically male-dominated film industry?

Dr. Chelsea Wessels will highlight the methods of filmmakers in the Pacific Northwest in “Ecofeminism and Industry: Women in Peripheral Film Environments,” a free public talk kicking off the spring semester in East Tennessee State University’s “Women on Wednesdays” lecture series.  Her talk, sponsored by the university’s Women’s Studies Program, will be held Wednesday, Feb. 5, at noon in the Reece Museum. 

Wessels will discuss how such filmmakers as Kelly Reichardt, Lynn Shelton and Megan Griffiths engage with their environments through an ecofeminist …

2020-January-29-Intermountain Brain Injury Conference, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 29, 2020) – The 14^th annual Intermountain Brain Injury Conference, “Special Topics in Brain Injury,” will be held at East Tennessee State University on Friday, March 6, at the Millennium Center.

Sponsored by the ETSU Office of Professional Development, the conference begins with registration and a continental breakfast at 8 a.m. and features sessions on a variety of topics throughout the day until 4:45 p.m.

Scheduled speakers and their topics include keynote speaker Dr. Katherine Gifford, assistant professor of neurology at Vanderbilt University, on “Concussion: From Diagnosis to Management” and “Traumatic Brain Injury: Cognitive, Behavioral and …

2020-January-29-Festival Of Ideas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2020) – The competition was fierce, but three teams were successful in convincing spectators that their service projects were worthy of $5,000 service grants from East Tennessee State University to fund projects aimed at improving the lives of people across the region.

Now it is time for the winners – Unicoi County Animal Shelter, the International Storytelling Center and Girls Inc. of Johnson City/Washington County – to begin implementing their projects.

Last week, five teams were drawn from a pool of applicants to present their service project ideas at the ETSU Elevates Pitch Competition Thursday night …

2020-January-28-Clemmer Earns A-Plus, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 28, 2020) East Tennessee State University’s undergraduate elementary teacher preparation program has been named one of the top in the country by the National Council on Teacher Quality (NCTQ), a nonpartisan, not-for-profit research and policy organization, for its strong commitment to evidence-based reading instruction.

This month, NCTQ released its “2020 Teacher Prep Review: Program Performance in Early Reading Instruction,” which finds significant progress on the science of reading instruction in teacher preparation. For the first time since NCTQ began publishing ratings in the 2013 Teacher Prep Review, 51% of the over 1,000 evaluated …

2020-January-28-Etsu Elevates Pitch Competition, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Jan. 28, 2020) – Following the successful launch of a new initiative introduced by East Tennessee State University President Brian Noland last fall, the second ETSU Elevates Pitch Competition will take place Thursday, Jan. 30.

Five competitors were randomly drawn last week and will pitch their service project ideas to a live audience in the ETSU Millennium Center ballroom beginning at 6:30 p.m. During this “Shark Tank” style competition, teams will attempt to earn audience votes and ultimately service grants of $5,000 to fund projects aimed at improving the lives of people across the region. The event …

2020-January-28-Roan Class Of, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 28, 2020) – The Roan Scholars Leadership Program has selected eight high school seniors for the incoming Roan Class of 2024. Those students will join 24 returning Roan Scholars at East Tennessee State University this fall as part of the prestigious four-year scholarship program.

“2020 is a milestone year for the Roan Program, as it marks the 20^th anniversary of the first class entering ETSU,” said Scott Jeffress, Roan director. “The Roan Program has established a tradition of recruiting to ETSU outstanding young leaders who have already demonstrated commitment to leadership excellence in a variety of …

2020-January-27-Etsu Public Safety Seeking Name For New Therapy Dog, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (January 27, 2020) The newest member of the East Tennessee State University public safety team arrives in a few weeks and needs just one thing before she gets started:  a name.

The newbie is a therapy dog who is part of the Paws & Stripes Comfort Dog Program.   She will be on the ETSU campus in February, and her soon-to-be colleagues are seeking ideas for a name.

As a therapy dog, she will be available to meet with students when they need a break from the pressures and demands of college. She is not a trained K-9 …

2020-January-27-Pharmacy Students Serve Community As Part Of National Service Day, University Marketing And Communication, East Tennessee State University

ETSU News

National Day of Service

Morgan Thomas (’23), of Johnson City; Tess Willcoxon (’23), Sevierville; and Alexa Bancroft (’21), Cleveland working to educate patients on ACT (Academia-CPESN Transformation) Pharmacy Collaborative National Day of Service at Colonial Heights Pharmacy & Gifts in Kingsport.

JOHNSON CITY (Jan. 27, 2020) – East Tennessee State University Bill Gatton College of Pharmacy students recently made an impact serving at four different independent community pharmacies across the region conducting blood pressure readings, immunizations and patient education. 

Participating as part of the ACT (Academia-CPESN Transformation) Pharmacy Collaborative National Day of Service, 15 ETSU pharmacy students provided outreach at …

2020-January-27-Etsu Nearly Sweeps Icca South Region Quarterfinals, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 27, 2020) – Greyscale, the premier a cappella ensemble in East Tennessee State University’s Department of Music, brought home first place honors in the South Region quarterfinals of the International Championship of Collegiate A Cappella (ICCA), held Saturday, Jan. 25, on the campus of the University of Tennessee in Knoxville.

Greyscale, along with ETSU’s Swashbucklers, Harmonium and Ascension, competed against five ensembles from UT-Knoxville and one from the University of Memphis.  The first-place finish qualifies Greyscale to move on to the ICCA South Semifinals, which will be held March 7 at the Carolina Theatre in Durham, North …

2020-January-23-Elevating The Experience, University Marketing And Communication, East Tennessee State University

ETSU News

Pilot 'code blue' simulation

The code blue simulation took place in a state-of-the art skills simulation lab, located in ETSU’s Interprofessional Education and Research Center (known as Building 60) on the VA campus.

ted in ETSU’s Interprofessional Education and Research Center (known as Building 60) on the VA campus.  

The students’ “patient” was a high-fidelity simulation manikin whose vital signs could be manipulated by technicians behind the scenes. A standardized patient played the role of his distraught wife to add another level of realism to the situation. The students from the various health sciences disciplines worked together as a team …

2020-January-22-Quillen Researcher Examining Possible New Treatment For Bladder Cancer, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 22, 2020) – Dr. William Stone, a professor at East Tennessee State University’s Quillen College of Medicine, is studying a new precision medicine approach to treating bladder cancer.

Stone, who is also director of pediatric research in Quillen’s Department of Pediatrics, received a Research Development Committee grant from ETSU to further his study of an enzyme called an esterase.

“A long time ago, some investigators found that patients with bladder cancer excrete an enzyme called an esterase and the levels of this enzyme could predict the occurrence of bladder cancer,” Stone said. “There are lots of esterases …

2020-January-22-Men In Song And Women In Song, University Marketing And Communication, East Tennessee State University

ETSU News

MILLIGAN COLLEGE, Tenn. (Jan. 22, 2020) – The annual “Men in Song” and “Women in Song” music festivals will run simultaneously on Saturday, Feb. 1. Hosted by the music departments of East Tennessee State University and Milligan College, the one-day festivals unite and celebrate the region’s choral singers.

Participation is open to any interested singer. After a day of rehearsals, the festivals will culminate with a free public concert at 7 p.m. in Milligan’s Mary B. Martin Auditorium in Seeger Chapel.

“Over the years, these events have brought community members and students of all ages together, ranging from nine to …

2020-January-22-Spring Concert Season Begins With Guest Faculty Recitals, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 22, 2020) – The East Tennessee State University Department of Music opens its spring 2020 concert season with a number of performances featuring faculty and guest artists.

All of the following performances are open to the public: 

• The Loboda and Hutchins Duo will perform Friday, Jan. 31, at 7:30 p.m. in Mathes Hall on the ETSU campus.  The duo of Dr. Emily Loboda of the ETSU music faculty and Dr. Kyle Hutchins of Virginia Tech will present an evening of saxophone duo repertoire.  Admission is free.
• The award-winning Cavani String Quartet will present a program of string …

2020-January-20-Jon Meacham Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 10, 2020) Presidential historian and Pulitzer Prize-winning author Jon Meacham will appear at East Tennessee State University during its upcoming second annual Festival of Ideas in February.

“An Evening with Jon Meacham” will be held Thursday, Feb. 13 at 7 p.m. in the ETSU Millennium Center Ballroom.  A limited number of tickets will go on sale Monday, Jan. 13 at $20 plus tax each.  In addition, tickets to a private reception with Meacham prior to the lecture will be available starting Jan. 13 at $75 plus tax.  Guests at the private reception will receive a free …

When Opinion Leaders Endorse Products — What Marketers Take Advantage Of And Consumers Misconceive, Alexander Mueller, Marjorie Delbaere

AMTP Proceedings 2020

This conceptual paper explores the influence of opinion leaders, the elements of credibility, and draws on endorsement literature to illustrate how opinion leaders are perceived as credible sources in the market. The paper proposes a new type of opinion leader — the celebrity expert endorser (CEE). The CEE is characterized by the typical opinion leader behaviour in the form of information dissemination and the inherent motivation to collect information to pass it on to opinion seekers. However, the CEE also cooperates with marketers, manufacturers, and corporations and engages in some form of endorsement. As a result, the CEE walks a …

2020-January-17-Us News Lists Etsu Among Top Best Online Masters In Nursing Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 17, 2020) – East Tennessee State University’s College of Nursing is among the top 100 best online master’s in nursing programs in the country, according to a new report released this week by U.S. News & World Report.

The U.S. News Best Online Programs ranks ETSU’s online Master of Science in Nursing (MSN) 77^th in the country. It was one of only three Tennessee programs in the top 100.

“We are proud of this ranking because it reflects the commitment and hard work of our students and faculty to further nursing education in our state,” said …

2020-January-17-Daughter Of The Struggle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 17, 2020) – Ayanna Gregory will perform her one-woman show, “Daughter of the Struggle,” in a Dr. Martin Luther King Jr. Celebration at East Tennessee State University on Thursday, Jan. 23, at 7 p.m. in the Millennium Center ballroom.

Gregory, a soul singer, songwriter, educator and activist, is the daughter of civil rights activist and comedian Dick Gregory. In her show, she dramatizes the universal impact of King and his partner in the struggle for civil rights.

For more information on this free public event, contact the Multicultural Center at 423-439-6171 or [email protected].  For disability accommodations, …

2020-January-17-Etsu Promise Plus, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 17, 2020) – East Tennessee State University has announced a new program that provides last-dollar assistance covering tuition and program service fees as well as extensive support for incoming freshmen.

ETSU Promise Plus begins in fall 2020 and will be open to first-time, full-time freshmen eligible for the Tennessee Education Lottery (HOPE) Scholarship and the maximum Pell Grant.  In addition to financial assistance, Promise Plus offers free support to help students be successful in their pursuit of a degree.

These support services include participation in pre-college programs including new student orientation, Preview ETSU and early move-in to …

2020-January-16-Etsu Center For Rural Health Research Publishes On Poverty And Health, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 16, 2020) – Dr. Kate Beatty, interim director of research for the East Tennessee State University College of Public Health’s Center for Rural Health Research, has authored an article in the Southern Medical Journal. The article, Poverty and Health in Tennessee, examines the effects of poverty on health among the 95 counties of Tennessee.

Beatty is also an assistant professor in the college’s Department of Health Services Management and Policy. Dr. Randy Wykoff, dean, and Olivia Egen, student in the Doctor of Public Health program, are co-authors along with Dr. John Dreyzehner, former commissioner of …

2020-January-14-Beyond The Sunset, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 14, 2020) – Fifty years ago, residents of an impoverished county in East Tennessee staged an outdoor drama. They had no experience in any aspect of show business, their county was in a remote mountainous area far from major highways, and many of their fellow citizens objected to the subject of the play. But the show went on anyway.

Wayne Winkler tells the story of that play in his new book, “Beyond the Sunset: The Melungeon Outdoor Drama, 1969-1976.” Winkler is the director of East Tennessee State University’s public radio station, WETS-FM (89.5 MHz). He is also …

2020-January-14-Grant Funds Home-Visiting Services For New Mothers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 14, 2020) – Fifty years ago, residents of an impoverished county in East Tennessee staged an outdoor drama. They had no experience in any aspect of show business, their county was in a remote mountainous area far from major highways, and many of their fellow citizens objected to the subject of the play. But the show went on anyway.

Wayne Winkler tells the story of that play in his new book, “Beyond the Sunset: The Melungeon Outdoor Drama, 1969-1976.” Winkler is the director of East Tennessee State University’s public radio station, WETS-FM (89.5 MHz). He is also …

2020-January-09-Etsu Ensembles To Compete In Icca, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 9, 2020) – Four a cappella ensembles from East Tennessee State University will compete in the South Region quarterfinals of the International Championship of Collegiate A Cappella (ICCA) on Jan. 25.

ETSU’s Greyscale, Swashbucklers, Harmonium and Ascension will compete against five ensembles from the University of Tennessee-Knoxville and one from the University of Memphis in the quarterfinal, which will be held on the UT campus in Knoxville.

According to Varsity Vocals, which coordinates the ICCA and other a cappella tournaments, more than 250 colleges and universities from across the United States, Canada and the United Kingdom will …

2020-January-08-Bach Arts Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (January 8, 2020) A scholarship program at East Tennessee State University that helps develop artists for the 21^st century is being named in honor of longtime Tennessee higher education leader Dr. Bert C. Bach, who retired from ETSU this month following more than 25 years of service as the institution’s top academic official.

The Bert C. Bach Fine and Performing Arts Scholarship Program is offered through the ETSU Honors College.  Students chosen for this highly competitive program receive a full academic tuition scholarship for four years.

“Since this program started, we have had students from every …

2020-January-08-Martin School Of The Arts Spring Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 8, 2020) – This spring will be the last semester “on the road” for East Tennessee State University’s Mary B. Martin School of the Arts, according to school Director Anita DeAngelis, because starting in fall 2020, the Martin School will hold most of its events in the James C. and Mary B. Martin Center for the Arts, slated for completion later this spring.

For spring 2020, however, Martin School events will be on and off campus. “While we are certainly looking forward to fall 2020 in the new Martin Center for the Arts, we have a remarkable …

2020-January-08-Nursing Professor Recognized For Research On Military Sexual Trauma, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Jan. 8, 2020) – Dr. Patricia Harnois-Church, assistant professor at East Tennessee State University’s College of Nursing, was recognized for her virtual poster highlighting her research on the role of interest groups in shaping U.S. governmental responses to military sexual trauma (MST).

Harnois-Church earned first place in the faculty division of the Rural Health Association of Tennessee’s Fourth Annual Virtual Poster Competition. Her virtual poster went on to win “First Place Overall,” earning the highest score of all 31 virtual poster submissions.

MST, which is the focus of her research, includes sexual harassment or assault during military …