Business Commons^™

2020-April-30- Faculty Tenurepromotion, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 30, 2020) – Sixty-two East Tennessee State University faculty members were promoted and 28 granted tenure by the ETSU Board of Trustees, the university’s governing body, during its recent quarterly meeting.

The following 30 faculty members attained the rank of full professor: Deborah L. Dotson, Allied Health Sciences; Wesley Buerkle, Communication and Performance; J. Michael Stoots, Community and Behavioral Health; Anthony D. Pittarese, Computing; Lori T. Meier and Ryan A. Nivens, Curriculum and Instruction; Jon L. Smith, Economics and Finance; Dean D. Isham, Engineering, Engineering Technology and Surveying; Mark …

Happiness From What We Have And What We Experience: Attribute Non-Alignability Increases Anticipated Satisfaction From Experiential Purchases, Minhee Kim, Hee-Kyung Ahn

Asia Marketing Journal

This research examines how processing type and alignability moderate the effect of product type on satisfaction (i.e., happiness). It is well known that there are two types of processing―deliberative and intuitive processing. Based on the previous literature that the intuitive processing is compatible with experiential purchases and the deliberative processing is fit with material purchase, the current research demonstrates that processing type moderates the effect of product type on happiness. Moreover, we hypothesize that alignability moderates the effect of product type on anticipated satisfaction. As expected, participants in the intuitive processing condition reported greater happiness from their experiential purchases than …

Asia Marketing Journal Vol.22 No.1 목차

Asia Marketing Journal

No abstract provided.

2020-April-29-Etsu Student Earns Society Of Critical Care Medicines Star Research Award, University Marketing And Communication, East Tennessee State University

ETSU News

Star Research Achievement Award

JOHNSON CITY (April 29, 2020) – Dr. Tuqa Alkhateeb, a third-year Ph.D. student in East Tennessee State University’s Department of Biomedical Sciences, was selected as a recipient of the Star Research Achievement Award by the Society of Critical Care Medicine (SCCM). 

The Star Research Award is intended to recognize excellence in critical care research and high-quality original investigative research. Accompanying the award was the opportunity to present her research findings at the SCCM 49th Critical Care …

2020-April-29-Entering The Classroom, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 29, 2020) More than 70 future teachers from East Tennessee State University are eyeing opportunities in the job market and recently had the chance to talk with principals from across the region about employment opportunities.

The Clemmer College’s Office of Educator Preparation recently held a Virtual Job Fair for the Class of 2020’s teacher candidates who graduate May 9.  Representatives from eight school districts welcomed 75 ETSU students for the event.

Students had the opportunity to indicate the school systems where they were interested working.  Each school district was assigned a Zoom breakout room, and eight …

Mpower: Thesis Project For Increased Financial Investment, Sustainability, And Growth For The Mpower: Lead Through The Creed Program, Annabella Sills

Honors Theses

MPower is a leadership and diversity conference hosted annually by the UM Student Union for incoming freshmen. I conducted a meeting with University officials including the Dean of students providing concrete evidence for why the University of Mississippi should increase financial investment for the program. Due to the outbreak of COVID-19, our scheduled stakeholder meeting had to be pushed to the fall semester as many departments are unable to collaborate on this project at this time. Therefore, this thesis paper has been adjusted accordingly. My thesis work will be used to collaborate with multiple campus departments to increase the sustainability …

2020-April-27-20 Years Of Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2020) – Dr. Scott Champney, professor emeritus in East Tennessee State University’s Quillen College of Medicine, has recently published a monograph describing 20 years of research on a novel antibiotic target.

Champney taught in ETSU’s Department of Biomedical Sciences for 31 years. His paper, “Antibiotics Targeting Bacterial Ribosomal Subunit Biogenesis,” was published as the lead article in the April 2020 issue of the Journal of Antimicrobial Chemotherapy.

The paper details Champney’s research, which provides a better understanding of how antibiotics work. Over a period of two decades, seven ETSU Ph.D. students and two master’s students worked …

Body Language And Sales, Adam Puckett

Honors College Theses

This area of research focuses on the link and association between body language and success in professional sales, and whether gestures have any relationship to perceptions of the salesperson’s ability and acumen. Utilizing collegiate sales competition videos taken from a university Sales program, the current study investigates and observes the link between nonverbal gestures, body language, and sales performance scores given by professional salespeople and sales recruiters. The results of this study hopes to suggest a relationship between gesture and perceptions of skillfulness within the sales interaction to the buyer or potential client. This, in turn, would have implications for …

Arbor Day Foundation Consultation, Drew Spadaro, Leigh Hanson, Demi Van Reeuwijk, Fran Munro, Mason Smalley, Trevor Lockard

Honors Program: Senior Projects (Public)

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the world’s …

Fast Fashion, Honor, And The Value Of Overconsumption, Samuel J. Shoaff

KUCC -- Kutztown University Composition Conference

An analysis of the implications of fast fashion in a post-industrial society, with a focus on the environmental and human costs.

Elkton Motor Company - Elkton, Kentucky (Sc 3526), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3526. Letter, December 1939, from Elkton Motor Company, Elkton, Kentucky, wishing the recipient a Merry Christmas and suggesting the purchase of a new 1940 Ford V-8 as a family gift. The letterhead features a car wrapped as a Christmas present.

2020-April-24-Etsu College Of Nursing Rn To Bsn Ranked Third In Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

Mary Campbell

JOHNSON CITY (April 24, 2020) – East Tennessee State University’s College of Nursing earned the No. 3 ranking in the 2020 Best Online RN to BSN Programs in Tennessee released by RegisteredNursing.org.

ETSU was the highest-ranking public university in Tennessee in the RN to BSN category.

The RN to BSN program is focused on advancing the skills and preparation of current associate degree and diploma nurses seeking a baccalaureate degree. It is one of many programs offered in the ETSU College of Nursing.

“ETSU’s RN to BSN is completely online, so it’s convenient …

2020-April-23-Etsu To Host Virtual Comedy Series With Snl Cast Members, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 23, 2020) – East Tennessee State University will host a Laughing Alone Together Comedy Series featuring “Saturday Night Live” cast members Mikey Day, Chloe Fineman and Kenan Thompson from April 30-May 7.

These virtual comedy events will be open to all ETSU students, faculty and staff via Zoom.

Mikey Day will be the featured comedian on Thursday, April 30, at 8 p.m. Day is in his fourth season with “Saturday Night Live” as a cast member after joining the show as a writer in the 39^th season. Day gained recognition in his first season as a …

They Don't Make Bourbon Like They Used To: Nostalgia As A Predictor Towards Attitude, Likelihood Of Consumption, And Usage Occasion In True, Retro, Heritage, And False Nostalgia Brands, Montana Mcknight

Undergraduate Distinction Papers

This study investigates the relationship of brand nostalgia, brand attitude, likelihood to purchase the brand, and usage of the brand, based upon a four-way classification of nostalgia. Using multi-group analysis, a difference between types of nostalgia for the predictiveness of brand nostalgia is found in attitude and purchase likelihood. Managerial implications and future research directions are discussed.

It Takes An (Online) Village: Adoptive Parent Identity Construction Through Blogging, Elise Johansen Harvey

AMTP Proceedings 2020

There are over 1.5 million adopted children in the U.S. Extant literature primarily examines these adopted children, not their parents, in terms of identity, coping skills, stigma, and more. We know little about how adoptive parents establish their identity as parents without going through the visual and biological transition as women who give birth do. There is a need for research on the intersection of marketplace resources and communication in the formation and confirmation of parental and family identity. We draw on consumer culture theory, which illustrates how consumer coproduce their identity, or sense of self, through market-based materials. In …

2020-April-22-University School Ranked 8th In Tennessee By Us News Magazine, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 22, 2020) University School is ranked as the eighth best high school in Tennessee by U.S. News & World Report in its 2020 “Best High Schools” listing.

Located on the campus of East Tennessee State University, University School is the only school in Northeast Tennessee ranked in the top 10, and is also the highest ranked school east of Murfreesboro.

“University School has a legacy of academic excellence, and we are honored to once again be listed among the state’s best high schools in these rankings,” said Dr. Brian Partin, director of University School.  “Several factors …

2020-April-22-Etsu Education Students Offer Homework Hotline, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (April 22, 2020) Future teachers in the Clemmer College at East Tennessee State University are staffing a “Homework Hotline” for school districts across the Northeast Tennessee region, from Sevierville to Mountain City.

Nearly 50 current undergraduates enrolled in one of ETSU’s teacher preparation programs have volunteered to be available to assist local K-12 students who are now learning from home as a result of the COVID-19 pandemic.

ETSU’s Dr. Karin Keith says her students are available to assist in all grade levels and subject areas, such as math, science and language areas, as well as in early …

2020-April-22-Us News Ranks University School 8th In State, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2020-April-22-Student Success Specialists Helping Meet Needs During Covid Crisis, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2020) – The COVID-19 crisis is creating unprecedented work experience for several East Tennessee State University social work students who are helping their fellow students with challenges related to the pandemic.

Every year, ETSU provides three graduate assistantships to Master of Social Work students who are interested in serving as either Undergraduate or Graduate Student Success Specialists (USSS or GSSS). Their day-to-day responsibilities include assisting students with managing obstacles, resolving problems and finding support, locating services on campus and in the community and setting realistic personal goals.

When ETSU transitioned to online learning mid-semester due to …

Mark 480 Learning From Longwood's Past And Its Competitors To Rebrand The College Of Business And Economics, Katelyn Housler

Virtual 2020 Spring Student Showcase for Research and Creative Inquiry

The College of Business and Economics (CBE) at Longwood University is looking to rebrand itself by developing new marketing campaigns for its undergraduate and MBA programs. Before doing so, it was first essential that thorough research was conducted to, A. Discover what kinds of marketing tactics had been used by Longwood University in the past and, B. Find out what other colleges and universities have been doing in recent years to promote their business programs.

Ethics Of Dental Marketing, Min Son

Philosophy and Religious Studies Presentations

While dentistry does not deal with immediate life and death situations like the mainstream medicine, preserving oral health is crucial to protect the people’s overall health. Then, is dental marketing morally impermissible because it is selling people’s opportunity for good health? It is important to note that skills and knowledge of dentists are not the only “products” sold from dental offices, and not all products are related to basic healthcare needs. For example, consider teeth whitening services. While whitening teeth may be necessary to better one’s self-esteem and improve one’s social life, it is not a basic healthcare need—whiter teeth …

2020-April-21-Dental Hygiene Student Selected To Represent District At National Conference, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 21, 2020) – Emma Tobias, a junior in East Tennessee State University’s Dental Hygiene Program, was selected as the American Dental Hygienists’ Association (ADHA) District VI Delegate.

As the delegate, she will represent dental hygiene students from Tennessee, Alabama, Arkansas, Louisiana and Mississippi at the ADHA’s National Conference, currently planned for June 12-14 in New Orleans.

“At the conference, I will have the opportunity to make decisions to help the dental hygiene field nationwide,” said Tobias. “I will attend district workshops, attend all sessions of the ADHA House of Delegates, and become familiar with the ADHA’s Annual …

2021-April-21-Kaleb Meredith Selected For All State Honors, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-April-21-Soccer News - Bucs Defeat West Greene 4-0, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-April-20-Paleoartist Mauricio AntóN To Speak In Virtual Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (UPDATED April 20, 2020) – World-renowned paleoartist Mauricio Antón will discuss his work in a free public virtual lecture on Tuesday, April 21.

“First-Hand Study of Extant Animals as a Reference for Natural History Reconstructions: From Dissection to Wildlife Observation” will begin at 7 p.m. and may be accessed via Zoom. The previously published Zoom access information has changed. To access the lecture, go to zoom.com and join the webinar by using meeting ID 963 2470 9325. The lecture is sponsored by East Tennessee State University’s Center of Excellence in Paleontology, Department of Geosciences and Department of Art …

2020-April-20-Hagemeier Polaha And Quinn Named As Presidential Fellows At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 20, 202) – East Tennessee State University President Brian Noland has named Dr. Nicholas Hagemeier, Dr. Jodi Polaha and Dr. Megan Quinn as Presidential Fellows for the fall 2020 semester.

As fellows, the three faculty members will develop and execute a project that is aligned with one of the university’s major initiatives in teaching, learning and service. The fellows will work closely with President Noland, his leadership team and ETSU Center for Teaching Excellence staff.

Hagemeier has been at ETSU since 2011. He is vice chair and associate professor of Pharmacy Practice and director of Student Professional …

2020-April-17-Twenty Under 20 Honorees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 17, 2020) – East Tennessee State University students Marah Mullins and Shivam Patel are among the recipients of 2020 Appalachian Highlands Twenty Under 20 honors.

Earlier this spring, STREAMWORKS, powered by Eastman Education, recognized 20 students for exemplary achievements in community service, entrepreneurialism, leadership, academics and STEM activities. The honorees serve as ambassadors and role models in their communities.  

 Marah Mullins

Shivam Patel

Marah Mullins (Gate City, Virginia)is majoring in elementary education in the Clemmer College at ETSU. Her goal is to obtain a bachelor’s degree in elementary education, a master’s in educational leadership and …

2020-April-16-Teaching Pe Online, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 16, 2020) -- For physical education teachers, instructing students how to play tennis, do squats and perform other types of body movements can be challenging in an all-online learning environment. Dr. Kason O’Neil from East Tennessee State University is part of a group of researchers who are leading a grassroots effort to provide strategies, resources and other virtual teaching techniques to the physical education community across the nation.

“Physical education is definitely a hands-on field and our preparation for teachers involves in-person interactions,” said O’Neil, an associate professor of Sport, Exercise, Recreation and Kinesiology in the …

2021-April-15-Soccer Victory, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-April-15-Etsu Hosts Another Day To Donate Medical Supplies At Drive-Through Site, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Medical Supply Collection

JOHNSON CITY (April 15, 2020) – The community will have another opportunity to donate medical supplies and thank you cards to health care workers and first responders at a drive-through, no-contact collection drive at East Tennessee State University on Saturday, April 18, from 10 a.m. to 6 p.m.

The …