Business Commons^™

2020-June-01-Etsu Health Family Medicine Bristol Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

In a ceremony much different from what is accustomed, the ETSU Health Family Medicine Bristol graduation was held June 19, 2020.
Bristol Program Director Dr. Amanda Stoltz and Family Medicine Chair Dr. Reid Blackwelder presided over the Zoom ceremony, while Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine, and Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, made special appearances by video to honor the graduates.

Family members from across the world were able to join in the festivities via a live stream thanks to the hard work Matthew Carroll and …

2020-June-01-Yearbook Digitization Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Alumni of East Tennessee State University, current students curious about what the university was like in yesteryear, and other interested folks can now access several years’ worth of yearbooks thanks to the Archives of Appalachia in ETSU’s Center for Appalachian Studies and Services.

The Archives is in the ongoing process of digitizing all of the university’s yearbooks and making them available online.

ETSU’s yearbook was called “Old Hickory” during its first 10 years of publication, which began in 1919 after the university’s founding in 1911 as East Tennessee State Normal School. The name changed to “The Chalkline” …

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

When Time Is Sales: The Impact Of Sales Manager Time Allocation Decisions On Sales Team Performance, Adam Rapp, J. Andrew Petersen, Douglas E. Hughes, Jessica Ogilvie

Marketing Faculty Research and Publications

Sales managers often take on the dual responsibilities of managing a sales team and selling to customers. This practice raises questions about how sales managers' time allocation to managing and selling activities affects sales team performance. Building on qualitative findings, this research first highlights and categorizes activities that are regularly competing for the limited time resources of today's sales managers. Our qualitative results reveal a prevalence of sales managers taking a "hybrid" approach to managing their sales teams by regularly allocating time toward both managing and selling activities. Through a resource allocation lens, we investigate how the time allocation decisions …

Starbucks In China: An Undisputed Leader?, Nirmalya Kumar, Sheetal Bhardwaj, Stephen Eryung Chu

Asian Management Insights

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

2020-June-01-Meet Araminta Ray, University Marketing And Communication, East Tennessee State University

ETSU News

Araminta Ray’s path to East Tennessee State University’s Quillen College of Medicine took a 2,190.9-mile detour that required some of the same tools she has used as a medical student – resilience, perspective, and community.

Ray was accepted to Quillen in 2018.

“I don’t remember a time in my life when I didn’t want to become a doctor,” Ray said. “But I’ve also known I was going to hike the Appalachian Trail about as long as I’ve known I was going to be a doctor. It’s been a part of me and one of my lifelong goals for years.”

Ray …

2020-June-01-Etsu Health Family Medicine Johnson City Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

The graduation ceremony for ETSU Family Medicine Johnson City was held on Friday, June 19, 2020.

Dr. Brian Earley, Program Director, opened the ceremony and introduced Dr. Reid Blackwelder, Department Chair, to offer sentiments to the graduates. Graduates were later recognized with special video presentations from Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, and Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine.

Dr. Amit Patel and Dr. Benjamin Whitfield were recognized for serving as Chief Residents.

Special awards were presented, followed by the awarding of diplomas to the residency graduates. …

E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin

Journalism

The following study explores how to develop a successful website for an E-Commerce store that is user-friendly and engaging to consumers. A key concept that this study will discuss, is how a blog can create engaging consumer marketing. This study is focused on Moondoggies Beach Club, a surf shop with two brick-and-mortar locations in San Luis Obispo, California. A Cal Poly student saw the need for their existing online presence to be reevaluated and recreated. This paper will address the importance of well-done web design for E-Commerce, including ways to achieve user-friendly, easily accessible, well thought out web design; as …

Star Rating Factors For Umrah Services: The Perspectives Of Umrah Operators And Consumers, Amran Harun, Aini Khalida Muslim, Dzunnur Dzail, Bestoon Abdulmaged Othman

International Journal of Religious Tourism and Pilgrimage

The star rating system is widely used in the hotel industry to classify hotels according to their quality. However, the Umrah industry in Malaysia has yet to adopt the system. Thus, their services are not monitored by a controlled and reliable rating system. The star rating is deemed important to Umrah consumers as the system would provide the consumers with information about basic facilities or services that can be expected. Hence, the purpose of this study is to explore the key elements of a star rating that would suit the Umrah industry in Malaysia and to accomplish this, perspectives of …

2020-May-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Chelsey S. Blevins is a secretary in Gatton College of Pharmacy’s Department of Pharmacy Practice. She was previously an executive aide in the Department of Literature and Language. She holds a B.A. in English from ETSU.

Dr. Leon J.A. Dumas is an assistant professor of medical education in the Quillen College of Medicine after serving as director of Dr. Leon Dumas Inc. He holds his M.Med. degree from the University of the Free State in South Africa.

Nicole Fisher is a secretary in the Department of Psychiatry and …

2020-May-29-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in May.  Thank you for your service!

Gary L. Bishop – Director, Facilities Management Operations

Mitzi J. Douglas – Assistant Director of Payroll, Financial Services

Jeanine Doren Minch – Information Research Technician, Community Outreach

Betty Ann Proffitt – Executive Aide, Department of Educational Leadership and Policy Analysis

Published May 29, 2020, as part of the Accent email newsletter for faculty and staff.

2020-May-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Chelsey S. Blevins is a secretary in Gatton College of Pharmacy’s Department of Pharmacy Practice. She was previously an executive aide in the Department of Literature and Language. She holds a B.A. in English from ETSU.

Dr. Leon J.A. Dumas is an assistant professor of medical education in the Quillen College of Medicine after serving as director of Dr. Leon Dumas Inc. He holds his M.Med. degree from the University of the Free State in South Africa.

Nicole Fisher is a secretary in the Department of Psychiatry and …

2020-May-29-Nsac Championship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Updated May 29, 2020) – East Tennessee State University’s National Student Advertising Competition (NSAC) team headed to the national championship for the second time in three years.

The team won in the semi-finals on May 7 after winning first place in district 7 of the American Advertising Federation (AAF) competition sponsored by Adobe. The final round of competition took place virtually on May 20, with winners to be announced June 8 during ADMERICA Adjusted, the AAF’s national conference, which will be held online. Trophies and cash prizes will be awarded to the top three teams, with additional prizes …

2020-May-28-Respiratory Therapy Alumni Caring For Covid-19 Patients In Nyc, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 28, 2020) – As the number of COVID-19 cases started rising in New York City earlier this year, two alumni of East Tennessee State University’s Cardiopulmonary Science Program, Rayford Johnson and Jessica Burleson, were among a group of respiratory therapists from across the country who decided they wanted to use their professional abilities to help. 

Johnson and Burleson have never met and they took separate paths to New York this spring, but both are currently on the front lines, caring for patients on COVID floors in two New York City hospitals. Both said they have never seen …

2020-May-28-Tennessee Poll Covid-19 Economy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 28, 2020) – The most recent Tennessee Poll by East Tennessee State University finds that although Tennesseans feel that the COVID-19 pandemic is the biggest problem facing both the nation and the state, they also believe things are generally going in the right direction for the Volunteer State. 

This is part of a series of releases on the 2020 Tennessee Poll. Visit www.etsu.edu/asrl/tnpoll for additional analysis, methodological reporting, and margin of error calculations for sample and subgroup analysis. 

The poll, fielded from April 22-May 1 by the Applied Social Research Lab (ASRL) at ETSU, surveyed a random …

2020-May-27-College Consensus Ranking, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 27, 2020) – East Tennessee State University is among the 30 Best Colleges for Students with Learning Disabilities, a ranking published by College Consensus.

According to College Consensus, such “invisible disabilities” as ADHD, dyslexia and various forms of autism are prevalent on college campuses, and schools are tailoring programs to assist students who live with these challenges.

The institutions on College Consensus’ ranking “take neurodiversity seriously. They all believe that a learning disability does not have to be a roadblock to a successful education and lifepath,” the company’s website says. “In fact, many of these schools celebrate …

2020-May-26-Big Bass Shootout, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – Connect Outdoors, an affiliate member of East Tennessee State University’s Innovation Lab, will host the Big Bass Shootout through its Connect Fishing League. A series of four one-day tournaments open to all ages is scheduled for May 30, June 6, June 13 and June 20 with the winner to be announced on Father's Day, June 21. 

The Big Bass Shootout is a single best catch Black Bass tournament (Largemouth Bass, Smallmouth Bass or Spotted Bass). Fishing can take place in any public waterway in the U.S. or Canada. Fishing in private ponds is not …

2020-May-26-Pharmacy School Launches Free Webinar Series For Prospective Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – With COVID-19 shutting down many in-person summer activities for high school and undergraduate students, East Tennessee State University Bill Gatton College of Pharmacy has launched a free interactive webinar series for students interested in pharmacy called “Gatton Rx Elements.”

The five-week series explores current career options in pharmacy, how to apply to pharmacy school, financial aid options, student life on campus, a virtual tour of Gatton College of Pharmacy and a chance to chat and have virtual coffee with the college’s dean, Dr. Debbie Byrd. The series is taught by Dr. Brooklyn Nelson, clinical …

Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke

Conference papers

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and medium enterprises (SMEs) is highly context specific, and applies it within marketing practice. The resulting model is relational, iterative and context-sensitive, and considers marketing impact from the use of ICT as emerging over time. This article extends existing research by considering the role that attitudes towards ICT may play in their successful use. It also provides three propositions to guide future research towards generating an empirically based understanding …

2020-May-26-Elijah Watt Sells Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – East Tennessee State University alumnus Ryan Lynch is among 133 Certified Public Accountant (CPA) candidates nationwide to earn the 2019 Elijah Watt Sells Award.

The Elijah Watt Sells Award program was established by the American Institute of CPAs (AICPA) in 1923 to recognize outstanding performance on the CPA Exam. Elijah Watt Sells was one of the first CPAs in the U.S., was active in the establishment of the AICPA and played a large role advancing professional education within the profession.

Nearly 75,000 individuals sat for the CPA Exam in 2019 with only 133 candidates …

2020-May-26-Quillen College Of Medicine Alumni On The Front Lines Of Covid-19 Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – Alumni of East Tennessee State University’s Quillen College of Medicine are on the front lines of research and studies happening across the world to develop treatments for the COVID-19 virus. 

Dr. Davey Smith (’96) is leading a clinical trial that is currently underway to evaluate whether the malaria drug hydroxychloroquine, given with the antibiotic azithromycin, can prevent hospitalization and death from COVID-19. 

The National Institute of Allergy and Infectious Diseases (NIAID), part of the National Institutes of Health, is sponsoring the trial, which is being conducted by the NIAID-funded AIDS Clinical Trials Group (ACTG). …

2020-May-22-Big Train Show Canceled, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 22, 2020) – The George L. Carter Railroad Museum on the campus of East Tennessee State University has canceled the 5th Annual Big Train Show for the health and safety of patrons, vendors, and model railroad enthusiasts.

The train show, originally scheduled for June 5-6 in the ETSU Ballad Health Athletic Center (Mini Dome), has steadily become one of the largest in the southeastern United States and the most anticipated show for rail fans and model railroaders in the region. Plans are underway to hold the event in the same venue next year. The tentative date is …

The Role Of Marketing Education In Reactions To Advocacy Advertising, Tobin Carlberg

University Honors Theses

The present research aims to explore whether marketing education creates a positive or negative reaction towards advocacy advertising in general. To test this, consumers with varying levels of marketing education were either interviewed or surveyed to gauge their level of persuasion knowledge, advertising appreciation, and overall reactions to advocacy advertising. Thus, a combination of qualitative (interviews) and quantitative (survey) methods were employed. Interview results suggested that those with greater marketing education held more favorable attitudes toward advocacy advertising, and survey results illustrated a strong correlation between those with more marketing education and one’s appreciation for advocacy advertising, which influenced positive …

2020-May-21-Tennessee Poll Covid-19 Vaccination Issues, University Marketing And Communication, East Tennessee State University

ETSU News

 [1] Though this question was intended to measure where respondents went for information they trust on COVID-19, it was worded as “news you can trust on COVID-19,” thereby possibly predisposing the respondent to indicate news organizations over other individuals or organizations. This question was asked open-ended and then coded into categories based on responses. 

About the Tennessee Poll

The Tennessee Poll is conducted by the Applied Social Research Lab (ASRL) in the Department of Sociology and Anthropology at East Tennessee State University. ASRL is directed by Dr. Kelly N. Foster, associate professor of sociology.

The Tennessee Poll is an annual …

2020-May-21-Best Compilation Album Of 2019, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 21, 2020) – “Tell It to Me: Revisiting the Johnson City Sessions, 1928-1929,” an album produced and curated by East Tennessee State University’s Dr. Ted Olson, was recently named Best Compilation Album for 2019 by the Independent Music Awards. 

“Tell It to Me” was released by Germany’s Bear Family Records, an internationally acclaimed record company specializing in painstakingly curated documentary releases of historical American music.  The album was produced in conjunction with the 90^th anniversary celebration in October 2019 marking the influential recording sessions conducted in downtown Johnson City by Columbia Records producer Frank Walker during …

2020-May-20-Recover Together Webinar, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 20, 2020) – A free weekly webinar for local businesses focusing on reopening strategies begins Thursday, May 21 at 4 p.m.

“Recover Together: Reopening Discussion and Best Practices” will be moderated and presented by Mark Bays, director for the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University, and Aundrea Y. Wilcox, TSBDC senior business counselor and KOSBE executive director.

Attendees will gain insight from local business owners on how COVID-19 has influenced their future business strategies. Speakers include:

• Katie Prendergast - Prendergast Construction (construction)
• Ron Metcalfe - WGRV Hometown Radio Greeneville (entertainment)
• Stan Johnson …

2020-May-20-Learning From Observing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 20, 2020) Within the field of education, an approach called emergent inquiry supports teaching and learning by encouraging teachers to build educational experiences based on their observations of children.  Teachers present questions and listen to the ideas of their students, and after observing the children as they play, educational activities, studies and long-term projects are developed based on these observations.

This fall, undergraduate students at East Tennessee State University will have the opportunity to enroll in a new emergent inquiry degree program offered by the Department of Early Childhood Education in the Clemmer College.

The 18-credit …

2020-May-20-First General Engineering Graduates, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 20, 2020) – The Class of 2020 is celebrating many firsts. In addition to being the first class to graduate “virtually,” two students are the first to receive general engineering degrees from East Tennessee State University and Tennessee Tech University. 

First general engineering graduates

In fall 2017, ETSU began enrolling students into a joint degree program in general engineering that continues to be the only one of its …

Making Energy Metrics Relevant To Service Firms: From Energy Conservation To Energy Productivity, Randle D. Raggio, Peter Ekman, Steve Thompson

Marketing Faculty Publications

Although energy conservation and reduction in environmental impact are on the international and most national agendas, service firms rarely include energy consumption metrics in their strategic decision-making. One reason for the omission is that for service industries, firm level energy utilization is most commonly measured in kilowatt hours per square meter of office space where changes often related to the space rather than the firm performance. The measure also presents several problems for firms in service industries. First, energy conservation and reduction may be counterproductive for service firms that are growing and require energy to sustain that growth. Second, it …

2020-May-19-Tennessee Poll Politics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 19, 2020) – The Tennessee Poll, conducted late last month by the Applied Social Research Lab at East Tennessee State University, sought to take a snapshot of the state’s potential voters in advance of the 2020 general election. At this time, it is impossible to predict who will vote in November, but 52.8% of the eligible voting population in Tennessee cast a ballot in 2016, so turnout could be similar in 2020. The Tennessee Poll asked respondents how likely they are to vote in November 2020, and 83% said that they definitely will vote (67%) or will …